KEMBAR78
Marketing Management Class12 Notes | PDF | Marketing | Brand
Scribd
Upload
37 views3 pages

Marketing Management Class12 Notes

The document covers key concepts in marketing management, including the definition of marketing, its features, and the functions involved in marketing management. It outlines the marketing mix (4Ps), branding, packaging vs labeling, and channels of distribution, along with important questions for students. Additionally, it provides case study questions to apply marketing concepts in practical scenarios.

Uploaded by

nipunsharma663
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
37 views3 pages

Marketing Management Class12 Notes

The document covers key concepts in marketing management, including the definition of marketing, its features, and the functions involved in marketing management. It outlines the marketing mix (4Ps), branding, packaging vs labeling, and channels of distribution, along with important questions for students. Additionally, it provides case study questions to apply marketing concepts in practical scenarios.

Uploaded by

nipunsharma663
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 3

Class 12 Business Studies - Chapter: Marketing Management

Key Concepts

1. Marketing: A social process where individuals exchange goods/services for value.

2. Features of Marketing:

- Needs and wants

- Exchange process

- Value creation

- Continuous process

3. Marketing Management: The art and science of choosing target markets and building profitable

relationships.

4. Functions of Marketing:

- Market planning

- Product designing & development

- Standardization & Grading

- Packaging & Labelling

- Branding

- Customer support services

- Pricing of products

- Promotion (Advertising, Sales promotion, Public relations, Personal selling)

- Physical distribution (transportation & warehousing)

5. Marketing Mix (4Ps):

- Product: Design, quality, features, brand name, etc.

- Price: Pricing strategy, discounts, credit terms.

- Place: Channels of distribution (wholesalers, retailers).

- Promotion: Advertising, Sales promotion, Personal selling, Public relations.

6. Branding: Brand name, Brand mark, Trade mark

7. Packaging vs Labelling:

- Packaging - Protection + Attraction

- Labelling - Informative tag (ingredients, usage, warnings)

8. Channels of Distribution:
Class 12 Business Studies - Chapter: Marketing Management

- Direct - Manufacturer to consumer

- Indirect - Through intermediaries

9. Promotion Mix:

- Advertising

- Personal Selling

- Sales Promotion

- Public Relations

Important Questions (Board-Focused)

1 Mark Questions:

- Define marketing.

- What is labelling?

- Name any two functions of marketing.

- What is branding?

3 Mark Questions:

- Differentiate between selling and marketing (any three points).

- Explain any three elements of the promotion mix.

- Explain the role of physical distribution in marketing.

4 Mark Questions:

- State and explain any four functions of marketing.

- "Labelling is a silent salesman." Explain.

5 Mark Questions:

- Explain the importance of branding for marketers and customers.

- Distinguish between advertising and personal selling (5 points).

6 Mark Questions:
Class 12 Business Studies - Chapter: Marketing Management

- Explain the elements of the marketing mix in detail.

- Explain any six functions of marketing management.

- A company wants to launch a new energy drink. Prepare a marketing mix for this product.

Case Study Type Questions

Q: A toothpaste brand introduced a combo offer (buy 2 get 1 free) and displayed health benefit details on the

label.

Identify and explain the related concepts of marketing.

A:

- Sales Promotion - "Buy 2 get 1 free"

- Labelling - Health benefits on the label

- Product - Toothpaste as part of marketing mix

You might also like