Section 4 - Training and Development Materials
Section 4 - Training and Development Materials
To train and develop you to be a leader of Landmark who can enroll anyone, at any
time, in the power and magic of the transformation that The Landmark Forum
makes available, leaving you unleashed
as a force of nature,
You will be trained to lead the Introduction to The Landmark Forum, causing a
personal transformation that expresses itself as:
Remarkable
Contribution
Being someone who makes things Being someone who leads the way in
happen that weren’t going to creating a new paradigm for what it
happen anyway - going beyond what means to be human
you currently see is possible for
yourself and your life
You, your life, and how you live it, makes THE difference.
Everything matters.
This is about you coming to terms with the difference you can,
do, and will make. It is possible to live in the space of the
difference you make.
What’s there when Enrollment is present is a sense of vision and the presence of
inspiration. Not motivation, but the kind of inspiration that comes from the
presence of a real possibility or vision being alive for yourself and/or others. It’s
like awakening something in people that’s authentic to who they are.
So, vision and Enrollment and inspiration are very much the same domain. And
when we talk about inspired, we mean “life being breathed into something,” and
when we talk about moved, we are talking about “being moved into a new
possibility” and touched as in getting through to and touching one’s humanity.
When Enrollment is present, people have a greater sense of who they are.
And Enrollment very much includes acting on your commitments, having your
“Self” on the line for something. It’s not supposed to be comfortable. Enrollment
is not comfortable, it’s alive. There’s a distinction between comfortable and alive.
Enrollment is literally putting yourself at issue. You know, you take who you are,
and you put it up at issue. You take a chance with it. You take a chance on
having it invalidated, on having it crushed, on having it made wrong.
a. Identify and select the people with whom you have broken a promise or
agreement. With each of those people, clean up the mess you have made
by breaking that promise or agreement. Share with those people what you
didn’t do, the impact of not doing it and not saying anything, and the
possibility you are now inventing with them.
iii. Put in place whatever you need to put in place so the same
broken agreement doesn’t happen again.
Your resentments and regrets are a function of how things occur for you.
They are not the truth; they are your interpretations.
It must be really clear that you are taking responsibility for what
you made up!
3. When you give your talk, just share; don’t read from notes.
The triumph could be big or small but, without question, you have triumphed over
some constraint that the past has imposed on your life and your experience of being
alive has transformed.
A Vivid Share leaves people with a new possibility that they are moved, touched,
and inspired by.
1. A Vivid Share is a share that touches people deeply. It can make you lMarh or
it can make you cry.
2. It moves you mightily. It takes you over and it takes others over.
3. It reaches through to people and they can see themselves in what you have
shared.
4. It creates an opening for action for another.
1. Did you invent a possibility that made a difference for you tonight?
2. What are some areas of your life that are important to you that you think the
Landmark Forum could address?
3. How do you see the Landmark Forum would impact those areas, specifically,
what benefits would you get from participating in the Landmark Forum?
The Landmark Forum does, in fact, produce those kinds of benefits. In fact,
people end up getting benefits they can’t even see now, even beyond the
benefits you just said.
5. Given what you have heard tonight do you see value for yourself in
participating in The Landmark Forum?
Bold
Intrusive
Ruthless Compassion
Materials Needed
❑ Corporate Questions and Answers ❑ Credit Card Receipts
❑ Registration Cards ❑ Information Packet
❑ Registration Completion Checklist ❑ Phoning Agreement Tracking Form
The context of the call is to listen for and reliably deliver that which makes a real difference
in what people are dealing with and what they really care about.
The purpose of the call is to acknowledge them for coming to the event, answer any
questions they have, and give them an opportunity to register should they be interested,
leaving them complete, appreciated, and respected.
The most important thing to keep in mind is that our contacting any customer who attended
an Introduction should occur for them as a service we provide for them, to support any of
their interests and commitments.
Clear with your Phone Coach or Registration Manager prior to getting on the phone. If there
is not someone available to clear with, call a Coach or another participant, and go through
the following steps.
1. Take the opportunity to say what you need to say to be fully present (including
completing any lack of integrity). Complete any concerns or already ways of listening
or anything you’re attached to regarding being on the phone this evening.
2. Distinguish any disempowering conversations and acknowledge them. Set aside any
disempowering conversations so that you are free to listen for what the customers
are dealing with and what they really care about.
3. Read out loud to a partner or to the Phone Coach or to the Registration Manager
the Purpose and Promises of the Introduction Leaders Program.
4. Select one of the three Promises that you will be standing inside of during your
assisting agreement.
5. Make a promise regarding the breakthrough you are committed to having, and how
many conversations and registrations you will do each hour. Have this promise be
consistent with a breakthrough in the Promise of the Program that you selected.
Remember, the context is listening for and reliably delivering that which makes a
real difference in what people are dealing with and what they really care about.
• If you have a question about what to say, raise your hand and get coaching, don’t
just get off the phone.
• Enrollment being present – don’t deal with people’s circumstances – they are
capable and able. Go back to what’s important to them; why would they want to do
this anyway?
• YOU are the one to make a difference. You can alter the direction of someone’s life
in these phone calls; you can alter their future forever. We are in the business of
victory – giving people the opportunity to turn the struggle, effort, pain and agony in
life into victory. You can do that in your phoning.
• Enrollment is not going to happen without you. No one is going to walk through the
front door saying, “enroll me”.
• From the perspective of the customer, the purpose of phoning is to empower and
enable what is important to them. This call is a service for them, for what is of
interest and importance to them.
• From your perspective, the purpose of phoning is to train you to take people from
wherever they are through registration. Phoning is the only place this happens.
• A critical part of being an Introduction Leader is that you get that you can enroll and
register anyone, at any time, and under any circumstance. Phoning develops you in
that.
You already know how to invite guests. You have been inviting guests since your Landmark
Forum Evening Session. In phoning, you want to take people from wherever they are
through registration – committing to what they see is possible (in a background of
enrollment).
If you are stopped, for example if someone said “No” or you had a conversation with an
upset customer, stop and clear yourself with a Coach.
1. Clear yourself with your Coach or Registration Manager. Say what you are present
to/concerned about/attached to in that moment.
2. Distinguish what you were listening for. Were you honoring what you promised? Did
you start to listen from your own concerns? Was there anything you were adding?
4. Set aside any disempowering conversations and listen for what the customers are
dealing with and what they really care about.
5. If appropriate, before you get back on the phone, practice a conversation with a
Coach listening for what the customers are dealing with and what they really care
about, using your last conversation as the scenario.
Overview
For each Guest who attends one of our events, there are to be no more than four calls.
On the first attempt to reach a customer – leave the first message below and let them
know that we will attempt to call them again. Then write “First Attempt, left message and
date” on the back of the card.
On the second attempt – if you don’t reach them, do nothing. Do not leave them any
message. Then write “Second Attempt, no message left and date” on the back of the card.
On the third attempt – if you don’t reach them, do nothing again. Then write “Third
Attempt, no message left and date” on the back of the card.
On the fourth and final attempt – leave final message below. Then write “Fourth
Attempt, left message, and date” on the back of the card.
We would appreciate your feedback and would love to hear how the event was for you and
to answer any questions you may have about the Landmark Forum.
We will attempt to reach you again or you are welcome to contact _______ (appropriate
Staff member for your Center) at _______ (Center phone number) if you have any
questions.
We’ve attempted to reach you a few times And while we won’t be calling you back again, if
we can be of any support to you in looking at the Landmark Forum, please contact _______
(appropriate Staff member for your Center) at _______ (Center phone number).
[Yes]
Hi. I’m calling to follow-up on the Landmark event that you attended on ________. Is
now a good time to speak?
[No]
(Note: Please note the best times to call on the back of the card.)
[Yes]
Great, thanks for taking the time now to speak with me.
First, thank you very much for your time and your interest. How was the event
for you?
(Note: Be open and listen for how their experience was for them. While this
is rare, from time to time there is an upset or complaint. If this is the case,
be understanding and recreate them. Apologize and do what you need to do
to resolve their issue or complaint appropriately. It may be appropriate to
complete the call here.)
(Note: Below are three different ways to invite someone to share with you
what they may have seen for themselves out of attending an Introduction.
Please use any one of these, or any combination of the three.)
In the event you attended, what did you see for yourself?
Was there a specific area of life that you were working on or where you noticed
The Landmark Forum could make a difference?
What benefit or value did you see The Landmark Forum could provide?
(Note: Listen for and create being authentically interested in what they are
dealing with and what is important to them. Authentic interest is really a
question of being curious – being curiously engaged with the person you are
speaking to and what is happening over there with them.
Listen for:
I know we don’t really know each other but are you interested in looking at
that with me now?
[“No”]
Thank you for your time and for sharing your experience of the event
with us. If you have any questions, or are interested in the future, please
feel free to contact us by phone or through our website. Our telephone
number is (give phone number) or you can go to
www.landmarkworldwide.com (or your local website) for more
information.
[“Yes”]
What is an area of life that is not working or not working as well as you
would like? In other words, an area that you want to make a difference in
or you’re looking for something beyond the way it is?
(Note: You could ask one or more of the following questions to open
up the conversation.)
(Note: Once the impact on them of that area of life is present in the
conversation, ask the following question.)
As you look at this now with me, or even as you remember back to the
event you attended, what do you see is missing for you in this area? It
might be courage, or freedom or a willingness to risk.
If you had (fill in what they said was missing), what would be
possible for you and in your life?
(Note: Please ask any or all of the questions below to create a real
possibility with them.)
What would that make available for you and your life?
(For example:)
You know, a lot of people who take The Landmark Forum come into the program
looking to take that same area of their lives to the next level.
You gain tools that allow you to communicate more openly, resolve even the
most long-standing issues, and reveal blind spots that have been unknowingly
shaping your actions and what you view to be possible.
These and other tools make a real difference in what people are dealing with in
many areas of life. People have reported breakthroughs in courage, self-
confidence, peace of mind, freedom from resentment and regret, ability to fully
express your love, ability to make decisions without doubting yourself, and
happiness.
If you actually got what you just saw was possible for you, where would that
kind of (freedom, self-expression, confidence, productivity, power – fill in which
result applies to what they say…) make a difference?
(If what the person is creating is something that you are clear they could fulfill
on out of their participation in the Landmark Forum, express that here.)
In fact, that is one of the benefits that many people have reported. Is that
something you would like to get out of doing The Landmark Forum?
[Invitation to Register]
[Registration]
(Register them.)
Thank you for your time and willingness to have this conversation. If you
have any questions, or are interested in the future, please feel free to contact
us by phone or through our website. Our telephone number is (give phone
number) or you can go to www.landmarkworldwide.com (or your local
website) for more information or to register online.
(Note: If your country does not offer online registration, do not reference
that.).
[Complete]
➢ Anything you authentically say you want for yourself or your life is
available out of your participation in The Landmark Forum.
➢ You can have any result for yourself or your life that you invent as a
possibility, and enroll others in your having gotten.
➢ The results you get out of your participation in The Landmark Forum
are a product of the possibilities that you invent for yourself and
enroll others in your having gotten.
Generate From: To generate from something is to not only be the author of it, but
to create beyond it as if you were the author, even expanding on the possibilities of
it.
Note: These are not the answer. These need to be created in the listening of the
guest – they are possible ways of distinguishing the Landmark Forum and need to
be customized to the guest you are speaking with based on whatever is of interest
to the them or whatever they are dealing with. To know what is of interest to
someone or what they are dealing with, one has to be “out here” with that
person.
• In the Landmark Forum we ask and address questions that are, for the most
part, not addressed in traditional education. We do this as an "inquiry"—a
kind of dialogue between the program leader and the participants—into what
it means to be human. They are the kinds of questions that we all have,
questions like: how to be effective in our relationships; how to operate at our
peak performance; how to communicate so that it elicits the best in others;
what's behind our beliefs, our choices, our actions; and, perhaps most
important, who and what we are—those fundamental questions which are the
key to shaping the power and the fulfillment of our lives. There's almost no
education, at least in the conventional sense—that addresses these types of
concerns directly. The Landmark Forum is designed to address these very
issues.
• In life, we don’t have much say in the circumstances we will have to deal
with. In The Landmark Forum, there is a transformation in how these
circumstances show up for you. People in The Landmark Forum discover
immediate new ways of being and openings for action that produce a new
world of results with whatever circumstances they are dealing with.
• The easiest way to understand the way this works is that it is a methodology
for revealing blind spots, that is, what you don’t know and don’t know you
don’t know about those areas of life that really matter to you. In The
Landmark Forum, out of being coached in this methodology, you will have the
opportunity to discover for yourself your blind spots. The coach’s job is to
have you see a blind spot – whatever could be constraining you, or missing.
And the moment you see one of your blind spots, there is a natural elevation
in your performance. All of us have had that kind of an experience, like you
see something that you had not seen before, and in that moment, there is a
new sense of freedom and opportunity that opens up.