BS501 Module 2
BS501 Module 2
Management- Planning,
Organizing, Staffing,
Directing, Controlling
1.1 Functions of Management
Management is an activity consisting of process which is mainly concerned with important task of goal
achievement. No business enterprise can achieve its objective until all the members of the organization work
in planned and integrated way .Therefore the process of management involves the determination of
objectives and putting them in action.
According to G.R. Terry ‘Management is a distinct process consisting of planning, organizing, actuating and
controlling, performed to determine and accomplish stated objectives by the use of human beings and other
resources’’
Management is considered a continuing activity made up of basic management functions which are
Planning , Organising, Staffing, Directing and Controlling. The managers have to perform all these functions
in order to achieve the desired organizational goals.
1.2 Planning
The first and the most important function of management is Planning. Planning involves setting objectives in
advance, a goal which is to be achieved within a stipulated time. Various alternatives are formulated in order
to achieve the goals. The best alternative courses of action is then selected which will help the organization
to achieve its objectives. Planning is the most basic function of management. It is deciding in advance what
to do and how to do when to do and by whom it is to be done. It bridges the gap between where we are and
where we want to go. All the other functions of management like organising, staffing, directing, controlling
are dependent on planning. Planning is related to future and is a continuous process. All the organisation
have to make a concrete plan before they start business or execute any project.
1.3 Definition of Planning
According to Theo Haiimann
“Planning is deciding in advance what is to be done .When a manager plans, he projects a course of action
for the future, attempting to achieving a consistent, coordinated structure of operation aimed at desired result
”.
1. Planning increase efficiency –Planning makes optimum utilization of all available resources. It
helps to reduce wastage and avoids duplication of work.
2. Planning reduces business related risks- Planning helps to forecast the business related risk and
also helps to take necessary precautions to avoid these risks and prepare for future uncertainties
3. Planning provides direction – Direction means to give proper information, accurate instructions
and guidance to the subordinates. Planning tells us what to do, how to do and when to do . It help the
organization to achieve the goals through systematic coordination of the employees.
4. Planning encourages creativity and innovation- Planning helps the managers to express their
creativity and innovation. It brings satisfaction to the managers and eventually success to the organization.
5. Planning helps in motivation- A good plan provides various financial and non-financial incentives
to both managers and employees. These incentives motivate them to work hard and achieve the objectives of
the organisaition.
6. Planning helps in decision making – A manager makes many different plans. Then they evaluate
every course of action and choose the best strategy. So decision making is facilitated by planning.
7. Planning helps to achieve objectives- Without Planning each and every activity will be based on
trial and error which will give rise to confusion Every organization has certain targets. Planning helps an
organization to achieve their aims by avoiding overlapping, confusion and misunderstanding.
8. Planning provides basis of control-Planning is the first function of management. The other
functions like organising, staffing, directing and controlling etc. are organized for implementing plans.
Controlling records the actual performance and compares it with standards set. In case the performance is
less than the standards set then deviations are ascertained and proper corrective measures are taken to
improve the performance in future. Planning and controlling both are dependent on each other. Planning
establishes standards for controlling. Therefore, Planning is necessary for effective and efficient functioning
of every organisationirrespective of its size, type and objectives.
2. Establishing Planning Premises- Plans are made to operate in the future. The second step in
planning is to establish planning premises i.e. assumption on the basis of which plans will be ultimately
formulated. Planning premises are vital to the success of planning as they supply important facts and
information related to future like population trends, economic condition, production cost, government
control etc.
3. Deciding the Planning Period –The next task is to decide the period of the plan whether it’s a
yearly plan or a plan which is spread over for longer span of time. Choice of planning period is decided
based on time required in development of new product, time required to recover capital investment and
length of commitments already made.
4. Finding alternative course of action – The next in planning is to search for and examine alternative
course of action. For Ex-Products may be sold directly to the consumers by the company’s salesman or
through exclusive agencies.
5. Evaluating and selecting a course of action- Having searched the alternative courses, the next step
is to evaluate and analyze them in the light of premises and goals and select the best alternative. This is
done with the help of quantitative techniques and operations research.
6. Implementing the Plan- The best possible course of action has now to be implemented i.e. putting
the plan into action . For this the managers have to develop derivative plans for each department. A draft
version of the action plan should be communicated to inform those directly affected and gain their
cooperation.
7. Measuring and Controlling the Programme –The process of controlling is a critical part of any
plan. Managers need to check the progress of their plans i.e. follow up, so that they can take remedial action
if the plan is not working as per schedule or change the original plan if it is unrealistic.
2. Strategies - A strategy is a special kind of plan formulated to meet the challenge of the policies of
the competitors. Strategy can be shaped by the general forces operating in an industry and the economy. The
strategy must be consistent with external environment
3. Policies - Policies may be described as plans which are meant to serve as broad guidelines to
decision making in a firm. Policies exist at various levels of the enterprise. A policy should be definite,
positive and clear. A policy is a standing plan which assist decision making and should be referred as a
general statement of the established rule. For example –A firm has a policy of promotion from within the
organisation. If a vacancy arises; the first preference is given toexisting employees.
4. Procedure – Procedure lays down the manner or method by which work is to be performed in a
standard and uniform way. Procedure is a standing plan acting as a means of implementing a policy. For
Example –Sales department lays down a policy to execute all orders within 48 hours.So a procedure has to
be followed in a chronological and systematic order to fulfill the orders.
5. Programmes – Programmes are precise plans which need to be made to discharge a non
–repetitive task. The essential ingredient of every programme are time phasing and budgeting. Specific dates
should be laid down for the completion of each successive stage of a programme. For Example –An
enterprise has a programme of opening 5 branches in different parts of a country so they have to allocate
funds and time period for -
c) Arrange the supply of goods that are to be sold through the branchesOften a
7. Budgets - Budgets are plans for future period of time containing statements of expected results in
numerical terms. Budgets are very useful for an enterprise. Being expressed in numerical terms, they
facilitate comparison of actual results with planned ones and serve as a control devise. The important
budgets are sales budget, production budget, cash budget, Revenue
–Expense Budget.
2.1 Organising
After planning the next function of management is organising. Organising involves division of work among
people whose efforts must be coordinated to achieve specific objectives and to implement pre-determined
strategies. It is the backbone of management. After the objectives of an enterprise are determined and the
plan is prepared, the next step in the management process is to organize the activities of the enterprise.
According to Louis Allen "Organising is the process of identifying and grouping the work to be performed
defining and delegating responsibility and authority, and establishing relationships for the purpose of
enabling people to work most effectively together in accomplishing objectives."
According to the Haiimann "Orgainising is the process of defining and growing the activities of the
enterprise and establishing authority relationships among them. "
With reference to above definitions its clear that organising refers to the way in which the work of a group of
people is arranged and distributed among group members.
1. It facilitates efficient management - Organising is necessary for the performance of other functions of
management .Poor organisation may result in duplication of work and efforts.
2. It facilitates coordination and communication - Organisation creates a clear cut relationships between
the departments and helps in laying down balanced emphasis on various activities. It also provides
channels of communication and coordination of activities of different departments.
3. It facilitates growth and diversification- Sound organization hepls in the growth and expansion of the
enterprise by facilitating its efficient management .It also increases the capacity of the enterprise to
undertake more activities.
4. It ensures optimum use of resources -Organising leads to the optimum use of all material, financial and
human resources. It matches the jobs with the individuals and vice versa and ensures that job position is
clearly defined. It minimizes confusion and wastage of resources.
5. It provides for optimum use of technological innovations-Sound organisation structure isnot rigid.
It is flexible and provides adequate scope for adoption of new technology.
6. It facilitates specialization- Organising provides a great scope for bringing specialization inevery
department of an enterprise through proper allocation of jobs among the employees.
1. Organising as a process
2. Organising as a structure
The organizing process results in organization structure with precisely defined authority and
responsibilities.
1. Functional structure- This type of organization structure is formed by grouping together all
activities into functional department and putting each department under one head. Functional
structure leads to specialization. It promotes efficiency and results in increased profits. Its suitable to
organization where operations require high degree of specialization . For example –A steel
manufacturing Company .has divided its structure into Manufacturing,Finance, Marketing Personnel,
Research and Development, as it has diversified activities and its operation require a high degree of
specialization.
2. Divisional Structure- Large Companies often find it to operate as one large unit under a functional
organizational structure. The size of the company makes it difficult for managers to oversee
operations and screen customers. To overcome this problem, most large companies are now
structured as divisional organisations. Each division functions relatively autonomously because it
contains most of the functional expertise under each unit. Division can be formed according to
product, customers, processes or geographical division. For Example Samsung has multiproduct
based division Each Product division has its own Manufacturing, Research and Development,
Marketing, Finance departments.
CEO
PURCHASE MARKETING SALES FINANCE PURCHASE MARKETING SALES FINANCE PURCHASE MARKETING SALES FINANCE
2.5 Types of Organisation
1. Formal organization – Formal organization refers to a structure which is consciously designed to enable
people of the organization to the work together in accomplishing the common objectives. It is
predetermined by top management to facilitate smooth functioning of the organization.The authority
responsibility relationship created by the organization structure are to be followed by all the employees
in the organisation. It is created as result of Company’s. rules and policies.
2. Informal Organisation – Informal Organisation refers to the relationship between the people in the
organization based on personal likes, dislikes, emotions, attitude etc. These relationship are not in
terms of procedure and regulation laid down in the formal organisation. These groups are not
preplanned, they develop automatically within the organization. The membership in informal
organization is voluntary. It originates as a result of social interaction.
3.1 Staffing
After planning and organizing the next function of management is ‘Staffing’ .It is important to have a
good organization structure, but it is even more important to fill the jobs with the right people. Filling
and keeping the position provided for by the organization structure with right people at the right place is
the staffing phase of the management function. All the managers have a responsibility for staffing. The
staffing function deals with the human elements of management. The staffing function has assumed great
importance these days because of rapid advancement of technology, increasing size of organizations and
complex behavior of human beings.
According to Koontz and O’Donnell, “Staffing involves manning the organization structure through
proper and effective selection appraisal and development of personal to fill the roles designed into the
structure.”
a) Helps in finding efficient worker- Staffing helps in discovering talented and competent workers
and develops them to work more efficiently for achievement of organizational goals.
b) Helps in increased Productivity – Staffing ensures greater production by putting right man at
the right job. It helps in improved organisational productivity through proper selection according
to requirement
c) Maintains Harmony- Staffing maintains harmony in the organisation. Through proper staffing,
individuals are not just recruited and selected but their performance is regularly appraised and
promotions are done.This gives everyone an equal opportunity for getting better compensation
which finally results in peace and harmony.
d) Helps in morale boosting- Job satisfaction keeps the morale high of the employees. Through
training and development programmers their efficiency improves and they feel assured of their
career advancement
e) Helps in Optimum utilization of human resources- Staffing helps in proper utilization of the
available personnel .Manpower forecasting provides a basis for recruitment, transfer and training
of employees. Shortage or surplus of manpower will be revealed byproper manpower planning.
1. Manpower planning- Estimation of manpower requirements in the future is the first stage in
the staffing process. It is known as manpower or human resources planning. Its purpose is to
make right kind of personnel available so that there is no surplus or shortage of people in any
department. To determine the qualifications needed to meet the requirements of jobs, the
organisation first of all has to analyse the jobs, write the jobs description and prepare job
specifications.
2. Recruitment - Once the requirement of manpower is known, the process of recruitment
starts. It is the process of identifying the sources for prospective candidates and to stimulate
them to apply for the jobs. It is a positive process as it attracts suitable candidates to apply for
available jobs. The process of recruitment and the cost involved in it depends on the size of
the undertaking and the type of persons to be recruited. The sources of recruitment can be
a) Internal sources (recruitment from within the enterprise)
b) External Sources(recruitment from outside )
3. Selection -The process of selection leads to employment of persons who possess the ability
and qualifications to perform the jobs which have fallen vacant in the organisation. Selection
is frequently described as a negative process as it eliminates all the candidates those who do
not match up to the requirements of the job offered. As the employees are placed in the jobs
for which they are best suited, they derive maximum job satisfaction reducing the labour
turnover and increasing the overall efficiency of the organization. The candidates have to go
through the whole selection process of an organization i.e. interviews, tests, medical
examination etc.
4. Placement- The candidate selected for appointment are to be offered specific jobs. A
personnel should be placed on a position where there is full use of his strength and
capabilities. Proper placement reduces absenteeism and turnover.
5. Induction and Orientation-Induction is the process of familiarizing a new employee to the
new workplace, surroundings, company’s rule and regulations. Induction
programme is generally informal in case of small organization. But in large organization the
orientation or induction is carried on formally so that the new employee develops a favorable
attitude towards the company
6. Training and Development- Training is an organized activity for increasing the knowledge
and skills of people for a definite purpose .Its purpose is to achieve a change in the behavior
of the employees and to enable them to do their jobs better. The initiative for training usually
comes from the management. Development emphasizes on growth of an individual. It’s a
continuous process Development helpsin overall growth of the employee.
7. Performance Appraisal- It refers to all the formal procedures used in an organization to
evaluate the employees and their contributions. It also reveals as to how efficiently the
subordinate is performing his job and to know his aptitudes and other qualities necessary for
performing the job assigned to him.
8. Promotion and Transfers- Promotion refers to being placed at a higher job position with
more salary, job satisfaction and responsibility. On the basis of feedback report of employees
performance they are given promotion and other opportunities Transfer means shifting of an
employees from one job to another or one department to other. Transfer may take place due
to change in organization structure or changesin the volume of work.
9. Compensation- Compensation of employees for their services is an important responsibility
of any organization. Every organization must offer good wages, pay, salary and other rewards
to attract and retain talented employees. Compensation to workers will vary depending upon
the nature of jobs, skills required, risk involved, nature of work etc.
4.1 Directing
Directing is concerned with the initiation of organized action and stimulating people to work. It involves
issuance of orders, instructions and leading and motivating the employees to execute them. Directing is the
inter-personal aspect of management which deals directly with influencing, guiding, supervising and
motivating the subordinates for the accomplishment of pre-determined objectives. Planning, organizing,
staffing are merely preparations for doing the work but the work actually initiates through directing function.
According to Koontz and O’donnell “Direction is the interpersonal aspect of managing by which
subordinates are led to understand and contribute effectively and efficiently to the attainment of enterprise
objectives.”
The manager must stimulate action by giving direction to his subordinates through orders and also supervise
their work to ensure that the plans and policies achieve the desired actions and results.
4.2 Importance of Directing
Direction is one of the most complex functions of management which can be learned and perfected only
through long experience. It is the central point around which accomplishment of goals take place. It is also
called an activity function of management because it is through direction the operation of an enterprise
actually starts. It provides many benefits to an organisationwhich are as under –
1) Initiates action:
Direction initiates action that motivates people to convert the resources into productive outputs. It
gives substance to managerial function of planning, Organising, Staffing and controlling. People
learn to manage the resources in the most effective way that results in their optimum utilization.
2) Creates a Sound work environment:
If direction are issued in consultation with employees, it creates an environment of understanding
where people work to their maximum potential, willingly and enthusiastically to contribute towards
organizational goals.
3) Develops managers:
Managers who are personally motivated to work can also direct others to work. Managers develop
their skills and competence. Motivation, leadership and communication help in bringing people
together. This is beneficial for both the employees and organisation. Direction, thus, prepares future
managers
4) Behavioral satisfaction:
Since direction involves human behavior and psychology, employees feel behaviorally satisfied and
personally inspired to achieve organizational goals.
5) Increase in productivity:
Personally satisfied employees contribute towards output and efficiency of the organisation.
Direction gets maximum out of subordinates by exploiting their potential and increasing their
capabilities to work.
6) Achieves coordination
Directing aims at continuous supervision of activities. It achieves coordination by ensuring that
people work towards planned activities in a coordinated manner. It integrates the action of
employees that increase their understanding of mutual interdependence and their collective effort to
achieve the organisational goals.
7) Facilitates control:
Coordination brings actual performance in conformity with planned performance. The controlling
function is, thus, facilitated through effective direction.
8) Facilitates change:
Direction helps in introducing change in the organization structure and adapting the organization
structure to external environment. People are not easily receptive to changes. Direction helps in
changing attitude of people in a positive way.
9) Facilitates growth:
Organisation open to change is responsive to growth. Direction harmonizes physical, financial and
human resources, balances various parts of the organization and creates commitment amongst
people to raise their standards of performance.
5.1 Controlling
Controlling is seeing that actual performance is guided towards expected performance .All other functions of
management cannot be completed effectively without performance of the control function. It implies
measurement of accomplishment against the standards and correction of deviation, if any, to ensure
achievement of organizational goals. The efficient system of control helps to predict deviation before they
actually occur.
According to Theo Haimann "Controlling is the process of checking whether or not properprogress is being
made towards the objectives and goals and acting if necessary, to correct any deviation.”
Controlling ensures that there is effective and efficient utilization of organisational resources so asto achieve
the organisational goals. Controlling has two basic purposes
a) If facilitates coordination
b) It helps in planning
1) Basis of future action- Control provides the basis for future actions. It will reduce the chances of
mistakes being repeated in future by suggesting preventive steps.
2) Facilitates decision making- The process of control is complete only when corrective measures
have been taken. This requires taking a right decision as to what type of follow up action is to be
taken.
3) Facilitates discipline and order – The existence of control system has a positive impact on the
behavior of the employees. They are cautious while performing their duties as they know they are
being observed by their superiors.
4) Facilitates Coordination- Control helps in Coordination of the activities of various departments of
the enterprise. It provides them unity of direction.
5) Facilitates motivation – A control system is most effective when it motivates people to high
performance. Since most people respond to a challenge, successfully meeting a tough standard may
provide a greater sense of accomplishment.
6) Effective plan Implementation-Controlling and planning are interdependent. Control is the only
means to ensure that the plans are being implemented control points out short comings of not only
planning but also other functions of management. Comparison can be done through various
Performance report, Personal Observation.
1. Control is always based on Planning- Every manager uses certain Standards for measuring the
performance which are laid down by planning. So planning is a pre-requisite for controlling
2. Planning without Controlling is meaningless and control without Planning is blind- Agood plan
will not bring any concrete result if the management is lacking in controlling Planning identifies the
goals and determines the ways to achieve them whereas control ensures attainment of goals by
evaluating performance and taking corrective action.
3. Planning and controlling are both forward looking and backward looking -Planning is looking
ahead because plans are prepared for future Controlling is looking forward because it aims to
improve future performance and helps in better planning in future. Planning is looking backwards
because new planning is guided by past experiences. Controlling is looking backwards as it compare
actual performance with standards fixed in the past.
Conclusion
Planning must be done before the actual operation and control should follow plans during and after
the actual performance. The experience gained in controlling will help improve the process of
planning. Thus we can say Controlling and Planning are interdependent and interrelated.