Complete Note
Complete Note
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RESEARCH 1
I. What is research?
Research – was coined from two words: the prefix re, which means “again,” and the word search, meaning
“to look for something.”
- is an organized method of finding novel or relatively new ideas from the existing body of
knowledge with the help of useful tools for the purpose of improving the quality of life. By using these ideas,
most society’s major problems are resolved, needs are satisfied, and demands are met
AIMS OF RESEARCH
Aside from its goal to improve the quality of life, research has the following aims:
FUNCTIONS OF RESEARCH
CHARACTERISTICS OF RESEARCH
1. Realistic
- must result to empirical data. Empirical data are those derived from actual observations of a phenomenon,
interviews of people who have witnessed an incident, analysis of first-hand document sources, excavation of
artifacts, and other actions that yield evidence of one’s investigations.
2. Logical
- follows valid, definite principles, frameworks, and procedures.
3. Cynical
- meaning it starts with a problem and ends with another. As soon as the question is answered, other questions
may arise. These new questions may refine the answers generated, fine-tune the research methods, or modify
the answered research question. This process continues until such time that a purified body of knowledge is
attained.
4. Analytical
- well-founded or well-grounded, can be examined in the smallest detail
5. Objective
- based on facts rather than feelings and not influenced by feelings
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6. Critical
- use of careful judgments about good and bad parts of something
7. Replicable
- can be recreated or reproduce
TYPES OF RESEARCH
B. Applied Research
- the aim is to find applications for the theories or create a product employing the existing idea or
theory.
5. Interpreting Data
- this process is termed as member-checking
6. Reporting Results
- giving off the results for public information is essential.
ETHICS in RESEARCH
What is Ethics?
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To know clearly the definition of ethics, the concept of morality must be understood. This is because
ethics is anchored on moral standards that must be followed. Morality is a set of unwritten rules that guides
individuals on the things they should or should not do in order to attain harmony and orderliness in any
undertaking. With this, ethics can be defined as the process of applying moral standards and principles in any
undertaking.
In context of research, ethics may be defined as a methodology or perspective in making sound and
right decisions pertaining to actions to be taken, and analysis of intricate problems and issues.
For example, in a complicated project like building an electric power plant in the ancestral domains of
indigenous tribe, a research considering the ecological, political, economic, and ethical issues must be
undertaken to ensure that the indigenous people will not be harmed, let alone be exploited. Through this, the
culture and tradition of the said tribe, as well as their rights, will be protected and preserved.
1. HONESTY
Intellectual honesty must be upheld in the planning, execution, and writing of the research report. Must
be transparent, stating all concerns so as not to deceive the respondents and other researchers. Fabrication and
falsification of research data must never be an option.
2. OBJECTIVITY
Research investigation must be free from any forms of bias. They must not serve the interest of any
parties, but the interest of finding the truth.
3. INTEGRITY
The research must uphold sincerity and consistency. The planned research methodology must be
consistent with the executed procedures. Sincerity must be manifested by keeping what has been promised in
the proposal.
4. CAREFULNESS
Must be free of careless errors of negligence. Error in procedures must be foreseen so that measured
must be planned to avoid them. Good record-keeping and journal-making must be maintained in all stages of
the study.
5. OPENNESS
Researchers must still be open to constructive criticism. This is because no researcher has the
monopoly of knowledge.
7. TRUSTWORTHINESS
Trustworthiness is manifested in research if data and information about human respondents are used
only for the purpose of the research. Confidentiality of data should be observed specially of the respondents to
avoid scrutiny or discrimination from the public.
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8. SOCIAL AND LEGAL RESPONSIBILITY
Legalities, rules, and regulations of an institution or government must be considered when conducting
a study. Research must be published with the aim of advancing knowledge and promoting social welfare,
minimizing harm and risk, and maximizing the benefits for the target population.
ETHICAL ISSUES IN RESEARCH
2. Human Rights
a. Right to voluntary participation
b. Right to informed consent
c. Right to be protected from harm
d. Right to confidentiality
e. Right to anonymity
Data Privacy Act of 2012 (Republic Act No. 10173)
- aims to protect individual personal information from the information and communications
system in the government and the private sector
3. Scientific Dishonesty
- involves deviation from the universally accepted conduct in research undertaking, resulting to
scientific dishonesty.
2. Non-publication of data
– involves choosing not to include data because they do not conform to the well-established body of
knowledge or are unsupportive of the research hypothesis. Only the results that do not reject the
hypothesis are reported and published.
4. Plagiarism
- this fraudulent act involves claiming another person’s ideas, work, or publication. It is a form of
intellectual property stealing and dishonesty that usually happens in scientific publications.
According to Bogdan and Biklen, as cited in Fraenkel and Wallen (2006), the characteristics of
qualitative research are as follows:
1. The direct source of data is the natural setting and the researcher is the key instrument in
qualitative research. Researchers go directly to the particular setting of interest to observe and collect
the needed data.
2. Data collected are in the form of words or illustrations rather than numbers. The kinds of data
collected may include, but not limited to, audio recordings, diaries, field notes, memorandums,
official records, personal comments, photographs, textbook passages, transcripts of interviews,
videotapes, and anything else that convey actual words or actions of people.
3. Qualitative research is concerned with process as well as product. The primary interest of a
Qualitative researcher is on how things happen and on people’s interaction with one another.
4. Analysis of data is taken inductively. It starts with the specific concepts of the respondents to
draw out general idea or theory. To do this, a considerable amount of time is spent in collecting data
before the important questions are considered.
5. Qualitative research deals with how people make sense out of their lives. The perspective of the
subjects of a study is a major concern.
a. draw meaningful information (not conveyed in quantitative data) about beliefs, feelings, values, and
motivations that support behavior
b. learn directly from people and what is important to them
c. provide the context required to elicit quantitative results
d. identify variables important for further studies
e. determine one’s genre as a primary step to develop a quantitative survey
f. assess the usability of websites, database, or other interactive media/services
STRENGTHS
- provide in-depth information on individual cases
- unravels complex phenomena embedded in local context
- describes rich phenomena situated in some exceptional environments
- relays subjects’ experiences and perspectives in unusual details
- conveys setting factors related to the situation of interest
- allows flexibility in research-related processes
- enables data to be collected in natural setting
- determines possible causes of a particular event in another perspective as that given by quantitative
research
- permits approaches that are responsive to local conditions and stakeholders’ needs
- tolerates shifts in focus based on research results
- present several options in the conduct of the research
- accepts unstructured interpretation of the participants, respecting anything that is in the
participants’ context
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WEAKNESSES
- data gathering is often time-consuming
- analysis of data takes longer time than that in quantitative analysis
- interpretation of results is usually biased because it is influenced by the researcher’s perspective
- conclusions are not generalizable because the subjects are few and sometimes possess unique
characteristics compared to typical respondents
Qualitative research is oriented toward analyzing concrete cases in temporal and local
particularity. It starts from the respondents’ perspective, expressions, and activities in their local
context. In this case, qualitative research is important across many fields of inquiry because it is
designed for social sciences, psychology, and other fields. With this, qualitative research would
verify or validate the tendencies, transform it into research programs, and maintain the necessary
changes toward its objectives and tasks.
For example, qualitative research can be employed in health care research. One may
study people’s experiences of and access to health care. Various perspective of patients and
professionals can be understood using qualitative research. An individual’s attitude, experiences, and
circumstances in life that affect his/her health needs and behavior can likewise be studied.
QUALITATIVE QUANTITATIVE
Understands underlying reasons Expresses data in terms of numerical
Gains insights in the prevailing values as gathered from the
Objective/Purpose
trends respondents
Is interpretative and contextualized Draws out exact ideas from samples
May emerge as the study progresses Specifically stated at the outset and
Hypotheses
tested
Comes in small number. The Comes in large numbers. The
respondents are identified using respondents are selected to represent
Sample
nonprobability sampling the population of interest using
probability sampling
Unstructured (free of form) Structured procedures
Data collection
procedures
Data is analyzed inductively Data is analyzed deductively
Data analysis
Minimal to no use of statistical test Requires the use of statistical test
Inconclusive and needs further study Findings are conclusive, usually
Outcome before recommending a course of descriptive in nature, and are used to
action recommend a final course of action.
Findings are particularly in-depth Findings are generalized to all
Generalization
about a certain phenomenon situations
1. To advance some area of scientific knowledge; to undercut some other area of scientific knowledge.
2. Because the researchers are really interested in that area of knowledge, think it’s exciting, cool, or even
beneficial for humanity.
3. Because the researcher likes the people in that community of researchers and wants to be around them.
4. Because doing research is a good excuse to do other things the researcher likes, such as traveling to
exotic locations, hiking around in the forest looking for snails, or digging up pottery and artifacts in the
desert.
5. To get knowledge and experience necessary to be a better professional academic teacher.
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6. To get knowledge required to develop a product, to sell it, to make money, whatever that’s in turn
good for…
7. To make a name/reputation for oneself in an academic or corporate field.
8. To make a name/reputation for the special ideas and methods used in your own professional
community. To lead the world to think your approach is legitimate, worth public notice, consequently
to qualify for grant money, or to attract status, reputation, purchasing decisions, etc.
9. To accumulate “evidence” that a certain product is effective (that you want to sell or promote), or on
the other hand, perhaps harmful (for public benefit, or to profit from a competing product)
a. reading books, research articles, and other professional publications regarding a given topic of interest;
b. asking help from experts in the field for more relevant ideas and perspectives; and
c. observing things for more experiences about this interest.
In selecting a research topic, the following factors may also be (but not solely) considered:
a. Personal factors are related to personal experiences, professional qualifications, expertise, motivation,
intellectual curiosity, and perceptiveness of the researcher. Time element benefits, and hazards may
also be considered.
b. External factor includes uniqueness or novelty, importance or value of the research availability of data
and materials, ethical considerations, and department or unit where the research is to be undertaken.
1. Controversial topics – these are topics that depend greatly on the writer’s opinion, which may tend to be
biased or prejudicial. Facts cannot support topics like these.
2. Highly technical subjects – for a beginner, researching on topics, researching on topics that require an
advanced study, technical knowledge, and vast experience is a very difficult task.
3. Hard-to-investigate subjects – no available reading materials about it and if such materials are not up-to-
date.
4. Too broad subjects – the scope is too wide
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5. Too narrow subjects – very limited
6. Vague subjects – unclear, indefinite topic
Southeast Asian health services in the Low-cost housing projects for Filipino informal
past 10 years settlers for the past six years
RESEARCH PROBLEM
- is a statement about an area of concern, a condition to be improved upon, a difficulty to be
eliminated, or a troubling question that exist in scholarly literature, theory, or practice that points to
the need for a meaningful understanding and deliberate investigation. It may be expressed in
declarative or interrogative form. In some social science disciplines, however, the research problem
is typically posed in the form of one or more questions.
- called the heart of research
A research problem is not just answerable by yes or no. It should imply that the explanation and
justifications regarding the true situation or observation are required.
A research problem implies relationship between the variables of the study
The problem should be stated in clear, unambiguous manner
A research problem must imply interpretation and analysis of data
1. Novel – should be something that is new. It may be a new process, product, or principle.
2. Interesting – draws attention and interest from other people.
3. Practical – aim is to improve people’s quality of living, it should be useful and beneficial to its target
population.
4. Innovative – should improve the current state of existing technology
5. Cost-effective – should provide a good value for money, time, resources, and manpower while
conducting the study. It should be economical in addressing the problems of the community.
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6. Research problem should be SMARTER whether qualitative or quantitative.
a. Specific – must be clearly and specifically stated
b. Measurable – should be quantifiable or observable. It may include interviews, surveys, or recorded
observations, videos and audio.
c. Attainable – should be easily achieved, solved, or answered by the researcher after all valid
procedures had been carried out.
d. Realistic – should be possible for the researchers to perform the experimentations or observations
needed to solve their problems.
e. Time-Bound – could be carried out in the given time period
f. Economical – careful of not wasting resources
g. Reliable – giving same result on successive trials, having an accurate result
RESEARCH QUESTION
- aim to investigate specific aspects of the research problem. Questions lay the foundation for the
research study, therefore they determine the research design or plan of the research.
1. Establish a clear relation between the research questions and problem or topic.
2. Base the research questions from your RRL.
3. Formulate research questions that can arouse your curiosity and surprise you with your discoveries or
findings.
4. State your research questions in such a way that they include all dependent and independent variables
referred to by the theories, principles, or concepts underlying your research work.
5. Let the set of research questions or sub-problems be preceded by one question expressing the main
problem of the research.
6. Avoid asking research questions that are answerable by “yes” or “no” and use the use of “how”
questions only in a quantitative research.
7. Be guided by the acronym SMART (specific, measurable, attainable, realistic, time-bound)
1. Factor-isolating questions – the purpose of these questions is to categorize or name factors and
situations
Example: What are the possible reasons for the low grades of students in English?
2. Factor-relating questions – aim to establish relationships between the factors that have been
identified.
Example: What relationship exists between variable A and variable B?
3. Situation-relating questions – aim to see the changes that might happen to one variable when the
other variable changes. These questions usually need experimentation in order to get results.
Example: What is the effect of the changes in climate to the behavior of animals living in the grass
fields?
RESEARCH TITLE
- Summarizes the main idea or ideas of the study
1. Aim (Purpose) – answers the question, why do I want to conduct the study?
2. Topic (Subject matter) – answers the question, what do I want to study about?
3. Place (Locale) – answers the question, where do I conduct the study?
4. Period – answers the question, how long will it take for me to finish the study?
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5. Population or respondents – answers the question, from whom will my data come from or be
collected?
Example:
Problems Met by Teachers due to the Pandemic COVID-19 at Saint Tonis College in Tabuk City for
the School Year 2020 – 2021 to 2021 – 2022.
Aim: To determine the problems encountered by the teachers caused by the Pandemic COVID-19
Topic: coping strategies of teachers
Place: Saint Tonis College in Tabuk City
Period: two years
Population: teachers and school administrators
Example:
Research Title: The Impact of the El Niῆo to the Way of Life of the Filipino Farmers
General Problem: This study attempts to document the effects of El Niῆo on the way of life of the Filipino
farmers.
Specific Problems:
1. What are the effects of El Niῆo on the production of agricultural products of the Filipino farmers?
2. What are the effects of the said environmental phenomenon to the social and economic interactions
of the Filipino farmers?
3. What practices are adopted by the said farmers to limit the effects of El Niῆo to their way of life.
SCOPE and LIMITATIONS – presents the variables or subjects of the study, the extent to which the research
will cover, the possible factors or nuances that will be given focus on the course of the study, the possible
challenges that the researcher might encounter, and the other things that might be related to the topic but are
beyond the control of the researcher.
SCOPE – covers the explanation as to up to what extent the researcher would want to explore or interpret in
the research
LIMITATIONS – are conditions beyond the control of the researcher that may cause restrictions and make the
conclusions to be generalizable only to the conditions set by the researcher. Due to these factors, the research
conclusions might not hold true for other situations or context.
DELIMITATIONS – are the conditions that the researcher purposely controlled. These are the limits beyond
the concern of the study.
NOTE: In qualitative research, it is important to have basis for data analysis. This is the role of assumptions.
Assumptions are accepted cause-and-effect relationships, or estimates of the existence of a fact from the
known existence of other facts. They are useful in providing bases for action and in creating “what if”
scenarios to stimulate different realities or possible situations.
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1. Conceptual review – analysis of concepts or ideas to give meaning to some national or world
issues
2. Critical review – focuses on theories of hypotheses and examines meanings and results of their
application to situations
3. State-of-the-Art review – makes researcher deal with the latest research studies on the subject
4. Expert review – encourages a well-known expert to do RRL because of the influence of a
certain ideology, paradigm, or belief on him/her
5. Scoping review – prepares a situation for a future research work, in the form of project making
about community development, government policies, and health services, among others.
1. General reference – are sources that are first accessed by researchers to give them information
about other sources such as research articles, professional journals, books, monographs,
conference proceedings, and similar documents.
2. Primary sources – are those that provide first-hand information about experts’ and other
researchers’ publications. Examples are academic and research journals published by
universities and learned organizations.
3. Secondary sources – are those written by authors that describe another researchers’ works.
Examples are textbooks, single-authored books, and books edited by different authors with
each contributing to a collection of chapters on a single topic.
4. Tertiary sources – are books and articles based on secondary sources. It synthesizes and
explains the work of others.
1. Introduction – discusses briefly the research problem and the significance of the study. It may
also present the organization of the discussion of the claims and arguments of experts and
researchers aligned with the topic of interest.
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2. Body – contains a narrative of relevant ideas and findings found in the reports of other
researchers that support the present research problem.
3. Synthesis – ties together the main ideas revealed in the review of related literature. It presents
an overall picture of what was established up to the present, and perhaps how the review can
support the development and conduct of the research.
4. Bibliography – contains the full bibliographic information of all sources mentioned in the
review.
1. By author or writer – in this method, facts, ideas, or principles are discussed or explained
separately. The respective authors or writers are then cited in the footnote:
Examples:
Burns et al. (2008) expounded that learning styles are the preferred habitual patterns of mental
functioning.
Romanelli et al. (2009) described learning styles as the cognitive, affective, and respond to the
learning environment.
2. By topic – in this case, if many authors have the same opinion or idea about the same topic,
discussion and citation of the topic is under the names of the authors or writers.
Example:
The use of animated movies, computer animation, and simple drawings are constructive for
stimulating and maintaining learner’s attention (Williamson & Abraham, 1995; Ames & Ames, 1995;
Barak, 2006)
In subsequent citations, only use the first author’s surname followed by the words “et al.”
which means ‘and others’ in parentheses.
Examples:
Kim et al. (2013) stated…..
However, if two sources have six or more authors but with some identical surnames, cite the
first author followed by as many names to distinguish one source from the other.
Example:
Orleans, Nuevo Espaῆa, Palomar, Camacho, Avilla, Sotto (2014) suggested….
Orleans, Nuevo Espaῆa, Palomar, Florentino, David, Abulon (2014) claimed…..
5. Citing indirect sources – If a source was mentioned in another source, the citation is as follows:
Smith argued that …(as cited in Johnson, 2005, p. 92).
6. Electronic sources – are cited the same way as any other document by using the author-date style.
Example: Briones (2009) explained…
7. Citing websites – websites are cited the same way as and other source, using the author-date style if
known. If there is no author, the title and the date are cited as in the in-text citation (for long titles, the
first few words are cited). For sources with no date, “n.d.” (for no date) in place of the year is used.
Example:
Andrews, n.d.
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ETHICAL STANDARDS in WRITING RELATED LITERATURE
There are three broad issues that need to be considered when completing research report and
transmitting results. These ethical standards to be followed are as follows:
1. Plagiarism
- is an act of claiming another’s work or copying a portion of someone else’s writing. If
copying another researcher’s ideas cannot be avoided, proper citation must be done.
2. Self-Plagiarism
- when the researchers reuse their own work or data in a “new” written product without
letting the readers know that the manuscript appeared in another literature.
3. Copyright
- the exclusive legal right, given to an originator or an assignee to print, publish, perform,
film, or record literary, artistic, or musical material, and to authorize others to do the same.
Prepared by:
Design – is a word which means a plan or something that is conceptualized by the mind.
Research design – is the process of structuring techniques and strategies that help researchers solve
their problems or answer their inquiry.
- serves a blueprint or skeletal framework of a research study which includes many
related aspects of the research work.
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- is a better alternative than its equivalent theory taken “off the shelf” because it
is generated from the persons concerned in their actual habitat, academic setting,
or work environment.
- usually involves series of data gathering procedures to validate the information
gathered from the participants.
- is done when a researcher would want to know the deeper details about a
certain situation, event, process, and even a group of individuals.
- a series of thorough and in-depth data collection procedures from multiple
3. CASE STUDY sources of information is done.
- example of case studies include a study on the role of the school in assimilation
of immigrant orphans or a study that deals with finding out the reasons why it is
difficult for some people to withdraw from the vices.
- a phenomenon is something you experience on Earth as a person. It is a
sensory experience that makes you perceive or understand things that naturally
occur in life such as death, joy, friendship, caregiving, defeat and victory.
4. - describes the common meaning of several individuals’ lived experiences about
PHENOMENOLOGY a phenomenon. Primarily, the purpose of this approach is to generate a universal
description of a phenomenon from its several contexts.
- an example of phenomenology is studying the green flash that sometimes
happens just after sunset or just before sunrise.
- is a systematic collection and evaluation of information, which may include
documents, stories, and artifacts to describe, explain, and eventually understand
events and actions that happened in the past.
- evaluation of documents involves external and internal criticism. External
criticisms refers to the examination of the authenticity of the materials like “Who
wrote the document and for what purpose the document was written?”, “When,
where, and under what circumstances the document was written?”, and “Do
other forms of the document exist?”are asked. Internal criticisms mean
examination of the accuracy of the information in the document and the
truthfulness of the author.
5. HISTORICAL
- presence at and participation in the event, and competence of the author are
APPROACH
important factors in this evaluation.
- researchers use this information to critically analyze the cause for the current
situation and to be able to recommend possible solution that could resolve the
issues and problems.
- the data collecting techniques are biography or autobiography reading,
documentary analysis, and chronicling activities.
- this approach is best used to gather information about particular historical
event like the 1986 EDSA revolution, martial law period.
Note: However, one drawback of historical study, is the absence, or loss of
complete and well-kept old may hinder the completion of the study.
TERMINOLOGIES:
1. Population – is the complete group of persons, animals, or objects that possess characteristics that are
of the researcher’s interest.
Two kinds of Population
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a. Target population – is made up of all research elements that the researcher would want to
his/her findings to be generalized.
b. Accessible population – is a group of research elements within which the researcher
respondents will be taken from.
2. Sample – is a group of individuals that represents the characteristics of a population.
3. Sampling – refers to the method of process of selecting respondents or people to answer question
meant to yield data for research study.
ADVANTAGES OF SAMPLING
CLASSIFICATION OF SAMPLING
1. Extreme or deviant case sampling – focuses at highly unusual manifestation of the phenomenon of
interest. This strategy tries to select particular cases that would gather the most information about a
given research topic.
Example: In a group of patients in a psychiatric ward, a researcher might choose to include in
his/her samples those who have extreme cases of schizophrenia or those who have suicidal
tendencies.
2. Intensity sampling – involves information-rich cases that manifest the phenomenon intensely, but not
extremely (ex. good and poor students, above average and below average). This strategy is similar to
extreme or deviant case; the difference is that the cases are not that extreme. This type of sampling
requires prior information on the variation of the phenomena under study.
3. Maximum variation sampling – selects a wide range of variation on dimension of interest and its
purpose is to discover or uncover central themes, core elements, and/or shared dimensions that cut
across a diverse sample. It also provides an opportunity to document unique or diverse variations. To
implement this sampling, matrix is created where each item on the matrix as different as possible from
all other items.
4. Homogeneous sampling – brings together people of similar backgrounds and experiences. It reduces
variations, simplifies analysis, and facilities group interview. This strategy is used most often when
conducting focus groups.
Example: study about parenting program, all single-parent, female head of the household is
selected.
5. Typical case sampling – adopted when presenting a qualitative profile of one or more typical cases.
Example: a study that involves development projects in the Third World countries, a typical
sampling case of “average”.
6. Critical case sampling – cases that will produce critical information. This method permits logical
generalization and maximum application of information. Usually presented to a group of highly
educated people.
7. Snowball or chain sampling – done by relevant people if they know someone or somebody fitted or is
willing to participate in a study. For instance, a researcher will use the social media to ask people if
they can refer persons who meet the criteria to become the respondents for the research study.
8. Criterion sampling – is typically applied when considering quality assurance issues.
Example: the average length of stay of a patient who have undergone a certain surgical procedure
in three days. Any patient who have undergone the same surgical procedure and whose stay
exceeded three days may be set as a criterion of becoming a sample in the study.
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9. Operational construct or theoretical sampling – is used in grounded theory studies in which people or
incidents are sampled based on whether or not manifest an important theoretical or operational
construct.
10. Confirming and disconfirming sample – seek cases that are both “expected” band the “exception” to
what is expected. This strategy deepens initial analysis, seeks exceptions, and test variation and this
strategy is typically adopted after an initial fieldwork has established must be found.
Example: study about factors affecting the academic performance
11. Stratified purpose sampling – focuses on characteristics and comparisons of particular subgroups of
interest. Similar to stratified random sampling (samples within the samples). The main goal of this
sampling is to capture major variations.
12. Opportunistic or emerge sampling – follows new leads during fieldwork, takes the advantage of the
unexpected, and is flexible. This strategy takes advantage of whatever is readily available.
Example: studying sixth grade pupils’ awareness of the topic
13. Purposeful random sampling – is a random sampling that uses small sample sizes, its goal is to
increase credibility, not to encourage representatives or the ability to generalize
14. Convenience sampling – selects cases based on ease of accessibility. This strategy saves time, money,
and effort, however, it has the weakest rationale and the lowest credibility. This strategy may yield
information-poor cases because they are picked simply because they are accessible rather than based
on a specific strategy/rationale.
15. Combination or mixed purposeful sampling – combines two or more samplings techniques.
NOTE: The sample size is estimated based on the approached used in the study or the data collection method
employed. However, experts prescribe number for sample sizes in some qualitative research studies. Cited
from Creswell (2013), one to ten subjects are recommended for phenomenology (Dukes, 1984), 20 to 30
individuals for grounded theory (Charmaz, 2006), 4 – 5 respondent for case study, and single culture-sharing
groups for ethnography.
Data (singular: datum) – are set of characteristics representing the research variable. These characteristics
are analyzed and interpreted in order to draw valid conclusion.
Classification of Data According to Source
1. Primary data – refer to data sets that include first-hand information and experiences about an event.
Usually collected from primary sources and gathered for a particular research problem. Primary data are
considered to be a more valid data source than secondary data.
Note: Primary data are those collected by university-based researchers and stored in data archives intended
for future use and dissemination of the general research community.
Some examples of primary source formats include:
archives and manuscript material
photographs, audio recordings, video recordings, films
journals, letters and diaries
speeches
scrapbooks
published books, newspapers and magazine clippings published at the time
government publications
oral histories
2. Secondary data – are mostly data consisting of studied objects that are coded according to their
characteristics. Data that has already been collected through primary sources and made readily available for
researchers to use for their own research. It is a type of data that has already been collected in the past.
They are also composed of transcripts of audio and video recordings and data that stem from previous
research studies. The advantage of collecting these data over primary ones is that it is more economical and
more accessible.
Some examples:
books (textbooks, reference books)
journals
newspaper
websites
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Data Collection Instrument - device used to collect data, such as a paper questionnaire or computer assisted
interviewing system.
1. A good data collection instrument should be brief but effective. It should be short enough to be completed
by the respondents but should elicit information-rich data that the researcher needs.
2. The data collection instrument must be able to gather information other than what is available. Otherwise,
there is no need for developing the instrument since the data that the researcher needs to be found somewhere
else.
3. The arrangement of questions in the instrument must be sequenced in increasing difficulty. Easy questions
must be placed first then the harder ones. Less sensitive questions must be placed first then the more complex
or controversial ones.
4. Research instruments must be validated and evaluated for its reliability. A valid and reliable instrument
provides valid and reliable data.
5. The data to be collected from the instrument should be easily be tabulated, analyzed, and interpreted. The
instrument should serve as a tool for the researcher to help him/her in the study.
I. Documentary analysis – this instrument requires the researcher to examine available resources or
documents. Inspecting the primary and secondary sources is important when using this type of data
collection.
II. Interview – happens when the researcher personally asks the key informants about things or
information he/she needs from the subjects. The interviewer must be trained to conduct an effective
interview.
Types of Interview
a. Structured interview – happens when the researcher prepared and organized questions that the
respondents will answer. The researcher does not ask beyond what is written in the interview sheet
but could ask the interviewee for the purpose of clarifying his/her answers.
b. Unstructured interview – occurs when the researcher prepares an outline of the topics that he/she
needs personally ask from the interviewee in spontaneous and conversation-like manner. In this
kind of interview, the researcher should be knowledgeable about the topic and skilled in probing
questions.
c. Semi-structured interview – a process when the researcher prepares a specific set of questions but
could ask follow-up questions to the respondents for them to elaborate their answers. It is easy for
the researcher to gather additional information and to have an in-depth perspective on the responses
of the interviewee when this type of interview is used.
Approaches
a. Individual interview – one respondent is interviewed one at a time. This is a time-consuming type
of interview.
b. Group interview – often used in the field of business, specially marketing research.
c. Mediated interview – no face to face since its conducted through electronic communication devices
such as telephones, mobile phones, emails, among others.
Note: Synchronous mediated interview if you talk with the subjects through the telephone, mobile
phone, or online chat and find time to see each other. It is Asynchronous if only two persons are
interviewed at a different time through different social media platform.
III. Observation – is a technique of gathering data whereby you personally watch, interact, or
communicate with the subjects of your research.
a. Naturalistic observation – in this type of observation, the researcher observes the subjects in the
natural setting or in their actual environment. The observation is done outside the environment.
b. Participative observation – type of observation that requires the researcher to be involved in the
usual activities of the subjects. This gives the researcher direct and first-hand experience of what the
respondents are experiencing.
c. Non-naturalistic observation – also called “ideal-situation” observation. Subjects are taken away
from their actual environment and are subjected to ideal conditions determined by the researcher.
Methods of Observation
1. Direct observation – observation method that lets the researcher see or listen to everything that
happens in the area of observation. For instance, things happening in a classroom, court trial, street trafficking.
2. Indirect observation – is also called behavior archaeology because, here the researcher observes
traces of the past events to get information or a measure of behavior, trait, or quality of your subject. Central
to this method of observation are things you listen to through tape recordings and those you see in pictures,
letter, notices, minutes of meetings, business correspondence, garbage cans and so on.
a. Continuous Monitoring or CM – the main data gathering technique used in behavioral psychology.
b. Spot Sampling – this was done first by behavioral psychologist in 1920 with focus on researching
the extent of children’s nervous habits as they would go through their regular personality development. For a
continuous or uninterrupted focus on the subjects, oral manner is used in recording. This method comes from
two types: Time Allocation (TA) and Experience Sampling (ES).
Advantages
Disadvantages
1.It requires long time for planning.
2. Engrossed in participating in the subjects’ activities, the researcher may neglect his/her primary role.
3. It is prone to hearing derogatory statements from some people in the group that will lead to biased
stand toward other group embers.
IV. Questionnaire – most commonly used, requires respondents to answer prepared questions and easier
to administer.
V. Focus Group Discussion (FGD) – the strength of this data collection instrument relies on allowing
participants to agree or disagree with each other. In this case, it provides an insight of how the group
thinks about issues, inconsistencies, and variations that exist in a community. It can be used to explore
the meanings of survey findings that cannot be explained statistically and also useful in providing
insight about opinions among parties involved in the change process. It is also a good method to
employ prior to designing questionnaires.
A. DATA ANALYSIS
Analysis – refers to the meticulous study of research variables to learn about their constituent part and
how they are related to each other within the given research problem.
I. Thematic Analysis
- in this kind of analysis, the researcher looks across all the data to identify some reoccurring issues.
Main stages of Thematic Analysis
1. Read and annotate transcript – the researcher can have a feel for the data because primary
observations are provided.
2. Identity Themes – the researcher can look at the data in details to identify themes.
Different Themes:
a. Ordinary themes – are those that researchers expect to find (ex. student’s exposure to bullying
situation in school)
b. Unforeseen themes – are those that the researchers do not expect to come out in the
investigation (ex. school policies on bullying that are not implemented)
c. Hard-to-classify themes – those that researchers find difficult to classify because they overlap
with one or several themes (ex. students assemble in the ground)
d. Major and minor themes – those that researchers represent as major and secondary ideas in
the database (ex. major idea – desire to quit smoking; secondary idea – body’s reaction to
smoking)
3. Develop a coding scheme – is recommended for use as soon as initial data have been gathered
using different themes.
4. Coding the data – application of codes to the whole data set.
Data processing – is any operation done on the data such as gathering and managing it.
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Data presentation – refers to the process of arranging data into logical, sequential, and meaningful manner
to make them acceptable for analysis and interpretation.
I. Textual Presentation
1. Construct a hierarchical tree diagram
quality of ingredients
food
variation of food
attention
Customer customer
Satisfaction service professionalism of waiter
atmosphere
ambiance
table presentation
décor
facilitating
interregional interaction
communications
consequences
supplementing
introducing traditional care
modern vital
education public use benefits
suffering embracement
epidemic
disease
Note: For reference purposes, each table should have a number. In most cases, Hindu-Arabic number
are used. It is necessary because only the table numbers are cited in the discussion. Usually, the
number is written above of before the title of the table. The style of the table number and the title
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depends on the format. The title of the table should include the subject matter where it is situated, to
what object or person it belongs, or from whom the data about the subject matter were gathered.
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THINGS TO CONSIDER IN CONSTRUCTING GRAPH
1. Number
2. Title
3. Scale
4. Classification and arrangement
5. x and y axis
6. Symmetry of the graph
7. Footnote
8. Source
A. DRAWING CONCLUSIONS
Conclusion – is a type of inferential or interpretative thinking that derives its validity, truthfulness, or
reasonableness from sensory experience.
Recommendations – are suggestive statements that put the research findings into practical utility of the
stakeholders. They may also be suggestions for further investigation to improve the use of the present
research findings by all interested parties.
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6. Recommendations should be for further research on the same topic. It can cover other places to
confirm and validate the study.
Steps
1. Decide on what sections to include.
2. Write clearly and concisely.
3. Cite references carefully.
4. Edit several times.
1. Introduction – contains the reasons why the research was conducted, the research framework, the
statement of the problem or objectives, and the significance of the study.
2. Review of Related Literature – involves discussing ideas, claims, and arguments, one after the
other. Citing references must also be done with accuracy.
3. Methodology – presents the research design, research respondents or setting on how they were
chosen, the research procedure, and the data analysis of the data. The chosen research design must
be justified to give the reader a clear perspective of the research.
4. Results and Discussion – results should be written objectively and clearly. Tables, graphs, figures,
and maps may help organize the data effectively.
5. Summary of Findings, Conclusions, and Recommendations – summary recaps the research the
research problems, methodology, and findings. The conclusion provides direct answers to the
research problems presented in the introduction.
Listing references – refer to creating a page for references made in the study
Prepared by:
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