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Royal Arsalan Digital Marketing Plan | PDF
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Royal Arsalan Digital Marketing Plan

The document outlines a comprehensive marketing strategy for Royal Arsalan Kitchen, detailing its overview, target audience, and marketing goals. It includes plans for budget allocation, social media strategy, SEO, direct marketing, influencer campaigns, content branding, reputation management, and performance tracking. Additionally, a campaign calendar is provided, covering a three-month strategy and special events.

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Nazia Enayet
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25 views1 page

Royal Arsalan Digital Marketing Plan

The document outlines a comprehensive marketing strategy for Royal Arsalan Kitchen, detailing its overview, target audience, and marketing goals. It includes plans for budget allocation, social media strategy, SEO, direct marketing, influencer campaigns, content branding, reputation management, and performance tracking. Additionally, a campaign calendar is provided, covering a three-month strategy and special events.

Uploaded by

Nazia Enayet
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Chapter 1: Restaurant Overview

Overview of Royal Arsalan Kitchen, location, and current situation.

Chapter 2: Marketing Goals


Increase footfall, orders, brand awareness, and reviews.

Chapter 3: Audience Analysis


Target: Office goers, families, youth, and online customers.

Chapter 4: Budget & Cost


Allocate budget for Facebook, Google Ads, Influencers, etc.

Chapter 5: Social Media Strategy


Content calendar, post types, and platform goals.

Chapter 6: SEM & SEO


Google My Business setup, keywords, Google Ads.

Chapter 7: Direct Marketing


SMS, WhatsApp, Email for loyalty and offers.

Chapter 8: Influencer Campaign


Choose micro-influencers, dine-in, and reels.

Chapter 9: Content & Branding


Photo style, brand tone, reels, design rules.

Chapter 10: Reputation Management


Handle reviews, build trust, SOPs.

Chapter 11: Performance Tracking


KPI list, weekly reports, tools.

Chapter 12: Campaign Calendar


3-month strategy and special events.

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