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Module 1 Notes

The document outlines the communication process, detailing its elements such as source, message, encoding, channel, decoding, receiver, feedback, interference, and context. It describes the steps involved in communication, from message formulation to feedback. Additionally, it presents various communication models, including Aristotle's, Berlo's, Shannon and Weaver's, and Schramm's models, each emphasizing different aspects of effective communication.

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8 views4 pages

Module 1 Notes

The document outlines the communication process, detailing its elements such as source, message, encoding, channel, decoding, receiver, feedback, interference, and context. It describes the steps involved in communication, from message formulation to feedback. Additionally, it presents various communication models, including Aristotle's, Berlo's, Shannon and Weaver's, and Schramm's models, each emphasizing different aspects of effective communication.

Uploaded by

LJ
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Module 1:lesson 3

THE COMMUNICATION PROCESS

Communication is a dynamic process…

Simple to complex

Elements of the Communication Process

1. Source - sender, the one who sends, creates, or convey the message.

2. Message - idea, feeling, suggestion that is intended to be communicated or

sent.

3. Encoding - convertion of the idea.

4. Channel - the medium in which the message passes through.

5. Decoding - the process of translating the encoded message.

6. Receiver - who receives the message. Responsible for analyzing and

interpreting the message.

7. Feedback - message that has been sent back the source.

8. Interference or noise - a hindrance or anything that blocks the convo.

9. Context - setting, scene, expectations.

STEPS of the Communication Process

1. The sender formulates the message that he wants to convey to the


receiver.
2. He encodes or translates his message. He may use symbols, words,
actions,
diagrams, pictures. etc.
3. He selects an appropriate channel or medium through which the message
is to be
transmitted. It can be face to face communication, letters, radio, television,
e-mail
4. The message is received by the receiver.
5. Received message is decoded by the receiver so that the receiver can
draw the
meaning of the message.
6. The receiver sends his response to the sender. In case of any confusion,
the same is
conveyed and necessary clarification sought.

Communication Models

Model - used to depict an idea with the use of diagram or etc.

Aristotle Model of Communication


Aristotle Model is mainly focused on speaker and speech. It can be broadly

divided into 5 primary elements: Speaker, Speech, Occasion,

Audience and Effect.

According to this model, the speaker plays a key role in communication.

Berlo’s Model of Communication

Berlo’s model of communication takes into account the emotional


aspect of the message. Berlo’s model of communic ation operates on the
SMCR model.
Shannon and Weaver Model of Communication
Shannon and Weaver model is the most popular model of communication and
is widely accepted all over the world. The model deals with various concepts
like Information source, transmitter, Noise, channel, message, receiver,
channel, information destination, encode and decode.

This model is specially designed to develop the effective communication

between sender and receiver

Schramm’s Model of Communication


It is a two way circular communication between sender and receiver.

The Schramm model of communication seeks to explain how meaning is

transferred between individuals, corporations, and others


According to the Schramm’s model, coding and decoding are the two
essential processes of an effective communication.

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