CASE STUDY

CASE 1:
CASE 2: A Holiday Disaster
Background:
Lisa and her friend Mark planned a trip to Paris for five days. They booked a four-
star hotel online. The hotel website showed beautiful rooms, excellent service, and
a good location. They were very excited about their trip.

Problems:

Late Check-in: When Lisa and Mark arrived at the hotel at 2:00 PM, the
receptionist said their room was not ready. They had to wait two more hours in the
lobby.
Dirty Room: When they finally entered the room, they saw dirty sheets and hair in
the bathroom. They called the reception, but no one came to clean it.
Extra Charges: The hotel charged them extra fees for Wi-Fi and breakfast, but the
website said these were free.
Rude Staff: When Lisa asked for help, the receptionist was not friendly and did not
solve the problem.
Noise Issue: At night, the hotel was very noisy because of a party in the next room.
Lisa and Mark could not sleep well.
Discussion Questions:

What problems did Lisa and Mark have at the hotel?

What should they do to solve these problems?
Have you ever had a bad experience in a hotel? What happened?
What advice can you give to travelers to avoid hotel problems?
CASE 3: Case Study: The Merger of TechNova and SoftSys
Background: TechNova is a mid-sized technology company specializing in
hardware production, while SoftSys is a software development firm focusing on
business applications. Recently, both companies have struggled with increasing
competition and declining profits. To remain competitive, the two companies
decided to merge and create a single entity, TechSoft Solutions.
Challenges: After the merger, several challenges arose:
1. Cultural Differences: TechNova has a formal corporate culture, while SoftSys
follows a more flexible and innovative work style.
2. Management Integration: The two companies have different management
structures and decision-making processes.
3. Product Strategy: TechNova mainly sells hardware, whereas SoftSys focuses
on software services. They need to find a way to integrate their products
effectively.
4. Employee Concerns: Employees from both companies are uncertain about their
roles in the new organization.
Discussion Questions:
1. What strategies can TechSoft Solutions use to overcome cultural
differences?
 Policies such as fair rewards and recognition of the spirit of cooperation.
 Create a positive working environment
 Build a system to monitor and evaluate the effectiveness of the new culture.
 Focus on personnel development

- đưa ra chính sách như khen thưởng công bằng, tôn vinh tinh thần hợp tác
- tạo môi trường làm việc tích cực
- xây dựng một hệ thống giám sát và đánh giá hiệu quả của văn hóa mới
- tập trung vào phát triển nhân viên

2. How should management be restructured to ensure smooth operations?

- Conduct a detailed assessment of the current situation. Đánh giá chi tiết tình hình
hiện tại
- Define clear goals and develop a detailed and scientific plan. Xác định mục tiêu
rõ ràng và Lập kế hoạch chi tiết và khoa học
- Improve progressive thinking from leadership to employees. cải thiện tư duy tiến
bộ từ lãnh đạo đến nhân viên
- Build a strong corporate culture. Xây dựng văn hóa doanh nghiệp vững mạnh
- Ensure consistency and unity between leadership and employees. Đảm bảo tính
đồng bộ và thống nhất giữa lãnh đạo và nhân viên
- Be brave, decisive, and ready to invest. Dũng cảm, quyết đoán và sẵn sàng đầu tư
3. What product strategies can help TechSoft Solutions succeed in the market?

4. How can the company communicate effectively with employees to ease

concerns?
- Communicate frequently and provide safe feedback channels. Giao tiếp thường
xuyên và Cung cấp các kênh phản hồi an toàn
- Invest in facilities to increase work efficiency. đầu tư cơ sở vật chất để gia tăng
sự hiệu quả trong công việc
- Address concerns about job security and provide a plan for the future. Giải quyết
mối lo lắng về sự đảm bảo công việc và Cung cấp một kế hoạch cho tương lai

CASE 4: Case Study: Small Business Structure

Background GreenTech Solutions is a small business specializing in eco-friendly
home products. Founded five years ago, the company has grown to employ 25
people. The company aims to provide sustainable solutions for households,
including solar-powered devices, biodegradable packaging, and energy-saving
home appliances.
Task As a business consultant, you have been asked to help GreenTech Solutions
establish a clear organizational structure. The company currently lacks a formal
division of responsibilities, which has led to inefficiencies and communication
issues.
Your task is to:
1. Design a company structure that includes different departments.
2. Assign a clear function to each department.
3. Present your proposed structure in a diagram in a simple way.

Evaluation Criteria
Creativity in structuring the company.
Logical distribution of responsibilities.
Clarity in explaining each department's function.
Feasibility of the proposed structure.
Use your knowledge of business operations to design an effective and efficient
company structure for GreenTech Solutions.
I. Management Department

a. Sets business strategy and goals.

b. Makes key financial and operational decisions.

c. Ensures company sustainability and profitability.

II. Sales and Marketing Department

a. Promotes GreenTech’s products through advertising and social media.

b. Engages with customers to understand their needs.

c. Conducts market research to identify trends and opportunities.

III. Research and Development (R&D) Department

a. Designs and improves eco-friendly products.

b. Tests new materials and technologies for sustainability.

c. Ensures compliance with environmental regulations.

Case Study 5: SunnySip – The Juice That Didn’t Sell

Background

SunnySip is a new fruit juice brand launched by a small beverage company in

Vietnam. The product is 100% natural, has no added sugar, and is competitively
priced. When it first entered the market, the company used traditional advertising
methods like TV commercials, newspaper ads, and printed posters in supermarkets.
Despite high expectations, after 6 months, SunnySip had low sales. The company
conducted a market survey and discovered that most young customers (ages 18–
30) didn’t know about the product or didn’t find the advertising appealing.

Problems Identified

1. Outdated Advertising Methods: The company focused too much on TV and

print ads, which are not popular with the younger generation.

2. Lack of Online Presence: SunnySip didn’t use social media or influencer

marketing, where most of their target audience spends time.

3. No Brand Personality: The advertising lacked creativity or a clear brand

message, making the product forgettable.

Actions Taken

The company changed its advertising strategy:

• Partnered with young food bloggers and fitness influencers to promote

SunnySip on Instagram and TikTok.

• Created short, fun videos showing the juice as a refreshing, healthy lifestyle
choice.

• Launched a hashtag campaign: #SipTheSunnyWay where customers shared

their own creative juice moments.

Results

In just 3 months after the new strategy, online engagement increased by 300%, and
sales rose by 45%. SunnySip became a trending name among young customers.

________________________________________

Comprehension & Discussion Questions

1. What were the main advertising methods used by SunnySip at the

beginning?  traditional advertising methods like TV commercials,
newspaper ads, and printed posters in supermarkets
2. Why didn’t those methods work?

3. What changes did the company make to its advertising strategy?

4. How did those changes help improve sales?

5. In your opinion, what is the most effective advertising method for young
customers today?

CASE 6: Case Study: The Dilemma of Saving vs Spending

Background:

Anna is a 28-year-old marketing manager who earns a good monthly salary.

Recently, she received a bonus of $5,000 for her excellent performance at work.
Anna is unsure how to use the money. She has two main options:

Option 1: Spend the money

She could take a vacation to Europe, buy a new phone, and update her wardrobe.
She believes that enjoying life while she's young is important.

Option 2: Save or invest the money

She could put the money in a savings account or invest in a small business. She
knows that saving for the future is wise, especially in case of emergencies or
retirement.

Anna's parents advise her to save, but her friends encourage her to enjoy the money
now.

Task A – Group Discussion or Writing Task

Discuss the following questions:

What do you think Anna should do with her money? Why?

What are the advantages and disadvantages of spending money on experiences like
travel?

Is saving always the best option? Why or why not?

How do people your age usually spend or save money in your country?

What advice would you give someone who just received a large sum of money?

Task B – Vocabulary Focus

Match the words to the definitions:

Budget

Investment

Emergency fund

Retirement

Impulse buying

Definitions:

A. Money saved for unexpected situations

B. The act of buying something without planning

C. A plan for managing income and expenses

D. Money used to earn more money in the future

E. The period when a person stops working

Task C – Mini-Presentation

Prepare a short presentation (2-3 minutes) on this topic:

"How can young adults make smart money decisions?"