The uninterested

prospect script

Hello, [Prospect's Name]. This is [Your Name] from [Company Name].

I’ll be brief—[specialty] is what we do best. In just three minutes, I can

share how we help businesses like yours [solve issue] using [feature],
[feature], and [additional feature(s)]. Does that sound fair?

COLD CALLING SCRIPTS

 Script for the prospect
who’s a bit of a stretch

Hi, [Prospect's Name]. My name is [Your Name] from [Company Name].

I was hoping to speak with you about [subject]. Do you have a minute to
spare?

(Prospect’s response: Yes.)

Thank you. I speak with companies similar to yours all the time who
share the same pain points. May I ask how you have been managing
your [pain point]?

(Prospect’s response.)

Sounds like we could be a good fit to help you. Can we set up a time

next week so we can speak more in-depth about a solution?

COLD CALLING SCRIPTS

 Script for speaking
with gatekeepers

Hi, [Gatekeeper's Name]

My name is [Your Name] from [Company Name]. I am looking to speak

with [Prospect's Name] or the decision maker for [Department Name].
Would you mind transferring me to the appropriate contact? Providing
me with their phone number, email, or extension would also be helpful.
Thank you.

COLD CALLING SCRIPTS

 Script for the “I don’t have
time to talk” response

Thank you for letting me know. I’ll plan on calling back [date/time]
unless there’s a more convenient time for you. Hope you have a great
day.

COLD CALLING SCRIPTS

 Referred by a colleague
or friend script

Hi, [Prospect's Name]. My name is [Your Name], from [Company Name].

How are you?

Our mutual colleague, [Colleague's Name], and I have seen great results
with our [solution]. We were discussing others who would benefit from
using our [solution], and [Colleague's Name] mentioned you.

I’m impressed by your company’s [trait/program] and love the [thing(s)]

you are doing. I’d like to show you a demo and break down how we’ve
been able to help [Colleague's Name] generate so much ROI in a short
amount of time.

Do you have 20 minutes available on [date(s)]?

COLD CALLING SCRIPTS

 The interested prospect script

Hello, [Prospect's Name]. This is [Your Name] from [Company Name].

How are you today?

I wanted to give you a quick call because we’re working with a few
companies similar to yours who are looking to [solution offering], and
that’s what we do. Do you have a few minutes to talk about the different
ways we can help you get your [offering] where you want it to be?

(Prospect’s answer. If no: try to set up another time to talk; if yes:

proceed with the script).

Can you explain what you’re using now and what results you’re getting?

(Prospect explains.)

Good news. We should be able to help you via our [solution]. Are you
available [date] to meet with me and [colleague] to explain how our
features like [feature], [feature], and [feature] can help you [goal]?

COLD CALLING SCRIPTS

 Script for the
“perfect fit” prospect

Hi, [Prospect's Name]. I’m [Your Name] from [Company Name].

I’m calling you because we do a great job at solving [problem]. Since

[Prospect's Company Name] does [industry], I imagine you might be
looking for a solution.

I’m impressed by your company’s [trait/program] and love the [thing(s)]

you are doing. I’d like to show you a demo and break down how we’ve
been able to help [Colleague's Name] generate so much ROI in a short
amount of time.

Do you have 20 minutes available on [date(s)]?

COLD CALLING SCRIPTS

 The elevator pitch

Hi, [Prospect's Name]. My name is [Your Name], from [Company Name].

How are you?

[Specialty] is our bread and butter. Do you have three minutes to talk
about the different ways we can help [solve issue] with features like
[feature], [feature], and [feature]?

COLD CALLING SCRIPTS

 The “choose your own
adventure” script
Hello, [Prospect's Name]. This is [Your Name] from [Company Name].
How are you today?

I’m calling to discuss some solutions we provide to help you create

[specialty]. Is that something you’d be interested in?

(If the prospect says yes…)

Great! There are a couple of different options we have that can help
your Company. Our [product option 1] focuses on providing [specialty],
whereas [product option 2] is created for [specialty]. Which one would
be the best fit for your team?

(Prospect picks option 1 or 2)

Perfect. May I ask you a few questions? Ask them a few questions to
understand how your offering will be most effective for their needs.

Are you available [date and time] for a 20-minute demo or in-depth
product review? I promise it will be worth your time.

COLD CALLING SCRIPTS

 Speaking their
language/personalization script

Hello, [Prospect's Name]. This is [Your Name] from [Company Name].

Before we talk business, I saw on [social media website] that you [facts
about the prospect].

(Prospect reply)

Great! I am calling to speak with you about [subject]. Do you have three
minutes to talk about the different ways we can help boost your
[subject] with features like [feature], [feature], and [feature]?

COLD CALLING SCRIPTS

 Following up after
an initial email

Hi [Prospect's Name], this is [Your Name] from [Company Name].

I sent an email recently about [brief value proposition] and wanted to

follow up. I understand you’re busy, but I’d love to hear your thoughts.
Is now a good time to chat, or would a follow-up next week be better?

COLD CALLING SCRIPTS

 Re-engaging with leads
that have gone cold

Hi [Prospect's Name], this is [Your Name] from [Company Name].

We last connected about [previous discussion point], and I wanted to

check in to see if you had any additional questions. Many companies we
work with find that [benefit or insight]. Would you be open to revisiting
this conversation to see if the timing is better now?

COLD CALLING SCRIPTS

 Setting up a product demo

Hi [Prospect's Name], this is [Your Name] from [Company Name].

We help businesses like yours [value proposition]. Based on what I

know about your company, I think a quick demo could show you how
we can [specific benefit]. Would you be open to a 15-minute call to
explore this?

COLD CALLING SCRIPTS

 Qualifying a lead

Hi [Prospect's Name], this is [Your Name] from [Company Name]. I

work with [target industry] businesses to help them [value proposition].
I wanted to ask a few quick questions to see if we might be a good fit to
help you.

Are you currently facing challenges with [common pain point]? How are
you currently handling this? If we could help you [specific benefit],
would that be something worth exploring?

COLD CALLING SCRIPTS

 Generating a referral

I completely understand, [Prospect's Name]. Thanks for your time

today. Before I let you go, do you know anyone in your network who
might be dealing with [pain point] and could benefit from a quick
conversation with us?

If so, I’d really appreciate an introduction or even just their contact

details. Either way, I appreciate your time, and I’m happy to stay in
touch in the future!

COLD CALLING SCRIPTS

 Closing the deal

Hi [Prospect's Name], I really appreciate our conversations so far.

Based on what we’ve discussed, I believe [Company Name] can help
you achieve [goal]. Do you feel ready to move forward, or is there
anything else you need to make a decision?

COLD CALLING SCRIPTS

 Fact finding on
expired listings

Hi [Homeowner's Name], this is [Your Name] with [Real Estate Agency].

I noticed your home was previously listed but didn’t sell, and I wanted
to check in.

Many homeowners in your position feel frustrated, but I specialize in

helping sellers like you find the right buyers. Would you be open to a
quick chat about what went wrong and how I can help you get your
home sold quickly?

COLD CALLING SCRIPTS

 Calling FSBO
(For Sale By Owner) listings

Hi [Homeowner's Name], this is [Your Name] with [Real Estate Agency].

I saw your home listed as For Sale By Owner and wanted to reach out.

I work with buyers who are actively looking in your area. Would you be
open to discussing how I could help you sell your home faster and for
the best price while keeping your goals in mind?

COLD CALLING SCRIPTS

 Investigating investment
opportunities

Hi [Property Owner's Name], my name is [Your Name] with [Real Estate

Agency]. I work with property owners in your area who are looking to
maximize their investments.

I wanted to see if you’ve considered selling or expanding your portfolio,

as I have buyers and investors interested in properties like yours.
Would you be open to a quick conversation to explore your options?

COLD CALLING SCRIPTS

 Connecting with
absentee owners

Hi [Property Owner's Name], this is [Your Name] with [Real Estate

Agency]. I work with property owners like you who own properties but
may not be actively managing them.

I wanted to see if you’ve considered selling or if you’d be interested in

learning about ways to generate more passive income from your
property. Would you be open to a quick chat?

COLD CALLING SCRIPTS

 Generating real
estate referrals

Hi [Client's Name], I really appreciate working with you, and I wanted

to ask for a quick favor. Do you know anyone who might be looking to
buy or sell a home in the near future?

If so, I’d love an introduction—I always prioritize referrals and make

sure anyone you send my way gets top-notch service. Of course, if you
ever need anything real estate-related, I’m always here to help!

COLD CALLING SCRIPTS