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Data Analytics and Data Analysis Unlocking Insights

Data analytics

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prince raj
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13 views4 pages

Data Analytics and Data Analysis Unlocking Insights

Data analytics

Uploaded by

prince raj
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Data Analytics and Data

Analysis: Unlocking
Insights
Data Analytics transforms data into actionable business insights. Data
Analysis examines and models data for discoveries. Analytics answers "why,"
analysis answers "what." Together, they drive data-based decisions to enhance
business success.
Data Analytics: The "Why"
Behind the Numbers
Focus
Interpreting data to shape business strategy and goals

Techniques
Predictive modeling, forecasting trends, optimizing outcomes

Example
Analyzing sales data to optimize marketing campaign effectiveness

Outcome
Improved decision-making and higher return on investment
Data Analysis: The "What" of Data Exploration
Focus Techniques Example Outcome
Uncovering meaningful Statistical analysis Identifying customer Enhanced understanding to
patterns and data Data mining segments based on purchase inform further analysis
relationships history
Visualization
Data Analytics + Data
Analysis: A Synergistic
Approach
Foundation
Data Analysis lays groundwork by exploring raw data

Integration
Analytics leverages analysis to build actionable strategies

Example
Analyzing website traffic, then using insights to improve SEO

Power
Combined, they drive stronger, data-driven business strategies

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