Data Analytics and Data
Analysis: Unlocking
Insights
Data Analytics transforms data into actionable business insights. Data
Analysis examines and models data for discoveries. Analytics answers "why,"
analysis answers "what." Together, they drive data-based decisions to enhance
business success.
Data Analytics: The "Why"
Behind the Numbers
Focus
Interpreting data to shape business strategy and goals
Techniques
Predictive modeling, forecasting trends, optimizing outcomes
Example
Analyzing sales data to optimize marketing campaign effectiveness
Outcome
Improved decision-making and higher return on investment
Data Analysis: The "What" of Data Exploration
Focus Techniques Example Outcome
Uncovering meaningful Statistical analysis Identifying customer Enhanced understanding to
patterns and data Data mining segments based on purchase inform further analysis
relationships history
Visualization
Data Analytics + Data
Analysis: A Synergistic
Approach
Foundation
Data Analysis lays groundwork by exploring raw data
Integration
Analytics leverages analysis to build actionable strategies
Example
Analyzing website traffic, then using insights to improve SEO
Power
Combined, they drive stronger, data-driven business strategies