Cold Calling Script
Make a copy of this script and make it your own!
Opener
Hi [PROSPECT FIRST NAME], this is [YOUR FULL NAME] with [YOUR COMPANY].
How’ve you been?
*Prospect talks*
Reasoning
Great! The reason for my call is … [REASON FOR CALL]
EXAMPLES BELOW
● Cold: Great! I know I’m calling out of the blue, but I was researching [COMPANY] and
noticed [PAIN POINT]. As an outsider looking in, it seems like a big challenge right
now for you guys. Is this something your team is focused on as well?
● Warm: Great! Well, the reason why I’m calling is because you recently attended our
webinar, and so I just wanted to reach back out to see what drove that interest in the
first place?
*Prospect talks*
Questioning & Discovery
*Ask a couple of follow-up questions here to keep the conversation flowing naturally*
EXAMPLES BELOW
● How are you and your team dealing with [PAIN POINT] today?
● Is this part of any ongoing projects/initiatives right now?
● Out of curiosity, what are you currently doing to bridge that gap?
● Does this affect you guys in any way, and if so, how?
● Are there any particular features you’re looking for?
● etc.
*Prospect talks*
Positioning The Meeting
Got it. So, [PROSPECT FIRST NAME], I know you mentioned [X/Y/Z], and that’s exactly
what we help with here at [YOUR COMPANY].
… I know this is very early in the process, but out of curiosity, would it be worthwhile to hop on
a call with an expert on our team to help expedite your research process? And at that point,
you’ll be much better equipped to know whether this is a potential solution for you or not. Is
that something you would be interested in?
*Prospect confirms*
Making Sure The Right People Are Involved
Great! And before we schedule a time, is there anyone that would feel left out if they weren’t
part of the conversation moving forward?
*Prospect talks*
Setting The Appointment
Got it. So I’ve got our calendars in front of me right now, and it looks like we could do [EXACT
DATE & TIME]. Which would work best for you guys?
*Prospect outlines their availability*
Sounds good! I just sent over that invite. Could you just confirm that you received it?
*Prospect confirms*
Great, well, thanks a lot for the call today, [PROSPECT FIRST NAME]; We’ll see you on
[EXACT DATE & TIME]!
Possible Objections:
I’m not the right person to talk to
● No problem, [PROSPECT FIRST NAME], sorry to disturb you. I’m curious if you know
who is in charge of projects like this at [COMPANY]?
I’m busy right now / don’t have time to talk
● I totally understand if you’re busy right now. When is a better time for you?
● I totally understand, do you have 30 seconds to even see if it’d be worthwhile to call
back in the future?
Not interested / that doesn’t apply to us / etc…
● Thanks for calling that out, it sounds like I missed the mark, could you tell me what your
main priorities are right now?
● [PROSPECT FIRST NAME], many of my best customers also said they weren’t
interested when I first called but now they’re getting [CERTAIN RESULTS] from our
product/service. Out of curiosity, is fixing [PAIN POINT] not one of your priorities?
Can you just send me an email?
● Happy to. But typically when I hear that, it means you don’t have time for this right now.
Instead of me sending you an overload of content, let’s schedule a short time for when
you’re not so busy for me to call back?
We already use [COMPETITOR]
● I’m not surprised you have something in place. One thing we’ve found is that no solution
is perfect and sometimes there’s cracks and gaps we can help fill. Out of curiosity, if
there was anything you would want to fix about your current solution, what would it be?
● [X/Y/Z SOLUTIONS] are great for [WHAT THEY’RE GOOD FOR]. We’re different in
that we focus/specialize in [UNIQUE VALUE PROP].
● [COMPETITOR] does a fraction of what we do, and you may need to layer multiple
solutions on top of one another to accomplish a single outcome. Would you be
interested to learn how our solution is different as well as the benefits of a consolidated
platform?
I’m headed into a meeting
● Understood, when is a better time for us to talk about [PAIN POINT]?
How did you get my name/number?
● Fair question. I work for a company that focuses on [X/Y/Z], and my job is to find leaders
whose teams might benefit from our solution. So when I come across someone like you,
I move mountains to get in touch with them.
This isn’t a priority for us right now
● Understood – I’m definitely not asking you to buy anything right now. Out of curiosity,
what’s taking up your time this quarter?
Call back in X months or X quarter.
● Understood – out of curiosity, what’s going to change between now and then?
