Reasons To Why You Need a
Mobile App for Your E-Commerce
Business
Mobile apps for your store: the advantages of creating an ecommerce mobile application. A full one-
third of all e-commerce customers are mobile customers now. A lot of e-commerce businesses employ
responsive web design to give these mobile users access, and call it a day. After all, as long as mobile
users can get to their site, see their stuff or check their price, fill a cart, and check out, that's all there is,
right? Actually, there's a much better way that is cost and time-effective. For a number of reasons, a
mobile app is a far better alternative than simply empowering your e-commerce site’s source code for
mobile browsers (although you should do that, as well). In this article we are going to discuss the pros
of developing a mobile app for ecommerce store. Here are the reasons why business develop mobile
apps.
1. Users Prefer Apps to Shopping via Mobile
Browsers
Here’s the first argument: when polled, 78% of users said they would rather access their favorite
shopping sites via a mobile app than through their mobile browsers. Apps make the shopping
experience faster, more secure, and users never have to worry about remembering a URL or logging in
each time they want to see what's new or place their usual order.
2. Mobile Apps Make Payments Easier, Faster, and
More Secure
When you develop a mobile app, you can include secure payment options and program the app to
remember these options for subsequent shopping experiences. This streamlines the buying process for
the user, and makes things easier on your end.
3. Mobile Apps Encourage Social Sharing
Want customers to do advertising for you by sharing your merchandise on Facebook, Twitter,
Instagram, and other social media sites? Mobile app developers can build social sharing right into the
app, so that they can alert their friends when you add a cool new product.
4. Mobile Apps Allow Push Notifications
Mobile apps let you deliver a streamlined, personalized experience for each device, such as an
interface perfectly designed for the Android tablet or the iPhone.
Push notifications can be location-based so that you can present customers with special offers when
they get near one of your brick and mortar stores. Notifications can also be issued when you need to
unload some merchandise and run a special sale, or offer a promotion to get the word out about a new
item. You can't employ push notifications to boost sales if you don't have an app.
5. Apps Give Mobile Application Developers More
Control Over the User Experience
Mobile apps allow your developers to design a unique and powerful user experience according to the
device the user has. You can control the interface and present faster service. Apps also allow
developers to tailor the experience for the device, which lets you to go beyond the limitations of
responsive web design and work perfectly with the user's preferred platform (iPhone, Android, etc.).
6. Mobile Apps Help Build Brand Loyalty
Nothing puts your brand and products front and center like a mobile app that the customer sees every
time they use their phone. Apps become like the virtual eyes, ears, and arms of the shopper -- these
tools are with them everywhere, always. That makes mobile apps a powerful tool for building and
nurturing loyal customers.
