Agenda
1. Introduction
2. What is Data Analytics?
3. Importance of Data Analytics
4. Role of a Data Analyst
5. Key Responsibilities of a Data Analyst
6. Skills Required for a Data Analyst
7. Career Pathways in Data Analytics
8. Roadmap to Becoming a Successful Data Analyst
Introduction
Welcome to the world of data analytics! This presentation will guide
you through the essentials. We will explore its importance and key
concepts.
We will define the role of a data analyst. We will also discuss the
skills needed to succeed.
What is Data Analytics?
Definition Purpose Application
Customer Segmentation – Companies
Data Analysis is the process of The main purpose of data analysis is
collecting, cleaning, transforming, analyze customer data to target the right
to extract meaningful insights from
and interpreting data to extract
audience.
useful insights and support raw data and support informed
decision-making. It helps Sales Forecasting – Predicts future sales
decision-making. Organizations use
organizations understand patterns,
based on past trends.
identify trends, and make informed data analysis to improve efficiency,
decisions based on data rather than Marketing Campaigns – Measures the
identify trends, and solve problems
intuition.
success of ads and promotions.
based on facts rather than
Churn Prediction – Identifies customers
assumptions.
likely to leave and helps retain them.
Example: Amazon uses data analysis to
recommend products based on past
Importance of Data Analytics
1 2
Smarter Decision-Making Identifying Market Trends
Data-driven insights help Analytics uncovers patterns in
organizations make more customer behavior and
accurate and informed market shifts, enabling
decisions. businesses to stay ahead.
3
Gaining a Competitive Edge
Leveraging data allows companies to optimize performance and
outpace competitors.
Role of a Data Analyst
Extracting Insights: Utilizing Analytical Tools: Driving Decision-Making:
Data analysts examine raw data to uncover They employ various tools and techniques Analysts communicate their findings in a
valuable trends and patterns. to analyze, clean, and visualize data clear, actionable manner, enabling
effectively. informed business decisions.
Key Responsibilities of a Data
Analyst
Data Collection
Gathering data from various sources. Ensuring data accuracy.
Data Cleaning
Cleaning and preprocessing data. Preparing data for analysis.
Data Analysis
Analyzing data. Identifying trends and patterns.
Reporting
Creating reports. Presenting findings to stakeholders.
Skills Required for a Data
Analyst
Analytical Skills
2 Critical thinking. Problem-solving
abilities are essential.
Technical Skills 1
Proficiency in tools. This includes
SQL and Excel.
Communication Skills
Effective communication of
3
insights. This is very important.
Career Pathways in Data Analytics
1 Data Science
2 Business
Intelligence
3 Data Engineering
Data analytics offers many paths. You can choose data science or business intelligence. Data engineering is another
great option.
The Roadmap to Becoming a Successful Data Analyst
This roadmap illustrates the essential steps to
becoming a data analyst:
1. Statistics – Learn fundamental statistical concepts for data analysis.
2. Excel – Master Excel for data manipulation and reporting.
3. SQL – Understand how to retrieve and manage data from databases.
4. Python – Use Python for data processing, analysis, and automation.
5. Data Visualization – Learn tools like Matplotlib, Seaborn, or Power BI
to present insights effectively.
6. BI Tools – Work with Business Intelligence tools such as Power BI or
Tableau.
7. Being Awesome! – Apply your skills in real-world projects and
become an expert!
