Dashboard
• “A dashboard is a visual display of the most
important information needed to achieve one
or more objectives; consolidated and arranged
on a single screen so the information can be
monitored at a glance”
Need of Dashboard
The dashboard can be an effective tool that helps:
• Drive Fact Based, Real-time Decision Making
– Dashboards offer clear, colorful graphic user interfaces that
help users easily understand and evaluate complex data- which
drives fact based, real-time decision making.
• Make Data More Valuable
– A well-designed dashboard can give every organization
member the opportunity to gain insights that help them perform
their job better.
• Consolidate Data
– Business dashboards provide real-time data analytics on one
screen, saving you the time and frustration of flipping between
screens,
Need of Dashboard Software
• Provide an Objective View of Performance
– Dashboards provide an easy to understand, objective view of
current performance and can effectively serve as a foundation for
further dialogue.
• Give You the Big Picture
– An effective dashboard provides a complete snapshot of every
important metric the user needs to make informed decisions,
including real-time metrics and key performance indicators
from multiple data sources, markets and departments.
• Reveal Problem Areas
– Powerful dashboards not only report historical and real-time
data, they also offer insight into possible problem areas so
stakeholders can handle challenges proactively.
Dashboard Types|1
• Strategic Dashboards
– Used by executives
– Quick overview on the health of the business,
including major high-level measures
– Few information, simple display mechanisms,
static snapshots
Strategic Dashboards- Example
• Dashboard includes significant KPIs: customer acquisition
costs, customer lifetime value and sales target.
Dashboard Types|2
• Analytical Dashboards
– Used by analysts
– Support interaction with data, e.g.drill-down
– Complex data, sophisticated display mechanisms,
static snapshots
Analytical Dashboard- Example
• Analysis of the financial performance dashboard can help decision
makers to see how efficiently the company’s capital is being spent
• to establish a specific operational task to structure future decision
better.
Dashboard Types|3
• Operational Dashboards
– Used to monitor operations
– Support alerting for critical events, interaction with
data
– Detailed data, simple and clear display
mechanisms, real-time data
Operational Dashboards- Example
• A manufacturing firm may use an operational dashboard to
track products manufactured along with the number of defects,
complaints or returns.
Dashboard Types|4
• Tactical Dashboards
– Utilized in the analysis and monitoring of
processes conducted by mid-level management,
emphasizing the analysis.
– The detail level of a tactical dashboard falls
between the strategic and operational dashboards.
– help guide users through the decision process.
Tactical Dashboard- Example
shows a detailed overview of a project with specific timelines and efficiency of the
parties involved.
You can define specific risks, see the overall progress and average times of conducting
specific tasks.
Differences Among Different
Dashboards
Type of Dash Strategic Tactical & Operational
Board Analytical
Level of Senior Middle Junior
Seniority
(Management)
Time Long- Medium- Routine
Application Term term
Level of Complex Less Simple
complexity Complex
Layers of Information
Features of dashboards
• Data visualizations
– Selecting the right visualization for your dashboard
is an important part of dashboard design.
Display Media for Dashboards
Corporate Dashboards
Enterprise dashboards may include:
• Bar Charts
• Maps
• Trend Lines
• Speedos
•Correlation
One quick glance at the dashboard tells users the key performance indicators
and metrics used to measure and monitor the companies performance.
This contributes to:
• Better Analysis
• Better Tracking
• Proactive Alerting
Corporate Dashboards
Customer Support Dashboards
Customer Support Dashboards: Organizations provide such a dashboard
to its customers as a value-add service.
They provide the customer with their personal account information as
pertaining to the business relationship, such as:
• Online Trading
• Utility Services
• Entertainment
• B2B SLA Monitoring
Divisional Dashboards
Divisional Dashboards are one of the most popular dashboards, used to
provide at-a-glance actionable information to division heads, operational
managers and department managers.
Each division has its own set of KPIs which can be visually displayed on
the enterprise dashboard.
Typical Divisional Dashboards include:
• Purchasing Dashboards
• Supply Chain Dashboards
• Operations Dashboards
• Manufacturing Dashboards
• Quality Control Dashboards
• Marketing Dashboards
• Sales Dashboards
• Finance Dashboards
• Human Resources Dashboards
Benefits of Enterprise Dashboard
Dashboards have the following benefits:
(a) Places all critical information in just one screen rather than flipping through
the pages
(b) Improved decision making
(c) Rapid problem detection
(d) Better analysis of performance
(e) Identifies the trends and corrective actions to improve the performance of
the organization
Steps in Creating a Dashboard
(a) Identify the data that will go into an Enterprise Dashboard
Enterprise Dashboards can contain either/both of the below mentioned data:
Quantitative data
Non-Quantitative data
(b) Decide on the timeframe
E.g.: The various timeframes can be:
This month to date
This quarter to date
This year to date
Today so far
(c) Decide on the comparative measures
E.g.: the comparative measures can be:
The same measure at the same point in time in the past
The same measure at some other point in time in the past
(d) Decide on the evaluation mechanisms
E.g.: the evaluation can be performed as follows:
Using visual objects e.g. traffic lights
Using visual attributes e.g. red color for the measure to alert a serious condition
Corporate Dashboard
• Corporate Dashboards are changing the way we look at information and
the way we analyze our business.
• Corporate Dashboards contributes to:
Better Analysis
Better Tracking
Proactive Alerting
• Corporate Dashboards improves accountability and transparency across
organization
• Corporate dashboards work effectively with Balanced Scorecard
implementations
Balanced Scorecard vs. Dashboards
Balanced Scorecard Dashboards
Business Use Performance Measure Monitor
Operations
Users Senior Executives Operations
Manager
Used by Corporate/Unit Corporate/Depar
tment
Data Summary Detail
Refresh Monthly/Quarterly/Annual Intra-day
