HO CHI MINH CITY UNIVERSITY OF

FOREIGN LANGUAGES AND INFORMATION

TECHNOLOGY

FACULTY OF BUSINESS ADMINISTRATION

ELECTRONIC COMMERCE
***

FINAL REPORT

HOW TO OBTAIN COMPETITIVE ADVANTAGE USING SERVICE IN

MOBILE COMMERCE

STUDENT 1 : NGUYỄN VÂN ANH - 19DH120141

STUDENT 2 : TRẦN THỊ KIM HUYỀN - 19DH120216

HO CHI MINH CITY - JANUARY, 2022

 Table of Contents

Chapter

Chapter 1. Introduction............................................................................................... 1

Chapter 2. What is Mobile commerce? ........................................................................ 2

2.1 Features of Mobile commerce ........................................................................... 2

2.1.1 Ubiquity ...................................................................................................... 3
2.1.2 Reachability ................................................................................................ 3
2.1.3 Localization ................................................................................................ 3
2.1.4 Personalization ........................................................................................... 3
2.1.5 Dissemination ............................................................................................. 3
2.1.6 Convenience ............................................................................................... 3
2.1.7 Interactivity ................................................................................................ 4

2.2 Types of Mobile commerce apps ....................................................................... 4

2.2.1 Mobile banking ........................................................................................... 4
2.2.2 Mobile shopping ......................................................................................... 4
2.2.3 Mobile payment .......................................................................................... 4

Chapter 3. Advantages of Mobile commerce for business ............................................ 6

3.1 Get a fast overview of the buyer's journey ....................................................... 6

3.2 Accessibility and broader reach........................................................................ 6

3.3 Reach the source of guests at the right time ..................................................... 7

3.4 Opportunities open for marketing .................................................................... 7

3.5 Database customers .......................................................................................... 8

3.6 Customer experience ........................................................................................ 9

3.7 Direct connect ................................................................................................... 9

3.8 Cost-cutting and increased productivity ........................................................... 9

3.9 Optimize access speed ..................................................................................... 10

 3.10 Guest privacy ................................................................................................ 11

Chapter 4. Disadvantages of Mobile commerce for business ...................................... 12

4.1 Optimisation is always required ..................................................................... 12

4.2 There are a number of payment alternatives available .................................. 12

4.3 Customers will be able to compare costs more easily ..................................... 12

4.4 Customer safety is paramount ........................................................................ 13

Chapter 5. Mobile commerce applications business challenge ................................... 14

5.1 High levels of competitiveness ........................................................................ 14

5.2 Concerns about privacy .................................................................................. 14

5.3 With the exception of brick-and-mortar shops ............................................... 14

Chapter 6. Marketing strategies for Mobile commerce .............................................. 15

6.1 Create content that is optimized for mobile devices ....................................... 15

6.2 Participate in video content ............................................................................ 15

6.3 Maintain an engaging content strategy ........................................................... 15

6.4 Excellent email ................................................................................................ 16

6.5 Content created by users ................................................................................ 16

Chapter 7. Ways to gain a competitive advantage using service in Mobile commerce . 17

7.1 Make a strong connection with your consumers............................................. 17

7.2 Create a competitive edge through participation ........................................... 17

7.3 Pay attention to what your customers want .................................................... 17

7.4 Keep your audience's attention for a longer amount of time .......................... 18

7.5 Mobile commerce apps gives you a range of opportunities ............................ 18

CONCLUSION ......................................................................................................... 19

REFERENCE........................................................................................................... 20
 List of Figures
Figure 1. Mobile Ecommerce .................................................................................2
Figure 2. Smartphone time users statistics increase showing the importance
of mobile commerce in daily life ............................................................................6
Figure 3. Interesting numbers about the Internet World in 2020 (Hootsuite) .7
Figure 4. Marketing conveniences that can only fit in a mobile device .............8
Figure 5. Mobile payment solutions ....................................................................10
Figure 6. Google AMP ..........................................................................................11
Figure 7. Challenges of M-commerce apps for business ...................................14
 1

Chapter 1. Introduction
Mobile commerce refers to the use to conduct commerce or business, a mobile device
such as a cellular phone or a Personal Digital Assistant (PDA), a smartphone, or other
modern mobile equipment such as dashtop mobile devices is used. According to the
definition, "Any transaction involving the transfer of ownership or rights to use goods
and services that is begun and/or finished using an electronic device and mobile access to
computermediated networks." M-commerce, or mobile commerce, allows users to
execute any sort of transaction, including buying and selling things, requesting services,
and more, transferring ownership or rights, and transacting and moving money, all while
using a wireless internet connection on their mobile device. Mobile commerce, or M-
commerce, is most likely to be the next generation of commerce. In order to prepare the
road for M-Commerce, all major mobile handset manufacturers are creating WAP
capable smart phones and giving the most wireless internet and web capabilities
encompassing personal, official, and commerce requirements.
Even only a few years ago, smartphone applications were primarily available to e-
commerce behemoths like Amazon. However, the situation has radically changed in
recent years. The cost of developing mobile apps has come down, and businesses have
begun to see the advantages of M-commerce. Retail apps, business apps, and e-
commerce apps are among the many mobile services presently accessible. Mobile
shopping has become a major customer trend that will only continue to develop in the
future. Many people believe that mobile commerce will be the next big thing in e-
commerce as a result of this. Mobile commerce sales are expected to account for more
than half of all e-commerce revenues by 2021, according to experts. Any e-commerce
business, large or small, may profit from mobile commerce applications as a means of
attracting new consumers and reaching out to new people. A smartphone app is now
available in more than half of the stores, and more than half of the remaining merchants
plan to do so shortly.
 2

Chapter 2. What is Mobile commerce?

Mobile commerce refers to any transaction that takes happen on a mobile device. You
may use a smartphone, tablet, or even a wearable gadget.
Customers may use their mobile devices to purchase things or services online, and they
can do it from anywhere and at any time.
M-commerce is more than just E-commerce on the go. Mobile commerce has given birth
to new industries and services, including mobile banking, mobile tickets and boarding
cards, sophisticated location-based applications, and mobile marketing. Consumers have
become accustomed to these characteristics as a part of their everyday lives, but it's
important to remember that none of this would be possible without the growth of M-
commerce.

Figure 1. Mobile Ecommerce

2.1 Features of Mobile commerce
Mobile commerce is defined by the ability to communicate with consumers, suppliers,
and workers regardless of their location. The goal of mobile commerce is to get the
appropriate information to the right people at the right time. It allows users to access the
Internet from anywhere at any time, find users using personal mobile devices, get
information when needed, and update information and data on demand. We evaluate
some of the following aspects of mobile commerce that are not available in traditional e-
commerce:
 3

2.1.1 Ubiquity
The fundamental benefit of mobile commerce is its pervasiveness. Through mobile
devices connected to the Internet, users may receive any information they want, anytime
they want, regardless of their location. Users can do routine activities such as meeting
people or traveling while making purchases or getting information using mobile
commerce applications. Mobile commerce provides this functionality, allowing a service
or application to be provided anywhere and at any time when a demand arises.
2.1.2 Reachability
Businesses may reach customers at any time via mobile devices. Users of a mobile
device, on the other hand, may communicate with people from anywhere and at any time.
Users can also choose to limit their exposure to specific persons and times.
2.1.3 Localization
The ability to know a user's physical position at any given time adds to the value of
mobile commerce. We can deliver location-based apps using location data. When a user's
position is known, for example, a mobile service may immediately tell them when a
friend or colleague is close by. Users may also use it to find the nearest restaurant or
teller machine.
2.1.4 Personalization
On the Internet, there is a vast amount of information, services, and apps, and the
relevancy of the information consumers get is critical. Mobile commerce apps can be
customised to represent information or deliver services correctly to unique users, because
mobile users frequently request distinct sets of applications and services.
2.1.5 Dissemination
Some radio infrastructures allow for the distribution of data to all mobile users in a
specific geographic region at the same time. This function allows for the efficient
dissemination of information to a huge number of people.
2.1.6 Convenience
Operating in a wireless computer environment is incredibly handy for users. Mobile
computer devices are getting more useful and easy to use as their sizes remain the same
or shrink. Mobile devices, unlike traditional computers, are portable, may be placed in a
range of screen sizes, and most connect instantaneously. immediately. Users may connect
to the Internet, Intranet, other mobile devices, and online databases with ease and speed
 4

using mobile devices. As a result, new wireless devices may take advantage of the
convenience by focusing on providing a measure rather than obtaining several patterns of
data.
2.1.7 Interactivity
Transactions, communications, and terms of service are direct and high-level interactions
in the desktop environment, compared to the desktop environment. mobile. To discover a
high value-added component in mobile devices, businesses in customer support and
service delivery demand a high level of consumer involvement.
2.2 Types of Mobile commerce apps
Mobile commerce products exist in a variety of forms and sizes, but the three most
typical mCommerce models presently being created by enterprises are shown below.
2.2.1 Mobile banking
Mobile banking apps are similar to those used for online banking. However, some
transaction types may be restricted or disallowed on mobile devices. Mobile banking is
generally in the form of a dedicated application that gives customers a wonderful
experience while also providing improved security. New technologies, such as chatbots
and messaging apps, are increasingly being tested by certain financial institutions.
2.2.2 Mobile shopping
On a mobile device, this sort of M-commerce works similarly to e-commerce. It basically
refers to online stores that may be accessed through mobile devices. Businesses who
want to get into the mobile market construct mobile-friendly websites, invest in
specialized apps, or shift their sales to social media platforms like Facebook and
Instagram.
2.2.3 Mobile payment
Consumers have a wide choice of mobile payment alternatives, thus this form of M-
commerce implementation focuses on that.
Fortunately, when it comes to M-commerce payment alternatives, there are plenty to pick
from. However, determining which payment alternatives to provide on your e-commerce
site is even more crucial for your mobile site, because most clients want something quick
and easy, which is why one-click checkout is becoming increasingly popular. You'll be
on your path to increased conversions, revenue, and loyal customers if you can rescue
your customers the trouble of inputting their credit card information and personal
 5

information each time they make a purchase. There are three common types of mobile
payment.
Firstly, mobile wallets. Customers can keep debit card or credit card information,
mailing addresses, and other payment information in mobile wallets. Customers can now
check out quickly and simply with only a few clicks, rather than having to wait for hours
having to re-enter their card details and personal information every time they make a
purchase.
Secondly, mobile payments with no contact. In-store contactless mobile payments use
mobile wallets to process payments, resulting in a better omnichannel experience.
Customers who have previously entered their payment information into a mobile wallet,
such as Apply Pay, Google Pay, or Samsung Pay, can utilize that wallet to make
purchases at a physical shop. Instead of swiping a credit or debit card or paying with
cash, they may confirm and send payment by just placing their phone near a compatible
terminal.
Thirdly, money transfers. Instead of transferring money using mobile banking
applications, consumers may now do it swiftly and securely through a variety of
platforms: PayPal, Google, and Cash App are just a few of the services available.
 6

Chapter 3. Advantages of Mobile commerce for business

3.1 Get a fast overview of the buyer's journey
Before purchasing a product on the internet, a buyer goes through stages such as
discovery, research, a quick review, and finally consideration of the purchase decision
using devices that provide a responsive website as well as for customers to experience
mobile apps that can be purchased quickly, conveniently, and anywhere. The mobile app
has a data download speed of more than 1.5 times with mobile search results. So it makes
it possible for customers to search for products as well as quickly access through mobile
phones and tablets wherever they are. Companies who wish to give their consumers with
the greatest possible experience and simplify the service process as much as possible
would benefit greatly from an expedited buyer's journey.

Figure 2. Smartphone time users statistics increase showing the importance of

mobile commerce in daily life

3.2 Accessibility and broader reach

Companies may use mobile commerce to expand their reach, businesses or e-commerce
platforms that want to enter new markets to easily reach customers as well as grow
effectively. According to the latest research by the GSMA Association (Global
Association in the Field of Mobile Telecommunications, which works with end and end
device manufacturing companies to monitor the growth of the mobile market worldwide)
said: In the smartphone roadmap 2007-2020, the world will have 9 billion mobile
connections, of which 6 billion will be mobile, the mobile commerce range is improving
and changing lives, it provides a lot of tools for work, entertainment, communication.
The mobile industry also creates opportunities for all other professions such as travel
 7

services, finance, electronics, technology. Although the mobile trade already has a large
user base, the growth of the industry shows no signs of stopping.

Figure 3. Interesting numbers about the Internet World in 2020 (Hootsuite)

3.3 Reach the source of guests at the right time

In the widely known digital age, businesses are racing over time to grow and increase
revenue to achieve quality of work. Therefore, they have to work hard and think about
working to find the optimal solutions that attract the most unique and effective
customers. The trend-driven lead approaches are incredibly rich, diverse, it enables
organizations in a variety of sectors to identify the right time to seize the right moment.
Mobile commerce app helps brands reach their customers with the right message at the
right time through reaching the right audience on points. Different contacts in the
history's journey. Programmable ads can help automate targeting according to your
audience. For example, people who share a common interest in purchasing will advertise
to users through a phone-searching app as well as repeat them regularly or on phone
holidays will send messages accompanied by spying incentives for M-commerce apps to
help understand the number of potential customers.
3.4 Opportunities open for marketing
Mobile commercial applications have the ability to expand inherently provided for
businesses. As consumer interest in mobile apps grows, you may enhance mobile app
marketing by constantly monitoring and analyzing traffic in your app. When consumers
 8

are less inclined to buy your goods, you can reduce your activities to optimize resource
utilization. Here are a few more marketing advantages of M-commerce applications.
Using a mobile app, you may directly reach your target audience using M-commerce. As
a result, you may lower the cost of your marketing campaign by sending it straight to
your customers via mobile. If your app is linked with social networking sites, you can
simply encourage users to promote your brand and share your items with their networks,
which may be done through Google Ads if your app becomes really famous.

Figure 4. Marketing conveniences that can only fit in a mobile device

3.5 Database customers

Mobile analytics allows you to learn and follow your customers' needs from the moment
a product is discovered until the moment it is purchased. At the same time, you may
discover more about your target audience's habits and interests while gaining useful
information about the signs of your buy intentions. To make your offer successful, you
must first get to know your clients. Companies are putting forth every effort to contact
customers with the appropriate messages at the appropriate times. To anticipate trends
and understand your purchase tendencies, you'll need basic demographic information, as
well as their shopping history and location. That is something a mobile app can readily
provide. The degree to which mobile analytics is complicated is determined by your
company plan and the resources you have available for mobile app development. By
proactively reaching out to your clients with customised offers, such analytics tools will
open the door to increased sales. Typically, you have the desire to purchase an Apple
 9

Watch in your thoughts and search on Google; you will notice the product you want to
buy emerge, as well as ideas on social networking sites and the Shopee and Lazada
trading platforms,.. From the style, color, classification all appear on the phone.
3.6 Customer experience
With more competition, it's more important than ever to provide a distinct and
personalized consumer experience. Customers utilize mobile devices to contact and
converse with one another, so including social media into the mix makes sense. Users of
the app may then simply express their thoughts, discuss your product, and even seek
assistance from the community. To improve the experience, include some distinctive
features such as targeted discounts and push alerts, as well as a variety of payment
alternatives. According to a recent poll, 69 percent of shoppers would rather research
things on their phones than speak with a sales professional in-store. Consumers want to
study things before purchasing them, and having mobile devices with internet access
allows them to do so. A better customer experience leads to a greater conversion rate and
income from content. The complete shopping experience will be improved by a simple,
engaging, and well-designed M-commerce app.
3.7 Direct connect
The opportunity to create a direct line of communication of connection with clients is the
primary reason why many businesses are turning to M-commerce applications. Push
notifications have a greater open rate than other types of alerts. And it's a great way for
customers to get information about items and special events. Push notifications are
instant and will help phone users see and be curious, click view as well as quickly about
news access.
3.8 Cost-cutting and increased productivity
You'll save money on your marketing campaign if you use the mobile app to reach
customers faster. As a result, SMS messages, print newsletters, and brochures are less
expensive with mobile apps. If your M-commerce apps has social commerce integration,
customers will also play their role in spreading information. Besides, you can make
money from placing ads in your app later. It also facilitates consumer communication
through the use of encrypted, real-time, and direct messaging. Many payment options,
easy-to-link mobile payment solutions associated with bank cards, and emerging
electronic payments have opened the door to many options, such as Apple Pay, bank pay,
 10

momo, shopee pay,.. Many M-commerce sites now offer one-click payment functions,
allowing customers to enter their payment details to pay for cash payment replacements.
This convenience of mobile makes life easier when you go out on the street without
forgetting money or fearful of having too much money, you may eliminate some of the
hassles with only one phone.

Figure 5. Mobile payment solutions

3.9 Optimize access speed

Because predicting the quantity of visitors that will visit a website is difficult, the loading
time is frequently poor. This will cause users to skip if the loading speed is too long, so
on mobile to promote revenue from M-commerce, they have to improve and focus on
optimizing speed in accessing a page with only 1 second to load this will bring more
effects to drive traffic to the application.
 11

Figure 6. Google AMP

Google AMP is optimized for mobile browsing and is intended to help web pages load
faster and mobile visits to help consumers feel comfortable using mobile devices.
3.10 Guest privacy
Customers give their phones more data access, commercial organizations have a higher
obligation to protect personal information, and any of your partners abide by the user
protection conditions. Customers are treated with respect and transparency in terms of
safety and privacy, as well as how their data is shared, gathered, and preserved.
 12

Chapter 4. Disadvantages of Mobile commerce for business

4.1 Optimisation is always required
Despite the fact that mobile commerce is becoming more popular, we must not overlook
the importance of the desktop. In truth, there are several advantages to using a desktop
computer versus a mobile device.
The average conversion rate for a desktop computer is 3.9 percent, which is more than
double the 1.8 percent for mobile devices average rate for smartphones, according to
Retail TouchPoints.
Furthermore, in terms of order value, desktop machines are considerably ahead of mobile
devices. According to Statista, smartphones accounted for 64% of worldwide retail
website visits in 2019, but just 46% of ecommerce revenue, which was the same as
desktop devices.
As a result, mobile commerce optimization is clearly required.
As customer behavior evolves, you'll need to stay up to date on the newest technologies
and apps to ensure that your online store is not just mobile-friendly, but also quick,
convenient, and simple to use.
4.2 There are a number of payment alternatives available
While having a diverse range of payment alternatives is advantageous, not all payment
methods and mobile wallets are available in every nation. Furthermore, various clients in
different locations prefer different payment alternatives, making it more difficult for
online businesses to manage their global operations.
You would believe that adding additional payment alternatives to the mobile experience
would make it easier, but sometimes less is more.
As a result, you'll need to figure out what payment options are ideal for your sector and
the areas you service. It may appear tough at first, but as you gather information about
your clients and you'll be able to figure out which payment options are best for you based
on their preferences.
4.3 Customers will be able to compare costs more easily
One disadvantage to streamlining the mobile user experience is that it makes it easier for
shoppers to quickly compare prices across several shops. Customers can find out how
much a similar product from your company and many others can compare prices with
only a few clicks, and they'll often search until they find the greatest deal.
 13

4.4 Customer safety is paramount

According to a Forrester study, 30% of smartphone users avoid making online
transactions on their phones because they don't trust mobile payment providers, and 14%
are concerned about their phone information being sold to third parties.
As a result, when customers grant ecommerce organizations permission to access their
data via mobile devices, ecommerce businesses have a higher obligation to preserve and
manage their personal data.
You must comply with a broader range of rules while also being upfront with your
consumers about how you acquire and share their data.
 14

Chapter 5. Mobile commerce applications business challenge

Mobile commerce, like any other technology, has its own set of difficulties. The most
important ones are listed below, along with methods for reducing these dangers and
achieving a competitive advantage through the use of M-commerce technologies.
5.1 High levels of competitiveness
There's no doubting that mobile commerce is on the increase, and businesses of all sizes
are increasingly focusing their efforts on it. Thousands of clients are waiting on the
mobile end of technology, and thousands of your rivals are doing the same thing. To stay
competitive, your app must offer in order to increase engagement, you need a distinctive
user experience and features that people demand.
5.2 Concerns about privacy
Consumers who download mobile applications understand that the corporations that
supply them will follow their movements and gather data on them. With that comes a
greater obligation to safeguard it. That's why working with a mobile development
company that has experience with comparable apps is a fantastic choice. A company like
that will deliver a flawless product that is risk-free.
5.3 With the exception of brick-and-mortar shops
Some businesses that rely on mobile commerce lose sight of their physical sites. To
prevent this danger, just merge digital and real space. People may achieve this by
providing them with a shopping-assistance application.
Some shopping applications make it easier for users to purchase by providing customised
promotions and discounts at physical locations.
Despite these obstacles, mobile commerce has a lot of benefits for businesses and is
probably worth ago.

Figure 7. Challenges of M-commerce apps for business

 15

Chapter 6. Marketing strategies for Mobile commerce

6.1 Create content that is optimized for mobile devices
People are increasingly using their mobile devices for a variety of business and
recreational reasons, including viewing movies, reading news, and doing financial
transactions. In other words, by optimizing your online business with a mobile-first
strategy, you must assist mobile customers at every point of the buyer's journey.
By adopting a mobile-first strategy, you can make content more available to your
consumers and make it easier for them to locate creative ideas, product information, and
transaction pages on any device.
Optimizing your CTAs for mobile includes making them as easy as possible and limiting
the number of steps to a minimum, or making contact information clickable in the sense
that it initiates the opening of an email box or the beginning of a phone conversation.
6.2 Participate in video content
When we consider that 79 percent of consumers prefer viewing a video to reading about
a product, video plays an essential role in mobile commerce strategy. Also, because many
individuals use their mobile devices to pass the time while travelling, be sure you supply
them with engaging and helpful video content, preferably with captions. They'll be able
to view it while riding the bus or driving to work. Another advantage of captioning your
videos is that it will help with SEO and ranking.
Only high-quality videos will work, so don't skimp on the images, voice-over, or
soundtrack.
Finally, don't get carried away with the length of your video, the best-performing videos
are those that are under two minutes long.
6.3 Maintain an engaging content strategy
Interactive content is a great way to get people to interact with each other. The days of
one-way communication are over, and your consumers don't only want to read or watch
material anymore. They want to be active participants, and interactive material helps
them to do just that.
Quizzes, polls, and surveys are some of the most popular forms of interactive material.
These are not only fun to use, but they also help you gain feedback and collect relevant
and accurate data about your audience, allowing you to make more tailored and targeted
offerings.
 16

This is an interactive video. This format includes "hotspots" which are clickable tags
that display more information.
Calculators. These are really important tools since they deliver essential information to
your viewers. They will increase engagement rates, despite the fact that they require
some effort to build.
Infographics. According to statistics, they increased website traffic by 12%. These
vibrant images may be made even more engaging by using interactive elements such as
questions and customizable user routes.
6.4 Excellent email
You can attract both present and new clients to your online business by utilizing emails.
Welcome new customers, retarget those who abandoned their shopping baskets with a
discount code, suggest comparable goods, cross-sell and upsell, or alert consumers about
new releases and products that are about to run out of stock.
This method will only work if you segment your consumer database and tailor your
outreach. There are a variety of ways to segment your contact information and lure each
section with a customized offer. For example, they can leverage information from prior
transactions, such as the amounts they spent or the things they looked at.
6.5 Content created by users
It's easy to come out as arrogant when you brag about how amazing and valuable your
items are. Surprisingly, 92 percent of consumers trust their fellow customers more than
brands. So, just let your satisfied consumers speak for themselves.
Brands utilize polished and doctored taglines and words, but user-generated material
seems more honest. It is considerably more compelling to publish case studies,
testimonials, and good client experiences.
Make sure that every thing you sell gets comments and reviews from people who have
bought it. You may promote this by rewarding your consumers with a discount or a
coupon code in exchange for their comments.
But whatever you do, don't punish people who provide bad comments or leave
unfavorable reviews. When there are just favorable evaluations, people become skeptical.
However, you may and should always reply to any negative remark or review and
attempt to resolve the issue.
 17

Chapter 7. Ways to gain a competitive advantage using service in Mobile commerce

Every company's goal is to generate a profit and differentiate itself from the competition
on the market. As simple as it may appear on the surface, this is not an easy task. As a
result, a rising number of entrepreneurs are turning their attention to developing
potentially revolutionary alternatives. They will be able to pique the interest of potential
consumers as a result of this. A mobile commerce platform, for example, is an example
of such an invention.
7.1 Make a strong connection with your consumers
We currently live in a period where we can get real-time information instantly. We can
find out what is going on on the other side of the planet by picking up a smartphone or
other mobile device. Furthermore, we are spending a growing amount of time online. As
a result, a mobile commerce apps may be a powerful motivator for various consumers to
learn about a company. It enables them to keep informed about the company's offerings
and, if feasible, make buying selections from anywhere. M-commerce might be a new
marketing and sales channel that helps a firm generate more money.
7.2 Create a competitive edge through participation
Mobile commerce might be a motivator to buy something or utilize a service. Customers
are encouraged to purchase the company's products or services in return for significant
discounts. Brand awareness is increased in this manner. A well-developed product
suggestion system may result in sales. As a result of their efforts, customers are also
enticed to spend more money. It's also an opportunity to obtain a competitive advantage
and boost interest in your company.
7.3 Pay attention to what your customers want
Not only does having M-commerce applications provide you a competitive advantage
over your competitors. It's also about meeting the needs of customers. M-commerce
applications strengthen the relationship between the business and the client. It's vital to
keep this in mind since a product that's both useful and simple to use will be a major hit.
Analyzing competitors can be beneficial. You will be an innovator if none of your market
competitors have an app. However, you might profit from the failures of other firms in
your field by adopting their patterns. It's vital to remember this because software that is
well-designed and easy to use will almost always be successful.
 18

7.4 Keep your audience's attention for a longer amount of time

Putting an app to use is, of course, not yet a success. If you succeed in capturing people's
attention, the next challenge will be keeping them interested for a longer period of time.
As a result, many M-commerce applications include a notification function to encourage
users to use them more frequently. Providing consumers with intriguing material can lead
to increased user engagement. You may categorise people and observe what piques their
interest using analytics tools. Your social media promotion costs will be reduced if you
can attract a large enough audience.
7.5 Mobile commerce apps gives you a range of opportunities
Having a mobile commerce application for your business is a solution that is becoming
increasingly popular. It's a chance to develop consumer relationships while also
bolstering market position. Its functionalities are available to users at any time and in any
location. This is especially important in light of the current pandemic, since many firms
are restricted by laws. It thus becomes a convenience to be able to offer things or services
electronically. However, before deciding to implement such a solution, you must first do
a market and client needs study. You will not only be aware of your starting position, but
also of the benefactors who may be able to assist you in gaining a competitive advantage.
 19

CONCLUSION
Mobile commerce is, without a doubt, more than a fad, it's a phenomena that's here to
stay. Mobile commerce will be one of the most influential consumer trends in 2020.
More than 3 billion people use their cellphones to access the internet every day. Mobile
shopping will likely become less of a choice and more of a need for ecommerce
businesses as smartphones become more important to how people connect, get
information, and now purchase online. Mobile commerce applications collect data on
customers' purchasing behaviors and preferences, allowing them to have great shopping
experiences. In this approach, M-commerce applications provide firms with additional
sales and marketing options. Here's where you can learn more about the future of mobile
commerce and its trends. Of course, M-commerce is only a small part of the whole
picture. Remember that an effective omnichannel approach necessitates your mobile
website or app to seamlessly integrate with other channels rather than stand alone.
Remember that the goal of mobile commerce is to meet your clients where they are and
provide them with a simple but memorable experience. If you own a company that may
profit from an M-commerce app, now is a good time to invest.
 20

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