Advertising
Unit 2 Lesson 1
AGENDA
1.) What is media?
2.) Finding the target audience
3.) Active Learning: Analysing Adverts
1
VOCABULARY
good (n) anything that can be bought or sold
service (n) something done for others in exchange for money
advert (n) shortened word for advertisement
appeal (n) way to grab the attention of someone and convince them to purchase something
fundraiser (n) event held to raise money for a special cause or charity
occupation (n) job
budget (n) plan to compare how much money a person makes to how much money they spend
manufacturer (n) business or company that makes a large amount of something to be sold
launch (v) to throw or push forward
product (n) item that is made to be sold
VOCABULARY
good
product service
to launch advert
manufacturer appeal
budget occupation fundraiser
2
THINK, PAIR, SHARE
• What is advertising?
• Do you think advertising is an art?
• How do you prefer your advertisements? (TV, radio,
internet, newspapers, or on the street).
MEDIA
Media is a communication
tool that we use everyday.
It includes ANY form of
communication that
delivers information.
Can you think of any examples?
3
NEWSPAPERS
MAGAZINES
4
TELEVISION
RADIO
5
INTERNET
BILLBOARDS
6
BILLBOARDS
AND SO MUCH MORE...
ADVERTISING
Advertising means to call
something to the attention of
the public.
It is a type of communication
that attempts to convince and
encourage people's behavior.
7
ADVERTISING
Advertising means to call
something to the attention of
the public.
It is a type of communication
that attempts to convince and
encourage people's behavior.
What does 'something' mean?
ADVERTISING
In our unit, we will focus on
only three things that are
commonly advertised.
8
1.) GOOD
A good is any item that you can
purchase.
It includes anything you can get
from a store, market, or
delivered from an online shop.
Can you think of any examples?
FOOD
9
CLOTHING
ELECTRONICS
10
2.) SERVICE
A service is a task or activity a person or company provides for a
paying customer.
Look at the picture. Can you name any examples?
TRANSPORTATION
11
DELIVERIES
THEME PARKS
12
3.) EVENT
An advertisement can also tell
the public about an event
happening in the community.
Can you think of any examples?
FUNDRAISERS
13
FESTIVALS AND HOLIDAYS
GRAND OPENING CELEBRATIONS
14
LET'S PLAY BINGO!
DIRECTIONS: If you get a BINGO:
1.) Work in groups of 3-4.
Read your card back to your
2.) Listen to the clues your teacher teacher and identify whether
reads out. they are a GOOD or a
3.) Make a guess with your team SERVICE.
and mark which good or service you
think it is on your card.
4.) If you get 4 in a row, yell,
"BINGO".
PURPOSE OF
ADVERTISING
In this unit, we will
focus on three
main purposes of
advertising.
15
PURPOSE OF
ADVERTISING
1.) To persuade
• buy or subscribe to
something
• develop a positive opinion
about the company
• change your behavior to
do something different
TO PERSUADE
16
PURPOSE OF
ADVERTISING
2.) To inform
• a new company exists
• a new product is coming
out
• there is an event coming
up
TO INFORM
17
PURPOSE OF
ADVERTISING
3.) To remind
• buy a good from a
company a person already
knows about
• let them know they
shouldn't forget about
them
TO REMIND
18
TARGET
AUDIENCE
When a company
makes an advert, it
is not made for
everyone.
TARGET AUDIENCE
This is because
companies know that
we are all different.
We all have hobbies and
interests that someone
else may not like.
19
TARGET AUDIENCE
Because of this,
companies need to be
careful when they create
an advert.
The goods, services, and
events they adverstise
must appeal to a target
audience.
TARGET AUDIENCE
In advertising, a target
audience is a group of
people most likely to
become a customer
and make a purchase.
20
TARGET
AUDIENCE
There are many things
companies look at when
choosing a target audience.
Let's learn about 5
examples.
AGE
Some goods and services
are designed to be enjoyed
by people that are a
particular age.
For example: a toy car or
stuffed animal is most likely
to be enjoyed by a child.
21
HOBBIES &
INTERSTS
Some companies specialise in
a specific good or service
that is most likely to be
enjoyed by someone with a
special interest.
For example: craft or
sporting good stores.
OCCUPATIONS
Some companies create
goods and services that
would most likely be
enjoyed by people who
have a certain job.
For example: fun scrubs
for doctors and nurses.
22
INCOMES
Some goods are made to be
enjoyed by someone who
has a particular budget.
There are companies who
create goods for people of
all kinds of budgets.
For example: luxury cars
LOCATIONS
Not every company or small
business can be found
around the world.
At the same time, people
may not be interested in
participating in a service or
event that is far away from
their home.
23
LOCATIONS
For example: People who
live very far away would not
be interested in attending a
small town's holiday
festival.
WHICH MEDIA DO I USE?
Advertisers use different media to reach the public;
for example television, the internet, magazines, and
newspapers. Different media reach different groups
of people.
Textbook page 6 activity 1
24
WHICH MEDIA DO I USE?
Work with a partner and
match the different media
on the next slide to their
likely target audiences.
Textbook page 6 activity 1
TYPE OF MEDIA TARGET AUDIENCE
1.) Flier available in a tourist A) People in a local city
information office. B.) Tourists from Vietnam and abroad
2.) Billboards near a hospital C.) Teenage girls
3.) 'What Camera?' magazine D.) Wealthy people
4.) Subway billboard E) Sick people and those who care for
5.) Teen beauty website them
6.) Local HCMC newspaper F.) People interested in photography
7.) My school noticeboard G.) People in HCMC
8.) Luxury watches and jewelry website H.) Students, teachers, and parents
25
TYPE OF MEDIA TARGET AUDIENCE
1.) Flier available in a tourist A) People in a local city
information office. B B.) Tourists from Vietnam and abroad
2.) Billboards near a hospital E C.) Teenage girls
3.) 'What Camera?' magazine F D.) Wealthy people
4.) Subway billboard A E) Sick people and those who care for
5.) Teen beauty website C them
6.) Local HCMC newspaper G F.) People interested in photography
7.) My school noticeboard H G.) People in HCMC
8.) Luxury watches and jewelry websiteD H.) Students, teachers, and parents
WHICH MEDIA DO I USE?
1.) Look at the list of goods and services on the next slide and
answer the following questions in your workbook:
A) Which media would you not use for each of the products or
services?
B) Which would be a good media form?
C) Write 1-2 sentences to explain your choices.
Textbook page 7 activity 2
26
EXAMPLE:
1.) A new Italian restaurant
A) Which media would you
not use?
Textbook page 7 activity 2
EXAMPLE:
1.) A new Italian restaurant
A) Which media would you
not use?
Newspaper
Textbook page 7 activity 2
27
EXAMPLE:
1.) A new Italian restaurant
B) Which would be a good
media form?
Textbook page 7 activity 2
EXAMPLE:
1.) A new Italian restaurant
B) Which would be a good
media form?
Flier
Textbook page 7 activity 2
28
EXAMPLE:
1.) A new Italian restaurant
C) Write 1-2 sentences to
explain your choices.
Textbook page 7 activity 2
EXAMPLE:
1.) A new Italian restaurant
C) Write 1-2 sentences to
explain your choices.
The restaurant needs to
attract customers from the
local area.
Textbook page 7 activity 2
29
NOW IT'S YOUR TURN:
Textbook page 7 activity 2
2.) A new computer game
launched by a large computer
game manufacturer.
A) Which media would you
not use for each of the
products or services?
30
2.) A new computer game
launched by a large computer
game manufacturer.
A) Which media would you not
use?
• Teenage girl's magazine
• Fliers delivered to local
houses
• Posters in local schools and
nurseries.
2.) A new computer game
launched by a large computer
game manufacturer.
B) Which would be a good
media form?
31
2.) A new computer game
launched by a large computer
game manufacturer.
B) Which would be a good media
form?
• Company website
• TV advert
• Billboard on motorways
• Billboard at bus stops
2.) A new computer game
launched by a large computer
game manufacturer.
C) Write 1-2 sentences to explain
your choices.
Students' own answers
32
3.) Information for the elderly
about winter fuel payments
available.
A) Which media would you not
use?
3.) Information for the elderly
about winter fuel payments
available.
A) Which media would you not
use?
• Teenage girls' magazine
• Billboards on motorways
• Posters in local schools and
nurseries
33
3.) Information for the elderly
about winter fuel payments
available.
B) Which would be a good media
form?
• fliers delivered to local houses
• local radio advert
3.) Information for the elderly
about winter fuel payments
available.
C) Write 1-2 sentences to explain
your choices.
Students' own answers
34
4.) Information about a 'Paint
your own Pottery' activity studio.
A) Which media would you not
use?
4.) Information about a 'Paint your
own Pottery' activity studio.
A) Which media would you not
use?
• National newspaper
• TV advert
• Billboards on motorways
• Billboards at bus stops
35
4.) Information about a 'Paint your
own Pottery' activity studio.
B) Which would be a good media
form?
4.) Information about a 'Paint your
own Pottery' activity studio.
B) Which would be a good media
form?
• Company website
• Posters in local schools and
nurseries
36
4.) Information about a 'Paint your
own Pottery' activity studio.
C) Write 1-2 sentences to explain
your choices.
Students' own answers
5.) A new ice cream parlour
A) Which media would you not
use?
37
5.) A new ice cream parlour
A) Which media would you not
use?
• National newspaper
• A TV advert
5.) A new ice cream parlour
B) Which would be a good media
form?
• Fliers delivered to local houses
• Posters in local schools and
nurseries
38
5.) A new ice cream parlour
C) Write 1-2 sentences to explain
your choices.
Students' own answers
LET'S ANALYSE
SOME ADVERTS
We are going to look at several
different types of
advertisements. For each
advertisement, you will need
answer the following questions:
39
LET'S ANALYSE
SOME ADVERTS
1.) What kind of media is it?
2.) What is the good, service,
or event being advertised?
3.) Who is the target
audience?
4.) What is the purpose of the
advert?
ADVERT 1
1.) What kind of media is it?
2.) What is the good, service, or
event being advertised?
3.) Who is the target audience?
4.) What is the purpose of the
advert?
40
ADVERT 1
1.) What kind of media is it?
Poster
2.) What is the good, service, or
event being advertised?
3.) Who is the target audience?
4.) What is the purpose of the
advert?
ADVERT 1
1.) What kind of media is it?
Poster
2.) What is the good, service, or
event being advertised? Movie
(service)
3.) Who is the target audience?
4.) What is the purpose of the
advert?
41
ADVERT 1
1.) What kind of media is it?
Poster
2.) What is the good, service, or
event being advertised? Movie
(service)
3.) Who is the target audience?
Kids and families
4.) What is the purpose of the
advert?
ADVERT 1
1.) What kind of media is it?
Poster
2.) What is the good, service, or
event being advertised? Movie
(service)
3.) Who is the target audience?
Kids and families
4.) What is the purpose of the
advert? To inform
42
ADVERT 2
1.) What kind of media is it?
2.) What is the good, service, or
event being advertised?
3.) Who is the target audience?
4.) What is the purpose of the
advert?
ADVERT 2
1.) What kind of media is it?
Flier/Poster
2.) What is the good, service, or
event being advertised?
3.) Who is the target audience?
4.) What is the purpose of the
advert?
43
ADVERT 2
1.) What kind of media is it?
Flier/Poster
2.) What is the good, service, or
event being advertised? Themed
night at a library (event)
3.) Who is the target audience?
4.) What is the purpose of the
advert?
ADVERT 2
1.) What kind of media is it?
Flier/Poster
2.) What is the good, service, or
event being advertised? Themed
night at a library (event)
3.) Who is the target audience?
Teens in grades 6-12
4.) What is the purpose of the
advert?
44
ADVERT 2
1.) What kind of media is it?
Flier/Poster
2.) What is the good, service, or
event being advertised? Themed
night at a library (event)
3.) Who is the target audience?
Teens in grades 6-12
4.) What is the purpose of the
advert? To inform
ADVERT 3
1.) What kind of media is it?
2.) What is the good, service, or
event being advertised?
3.) Who is the target audience?
4.) What is the purpose of the
advert?
45
ADVERT 3
1.) What kind of media is it?
Billboard
2.) What is the good, service, or
event being advertised?
3.) Who is the target audience?
4.) What is the purpose of the
advert?
ADVERT 3
1.) What kind of media is it?
Billboard
2.) What is the good, service, or
event being advertised? Milo
(good)
3.) Who is the target audience?
4.) What is the purpose of the
advert?
46
ADVERT 3
1.) What kind of media is it?
Billboard
2.) What is the good, service, or
event being advertised? Milo
(good)
3.) Who is the target audience?
People who like chocolate milk
(all ages)
4.) What is the purpose of the
advert?
ADVERT 3
1.) What kind of media is it?
Billboard
2.) What is the good, service, or
event being advertised? Milo
(good)
3.) Who is the target audience?
People who like chocolate milk
(all ages)
4.) What is the purpose of the
advert? To remind
47
ADVERT 4
1.) What kind of media is it?
2.) What is the good, service, or
event being advertised?
3.) Who is the target audience?
4.) What is the purpose of the
advert?
ADVERT 4
1.) What kind of media is it?
Commercial
2.) What is the good, service, or
event being advertised?
3.) Who is the target audience?
4.) What is the purpose of the
advert?
48
ADVERT 4
1.) What kind of media is it?
Commercial
2.) What is the good, service, or
event being advertised? Breakfast
cereal (good)
3.) Who is the target audience?
4.) What is the purpose of the
advert?
ADVERT 4
1.) What kind of media is it?
Commercial
2.) What is the good, service, or
event being advertised? Breakfast
cereal (good)
3.) Who is the target audience?
Kids
4.) What is the purpose of the
advert?
49
ADVERT 4
1.) What kind of media is it?
Commercial
2.) What is the good, service, or
event being advertised? Breakfast
cereal (good)
3.) Who is the target audience?
Kids
4.) What is the purpose of the
advert?
To persuade
VOCABULARY TASK
Complete the gaps in your WB with words from the list .
1. He is thinking about changing his ____ and becoming a police
officer.
2. They managed to ____ a successful new business.
3. I put an ____ in the local newspaper.
4. If you have questions about the shoes you bought, call the
____.
5. The organization has a large annual ____.
50
VOCABULARY TASK
Complete the gaps in your WB with words from the list .
1. He is thinking about changing his occupation and becoming a
police officer.
2. They managed to launch a successful new business.
3. I put an advert in the local newspaper.
4. If you have questions about the shoes you bought, call the
manufacturer.
5. The organization has a large annual budget.
PLENARY
Fill in the rest of the following sentences:
1.) The difference between a good and a service is...
2.) The three main purposes of advertising are...
3.) One example of a target audience is...
51
