ALABBAR SCHOOL OF MANAGEMENT

RAFFLES UNIVERSITY, NEEMRANA

Course Structure & Syllabus

of Teaching & Evaluation

For

MASTER OF BUSINESS ADMINISTRATION

(MBA)
(Dual Specialization)

(Four Semester - Two Years Full Time Programme)

For the session 2024-25 onwards

Effective from the Session: 2023-24

 Table of Contents
1. DESCRIPTION OF THE COURSE ............................................................ 3
1.1. Total courses to be cleared by a candidate: ................................................................. 3
1.2. Definition of the Programme ............................................................................................. 3
1.3. Medium of Instruction.......................................................................................................... 3
1.4. Duration of the Programme ............................................................................................... 3
1.5. Admission, Eligibility to the Programme ...................................................................... 3
1.6. Sports Quota at Raffles University ................................................................................... 4
2. COURSE STRUCTURE OF TEACHING & EVALUATION (MBA) ...... 6
2.1. MBA: Semester-I ..................................................................................................................... 6
2.2. MBA: Semester-II ................................................................................................................... 6
2.3. MBA: Semester-III .................................................................................................................. 7
2.4. MBA: Semester-IV .................................................................................................................. 7
3. SYLLABUS FOR THE MBA I SEMESTER COURSES............................ 9
3.1. Paper MGTM-101: PRINCIPLES OF MANAGEMENT................................................. 9
3.2. Paper MGTM-102: MANAGERIAL ECONOMICS ........................................................ 11
3.3. Paper MGTM-103: ACCOUNTING FOR MANAGERS ................................................ 13
3.4. Paper MGTM-104: BUSINESS COMMUNICATION ................................................... 15
3.5. Paper MGTM-105: INFORMATION TECHNOLOGY FOR MANAGERS ............... 18
3.6. Paper MGTM-106: QUANTITATIVE TECHNIQUES FOR MANAGERS ............... 20
3.7. Paper MGTM-107: ORGANIZATIONAL BEHAVIOR ................................................. 23
4. SYLLABUS FOR THE MBA II SEMESTER COURSES ........................ 26
4.1. Paper MGTM-201: BUSINESS ENVIRONMENT ......................................................... 26
4.2. Paper MGTM-202: RESEARCH METHODOLOGY ...................................................... 28
4.3. Paper MGTM-203: HUMAN RESOURCE MANAGEMENT ...................................... 30
4.4. Paper MGTM-204: CORPORATE FINANCE ................................................................. 32
4.5. Paper MGTM-205: MARKETING MANAGEMENT .................................................... 34
4.6. Paper MGTM-206: OPERATIONS MANAGEMENT ................................................... 36
4.7. Paper MGTM-207: INTERNATIONAL BUSINESS ..................................................... 38
5. SYLLABUS FOR THE MBA III SEMESTER COURSES....................... 40
5.1. Paper MGTM-301: MANAGEMENT INFORMATION SYSTEM ............................. 40
5.2. Paper MGTM-302: LEGAL ASPECTS OF BUSINESS ................................................. 42
5.3. Paper MGTM-303: BUSINESS STRATEGY ................................................................... 44

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 5.4. Paper MGTM-307: SUMMER INTERNSHIP/ PROJECT (PAP/PCP) ................... 46
5.5. Paper MGTM-301F: SECURITY ANALYSIS .................................................................. 48
5.6. Paper MGTM-302F: PORTFOLIO MANAGEMENT ................................................... 50
5.7. Paper MGTM-303F: FINANCIAL MARKETS AND SERVICES................................ 52
5.8. Paper MGTM-301H: HUMAN RESOURCE PLANNING & DEVELOPMENT ...... 54
5.9. Paper MGTM-302H: COMPENSATION MANAGEMENT ......................................... 56
5.10. Paper MGTM-303H: MANAGEMENT TRAINING & DEVELOPMENT ................ 58
5.11. Paper MGTM-301I: INTERNATIONALECONOMICS ................................................ 60
5.12. Paper MGTM-302I: INTERNATIONAL BUSINESS LAWS....................................... 62
5.13. Paper MGTM-303I: INTERNATIONAL MARKETING .............................................. 64
5.14. Paper MGTM-301M: RETAIL MANAGEMENT ........................................................... 66
5.15. Paper MGTM-302M: CONSUMER BEHAVIOUR & MARKET RESEARCH ......... 68
5.16. Paper MGTM-303M: RURAL MANAGEMENT ............................................................ 70
5.17. Paper MGTM301P: SUPPLY CHAIN & LOGISTICS MANAGEMENT ................... 72
5.18. Paper MGTM-302P: PROCUREMENT MANAGEMENT ........................................... 74
5.19. Paper MGTM-303P: MATERIAL MANAGEMENT ..................................................... 76
6. SYLLABUS FOR THE MBA IV SEMESTER COURSES ....................... 78
6.1. Paper MGTM-401: PROJECT MANAGEMENT ............................................................ 78
6.2. Paper MGTM-402: ENTREPRENEURSHIP .................................................................. 80
6.3. Paper MGTM-403:BUSINESS ETHICS ........................................................................... 82
6.4. Paper MGTM-404I: GLOBAL BRAND STRATEGY ..................................................... 84
6.5. Paper MGTM-405I: INTERNATIONAL BUSINESS OPERATIONS & LOGISTICS .
..................................................................................................................................................... 86
6.6. Paper MGTM-406I: EXPORT IMPORT PROCEDURES & DOCUMENTATION . 88

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MBA

Management education provides a manager with tools and skills needed to identify new
opportunities for organizational success. Management programs are designed to make
one aware of different approaches that have traditionally helped in managing
organizations. They aim to enable students to understand the fundamentals of business;
equip them with analytical skills, which will help them take decisions in the dynamic
and ever-changing environment. Alabbar School of Management has reached out to
managers in the financial sector, and industrialists to understand their expectations of
an MBA graduate. Keeping their expectations and with the help of academicians, an
exclusive MBA course has been designed by the school, which can help students to face
challenges in the real world today.

1. DESCRIPTION OF THE COURSE

The two-year Master of Business Administration (MBA) with specialization in

Marketing, Human Resource, Finance, Production & Operations, International Business,
and Supply Chain, is a full-time program, spread over four semesters.

1.1. Total courses to be cleared by a candidate:

No. of Courses for Core-

Type of courses
Specialization
Core course 18
Specialization Course 06
Skill Course 02
Summer Internship & Project Report & Viva Voce 01
Research Project and Viva Voce 01
Total Credit 18*4+6*4+2*4+4+6=114

1.2. Definition of the Programme

The Programme is a postgraduate full-time programme. On successful completion of a
Postgraduate programme, titled Master of Business Administration will be awarded.
The number of seats available for the Programme will be revealed at the time of
admission.

1.3. Medium of Instruction

The medium of instruction will be English.

1.4. Duration of the Programme

The duration of the Programme shall be two years/ 4 Semesters. Each year will
comprise two Semesters. Each Semester shall normally have 90 instructional days.

1.5. Admission, Eligibility to the Programme

Candidate having a minimum three-year Bachelor's Degree from a recognized

University and fulfilling the AICTE norms. The candidate who has appeared in the final
year of the qualifying Examination, whose result is awaited, will be admitted
provisionally by paying the requisite fee for admission as per the fee Schedule. Such a

3
candidate should produce their result by a cut-off date indicated at the time of
admission, failing which their admission will be cancelled.

Regular admission will be done strictly on a merit basis through an open counselling
conducted by the University. MAT/CAT/C-MAT Scores or any other common entrance
Exam or the entrance test conducted by the University may be considered as merit for
admission.
Candidates should verify the requisite qualifications and eligibility criteria before
applying for admission. In case the total admitted candidates to the Programme is less
than 10% of the number of seats declared available for the Programme at the time of
admission, the University, through its Academic Council, reserves the right to cancel all
the admissions to the Programme and discontinue the programme. The candidate has to
be declared medically fit by a Resident Medical Officer (RMO) and should attach a
fitness certificate along with the application form.

1.6. Sports Quota at Raffles University

Alabbar School of Management, Raffles University, proposes up to 5% relaxation in the

admission criterion in the MBA for exceptional sportspersons, dancers, singers,
debaters, artists, and actors. Students seeking admission have to go through a rigorous
selection procedure, which is followed by the authorities. Candidates have to undergo
tests/trials for selection for admission:

Trials are further divided into two categories:

• Direct Admission without any Sports trial: A sportsperson, who has represented
their country in Olympics Games, Para-Olympic Games, Common Wealth Games,
world championships under International sports federation, Asian Games by the
Olympic Council of Asia, Asian Championships,(all recognized under Indian
Olympics Association/ Ministry of Youth Affairs and Sports/ Affiliated games),
(recognised by the State Government) get direct admission.
• Admission based on Sports trial: Candidates are required to qualify a skill test,
game performance test, fundamentals of the game/sports test, game fitness test,
etc. A sportsperson has to qualify for any of the two fitness items- Strength
(Standing broad jump), Endurance (1000 mts. Run/walk) and Speed (50 mts.
Dash). For games like chess, archery, and shooting, students have to qualify any
one fitness item.

The students are required to submit participation/ achievement certificates of the

activities and events they have participated in/ won. For the sports category, students
who have achieved distinction in the last 3 years (from the date of applying) in the
sports events recognized by the Association of Indian Universities and the Indian
Olympics Association are eligible to apply.
Note: The applicant needs to secure a minimum of 30% marks in the Sports Trial to be
eligible for admission under sports quota.
Distribution of Marks: 25% weightage is given to the certificates earned by the student,
and 75% weightage is given to the trials conducted by Sports Council and Cultural
Council of Raffles University.

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List of activities included under Sports Quota:

• Archery
• Athletics
• Badminton
• Basketball
• Body Building
• Boxing
• Chess
• Cricket
• Cross country
• Cycling
• Football
• Gymnastics
• Handball
• Hockey
• Judo
• Kabaddi, etc..

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2. COURSE STRUCTURE OF TEACHING & EVALUATION (MBA)

2.1. MBA: Semester-I

Periods Evaluation Scheme

SN Paper Code Course Title Sessional Exams Credits
L T P ETE Total
MT TA Total
1 MGTM-101 Principles of Management 4 0 0 20 40 60 40 100 4
2 MGTM-102 Managerial Economics 4 0 0 20 40 60 40 100 4
3 MGTM-103 Accounting for Managers 4 0 0 20 40 60 40 100 4
4 MGTM-104 Business Communication 4 0 0 20 40 60 40 100 4
5 MGTM-105 Information Technology for Managers 3 0 2 20 40 60 40 100 4
6 MGTM-106 Quantitative Techniques for Managers 4 0 0 20 40 60 40 100 4
7 MGTM-107 Organizational Behaviour 4 0 0 20 40 60 40 100 4
Total 700 28

2.2. MBA: Semester-II

Periods Evaluation Scheme

SN Paper Code Course Title Sessional Exams Credits
L T P ETE Total
MT TA Total
1 MGTM-201 Business Environment 4 0 0 20 40 60 40 100 4
2 MGTM-202 Research Methodology 3 0 2 20 40 60 40 100 4
3 MGTM-203 Human Resource Management 4 0 0 20 40 60 40 100 4
4 MGTM-204 Corporate Finance 4 0 0 20 40 60 40 100 4
5 MGTM-205 Marketing Management 4 0 0 20 40 60 40 100 4
6 MGTM-206 Operations Management 4 0 0 20 40 60 40 100 4
7 MGTM-207 International Business 4 0 0 20 40 60 40 100 4
Total 700 28

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 2.3. MBA: Semester-III

Periods Evaluation Scheme

SN Paper Code Course Title Sessional Exams Credits
L T P ETE Total
MT TA Total
1 MGTM-301 Management Information System 4 0 0 20 40 60 40 100 4
2 MGTM-302 Legal Aspects of Business 4 0 0 20 40 60 40 100 4
3 MGTM-303 Business Strategy 4 0 0 20 40 60 40 100 4
4 Elective-I 4 0 0 20 40 60 40 100 4
5 Elective-II 4 0 0 20 40 60 40 100 4
6 Elective-III 4 0 0 20 40 60 40 100 4
7 MGTM-304 Summer Internship/ Project (PAP/PCP) 100 100 4
Total 700 28

2.4. MBA: Semester-IV

Periods Evaluation Scheme

SN Paper Code Course Title Sessional Exams Credits
L T P ETE Total
MT TA Total
1 MGTM-401 Project Management 4 0 0 20 40 60 40 100 4
2 MGTM-402 Entrepreneurship 4 0 0 20 40 60 40 100 4
3 MGTM-403 Business Ethics 4 0 0 20 40 60 40 100 4
4 Elective-IV 4 0 0 20 40 60 40 100 4
5 Elective-V 4 0 0 20 40 60 40 100 4
6 Elective-VI 4 0 0 20 40 60 40 100 4
7 MGTM-404 Research Project 100 100 6
Total 700 30

Total credit = 114

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 Specialization electives for III semester:
Specialization Area Elective Specialization paper
MGTM-301M Retail Management
Marketing MGTM-302M Consumer Behaviour
MGTM-303M Marketing Research
MGTM-301H Human Resource Planning & Development
Human Resource MGTM-302H Compensation Management
MGTM-303H Management Training & Development
MGTM-301F Security Analysis & Portfolio Management
Finance MGTM-302F Financial Markets and Institutions
MGTM-303F Financial Services
MGTM-301P Production and Operation Management
Production &
MGTM-302P Procurement Management
Operations
MGTM-303P Material Management
MGTM-301I International Economics
International
MGTM-302I International Business Laws
Business
MGTM-303I International Marketing
MGTM-301S Essentials of Supply Chain Management
Logistics & Supply
MGTM-302S Procurement Management
Chain Management
MGTM-303S Service Operations Management
Specialization electives for IV Semester:
Specialization Area Elective Specialization paper
MGTM-404M Sales & Distribution Management
Marketing MGTM-405M Brand Management
MGTM-406M Digital Marketing
MGTM-404H Labour Law
Human Resource MGTM-405H Industrial Relations
MGTM-406H Performance Appraisal and Evaluation
MGTM-404F Financial Derivatives and Risk Management
Finance MGTM-405F Corporate Tax Planning
MGTM-406F International Finance Management
MGTM-404P Total Quality Management & Six Sigma
Production &
MGTM-405P Process Management and Consultancy
Operations
MGTM-406P Enterprise Resource Planning
MGTM-404I Global Brand Strategy
International
MGTM-405I International Business Operations & Logistics
Business
MGTM-406I Export Import Procedures & Documentation
MGTM-404S Application of Quality Management
Logistics & Supply
MGTM-405S Process Management & Consultancy
Chain Management
MGTM-406S Big Data Analytics
Core-Specialization: - Includes 3 papers of chosen elective (Any One Elective) in 3rd
and 4th Semesters respectively.

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3. SYLLABUS FOR THE MBA I SEMESTER COURSES

MBA: Semester-I

3.1. Paper MGTM-101: PRINCIPLES OF MANAGEMENT

Duration: 3Hrs. Marks: 100 Credits: 4

Objective

This module provides students with a wide-ranging introduction to management and

understanding its key principles, concepts & theories and tools & techniques. The
objective of this course is for each student to be able to know, comprehend, apply,
analyze, synthesize and evaluate the basic principles of the fundamentals of managing
organizations. Students will complete specific activities, as identified in the syllabus,
related to each of the four functions of management: planning, organizing, leading and
controlling.

Course Learning Outcomes

After completing the course, the student shall be able to:

CO1: Discuss the evolution & growth of management thought.
CO2: Describe and apply the concept of planning, organizing & direction.
CO3: Apply the concept of motivation, control & coordination in an
organization.
CO4: Apply the modern approaches to management in an organization.
CO5: Discuss the Contemporary Issues like Social Responsibility & Ethics,
Globalization & Management, Inventing & Reinventing Organizations, Culture &
Multiculturalism

Course Contents

Unit I: Evolution & Growth of Management Thought

Concepts, Theory and Practice: The Evolution of Management Thought – Scientific
Management School, Behavioural School, Quantitative School, Integration School,
Contemporary School, McKinsey’s 7-S approach.

Unit II: Planning, Organizing & Direction

Planning- Nature, Purpose, Types & Process of Planning; Concept of MBO, MBE &
MBWA.
Decision Making- Approaches, Decision Making under certainty, uncertainty & risk;
Group Decision Making.
Organizing- Line/ Staff Authority, Decentralization & Delegation, Effective
Organizing.
Direction- Supervision, Span of Supervision, Graicuna’s Theory of Span of
Management.

Unit III: Motivation, Control & Coordination

Motivation- elements, importance, methods, theories.
Controlling- Control Process, Importance, Critical Control Standards & Techniques,
Maintenance Vs Crisis Management, Overall Control Process.

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 Coordination- Definition, Characteristics, Objectives, Techniques.

Unit IV: Modern approaches to Management

Concept of Knowledge management, change management, technology management,
supply chain management, process and project quality standards – six sigma, CMM,
CMMI, PCMM, Impact of IT quality management systems, learning organizations

Unit V: Contemporary Issues

Social Responsibility & Ethics,
Globalization & Management
Inventing & Reinventing Organizations
Culture & Multiculturalism

Recommended Books
• Koontz, Essentials of Management, Tata McGraw Hill
• L. M. Prasad: Principles of Management
• Robbins, De Cenzo, Bhattacharya and Agarwal, (2009): Fundamentals of
Management- Essential Concepts & Applications 6e, India, Pearson
• Hellriegel, Jackson and Sloceum, (2008): Management- A Competency Based
Approach 10e, India, South- Western Cengage Learning.
• Stoner, Freeman, Gilbert, Jr., (2006), Management 6e, India, Prentice- Hall
• Anil Bhat, Arya Kumar, Management Principles, Process and Practices, Oxford.

Note: Latest edition of readings may be used

Teaching Learning Process

Interactive class room sessions with the help of power point presentations, case
discussions and group discussions to ensure active participation and continuous
learning.

Assessment Methods

Class tests/Assignments, Class participation, Presentations, End-semester examination

Keywords

Principles of Management, Management Thoughts, Planning and Decision Making,

Organizing and Directing, Controlling and Coordination, Contemporary Management
Issues.

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 MBA: Semester-I

3.2. Paper MGTM-102: MANAGERIAL ECONOMICS

Duration: 3Hrs. Marks: 100 Credits: 4

Objective

The basic objective of this course is to make the students aware of the various economic
issues that they are expected to face as managers at the corporate level and to equip
them with the tools and techniques of economic analysis for improving their decision-
making skills.
Course Learning Outcomes

Upon successful completion of the course a student will be able to:

CO1: Understand the significant of economics in decision making.

CO2: Understand the links between household behaviour and the economic models
of demand.
CO3: Understand the links between production costs and the economic models of
supply.
CO4: Analyse operations of markets under varying competitive conditions.
CO5: Understanding the concept of national Income and application of the same for
various managerial decisions.

Course Contents

Unit I: Introduction to Economics

Nature and Scope of Management Economics, Significance in decision-making and
fundamental concepts. Objectives of a firm. Gap between theory and practice and role
of managerial economist.

Unit II: Demand Analysis

Law of Demand, Exceptions to the law of Demand, Determinants of Demand.
Elasticity of Demand- Price, Income, Cross and Advertising Elasticity; Uses of
Elasticity of Demand for managerial decision making, measurement of Elasticity of
Demand. Demand forecasting meaning, significance and methods.

Unit III: Supply Analysis

Law of Supply, Supply Elasticity; Analysis and its uses for managerial decision
making. Production concepts & analysis; Production function, single variable-law of
variable proportion, two variable- Law of returns to scale. Cost concept and analysis,
short-run and long-run cost curves and its managerial use.

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Unit IV: Market Equilibrium and Average Revenue Concept. Market Structure
Perfect Competition, features, determination of price under perfect competition.
Monopoly: Feature, pricing under monopoly, Price Discrimination. Monopolistic:
Features, pricing under monopolistic competition, product differentiation. Oligopoly:
Features, kinked demand curve, cartels, price leadership. Pricing Strategies; Price
determination, full cost pricing, product line pricing, price skimming, penetration
pricing.

Unit V: National Income

Concepts and various methods of its measurement, Inflation, types and causes,
Business Cycle, Profit concept and major theories of profits; Dynamic Surplus theory,
Risk & Uncertainty bearing theory and Innovation theory.

Recommended Book:

• Dwivedi D.N., Managerial Economics, Vikas Publication, 7th Edition.

•
Reference Books:

• Paul A Samuelson, Economics, Mc-Graw Hill, 2011.

• Petersen, Jain, Managerial economics-4e, Prentice Hall.
• Mehta, P. L.; Managerial Economics, Sultan Chand & Sons., 2010.
• Peterson, Lewis; Managerial Economics, 4th Pearson Education, 2010.

Note: Latest edition of readings may be used

Teaching Learning Process

Interactive classroom sessions with the help of PowerPoint presentations,

reflective assessment and case study discussions to ensure active participation and
continuous learning.

Assessment Methods

The assessment method of this course is properly aligned with teaching learning
processes and anticipated learning outcomes. It includes oral and written tests,
problem solving exercises, presentations and end semester examinations.

Keywords

Micro Economics, Law of Demand, Law of Supply, Consumer Behavior, Theory of

Production, Cost Function, Pricing, National Income.

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MBA: Semester-I

3.3. Paper MGTM-103: ACCOUNTING FOR MANAGERS

Duration: 3Hrs. Marks: 100 Credits:
4
Objective
This module provides students with a comprehensive introduction to Financial
Accounting and Cost accounting, its meaning, principles, core concepts and usage. By
the end of the module, students will be fully equipped with the knowledge and skills
required to prepare and understand the financial and cost records.

Course Learning Outcomes

Upon successful completion of the course a student will be able to:

CO1: Describe the accounting principles and standards and rules.

CO2: Interpret the business transactions for making the summery for final
accounting purpose.
CO3: Prepare the financial statement of an organization.
CO4: Identify various costs and apply techniques of costing.
CO5: Prepare cost sheet and cost accounts and apply the concept of standards
costing.

Course Contents

Unit I: Introduction to Accounting

Meaning, Objectives, Basic accounting terms, Accounting principles, Meaning and
nature, Accounting concept and conventions, Basis of accounting – Cash and Accrual,
Origin of Transactions – Source documents and vouchers, Accounting equations,
Rules of Debit and Credit, Difference between Financial Accounting, Cost accounting
and Management accounting.

Unit II: Recording of transactions

Books of Original entry- Journal, How to record a Transaction in Journal; Subsidiary
Books; Book of Principal Entry-Ledger, Opening of Accounts, Posting and Balancing,
Closing of Accounts; Trial Balance- Meaning, Objective & Preparation.

Unit III: Financial Statements

Meaning of Capital Expenditure, Revenue expenditure and Deferred Revenue
Expenditure; Meaning of Financial Statement; Preparation of Manufacturing
Account Trading Account, Profit and Loss Account and Balance Sheet. Depreciation:
Concept, WDV and SLM methods.

Unit IV: Introduction to Cost Accounting

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 Meaning of Cost, Costing and Cost Accounting; Objectives of Cost Accounting, Types
of Costs; Cost and Expense- Meaning & Differences; Cost Centre-Meaning, Purpose,
Types, Methods and Techniques of Costing.

Unit V: Cost Records & variance analysis

Meaning of Cost Sheet, Objectives of preparing Cost Sheet, Preparation of Cost Sheet.
Cost Accounting System: Job Costing, Process Costing, Contract Costing, Service/
Operating Costing. Cost Analysis: Make or buy decisions, Accept or reject decisions,
Process Costing
Concept of Standards Costing, Setting and revision of Cost Standards, Concept
Variance, Calculating Material, Labour and Overhead Variance.

Recommended book:
• P.C. Tulsian, Financial Accounting, Pearson
• Hanif & Mukherjee, Financial Accounting, Tata McGraw Hill
• M.N.Arora, Cost Accounting, Principles & Practice, Vikas Publishing House

Reading List
• Dr. D.K.Goyal, Accountancy, Arya Book Depot
• Khan & Jain, Cost Accounting, Tata McGraw Hill
• Hongren, Datar, Foster, Rajan, Ittner, Cost Accounting, A Managerial Emphasis,
Prentice Hall
• Nigam & Jain, Cost Accounting, Principles & Practice, Prentice Hall
• P. C. Tulsian, Cost Accounting, Pearson

Note: Latest edition of readings may be used.

Teaching Learning Process

Theory/ numerical with examples, Problem solving sessions.

Assessment Methods

Class tests/Assignments, Class participation, Presentations, End-semester examination.

Keywords

Financial Statements, Depreciation, Inventory Valuation, Cost Sheet, Standard costing.

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MBA: Semester-I

3.4. Paper MGTM-104: BUSINESS COMMUNICATION

Duration: 3Hrs. Marks: 100 Credits:
4

Objective
Communication is a two-way interactive process and its importance can be found in our
professional as well as in our daily personal lives. We have intentionally taken a holistic
approach in this module. This communication module is focused on the effective use
and handling of communication situations, that individuals find themselves in both
professional and personal environments. This module focuses on communication
processes and key elements. It specifically explores the linkages between perception,
personality, and communication including non-verbal communication. The prime
purpose is to educate learners to effectively use and interpret verbal and nonverbal
communication and understand what communication styles and skills can be adopted
for different persons so as to ensure effective communication.

Course Learning Outcomes

Upon successful completion of the course a student will be able to:

CO1: Recognize importance of communication in corporate world.

CO2: Differentiate between formal and informal communication.
CO3: Understand the use of skills in the process of communication.
CO4: Acquire the skills of grammar for effective writing and communication.
CO5: Write business letters, e-mail messages, and learn telephone etiquettes.

Course Contents

Unit I: Elements of Communication

Communication: Meaning, Importance and Process
Objectives of Communication
Media and Types of Communication

CT-Lab

Phonetic Symbols and Transcriptions

Word Formation.

Unit II: Basics of Communication

Verbal and Non-Verbal Communication
Formal and Informal Channels of Communication
Qualities of Good Communication

CT-Lab
Affixes

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 Listening and speaking Skills

Unit III: Skills of Communication

Barriers to Communication
Professional Communication
Interpersonal Communication and methods to improve it

CT-Lab

Words often Mis-spelt and Mis- Pronounced

One Word for Many.
Unit IV: Grammar
Subject-Verb Agreement (Concord)
Linking Words (Conjunctions)
Relative Clauses
Common Errors

CT-Lab

Synonyms and Antonyms

Seminar Presentation.

Unit V: Composition
Resume Writing
Business Letter Writing: Sales, Credit, Enquiry, Order, Claim, Complaint, Job
Applications, etc
E-mail messages
Telephone Etiquettes

CT-Lab

Group Discussion.
Job Interview.

Recommended Book:

• Essentials of Business Communication by Mary Ellen Guffey

• Business Communication Today by Courtland L. Bovee and John V. Thill
Reference Books:

• Communication Skills for Engineers and Scientists, Sangeeta Sharma and Binod
Mishra, PHI Learning Pvt. Ltd. (New Delhi)
• Current English Grammar and Usage with Composition, R.P. Sinha, Oxford
University Press (New Delhi)
• Business Communication, Meenakshi Raman & Prakash Singh, Oxford University
Press (New Delhi)
• Professional Communication, Aruna Koneru, Tata McGraw Hills, New Delhi.

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 • A Practical Course for Developing Writing Skills in English, J.K. Gangal, PHI
Learning Pvt. Ltd., New Delhi.
• Advanced Manual for Communication Laboratories and Technical Report
Writing, D.Sudha Rani, Pearson, (New Delhi)
• A Course in Phonetics and Spoken English, J. Sethi & P.V. Dhamija, PHI Learning
Pvt.Ltd. (New Delhi)
• English Language Laboratories: A Comprehensive Manual, Nira Konar, PHI
Learning Pvt .Ltd. (New Delhi)
• Communication Skills for Engineers and Scientists, Sangeeta Sharma and Binod
Mishra, PHI Learning Pvt. Ltd.(New Delhi).
• Oxford English Learning Package.(With CDs: Headway Series)
• Tata McGraw Hills English Learning Package (With CDs)\
• “Oxford Advanced Learners’ Dictionary” published by Oxford University Press
(New Delhi)

Note: Latest edition of readings may be used.

Teaching Learning Process

Interactive class room sessions with the help of power point presentations, case
discussions and group discussions to ensure active participation and
continuous learning.
Assessment Methods

Class tests/Assignments, Class participation, Presentations, End-semester

examination

Keywords:

English, Oral Communication, Business letters, Basic Grammar, Reported Speech.

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MBA: Semester-I

3.5. Paper MGTM-105: INFORMATION TECHNOLOGY FOR MANAGERS

Duration: 3Hrs. Marks: 100 Credits:
4

Objectives: The primary objective of this course is to familiarize the student with basic
concepts of information technology and their applications to business processes.

Course Learning Outcomes

Upon successful completion of the course a student will be able to:

CO1: Understand computer hardware and number system.

CO2: Understand and apply different computer software used in business.
CO3: Understand data communication and Networks system.
CO4: Acquire the skills functional and enterprise systems for the business decision
making.
CO5: Understand the security issues in information technology

Course Contents

Unit I: Computer Hardware and Number System

CPU, Basic Logic Gates, Computer Memory and Mass Storage Devices, Computer
Hierarchy, Input Technologies, Output Technologies. Number Systems and
Arithmetic: Basic understanding of Decimal, Binary, Octal and Hexadecimal Number
System.

Unit II: Computer Software

Application and System Software, Programming Languages and their Classification,
Assemblers, Compilers and Interpreters. Operating Systems- Functions of Operating
Systems, Types of Operating Systems (Batch Processing, Multitasking,
Multiprogramming and Real time Systems).
DBMS: Traditional File concepts and Environment, Database Management Systems
Concepts, Types of Data Models, ER Modeling, Integrity Constraints, SQL queries.

Unit III: Data communication and Networks

Concepts of data communication, Types of data communication Networks,
Communications Media, Concepts of computer networks, Primary Network
Topologies, Network Architectures-The OSI Model, Inter-networking devices. The
Internet, Intranet and Extranets: Operation of the Internet, Services provided by the
Internet, World Wide Web.

Unit IV: Functional and Enterprise Systems

Data, Information and Knowledge concepts, Decision making process, Physical
components of Information systems, Classification of Information systems.

18
Unit V: Security Issues in Information Technology
Overview of Security Issues in Information Technology, Ransomware attack, Code
injection, Cross-Site Scripting (XSS) Attack, Data Breach, Malware and Virus Infection,
DDoS Attack, Weak Passwords and Authentication Issues, SPAM and Phishing, No
Backups, Not Updating or Patching Regularly.

Recommended book:
• ITL Education Solutions (2009). Introduction to Information Technology, Pearson
Education.
• Turban Efraim, Ephraim McLean, James Wetherbe (2006), Information Technology
for Management–Transforming organizations in the digital economy, 6th Edition,
Wiley India.

Reference books:
• Sinha, P.K. and Sinha, Priti, Computer fundamentals, BPB Publications, New Delhi,
Sixth Edition, 2011.
• Norton, P. (2001). Introduction to computers. TMH
• Rajaraman, V. (2004). Introduction to Information Technology. PHI.
• Ram, B. (2003). Computer Fundamentals. New Age Publications

Note: Latest edition of readings may be used.

Teaching Learning Process

Theory/ numerical with examples, Practical Lab Lectures
Assessment Methods

There shall be 4 credit hours for lectures + one credit hour (Two Practical Periods
per week per batch) for practical lab + one credit hour for tutorials (per group).
Class tests/Assignments, Class participation, Presentations, End-semester
examination
Keywords

Binary, Database Management Systems, OSI Model, Microsoft Office, Information

Technology, Primary Network Topologies.

19
MBA: Semester-I

3.6. Paper MGTM-106: QUANTITATIVE TECHNIQUES FOR MANAGERS

Duration: 3Hrs. Marks: 100 Credits:
4
Objective

The focus of this course is to equip the students with the knowledge of various
statistical tools and techniques used in business decision making. The course aims at
providing fundamental knowledge and exposure to the students to use various
statistical methods in order to understand, analyze and interpret data for managerial
decision making.

Course Learning Outcomes

Upon successful completion of the course a student will be able to:

CO1: Understand scope and limitation of statistics and different graphs and diagrams
used for business decision.
CO2: Understand and apply concept of measures of central tendency and dispersion
in decision making.
CO3: Understand and interpret association among various variables.
CO4: Use index numbers and time series for decision making.
CO5: Understand and apply the concept of probability for solving business problems.

Course Contents
UNIT-I

Statistics: Meaning, evolution, scope, limitations and applications; data classification;

tabulation and presentation: meaning, objectives and types of classification,
formation of frequency distribution, role of tabulation, parts, types and construction
of tables, significance, types and construction of diagrams and graphs.

UNIT-II
Measures of Central Tendency and Dispersion: Meaning and objectives of measures
of central tendency, different measure viz. arithmetic mean, median, mode, geometric
mean and harmonic mean, characteristics, applications and limitations of these
measures; measure of variation viz. range, quartile deviation mean deviation and
standard deviation, co-efficient of variation and skewness.

20
UNIT-III

Correlation and Regression: Meaning of correlation, types of correlation – positive

and negative correlation, simple, partial and multiple correlation, methods of
studying correlation; scatter diagram, graphic and direct method; properties of
correlation coefficient, rank correlation, coefficient of determination, lines of
regression, co-efficient of regression, standard error of estimate.

UNIT-IV
Index numbers and time series: Index number and their uses in business;
construction of simple and weighed price, quantity and value index numbers; test for
an ideal index number, components of time series viz. secular trend, cyclical, seasonal
and irregular variations, methods of estimating secular trend and seasonal indices;
use of time series in business forecasting and its limitations, calculating growth rate
in time series.

UNIT -V
Probability: Basic concepts and approaches, addition, multiplication and Bayes’
theorem. Probability distributions - meaning, types and applications

Recommended book:

• Gupta, S.P. & M.P. Gupta, Business Statistics

• Gupta, C.B., An Introduction to Statistical Methods
• Richard I. Levin, David S. Rubin Statistics for Management by Pearson

Reference books:

• Business Statistics By Mr. R. S. Bharadwaj , pub: Excel Book

• Business Statistics by Richard Levin
• Business Statistics by Ken Black, pub: Tata Macgraw Hill
• Schaum’s Series for problem practice
• Mathematical Statistics by Ray, Sharma and Choudhary
• Business Statistics by V. K. Kapoor, pub: S. Chand

Note: Latest edition of readings may be used.

Teaching Learning Process

Interactive class room sessions with the help of power point presentations, case
discussions and group discussions to ensure active participation and

21
 continuous learning.
Assessment Methods

Class tests/Assignments, Class participation, Presentations, End-semester

examination

Keywords:
Statistics, Central tendencies, Dispersion, Correlation, Regression, Probability, Bays’
Theorem.

22
 MBA: Semester-I

3.7. Paper MGTM-107: ORGANIZATIONAL BEHAVIOR

Duration: 3Hrs. Marks: 100 Credits:
4

Objective

This module provides students with an elaborative understanding of organizational

behavior, its key principles, concepts & theories. The range of concepts & theories that
students will be introduced to include foundation of organizational behavior, groups &
group dynamics, motivation, leadership, organization design, organization structure,
work stress, organization culture, organization effectiveness and development. By the
end of the module, students will be fully equipped with the knowledge and skills
required to understand & deal human behavior in the organization as individual, group
member & organization as a whole.

Course Learning Outcomes

Upon successful completion of the course a student will be able to:

CO1: Discuss the conceptual framework of organizational behaviour and individual

dimensions of organizational behaviour.

CO2: Explain group dynamics and demonstrate skills required for working in groups
(team building).

CO3: Analyze and compare different models used to explain individual behaviour
related to motivation and leadership.
CO4: Explain organizational culture and describe its dimensions and to examine
various organizational designs.

CO5: Discuss the implementation of organizational change.

Course Contents

Unit I: Foundations of Organizational Behavior

Conceptual framework of OB- Nature & Scope of Organizational Behavior,
Determinants of Organizational Behavior, Challenges of Organizational Behavior.
Individual Dimensions of OB- Nature of Human Behavior, Personality, Perception,
Learning, attitudes & Values, Emotional Intelligence, Individual Decision Making, OB
Mod

Unit II: Group & Group Dynamics

23
 Defining and classifying groups, group structure and processes, individual vs group
behavior, group dynamics theories, group decision making process, organizational
conflicts, types and causes, techniques of conflict resolution.
Team vs groups, team development, Ingredients of effective teams, team life cycle,
interpersonal skills - Johari window and transactional analysis, employee
counseling.

Unit III: Motivation & Leadership Theories

Motivation - Needs, contents and processes, Maslow’s hierarchy of needs, Herzberg’s
two factory theory, ERG theory, Vroom’s Expectancy theory, Reinforcement theory
and Behavior modification.
Leadership - Ohio State Studies, Michigan studies, and managerial grid. Contingency
theories - Fiedler’s model, Hersey and Blanchard’s situational theory, leader-
member exchange theory, path goal theory, and charismatic leadership.

Unit IV: Structural & Cultural Dimensions of OB

Design of Organization Structure, Forms of Organization Structure, works Design &
Work Stress, Organizational Climate & Culture.

Unit V: Organization Effectiveness & Change

Organization Effectiveness, Organization Change, Organization development

Recommended book:
• L. M. Prasad, (2011): Organizational Behavior, India, Sultan Chand & Sons
• Robbins, Judge & Sanghi, (2009): Organizational Behavior 13e, India, Pearson,
Prentice Hall

Reference books:
• Hersey, Blanchard & Johnson, (2009), India, Pearson/ Prentice Hall
• Keith Davis: Organizational Behavior
• Fred Luthans: Organizational Behavior

Note: Latest edition of readings may be used.

Teaching Learning Process

Interactive class room sessions with the help of power point presentations,
case discussions and group discussions to ensure active participation and
continuous learning.
Assessment Methods

Class tests/Assignments, Class participation, Presentations, End-semester

examination

24
Keywords

Organizational Behavior, Personality traits, Group behavior, Motivation, Leadership,

Stress Management.

25
4. SYLLABUS FOR THE MBA II SEMESTER COURSES

MBA: Semester-II
4.1. Paper MGTM-201: BUSINESS ENVIRONMENT
Duration: 3Hrs. Marks: 100 Credits: 4
Objective
The basic objective of this course is to familiarize the participants with various aspects
of economic, social, political and cultural environment of India. This will help them in
gaining a deeper understanding of the environmental factors influencing Indian
business organizations.
Course Learning Outcomes
Upon successful completion of the course a student will be able to:

CO1: Explain the micro and macro environment of business.

CO2: Understand and implement the provisions of industrial and legal environment.
CO3: Understand and analyze demographic and social environment of business.
CO4: Explain monetary and fiscal environment and apply the concepts for betterment
of a business.
CO5: Understand and discuss international business environment.

Course Contents

Unit I: An Overview of Business Environment

Type of Environment-Internal, External, Micro and Macro Environment, Competitive
Structure of Industries, Environmental Analysis and Strategic Management, Nature of
the economy, structure of the economy, economic policies. Nature of Indian planning,
Planning Commission. Achievement and failure of economic planning in India. Recent
GNP trends, Major economic reforms.

Unit II: Industrial & LegalEnvironment

Industrialpolicy up to 1991, the new industrial policy, Public, private, joint and
cooperative sectors, privatisation through disinvestment, village and small
industries, industrial sickness, Regulatory role of the government, MRTP act, trade
practices act, FEMA, patents and trade mark. Competition act 2000. Rational and
extent of state intervention.

Unit III: Demographic and Societal Environment

Size of Population, Age Structure, Other demographic trends, population control
policy, human development. Impact of foreign culture on business. Business and
society, Business ethics and corporate governance. Social responsibility of business,
social audit, consumer rights and business. Poverty and unemployment in India,
planning for poverty elevation.

Unit IV: Monetary and Fiscal Environment

Measure of money supply, Monetary and fiscal policies, liquidity and interest rate
environment. Overall structure and trends of taxation; direct taxes;
recommendations of the 10th plan advisory Group; Kelkar Committee
Recommendations, indirect taxes - Kelkar Committee Recommendations; fiscal

26
 deficit and its management, alternate deficit concepts, deficit trends, challenges of
deficit management, public borrowings in the fiscal environment.

Unit V: International Business Environment

Evaluation of WTO, function of WTO, Doha declaration, significance of foreign
investment, FDI in India trends and pattern, FII, cross-border M&As. Trade balance
and BOP. Globalisation of world economy, trend in globalisation, foreign trade policy,
export promotion, EXIM policy, EPZs, EOUs, TPs & SEZs.

Recommended Book

• Aswathappa, K., (2000), Essentials of Business Environment, 7th edition, Himalaya

Publishing House.
• Cherunilam, Francis, (2007), Business Environment - Text and Cases, Himalaya
Publishing House.
Reference Book
• Gupta C. B., (2008), Business Environment, 4th edition, Sultan Chand.
• Bedi, Suresh, ((2004)), Business Environment Excel Book
• Agrawal Raj, Business Environment, Excel book
• Shaikh, Saleem, (2010), Business Environment, 2nd edition, Pearson Education.

Note: Latest edition of readings may be used.

Teaching Learning Process

Interactive class room sessions with the help of power point presentations,
case discussions and group discussions to ensure active participation and
continuous learning.
Assessment Methods

Class tests/Assignments, Class participation, Presentations, End-semester

examination

Keywords

Business Environment, Societal Environment, Monetary and fiscal policies, WTO, FDI,
FII, EXIM policy.

27
 MBA: Semester-II
4.2. Paper MGTM-202: RESEARCH METHODOLOGY

Duration: 3Hrs. Marks: 100 Credits: 4

Objective
Any body of knowledge cannot develop without the underlying research. This module
introduces the fundamentals of research, its process and the way in which findings of a
research initiative is presented and reported. It exposes the students to the various
statistical tools being used to analyze data and draw inferences.
To provide a fundamental understanding of the research process, its tools and
techniques and to help the students learn the art and science of presenting research
finding in the form of a well formatted report.

Course Learning Outcomes

Upon successful completion of the course a student will be able to:

CO1: Understand some basic concepts of research and its methodologies.

CO2: Understand and implement data collection techniques.
CO3: Apply the concept of sampling design.
CO4: Apply data processing and data analysis techniques.
CO5: Write a research report, thesis and research proposal for grants.

Course Contents

Unit I: Introduction to Research

Meaning, types, process, research problem, Research design: Meaning, types of
research design, features of a good research design, components of theory –
definitions, concepts, constructs, variables, hypothesis, process of research and
structure of research proposal.

Unit II: Data collection techniques

Data: Meaning, types, Data collection methods, Data collection instruments,
Questionnaire vs. Schedule, Allied data collection instruments: Warranty cards,
Distributor/Store audits, Pantry audits, Consumer panels, Mechanical devices,
Projective techniques, Depth interviews, Content analysis, Case study method, its
advantages & disadvantages.

Unit III: Sampling design

Introduction, Methods of the sampling: Sampling concepts, non-probability sampling,
probability sampling, dependent and interdependent methods, Merit and limitation
of sampling, sampling and non-sampling error, Test of hypothesis chi square test &
goodness of fit.

Unit IV: Data compilation and analysis

Data processing: Editing, Coding, Classification, Tabulation, Issues in data processing
Data analysis: Types, Percentage analysis, Computer aided Charts (Pie chart, Bar
diagram, Doughnut, Line diagram), Descriptive analysis,t-test, F-test, Z test and
interpretation of the results.

Unit V: Report writing

28
 Steps of writing research report, Report Layout: Preliminary pages, Main text, End
matter, Mechanics of writing research report, Bibliography and references format,
Precautions in writing research report.

Recommended books:
• Kothari, C. R., Research Methodology Methods and Techniques, New Age
International Publishers, New Delhi, 2nd Edition.
• Paneerselvam, R., Research methodology, PHI Learning Pvt. Ltd., New Delhi.

Reference books:
• Green, Paul E., Tull, Donald S. and Albaum, Gerald, Research for marketing decisions,
Prentice Hall of India Pvt. Ltd., New Delhi
• Saunders, Mark, Lewis, Philip and Thornhill, Adrian, Research methods for business
students, Pearson Education, New Delhi
• Krishnaswamy, K.N., Sivakumar, Appa Iyer and Mathirajan, M., Management
Research Methodology, Dorling Kindersley (India) Pvt. Ltd., New Delhi, Fourth
Impression, 2010
Note: Latest edition of readings may be used.

Teaching Learning Process

Interactive class room sessions with the help of power point presentations, case
discussions and group discussions to ensure active participation and
continuous learning.
Assessment Methods

Class tests/Assignments, Class participation, Presentations, End-semester

examination

Keywords:

Statistics, Central tendencies, Dispersion, Correlation, Regression, Probability, Bays’

Theorem.

29
 MBA: Semester-II
4.3. Paper MGTM-203: HUMAN RESOURCE MANAGEMENT

Duration: 3Hrs. Marks: 100 Credits: 4

Objective
This module introduces the students with the key concepts, theories, tools & techniques
of human resource management. The range of concepts that students will be introduced
to include philosophy of HRM, human resource planning, job analysis, recruitment &
selection, training & development, compensation & labor relation. By the end of the
module, students will be fully equipped with the skills & techniques required to plan &
manage the human resource in the organization.
Course Learning Outcomes

After completing the course, the student shall be able to:

CO1: Understand basic concept, nature and importance of human

resourcemanagement.
CO2: Understand and analyze the purpose of human resource planning and practice
of recruitment and selection.
CO3: Realize the importance of training & development performance appraisal
and compensation administration.
CO4: Understand and analyze the concepts of grievance handling and industrial
relation.
CO5: Understand and apply the concept and principles of promotion, transfer and
separation.
Course Contents

Unit I: Human Resource Management - An Overview

Human Resources Management (HRM): Meaning, Nature and Scope, Difference
between HRM and Personnel Management, HRM functions and objectives, Evolution
of HRM environment – external and internal. HRM within organization structure.
Human Resources Development in India: evolution and principles of HRD, HRD vs.
Personnel functions, Role of HR managers. Strategic Human Resource Management

Unit II: Human Resource Planning (HRP), Recruitment and Selection

Human resources planning: definition, purposes, processes and limiting factors;
human resources information systems (HRIS): personnel records and statistics, the
use of information systems in HRM, HR accounting and audit.
Recruitment: recruitment policy, recruitment procedures, job analysis, job
description, job specification, recruitment methods, and evaluation.
Selection: the selection procedure, the design of application form, selection methods,
the offer of employment, and evaluation of process.

Unit III: Training & DevelopmentPerformance Appraisal and Compensation

Administration
Training and development: purpose, methods, and issues in training and
management development programs.
Performance appraisal: definition, purpose of appraisal, procedures and techniques
including 360 Degree Appraisal, the appraisal interview, and follow up.

30
 Compensation Administration: Nature and Objectives of compensation, components
of pay structure in India, Wage Policy in India – Minimum Wage, Fair Wage and
Living Wage.
Incentive Payments: Meaning and Definition, Prerequisites for an effective incentive
system, Types and Scope of incentive scheme, Incentive Schemes in Indian Industries,
FringeBenefits.

Unit IV: Grievance Handling and Industrial Relation

Discipline and grievance procedures: definition, disciplinary procedure model, the
other procedures, grievance procedures and interview
Industrial relations: aspect of industrial relations (IR), nature and importance of
union-management relations

Unit V: Promotion, Transfer and Separation

Promotion and Transfer: Promotion: purpose, principles and types; Transfer –
reason, principles and types.
Separation: retirement, resignation, and termination of contract: layoff and exit
interviews. Dealing with the human aspects of terminations: procedures for
terminations, counseling, training and notice of dismissal.

Recommended Book
• K. Aswathappa, (2009): Human Resource Management- Text & Cases 5e, India,
McGraw Hill.

Reference Books
• Dessler & Varkkey, (2010): Human Resource Management 11e, India, Prentice Hall.
• Decenzo & Robbins, (2006): Fundamentals of Human Resource Management, Wiley.
• Dipak Kr. Bhattacharyya, (2010): Human Resource Management 2e, India, Excel
Books.
• Bernardin, (2007): Human Resource Management- An Experimental Approach,
India, TATA McGraw Hill.
• Snell &Bohlander, (2008): Human Resource Management, India, South- Western
Cengage Learning

Note: Latest edition of readings may be used.

Teaching Learning Process

Interactive class room sessions with the help of power point presentations,
case discussions and group discussions to ensure active participation and
continuous learning.
Assessment Methods

Class tests/Assignments, Class participation, Presentations, End-semester

examination

Keywords

Human Resource Management, Recruitment, Selection, Training & Development,

Performance Appraisal, Promotion, Transfer.

31
 MBA: Semester-II
4.4. Paper MGTM-204: CORPORATE FINANCE

Duration: 3Hrs. Marks: 100 Credits: 4

Objective
The focus in this paper would be on issues related to finance in the Indian Corporate
Sector. The contents are related to the practices observed in Indian Corporate Sector.
The objective is to enable and equip the future managers with basic tools for applying
financial analysis.
Course Learning Outcomes

After completing the course, the student shall be able to:

CO1: Recognize the importance of financial management from a strategic perspective.

CO2: Understand and analyze valuation of securities and investment decisions.
CO3: Compute cost of capital and develop innovative financial strategies related
to capital structure.
CO4: Understand and compute risk and return onsecurities.
CO5: Discuss the financial leverage and dividend policy of a firm.
Course Contents

Unit I: Introduction to Financial Management

Meaning, objectives and scope, conflicts in profit versus wealth or value
maximization principle, Time value of money.

Unit II: Valuation of Securities and Investment Decisions

Definitions. Types of Securities, Valuations of Bond, Types of Yield associated with
Bond, Valuation of Preference share, Valuations of Equity. Capital budgeting
techniques-Net Present Value Method, Internal Rate of Return Method. Cost of
Capital-equity and debt.

Unit III: Cost of Capital and capital Structure

Costof individual source of finance, cost of debenture, cost of preference share, cost
of equity, cost of Term loan, weighted cost of capital, theory of capital structure,
traditional approach, Net income, Net operating Income, MM approach.

Unit IV:Risk and Return

Calculating risk and return for individual security, Beta estimation, overview of
capital market theory, Characteristic line, Securities market line.
Unit V: Short term financing, Leverage and Dividend Policy:
Management of Working Capital, Cash management, Inventory Management,
Receivables Management, working capital leverage. Leverage- operating, financial
and composite leverage, Dividend policy.Grahm-Dodd model, Walter Model, Gordon
model, MM model.

Reading List

Recommended Book

32
• I. M. Pandey, (2010): Financial Management, Vikas Publishing House

Reference Books
• M Y Khan & P K Jain, Financial Management- Text, problems and cases, Tata McGraw
Hills
• Dr. R. P. Rustagi (2011): Financial Management- Theory, concept and problems,
Taxman Publications.
Note: Latest edition of readings may be used.

Teaching Learning Process

Theory/ numerical with examples, Problem solving sessions.

Assessment Methods

Class tests/Assignments, Class participation, Presentations, End-semester examination.

Keywords

Financial Management, Time value of money, Investmentdecisions, Cost of capital,

Risk and return, Financial Leverage, Dividend policy.

33
 MBA: Semester-II
4.5. Paper MGTM-205: MARKETING MANAGEMENT

Duration: 3Hrs. Marks: 100 Credits: 4

Objective

The course introduces a wide range of marketing concepts and explores the various
functional areas of marketing management. The course provides an opportunity to the
students to explore and relate the conceptual and applied learning of the subject to the
real market situations.

Course Learning Outcomes

After completing the course, the student shall be able to:

CO1: Describe the basic concepts of marketing and marketing environment.

CO2: Employ the concepts of consumer behaviour to choose the relevant STP strategy.
CO3: Discuss marketing environment, marketing research process and customer
value.
CO4: Describe the concept of market segmentation, targeting and positioning.
CO5: Apply the concepts of product mix in marketing decision making in a firm.
Course Contents

Unit-I: Introduction to Marketing

Marketing defined, Marketing process, Core marketing concepts (Need, want,

demand, market offering, marketing myopia, Markets), Marketing Management
orientations (Production, Product, Selling, Marketing, Societal marketing), Marketing
vs. Selling, Marketing mix (4 P’s of marketing).
Marketing environment, Internal environment, External environment, Micro
environment, Macro environment and their impact or influences on marketing
decisions.

Unit-II: Consumer Behavior

Introduction to Consumer buying behavior, Buyer Vs Consumer, factors influencing
the Consumer buying behavior
Classification of CB (High & Low involvement) Dissonance reducing Buying
Behavior,Habitual Behavior,Complex Buying Behavior, Variety Seeking Buying
Behavior, Impulse Behavior, Buying Decision process, Stimulus Response model.

Unit-III: Market research & Customer oriented marketing

Marketing information system, Sources of customer related information
Marketing research, Concepts, Steps of marketing research process
Customer oriented marketing: Market segmentation, bases of market segmentation,
patterns of segmentation, Targeting, Differentiation & Positioning, positioning maps
Strategic Marketing plan: Contents of a structured marketing plan.

Unit-IV: Segmentation, Targeting and Positioning:

34
 Introduction to STP, STP Process, Requirement for Effective Segmentation,Bases for
Segmenting Consumer Markets, Steps in STP,Segmentation Strategy.
Market Targeting(developing selection criteria), Types of Market Targeting,
TargetingStrategy,
Positioning, Positioning for Competitive Advantage, Steps & Positioning Strategy.

Unit-V: NPD & Marketing Mix

Product life cycle & strategies, BCG Matrix, SWOC Analysis, Porters five force Model.
Product: Introduction to Product, Level of the product, New product development,
Product mix & strategies.
Price: pricing objectives, selection of pricing policy, approaches to price adjustment,
pricing strategies.
Distribution: Channel Management & Distribution methods.
Promotion: Promotion mix, Promotion strategies.

Recommended book:

• Kotler, Philip; Armstrong, Gary; Agnihotri, Prafulla and Haque, Ehsan Ul.,
Principles of Marketing A South Asian Perspective, Dorling Kindersley (India) Pvt.
Ltd., New Delhi, 13th Edition.
Reference books:

• Panda, Tapan K, Marketing Management Text and Cases, Excel Books, New Delhi,
2nd Edition.
• Ramaswamy, V.S. and Namakumari, S, Marketing management Global perspective
Indian Context, Macmillan Publishers India Ltd., New Delhi, 4th Edition, 2009.

Note: Latest edition of readings may be used.

Teaching Learning Process

Theory with examples, case study, market research etc.
Assessment Methods

Class tests/Assignments, Class participation, Presentations, End-semester examination.

Keywords

Marketing Management, Consumer behaviour, Market Research, Product Mix,

Segmentation, Targeting, Positioning.

35
 MBA: Semester-II
4.6. Paper MGTM-206: OPERATIONS MANAGEMENT

Duration: 3Hrs. Marks: 100 Credits: 4

Objective

Production/operations management involves the integration of numerous activities and

processes to produce products and services in a highly competitive global environment.
Many companies have experienced a decline in market share as a result of their inability
to compete on the basis of product design, cost or quality. Most now agree that world
class performance in operations i.e., in product design, manufacturing, engineering and
distribution, is essential for competitive success and long-term survival.
Course Learning Outcomes

After completing the course, the student shall be able to:

CO1: Apply the concept of operations management in manufacturing and service

sector and will be able to plan and implement production and service-related
decisions.
CO2: Plan production schedules and plan resources (material and machine) required
for production.
CO3: Apply the concepts of purchase, stores and inventory management and
analyze and evaluate material requirement decisions.
CO4: Apply the concept of operation research decision making for various
decisions related to operation.
CO5: Understand the concept of logistics management.
Course Contents

Unit-I: Introduction to Operations management

Importance and functions of operation management, types of production system,
facilities location, facilities layout and materials handling, Product design and process
selection, Types of layouts, Analysis and selection of layout-product and process
layout, Computer integrated manufacturing system and line balancing.

Unit-II: Production planning and control,

Introduction, functions aggregate planning and master production scheduling;
materials requirementplanning. BOM, capacity requirement planning, techniques,
problems in MRP and CRP, business process reengineering, TPM, method study &
work measurement.
Unit-III: Materials management
Introduction, meaning, importance and functions; purchasing management; stores
management and inventory management, types of inventories, inventory control
systems-perpetual, periodic, JIT, KANBAN; quality assurance-six sigma concepts
acceptance sampling, statistical quality control; quality movement, quality circles,
ISO quality certification and types, maintenance management.
Unit-IV: Operations Research

36
 Introduction, Linear programming –Graphical method, Trans-shipment,
Transportation problems, Assignment model, travelling salesman problems,
PERT/CPM, InventoryModel, Game theory

Unit-V: Logistics Management

Introduction to logistics management, significance of logistics, Total distribution
concepts, Integrated logistics, Materials handling packaging and transportation
system.Case-special cases on Japanese manufacturing systems.

Recommended book

• Panneerselvam, Production and Operations Management, Prentice Hall of India, N.

Delhi.
Reference books

• Krajewski Lee J. & Ritman, Larry P.; Operations Management: Strategy & Analysis;
5th edition; Pearson Education; New Delhi; 1999.
• Chase Richard B., Aquilano, Nicholas J, et al; Production & Operations Management
Manufacturing & Services; 8th edition; Tata McGraw Hill., New Delhi; 1999.
• Adam, Everett E. & Ebert, Ronald J.; Production and Operations Management:
Concepts,
• Models and Behaviour; 5th edition; Prentice Hall of India Private Ltd., New Delhi.

• Kaizen-One Small Step Can Change Your Life: The Kaizen Way by Robert Maurer

Note: Latest edition of readings may be used.

Teaching Learning Process

Theory/ numerical with examples, Problem solving sessions.
Assessment Methods

Class tests/Assignments, Class participation, Presentations, End-semester

examination.
Keywords

Operations Management, Production Panning, Material Management, Operation

Research, Logistic.

37
 MBA: Semester-II
4.7. Paper MGTM-207: INTERNATIONAL BUSINESS

Duration: 3Hrs. Marks: 100 Credits: 4

Objective
To get the knowledge of the business ramifications of Globalization. To understand the
meaning and rationale of Globalization. To get an awareness about the international
orientations and stages of Globalization. To have a detailed knowledge about the
environment of international business. To examine the significance of economic, political,
socio-cultural, demographic, natural and technological factors for international
business.To get an idea of the trade strategies and their implications for international
business. To get an understanding of the tariff and non-tariff barriers to trade. To get an
overview of Multilateral Trade Negotiations. To understand the functions, role, functions
and impact of GATT and WTO. To get an overall idea of the WTO Agreements.To get an
overall knowledge about the concepts such as International Corporation, Multinational
Corporation, Global Corporation and Transnational Corporation.To know the elements of
the Code of Conduct for MNC’s. To understand the types of foreign investment. To get an
idea about the theories of foreign investment and factors affecting Foreign direct
investment and Portfolio investment.
Course Learning Outcomes

After completing the course, the student shall be able to:

CO1: Understand the current theory and techniques of the major business discipline.
CO2: Know about international economic institutions and agreements.
CO3: Discuss aboutmultinational corporations and theory of international
investment.
CO4: Describe the concept international financial environment.
CO5: Discuss emerging developments in internationally specially India’s competitive
advantage in industries.
Course Contents

Unit I: International Business Environment

Introduction, Concept, Scope, Trends, Challenges and Opportunities; Globalization -
Forces, Meaning, dimensions and stages in Globalization - Introduction to theories of
International Trade by Adam Smith, Ricardo and Ohlin & Heckscher, Firm Specific
Theories like Product Life Cycle Theory by Raymond Vernon and the Porter’s
Competitive Advantage Theory by Porter - Trading Environment of International
Trade - Tariff and Non-tariff Barriers - Trade Blocks – Forms of Integration like Free
Trade Area, Customs Union, Common Market, Economic Union and Economic
Integration-NAFTA, SAPTA, SAARC, Indo-Lanka Free Trade Agreement, India-
Singapore CECA- Rise of new economies like Japan, South East Asia and China (with
comparison to India)
Unit II: International Economic Institutions and Agreements
General Agreement on Trade and Tariffs (GATT), The Uruguay Round, WTO (Seattle
& Doha and Hongkong round of talks), Agreement on Textiles and Clothing (ATC),
TRIPS, TRIMS, GATS- Dispute Settlement IMF, Asian Bank, World Bank, IBRD, IFC,

38
 IDA, UNCTAD, ILO, WIPO, UNIDO- GSP, GSTP and other international agreements and
strategic alliances; International Commodity Trading and Agreements.

Unit III: Multinational Corporations and Foreign Direct Investment

Nature of Multinational Corporations; MNC’s and International Trade; Dominance of
MNC’s; India’s Presence; Goals of MNC’s; Fundamental Goals of Host Governments;
Defenders and Critics of MNCs; In Defense of MNC’s Foreign investments -
Introduction, Patterns, Structure, Issues and Effects; Types of Foreign Investment-
like FDI and Portfolio Investments; Theories of International Investments; FDI AND
Production Linkages; Foreign Investment in India; Foreign Investment by Indian
Companies; Cross-Border Mergers and Acquisitions

Unit IV: International Financial Environment

Financial Markets and Instruments - Introduction to Export and Import Finance -
Methods of payment in International Trade – International Trade Financing-
Institutional Finance for Trade-EXIM Bank-Forfaiting- Balance of Trade and Balance
of Payments- Components of balance of payments- balance of payment
disequilibrium and correction of disequilibrium-Financing of BOP deficit.

Unit V: Emerging Developments and Other Issues

Globalization and internal reform process - India’s competitive advantage in
industries like IT, pharmaceuticals, Steel, Textiles, Gems and Jewelry etc. – Potential
Opportunities and threats

Recommended books:
• International Business by Hill and Jain, Sixth Edition Published by Tata McGraw Hill,
New Delhi
• International Business by K Aswathappa, 4th Edition published by Tata McGraw Hill,
New Delhi
Reference books:
• International Business by Justin Paul, 4th Edition published by Prentice Hall of India,
New Delhi
• International Business-Text and Cases by Francis Cherunilam, 4th Edition, Published
by Prentice Hall of India

Note: Latest edition of readings may be used.

Teaching Learning Process

Theory/ numerical with examples, Problem solving sessions.
Assessment Methods

Class tests/Assignments, Class participation, Presentations, End-semester

examination.
Keywords
Operations Management, Production Panning, Material Management, Operation
Research, Logistic.

39
5. SYLLABUS FOR THE MBA III SEMESTER COURSES

MBA: Semester-III

5.1. Paper MGTM-301: MANAGEMENT INFORMATION SYSTEM

Duration: 3Hrs. Marks: 100 Credits: 4
Objective

Today, the management of information systems is mostly associated with databases, the
Internet, and server rooms. However, “information management” has been around
since before the invention of these tools. It is as old as commerce itself, as traders,
bankers, and merchants have always had reason to track sales and inventory. Creditors
must be aware of how much capital has been lent to borrowers and how much money
has been deposited at banks. In its most general terms, information systems encompass
any interactions between organized data and people.

MIS can be the means by which information is transmitted (such as the Internet), the
software that displays the information (such as Microsoft Excel), or the systems that
manage the data. In this course, you will learn about the various components of
information systems and how to leverage them in business.

Course Learning Outcomes

Upon successful completion of the course a student will be able to:

CO1: Relate the basic concepts and technologies used in the field of management
information systems.

CO2: Understand networking system of management information system.

CO3: Creating a virtual company and improve business quality.

CO4: Develop MIS Systems.

CO5: Apply enterprise resource planning (ERP) and customer relationship

management (CRM).

Course Contents

Unit-I: Introduction

Concept of Data and Information, Information Systems, Classification, Operations

Support System (OSS), Management Support System (MSS), Transaction Processing
System (TPS), Process Control System (PCS), Enterprise Collaboration System (ECS),
Management Information System (MIS), Decision Support System (DSS).

Unit-II: Artificial Intelligence (AI)

Artificial Intelligence (AI), Applications of Artificial Intelligence, Neural Networks, Fuzzy
Logical Control System, Virtual Reality, Expert System (ES), Executive Information
System (EIS), Cross Functional Information Systems.

40
Unit-III: Role of MIS
Strategic Advantage with MIS, Competitive Strategy Concept, The Value Chain and
Strategic IS, Using IT for Strategic Advantage, Business Process Re-engineering, Creating
a Virtual Company, Improving Business Quality, Total Quality Management, Becoming
an Agile Company, Building a Knowledge Creating Company.

Unit-IV: Developing MIS Systems

System Development Life Cycle, Investigation Phase, Prototyping, Feasibility Analysis,

System Analysis (DFD and ER Diagram), System Design, Implementing Business
Systems, Testing, Documenting, Training, Conversion and Maintenance.

Unit-V: Applications

Enterprise Resource Planning (ERP), Customer Relationship Management (CRM),

Security and Ethical Challenges of IT, Ethical Responsibility - Business Ethics,
Technology Ethics; Cyber Crime and Privacy Issues.

Recommended Book

• Laudon K C and Laudon J P - Management Information Systems: Managing the

Digital Firms (Prentice Hall, 1 Ed.)
• O'Brien James - Management Information System (Tata Mc Graw Hill, 12 Ed.)
• Jawedkar W S - Management Information System (Tata Mc Graw Hill, 3 Ed.)

Reference Books

• Arora Ashok, Bhatia Akshaya – Management Information System (Excel, 1 Ed.)

• Davis & Olson – Management Information System (TMH, 2 Ed.)
• Murdick, Ross, Claggett – Information System For Modern Management (PHI, 3
Ed.)
• Stair & Reynolds – Fundamentals of Information Systems (Thompson, 2 Ed.)

41
MBA: Semester-III

5.2. Paper MGTM-302: LEGAL ASPECTS OF BUSINESS

Duration: 3Hrs. Marks: 100 Credits: 4
Objective
‘Ignorantia juris non excusat’ meaning thereby, ‘ignorance of law cannot be excused’. So
whether a person is aware of law or not, any violation of law even if unintentional,
attracts penal action. It is therefore essential for a businessman to understand the
fundamental legal aspects which directly affect the business operations. Some of such
‘must-understand’ legal areas covered in this module include provisions relating to
Contracts, Sale of goods and matters associated with the formation and functioning of
companies in India.
To provide a fundamental understanding of the various provisions of Indian Contract
Act, 1872 Sale of Goods Act, 1930, Nagotiable Instrument Act, 1881, Indian Companies
Act, 1956 and the consumer Protection Act, 1986 pertaining to Indian business
scenario.

Course Learning Outcomes

Upon successful completion of the course a student will be able to:

CO1: Evaluate the provisions of Law of Contract,1872.

CO2: Examine various provisions of Sale of Goods Act, which includes formation,
conditions and warranties in sale.
CO3: Compare and contrast different types of negotiable instruments and its
applicability in the money market.

CO4: Know the provisions of the Companies Act 2013.

CO5: Relate and apply various provisions related to Consumer Protection Act. They
would be aware of the rights of consumer and various consumer forums.

Course Contents

Curriculum
Unit I: The Indian Contract Act 1872
The Indian Contract Act 1872: Meaning and Essentials of contract; Kinds of contract
based on validity, formation & performance; law relating to offer and acceptance,
consideration, competency to contract, free consent, void agreements, performance
of contracts, discharge of contracts, breach of contracts and quasi contract; Special
contracts: contract of indemnity and guarantee, bailment and pledge, and agency.

Unit II: Sale of Goods Act 1930

Sale of Goods Act 1930: Sale and agreement to sell, implied conditions and warranties,
sale by non-owners, rights of unpaid seller.

42
Unit III: Negotiable Instruments Act 1881
Negotiable Instruments Act 1881: Meaning of negotiable instruments, type of
negotiable instruments, promissory note, bill of exchange, cheque.

Unit IV: The Companies Act 2013

The Companies Act 2013: Meaning and types, Incorporation, Memorandum &
Articles of association, Prospectus, Issue of shares and bonus shares, rights issue,
sweat equity, role of directors, share qualification, company meetings. The Limited
Liability Partnership Act 2008: Meaning and nature of limited partnership,
formation, partners & their relations, extent and limitation of liability.
Unit V: Consumer Protection Act 1986
Consumer Protection Act 1986: Objectives and machinery for consumer protection,
defects and deficiency removal, rights of consumers. The Right to Information Act
2005: Salient features and coverage of the act, definition of terms information, right,
record, public authority; obligations of public authorities, requesting information and
functions of PIO. Information Technology Act 2000: The rationale behind the act,
Digital signature and Electronic signature, Electronic Governance

Recommended books:
• Tulsian, P C, Business Law, Tata McGraw Hill Education Private Limited, New
Delhi.
• Garg, Sharad, Case Laws in Mercantile Law, Ramesh Book Depot, Jaipur.
• Kuchhal, M C, Modern Indian Company Law, Shree Mahavir Book Depot, New
Delhi.

Reference books:

• Aggarawal, Rohini, Mercantile & Commercial Laws, Taxmann Publications, New

Delhi, 2012.
• Majumdar, A K and Kapoor, G K, Company Law, Taxmann Publications, New
Delhi, 2012.
• Gogna, P P S, A Text book of Mercantile Law (Commercial Law), S Chand, New
Delhi.
• Singh Avtar, Principle of Mercantile Law, Eastern Book Company.

43
MBA: Semester-III

5.3. Paper MGTM-303: BUSINESS STRATEGY

Duration: 3Hrs. Marks: 100 Credits: 4
Objective
Strategy is at the heart of general management education. It explores how firms
compete and what they need to do to be successful. Clear strategic thinking should
inform the decisions of every general manager and is the basic competence of
management consultants everywhere. The Course structure gives an insight into the
strategic planning process done by organizations. The student is required to learn
basics of that how a strategy is formed and finally implemented by organization.

Course Learning Outcomes

Upon successful completion of the course a student will be able to:

CO1: Understand the concept of strategy.

CO2: Analyze and diagnose the business environment.

CO3: Understand the process of strategic choice.

CO4: Identify the inter-relationship between formulation and implementation.

CO5: Understand the techniques of strategy evaluation.

Course Contents

Unit I:
Concept of strategy: Defining strategy, Levels at which strategy operates, Strategic
Decision Making and Approaches to Strategic Decision making, essence of strategic
thinking, replacing planning with strategic thinking, strategic management process,
Mission and Purpose, Objectives and Goals, Strategic Business Units.

Unit II:
Environment Analysis and Diagnosis - Concept of Environment and its components,
Environment scanning and appraisal, organizational appraisal, Strategic advantage
analysis and diagnosis, SWOT analysis.

Unit III:
Grand Strategies –Stability, growth, retrenchment & combination strategies-
Modernization, Diversification, Integration, Merger, Take-over and Joint Venture
strategies, Turnaround – divestment and Liquidation strategies. Strategies for
competing in globalizing markets.
Process of Strategic Choice – Process of strategic choice – Gap analysis. Industry
analysis, competitor analysis - Porter’s Five forces Model of competition. SWOT

44
 analysis- Synergy and Dysergy, Mckinsey’s 7’s framework; GE-9 Cell Model, Bostan’s
Consultancy Model. Distinctive competitiveness; Factors affecting Strategic Choice.

Unit IV:
Inter-relationship between formulation and implementation; Issues in strategy
implementation, Resource Allocation, Budgets, Behavioural Issues – Leadership
styles – Charismatic, transformational, visionary, team, cross-cultural & ethical
leadership, Corporate culture and values power Social Responsibilities – Ethics,
Building capable organization.

Functional Issues – Financial, Marketing, Operations and Personnel Plans and

policies. Strategy and Structure: Organization structure, Structural Considerations,
Structure for strategies, Organizational design and change, Matching structure and
strategy.

Unit V:
Strategy Evaluation: Importance, Overview of strategic evaluation, strategic control,
techniques of strategic evaluation and control, Operational Control.

Corporate Governance – Introduction & meaning, stakeholders, ownership &

management, governing board, governance issues, governance & strategic
implementation.

Recommended books:
• Business policy and strategic Management, Azhar Kazmi, Tata McGraw -Hill

Reference books:
• Strategic management and business policy, William F. Glueck, Tata McGraw -Hill
• Strategic Management, Michael Porter, Prentice hall of India
• Cases in Strategic Management, S.B. Budhiraja & Atheya, Excel Books

45
MBA: Semester-III

5.4. Paper MGTM-307: SUMMER INTERNSHIP/ PROJECT (PAP/PCP)

Marks: 100 Credits: 4
Objective
Student has to undergo a practical training of minimum forty-five days after second
semester. MBA being professional course it is essential for each student to practically
apply or understand theoretical concepts what he/she learn during the course. During
the training programme student is expected to collect vital information through internal
and external source so as to reach concrete conclusions on the given subject. Student
has to prepare the project report under the guidance of internal teacher.
Director/Principal of the institution/college will decide the last date of submission of
final copy. Student should submit two typed copies to the Institute. One copy for the
institute and another copy for his/her personal record. Students may prepare additional
copies for the organization, guide etc.
A viva-voce examination will be conducted before the Semester III examination. A viva-
voce committee of minimum two members will be appointed by the university.

Course Learning Outcomes

Upon successful completion of the course a student will be able to:

CO1: Construct the company profile by compiling the brief history, management
structure, products / services offered, key achievements and market performance for
his / her organization of internship.

CO2: Assess its Strengths, Weaknesses, Opportunities and Threats (SWOT).

CO3: Determine the challenges and future potential for his / her internship organization
in particular and the sector in general.
CO4: Test the theoretical learning in practical situations by accomplishing the tasks
assigned during the internship period.

CO5: Apply various soft skills such as time management, positive attitude and
communication skills during performance of the tasks assigned in internship
organization.

Course Contents

Guidelines for the project report

Declaration from the student that the research work is not copied from any other
existing reports. Certificate of the guide. Guide should certify that the research work is
original and completed satisfactorily under his guidance.

The Chapter scheme for the project report will be as follows-.

CHAPTER NO-I – Introduction to the study.

46
Introduction
Objectives and importance of the study
Scope and limitations of study
Research Methodology

CHAPTER NO.II – Introduction to the organisation

Introduction to the industry

Brief History of organisation
Subsidiaries, Associates of the company
Departments / Manufacturing process
Important statistical information
Future prospect
Organisation Structure

CHAPTER – III - Theoretical Background

Basic concepts
Necessary theoretical inputs may be added to support the research work.

CHAPTER –IV – Data Analysis and Interpretation

Data should be analyzed with help of various tools studied in the Subject "Application of
Research Methods in Management".

CHAPTER-V Findings / Observations

CHAPTER VI- Suggestions / Conclusion

Appendix

Questionnaire / Charts / Data / Diagrams / Tables / etc.

Bibliography

The above guidelines are not the prescription on writing the project report but can be
used as milestones while writing the Project Report. The guide has the every discretion
to change the chapter scheme as per the requirement

Note

1. There should be proper linkage between objectives, data analysis and

interpretation, findings and suggestions.
2. Student should not use logos and name of company on the project report pages.
Header and Footer shall consist of university name and institute name
respectively. No other information should be included in the Header and Footer.
3. Use of colors in text matter should be avoided.

47
MBA: Semester-III
5.5. Paper MGTM-301F: SECURITY ANALYSIS

Duration: 3Hrs. Marks: 100 Credits: 4

Objective

Integration of the world’s Financial Markets has undoubtedly Increased the Investment
Opportunities Manifold. A number of Transformations have taken place in India ever
since the Economy was Opened up. A Constitution of Securities Exchange Board of India
(SEBI) as Regulator was a Major Step in the Direction of Reforms in this subject, we
Included Asense of Awareness is Included Among the Investors and they are
encouraged to invest in the capital markets.

The aims of the students for taking a long -term view of the markets and taking wise
investment decisions. it Covers in depth, the Investment Climate in India, Various
Investment Avenues, Risk Return Profiles, Fundamental Analysisetc.

CO1 : Understand the framework of securities market and investment

CO2 : Understand the concept of risk and return, and diversification of risk

CO3:Understand the concept of fundamental analysis of the securities

CO4 :Understand the concept of Technical analysis, EMH

CO5: Create optimum portfolios of different securities

Curriculum:

Unit I

Investment Scenario:
Concept of Investment, Investment Objective and Constraints, Investment
Classification, Financial Market, Real Investment Avenues.

Units II

Risk and Return:

Concept of Risk and Return, Reduction of risk through Diversification, Quantify

Portfolio Return and Risk, Security Market lines and its Applications.

Unit III

Fundamental Analysis and Equity Valuation Model:

Objective and Beliefs of Fundamental Analysis, Industry Analysis, Structural Analysis,

Company Analysis, Valuation Methods, Dividend Discount Models, Measures of Relative
Value, Price Earnings Ratio, Price to Book Value Ratio, Price to Sales Ratio, Free Cash
Flow Model to Equity Model.

48
Units IV:

Technical Analysis and EMH:

Concept of Technical Analysis, Fundamental vs Technical, Technical Trading Rule, The

Dow Theory, Charting, Price Patterns, Trendiness, Advances Technical tools, EMH-
Concepts of Efficiency of the Stock Markets Forms of EMH, Test of EMH in Indian
Market.

Unit V:

Bond Valuation, BondWithWarrants and Embedded Options:

Role of Bond from an Investors point of View, Tipes of Bonds, Value of Bond, Bond Yield
Measures, ForecastingInerest Rates and Determinants of Interest Rates , Theory of
Interest Rates, Types of Risks, Duration, Immunization of Risk Convexity, Term
Structure of Interest rates. Bond With Warant, Convertible Bonds, Callable Bond.

Sugested Readings:

1.Investments :williams F. Sharpe,Gordon J .Alexander: PHI

2.Investments: Zvi Bodie, Alex kane, Alan J . Marcus TMH.

3. Introduction to Investment :Herbert B . MAYO: Cengage Learning.

4.Investment management Yogesh maheshwari.: PHI

5. Investment Analusis and manegment.:CharlesP.james: WILEY India

49
MBA: Semester-III
5.6. Paper MGTM-302F: PORTFOLIO MANAGEMENT

Duration: 3Hrs. Marks: 100 Credits: 4

Objective

Portfolio Management is the ultimate guide to understand the Various of Investment

Management and How Managers run Money. Tthe Selection of Investment vehicles ,how
they are valued, and how various strategies can be used, this Understanding is essential
to Accomplish Investment Objectives.

This subject, aims to Enable the Student of Portfolio Management to Specify

Appropriate Investment Policy or to be Frame an Investment Policy for the Business
Organizations.

CO1 :Understand the capital market theory

CO2 :Understand investment policy, framework and constraints

CO3 :Understand the Asset Allocation, various approaches of asset allocation

CO4 :Gain knowledge and skills in portfolio diversification

CO5 :Develop proficiency in performance measurement by understanding portfolio
evaluation measures

Curriculum
Unit I
Capital Market Theories: Markowitz Portfolio Theory, Capital Asset pricing
model(CAPM),Capital Market Line(CML), Security market line (SML), Aebitrage pricing
theory(APT).

Unit II
Investment Policy: Investment Objectives, Individual Investors, Determination of
Investment Policies, Institutional Investors, Investment Constraints.

Unit III
Asset Allocation: Asset Allocation Process, Types of Asset Allocation, Asset Allocation-
Management Style, Different Approaches to Asset Allocation Decision.

Unit IV
Portfolio Revision: Portfolio Diversification, PortfolioRevision, Transaction
Costs,Constraints in Portfolio Rebalancing, Portfolio Monitoring and Rebalancing,
Portfolio Revision Techniques, Issues in portfolio Rebalancing,Selection and Revision of
equity portfolios.

Unit V
Performance Measurement: Portfolio Evaluation Measures, measures of returns ,
portfolio segment measurment, eugeneFama"s portfolio decomposition, use of maltiple
benchmark and multiple index models for performance, performance attribution

50
analysis, monitoring influance of asset allocation decisions, sector and security
selection, performance evaluation of the portfolio manager.

Suggested Readings:

1. Investments :williams F. Sharpe,Gordon J .Alexander: PHI

2. Investments: Zvi Bodie, Alex kane, Alan J . Marcus TMH.
3. Introduction to Investment :Herbert B . MAYO: Cengage Learning.
4. Investment management Yogesh maheshwari.: PHI
5. Investment Analusis and manegment.:CharlesP.james: WILEY India

51
 MBA: Semester-III
5.7. Paper MGTM-303F: FINANCIAL MARKETS AND SERVICES

Duration: 3Hrs. Marks: 100 Credits: 4

Objective
The focus in this paper would be on issues related to the financial markets &
instruments along with different financial services and current scenario of Indian
financial system & markets.

This paper provides an introduction to the financial markets products and services,
markets and market participants. The objective of this course is to familiarize the
student with the operations of Indian financial markets and basic concepts of different
financial services along with the banking system.

CO1 : Understand the framework of financial system

CO2 :Develop a comprehensive understanding of financial markets, including their
structure, functions, participants

CO3 :Gain a conceptual understanding of fund-based and fee-based financial services

CO4 :Foundational understanding of the basic concepts of insurance and mutual funds,
role of agencies
CO5 :Understand banking, regulatory frameworks, and emerging trends in the banking
sector

Curriculum

Unit I: Introduction to the Financial System

Nature and role of financial system, financial system and financial markets, government
intervention in the financial system, informal and formal financial system, components
of formal financial system- institutions, intermediaries, markets and services, functions
and weaknesses of Indian Financial System.

Unit II: Introduction to Financial Markets

Money market and Capital market, money market instruments- T Bills, CPs & CDs.
Capital Market-primary and secondary, methods of raising capital, Derivative concepts,
Role of SEBI.

Unit III: Introduction to Financial services

Fund based and Fee based service. Conceptual aspect of factoring, forfeiting, credit
rating, bill discounting, leasing, securitization and consumer finance. Evaluation of
strategic decisions regarding factoring, leasing and merger & acquisitions.

52
Unit IV: Insurance and Mutual funds

Basic concepts of insurance and mutual funds, role of IRDA and AMFI

Unit V: Introduction to Banking

An overview of the different activities performed by a bank. Retail Banking: Concepts,

forms and products of retail banking. Corporate Banking: meaning, nature, functions
and products.

Recommended books:
• "Financial Markets and Services" E. Gordon & K. Natarajan, Himalaya Publishing
House

Reference books:
• "Financial Markets, Institutions and Financial Services" Clifford Gomez, Prentice Hall
of India
• “Financial Markets and Institutions-An Introduction to the Risk Management
Approach” A. Saunders & M. M. Cornett. Tata McGraw Hills Publication
• “Indian Financial System” Bharti Pathak, Pearson Education.
• “Financial Institutions and Markets- structure, growth and innovations” L. M. Bhole&
Jitendra Mahakud. Tata McGraw Hills Publication

53
 MBA: Semester-III

5.8. Paper MGTM-301H: HUMAN RESOURCE PLANNING & DEVELOPMENT

Duration:3Hrs. Marks:100 Credits:
4

Objective
This paper has been designed keeping in mind the current need of organizations.
Human resource planning and management has become a bigger challenge for
organization due to growing globalization and emerging new trends specially because
of changing environment. This paper addresses all those challenges and suggests ways
to handle them efficiently.

The objective of this paper is to develop a conceptual as well as a practical

understanding ofHuman Resource Planning and Development in organizations. It
includes almost every basic aspect of human resource management orientation.

Curriculum
Unit-I

Overview of Human Resources, Historical evolution, Integrated HR function, Corporate

and HR environment, Strategic environment, Strategic Management

Unit-II

HR planning at Enterprise level, Need for systematic planning, Planning process,

Operating Environment- Internal & External, Job description, Models & techniques of
Manpower demand and Supply forecasting. Retention-Redeployment and Exit strategies

Unit-III

Career management-Recruitment and Selection, Employee Induction Programme,

Employee training, Training needs & objective setting, Methods of training,
Development & Development needs, Human Resource Development, Development
process

Unit-IV
Performance planning – Performance appraisal, Measures of appraisal, System
components appraisal methods, Ethics of appraisal, Problems & issues

Unit-V

54
Human Resource Information System- Concept, Objectives of HRIS, Types of
information, Sources of Information, Method of Data collection, Procedure of
maintaining HRIS at Micro & Macro level

Recommended Book
• PraveenDurai(2010), Human Resource Management, Pearson Education, South
Asia

Reference Books
• John Storey, Graeme Salaman, Christopher Mabey(1998): Strategic Human
Resource Management: A Reader, SAGE Publications, 1998
• Christopher Mabey, Rosemary Thomson (2011): Developing Human Resources,
Routledge, Taylor and francis group, New York, USA.
• Dessler&Varkkey, (2010): Human Resource Management 11e, India, Prentice Hall
• Richard D. Johnson, Michael J. Kavanagh, Mohan Thite (2011): Human Resource
Information System 2e, SAGE Publications, 2011.

55
 MBA: Semester-III

5.9. Paper MGTM-302H: COMPENSATION MANAGEMENT

Duration:3Hrs. Marks:100 Credits:
4

Objective
Compensation management has undergone a big change. Remuneration system now-a-
days is framed in such a way that it serves the purpose for all types of employees. For
example we have different pay system for sales person, scientist, upper management
personnel and so on. This curriculum addresses those all problems and give a clear
understanding of emerging trends in compensation management.

The course is designed to promote understanding of issues related to the compensation

or rewarding human resources in the corporate sector, public services and other forms
of organizations and to impart skills in designing, analyzing and restructuring reward
management systems, policies and strategies.

Curriculum

Unit-I

Job Evaluation - Definition - Techniques. Role of compensation in organization:

economic and behavioural theories related to compensation; strategic perspectives of
compensation; compensation as motivational tool.

Unit-II
Compensation - classification – types, incentives - fringe benefits- principles, Non-
monetary benefits, Importance of remuneration system, factors influencing Employee
remuneration – External factor, Internal factors, Challenges of Remuneration.

Unit-III

Theories of wages-Wage structure-Wage fixation- Wage payment-Salary administration.

Unit-IV

Rewards for sales personnel – Pay-commission-pay & commission-performance based

pay system-incentives-Executive compensation plan and packages.

Unit-V

56
Wage Boards-Pay commissions-Compensation management in Multinational
Organizations.

Recommended Book
• K. Aswathappa, (2009): Human Resource Management- Text & Cases 5e, India,
McGraw Hill.

Reference Books
• Richard I. Hinderson(2006), Compensation Management in a Knowledge - based
World 10e, India, Pearson prentice Hall.
• Peter T. Chingos(2002), Paying for Performance: A Guide to Compensation
Management 2e, John Wiley & Sons Inc., New York.
• S.S. UPADHYAY(2009), COMPENSATION MANAGEMENT: Rewarding Performance,
Global India Publications Pvt. Ltd., New Delhi.
• B.D. Singh (2009), Compensation and reward management, Excel books.

57
 MBA: Semester-III

5.10. Paper MGTM-303H: MANAGEMENT TRAINING & DEVELOPMENT

Duration:3Hrs. Marks:100 Credits:
4

Objective
Training and development is one of the key areas where rapid changes have been
observed. Introduction of new technology in the market has made it compulsory for
managers to train their employee for the survival of the enterprise. Secondly, training
makes an employee efficient and effective resulting in better job satisfaction and
increased overall production of the company which ultimately leads to profitability.

This paper has been designed, keeping in view the needs of the organizations.
Successful managerial performance depends on the individual’s ability to observe,
interpret the issues and modify his approach and behavior. All organizations need to
pay adequate attention to equip their employees. Rapid progress in technology has
changed not only in the physical facilities but also in the abstract qualities required of
the men who are using them. This paper will attempt to orient the students to tailor
themselves to meet the specific needs of the organizations in training and
developmentactivities.

Curriculum

Unit-I

Training: Introduction - Conceptual framework of training - approaches on training –

Difference between Training and Development - Training and applied psychology -
principles of training - Learning and skills acquisition - Transfer and retention of skills.

Unit-II

Need for Training - Methods of Identification of Training needs - Training policy -

Planning and organizing the training programmes - Methods of Training - – on the job
training – off the job training – choosing optimum method – the lecture –panel
discussion – behaviour modeling – interactive demonstrations – brain storming – case
studies, incident process, in-baskets, team tasks, agenda setting, role plays,
simulations, business games, critical incidents, grouping methods, transactional
analysis, exception analysis.

Unit-III

Management Development (MD) and Organisational Development (OD) - Difference

between MD and OD - Aims and objectives of MD and OD - Methods of MD -OD
interventions – Succession Planning and Career development.

58
Unit-IV

Evaluation of training-need for evaluation, Principles of evaluation, Criterion and

Approaches: Return on investment in training, Process of calculating ROI in training;
emerging trends in training and development; New perspectives on training- Cross
culture training.

Unit-V

Technology in training: CBT, Multimedia training, e-learning/Online learning, Distance

learning

Recommended Book
• B.L. Gupta(2011), Management Training and Development, Vrinda Publication,
New Delhi.

Reference Books
• Alan M. Saks, Robert R. Haccoun (2010): Managing Performance Through Training
and Development, 5e, Nelson Education ltd. USA.
• Craig Eric Schneier, Craig J. Russell (1994): The Training and Development
Sourcebook
• 2e, Human Resource Development Press Inc, USA.
• Wendell L. French, Cecil. H. Bell (2008): Organization Development, 6/e, India,
Pearson Prentice Hall.
• Donald L. Anderson (2012): Organization Development: The Process of Leading
Organizational Change, 2e, sage publication Inc.

59
 MBA: Semester-III
5.11. Paper MGTM-301I: INTERNATIONALECONOMICS

Duration: 3Hrs. Marks: 100

Credits: 4

Objective
The course stresses policy topics that are topical. It is intended to provide an
introduction to select economic and policy issues for advanced economies,
the economies in transition, and emerging and developing countries
Course learning outcomes:

CO1. Identify the basics of international economics, difference between

inter-regional and international trade, understand how international
economics has helped countries to acquire goods at cheaper cost and explain
it through the various international trade theories.
CO2. Show the benefits of international trade in a way how nations with
strong international trade have become prosperous and have the power to
control world economy and how global trade can be one of the major
contributors of reducing poverty.
CO3. Explain how restrictions to international trade would limit a nation in
the services and goods produced within its territories and at the same time
explain that a rise in international trade is essential for the growth of
globalization.
CO4. Show the importance of maintaining equilibrium in the balance of
payments and suggests suitable measures to correct disequilibrium as well.
CO5. Be aware of trade policy andthe changes in the composition as well as
direction of foreign trade after international trade and know the causes and
effects of deficits in the balance of payments, measures adopted to correct
the deficits and identify the need for having trade reforms.
Curriculum

Unit-I: Meaning, Nature and Scope of International Economics:

Theoretical and descriptive international economics; features of global
economy; categories of economies; developing and developed economies;
characteristics of developed and developing economies; growing economic
power of developing countries; factors promoting global economic co-
operation; India and the global economy

Unit-II:The Pure Theory of International Trade

Features of international trade; International trade equilibrium-some
analytical tools; the classical theory of comparative advantage; the classical
theory of comparative costs; refinements of the comparative costs theory;
the modern theory of factor endowments: the Heckscher-Ohlin theory;
international trade and factor prices; factor intensity reversals: Stopler-
Samuelson and Rybezynski Theorems; New theories of international trade;
economic growth and international trade; technical progress and
international trade; the gains from trade; the terms of trade; terms of trade
and economic development.

60
Unit-III: Commercial Policy:
Free trade versus protection: Tariffs; effective rate of protection; on-tariff
barriers; import quotas; dumping; exchange control; international cartels;
state trading; international economic integration; ASEAN and NAFTA

Unit-IV: Balance of Payments:

Meaning and components; adjustment mechanism of the balance of
payments; balance of payments policies; internal and external balance;
income adjustment: foreign trade multiplier; foreign exchange rate; foreign
exchange rate policy; devaluation; optimum currency area; the foreign
exchange market; international capital movements; the transfer problem.

Unit-V: Trade Policy and Co-operation:

Trade strategy; trade barriers; social issues in international trade; south-
south co-operation; SAARC; SAPTA; Indo-lanka free trade agreement; indo-
Singapore CECA; GSTP

Recommended Book

• International Economics by Francis Cherunilam published by Tata McGraw

Hill, New Delhi
• International Economics by M.L Jhingan published by Vrinda Publications

61
 MBA: Semester-III

5.12. Paper MGTM-302I: INTERNATIONAL BUSINESS LAWS

Duration: 3Hrs. Marks: 100
Credits: 4

Objective

This course is an introduction to International Business Law and legal

systems of various countries. Students who intend to become internationally
oriented professionals will learn how firms’ doing business between more
than 185 countries are governed and regulated. Students will also learn the
role of international organizations in the process of regulating international
business, as well as international treaties, conventions and agreements.
Students will learn to analyze countries’ legal and business conditions, as
well as develop and deliver written presentation.

Course learning Objectives:

CO1. Students will be able to understand the concept of international law
and legal international framework.
CO2: Students will be able to describe the business law contracts
CO3: Students will be able to work effectively with international trade in
India.
CO4: Students will be able to understand international level litigation and
disputes settlement.
CO5: Students will be able to know about the taxation of foreign income.

Curriculum

Unit I: Introduction to Law

Meaning of Law, Law and Society, Systems of Law, Development of Law,
Sources of Law, Legal Environment of International Business

Unit II: Business Law Contracts

Sanctity of Contracts, Principles of Governing the formation, Performance
and Termination of Contracts, Contractual remedies,Special contracts such
as indemnity, guarantee, Bailment, Agency, Partnership

Unit III: International Business Law

Law relating to international trade in India, International Sales Contract,
Contracts related to Credit, carriage and insurance, international legal
conventions, conflict of Laws and Contracts, contracts retailing to
consultancy and technology transfer, -Joint ventures, FDI

Unit IV: International Litigation and dispute Resolution

Provisions in contracts- Litigation- Jurisdiction applicable Law, recognition
Enforcement, ADRs Types, International Conventions, and Law in India,
Process and Procedure for settlement of Disputes

62
Unit V International Taxation and other matters
Indian Law Governing taxation of foreign income, avoidance of double
taxation treaties, anti dumping and countervailing duties, product liability,
environmental law and international sales

Recommended Book:
• Richard Schaffer and others, International Business Law and its
Environment , Cengage, 2009

Reference Books:
• Leo D’arcy, Carole Murray and Barbara clave “Schmitthoff’s Export
Trade” The Law and Practice of International Trade ,2009.
• Motiwal O.P, International Trade Law and Practice, 2009.

63
 MBA: Semester-III
5.13. Paper MGTM-303I: INTERNATIONAL MARKETING

Duration: 3Hrs. Marks: 100

Credits: 4

Objective
To improve the learning and knowledge of the students about the concepts
of International marketing; making the students understand marketing in all
cultures; to create awareness about the economic, political and social
changes that have occurred over the last decade which have altered the
landscape of global business; to brief the students about the strategic
implications of competition in different country markets.

Couse learning outcome

After successfully completing this course students will:

CO1: Develop an understanding of and an appreciation for basic

international marketing concepts, theories, principles, and terminology.

CO2: Be able to demonstrate an awareness of global market and knowledge

of the impact of global market factors (cultural, economic, institutional,
legal and political) on international marketing activities.

CO3: Be capable of identifying international customers through conducting

marketing research and developing cross-border segmentation and
positioning strategies.

CO4: Be capable of developing a global marketing strategy by applying the

basic concepts of product, pricing, promotion, and channels of distribution
in international settings.

CO5: Be able to apply an integrated understanding of the course material

by conducting an analysis of international marketing issues in relevant
case studies and current events identifying factors that contribute to the
challenges faced by marketers internationally, and developing
corresponding solution options based on multiple perspectives.

Curriculum
Unit I: An Overview of International Marketing
The scope and challenges of international marketing: global perspective,
international marketing defined, the international marketing task,
environmental adaptation, the self-reference criterion and Ethnocentrism,
stages of international marketing involvement, strategic orientation; The
dynamic environment of international trade: global perspective, balance of
payments, protectionism, easing trade restrictions, IMF and World Bank

Unit II: The Cultural Environment of Global Markets

64
 Global perspective; geography and global markets; geography, nature and
economic growth; social responsibility and environmental management;
world population trends; world trade routes; communication links;
historical perspective in global business; Cultural dynamics in assessing
global markets:

Global perspective; culture: definition and scope; cultural knowledge: factual

versus interpretive knowledge, cultural sensitivity and tolerance; cultural
values: business customs in global markets; political risks in global business

Unit III: Assessing Global Market Opportunities

Developing a global vision through marketing research: breadth and scope
of international marketing research, problems of availability and use of
secondary data, problems in analyzing and interpreting research
information; Emerging markets: marketing and economic development,
marketing in a developing country, developing countries and emerging
markets; strategic implications of marketing; patterns of Multinational
Corporations; global markets and multinational markets.

Unit IV: Developing Global Marketing Strategies

Global Marketing Management: planning and organization; products and
services for consumers; products and services for businesses; International
marketing channels; Exporting and logistics: special issues for business;
integrated marketing communications and international advertising;
personal selling and sales management; pricing for international markets;

Unit V: Implementing Global Marketing Strategies

Negotiating with international customers, partners and Regulators; the
danger of stereo types; the pervasive impact of culture on negotiation
behavior; implications for managers and negotiators

Recommended Book:
• Cateora, Philip R and Graham, John L, International Marketing, Tata Mc
Graw Hill, New Delhi

Reference Books:
• International Marketing: Analysis and Strategy by Sak Onkvisit and John
J. shaw published by Pearson Education, Fifth Impression
• International Marketing by P. K. Vasudeva published by Excel Books,
latest edition.
• International Marketing by Michael and IKKA, PUBLISHED BY South-
Western Cengage Learning, latest edition

65
 MBA: Semester-III

5.14. Paper MGTM-301M: RETAIL MANAGEMENT

Duration: 3Hrs. Marks: 100 Credits: 4

Objective
With International retailers like Wal-mart, Metro, Carrefour etc. expanding their
arms in India, organized retailing is set to take Indian retail scenario by storm. The
organized retailing sector is generating huge demand for management
professionals to handle retailing operations in a professional manner. This
necessitates the introduction of Retail management courses for the management
professionals.This paper helps the students learn the functional aspects of
organized Retailing and its management.

Curriculum

Unit-I:Introduction to Retail Management

Retailing: Meaning, Retail format, types of retailers (store, non-store retailing),

Indian retailing scenario, Functions performed by retailers.

Unit-II: Retail Consumer behavior and communication mix

Types of buying decisions, Retail buying process, Factors influencing retail buying
decisions.

Retail communication mix: Meaning, methods, Retail communication process.

Unit-III:Retailing strategy

Definition, strategic retail planning process

Location & site analysis: Types of retail locations, factors affecting Trade area
demand, factors affecting attractiveness of a site.

Unit-IV: Retail operations

Supply chain management: Meaning, process, importance, retail logistics.

CRM: Meaning, Importance, CRM process (customer data collection, data analysis,
target customer identification, Development of CRM program implementation)

66
 Retail Pricing: Pricing strategies (EDLP, HLP), Price adjustments (Mark downs,
coupons, Rebates, Price bundling, multiple-unit pricing, variable pricing, online
pricing)

Unit-V: Store management

Functions of store manager, Layout and Visual merchandising: Types of store layout
designs, planograms, Merchandise presentation techniques.

Customer service: Importance, SERVQUAL GAPS MODEL.

Recommended book:

• Levy, Michael,Weitz, Barton A.&Pandit, Ajay,Retailing Management, Tata McGraw-

Hill Education Private Ltd., New Delhi, Eighth edition, 2012

Reference book:

• Vedamani, Gibson G., Retail Management, Jaico Publishing House, Mumbai

• Pradhan, Swapna, Retailing Management: Text and Cases, Tata McGraw-Hill
Publishing Company, New Delhi, 2nded.
• Retail Management, ICFAI Centre for Management Research, Hyderabad, May, 2003.

67
 MBA: Semester-III

5.15. Paper MGTM-302M: CONSUMER BEHAVIOUR & MARKET RESEARCH

Duration: 3Hrs. Marks: 100 Credits: 4

Objective
The course introduces a wide range of behavioral concepts, and explores the
strategic implications of customer behavior for marketers. The course challenges
students to explore and relate the realities and implications of buyer behavior in
modern cut throat markets.
The core objectiveof the course is to demonstrate to the student as to how an
understanding of buyer behavior can help to improve and facilitate effective
strategic decision making in the field of marketing. It also aims to help them
understand and legitimize the behavior of a consumer in response to a variety of
marketing stimuli.
Curriculum
Unit I: Consumer research, segmentation & motivation

• Consumer research, Quantitative vs. Qualitative research, Consumer research

process
• Consumer segmentation, basis of segmentation, segmentation patterns, Targeting,
Positioning
• Consumer motivation, Buying motives and their application in advertising appeals

Unit II: Consumer personality, perception & learning

• Personality concept, theories, Personality types (Type A, Type B) and their impact
on consumer behavior
• Perception & individual information processing
• Learning, Cognitive learning (Classical conditioning, Instrumental conditioning)
• Brand equity, Brand loyalty

Unit III: Consumer attitude, reference group & family influence:

• Consumer attitudes, Measurement (Semantic differential scale, Likert scale),

effecting attitude change
• Reference groups and their influence
• Family influences

Unit IV: Socio-cultural influence & consumer decision making:

• Social class, stratification in India, Social class mobility, Social class influence
• Culture, Sub-culture, their influences
• Consumer decision making, types, process

68
 Unit V: Consumer behavior in market, post purchase behavior &
organizational consumer

• Consumers in real markets, factors affecting outlet selection, In-store influences

• Consumer post purchase behavior, dissonance, consumer
satisfaction/dissatisfaction
• Organizational consumer-Buying process, factors influencing organizational buying
behavior
Recommended book:
1. Schiffman, Leon G. and Kanuk, Leslie Lazar, Consumer behavior, Dorling
Kindersley (India) Pvt. Ltd., New Delhi, Ninth Edition.
Reference books:
1. Loudon, David L. and Bitta, Albert J. Della, Consumer behavior Concepts and
Applications, Tata McGraw-Hill Publishing Company Ltd., New Delhi, Fourth
Edition, 2008.
1. Blackwell, Roger D.; Miniard, Paul W. and Engel, James F., Consumer behavior,
Cengage Learning India Pvt. Ltd., New Delhi, India Edition, 2009.

69
 MBA: Semester-III

5.16. Paper MGTM-303M: RURAL MANAGEMENT

Duration: 3Hrs. Marks: 100 Credits: 4

Objective:
To get exposed to the rural kind of things and to support developmental plans and
policies for rural development by research, training and demonstration and create
functioning packages of social and physical technologies and economic policy
strategies for the region.

Curriculum
Unit I: Rural Development:‐ Concept, Objectives, Importance, Nature and Scope;
Characteristics of Rural Economy; Concept of Development, Distinction between
Development and Growth, Indicators of Development; Prerequisites for Rural
Development; Main Obstacles to Rural Development; Factors Governing Rural
Development.

Unit II: Rural Management: Nature, Scope and challenges of marketing, operations,
human resources, finance in rural area. Entrepreneurial opportunities in Rural area.
Agriculture Business Management – Scope and Challenges.

Unit III: Rural Community Development: Concept of Community, Functions of the

Community, Community profile: Process and tool Concept of community development,
Characteristics, Principles and Scope, Panchayati Raj and community development in
India

Unit IV: Sustainable Development: Biodiversity and its conservation, Environmental

pollution: Air, Water and Soil pollution, Solid Waste Management, Social issues and
Environment, Climate Change, Global warming, Ozone layer depletion, water
conservation, rain water harvesting, watershed management.

Reference Books:

1. R.K. Lekhi, The Economics of Development and Planning, Kalyani Publishers,

New Delhi.
2. Desai, Vasant. Fundamentals of Rural Development. New Delhi: Rawat
Publications, 1991
3. SatyaSundaram, I., Rural Development. Mumbai: Himalaya, 2002.
4. Prasad, B.K. Rural Development: Concept, Approach and Strategy. New Delhi:
Sarup& Sons, 2003.
5. Agriculture and Rural Development in India, by S. D. Chamola
and BharatiAnirudh, Global Vision Publishing House
6. Rural Development Programmes in India, Meenu Jain.
7. Rural Development: Principles, Policies and Management – Katar Singh, (Sage
Texts) 3rd Edition
8. Environmental Impact Assessment – Canter.
9. Environmental Sanitation – Salvador.
10. Municipal Sanitation – Ethers and Steel

70
11. Theories and Practices of Industrial waste treatment‐ Nelson Nemerow.
12. Manual on municipal solid waste management – Govt. of India Publication

71
 MBA: Semester-III
5.17. Paper MGTM301P: SUPPLY CHAIN & LOGISTICS MANAGEMENT

Duration: 3Hrs. Marks: 100 Credits: 4

Objective

Supply chain management involves a number of decisions that benefit by quantitative

techniques of analysis and design. The course will take up a few of these to explore
modeling, computation and IT-enabled implementation of solutions in some areas of
Supply Chain Management. The application areas include material flow management
across the supply chain, value management and analysis of total supply chain costs,
robust design of supply chains, co-ordination of supply chain decisions and handling of
uncertainties in supply chain management. The emphasis will be on modeling, analysis
and implementation issues, including a few case studies, but the relevant techniques
will be covered as required.
CO1 : Develop a comprehensive understanding of the basic concepts, philosophy, and
essential features of supply chain management

CO2 : Gain knowledge of logistics, understand logistics costs and the significance

CO3: Develop proficiency in inventory management within the supply chain context
CO4 : Develop strategic thinking skills to analyze and address key issues in supply chain
management

CO5: knowledge of Warehousing, apply aspect of integrated Logistics

Curriculum

UNIT I- Introduction to Supply Chain Management

• Basic Concept & Philosophy of Supply Chain Management; Essential features,

Various flows (cash, value and information), Key Issues in SCM, benefits and case
examples.

UNIT II- Logistics Management and Purchasing & Vendor management

• Logistics as part of SCM, Logistics costs, Inbound and outbound logistics,
bullwhip effect in logistics, Centralized and decentralized purchasing, functions
of purchase department and purchase policies, single vendor concept,
management of stores.

UNIT III- Inventory Management in SC

• Inventory fundamentals, Basic EOQ models; Inventory review policies; Just-in-
time manufacturing; Kanban System of Inventory Management, Enterprise
resource planning.

UNIT IV- Strategic Issues in Supply Chain

• Quick Response Systems, Vendor Management Inventory, Supplier Relationship,
Supplier Certification ; Supplier Selection Process, Supplier Contracts, Mass

72
 Customization & Principle of Postponement, Role of network design in Supply
Chains.

UNIT V- Warehousing decisions & Emerging Issues

• Warehousing and its uses and types; Total distribution concepts, Integrated
logistics, Materials handling, Packaging and transportation system.

Recommended Book
• Chopra Sunil and Peter Meindl - Supply chain management (Pearson, 3rd Ed.)

Reference Books
• Raghuram G. (I.I.M.A.) - Logistics and Supply Chain Management (Macmillan, 1st
Ed.)
• Sahay B.S. - Supply Chain Management (Macmillan, 1st Ed.)
• Agarwal D.K. - A Text Book of Logistics and Supply chain management
(Macmillan, 1st Ed.)

73
 MBA: Semester-III
5.18. Paper MGTM-302P: PROCUREMENT MANAGEMENT

Duration: 3Hrs. Marks: 100 Credits: 4

Objective

This course will put the emphasis on the design and management of processes and
control systems of the inbound supply chain. The content that is covered in this course
include procurement processes and strategies, risk pooling and multi-stage inventory
control systems, value of collaboration and streamlined information and financial flow
in supply chains, supplier relationship management as well as elementary and advanced
methods for analysis and planning.

CO1 :Develop a foundational understanding of procurement management

CO2 : Acquire knowledge and skills in supplier identification, enabling effective supplier
management
CO3: Develop the skills and knowledge of global sourcing and international
procurement

CO4 : Understand of the nature of outsourcing, and successful outsourcing

implementation

CO5: Understand the meaning and functionalities of an e-procurement system, enabling

effective utilization of e-procurement systems

Curriculum

Unit-I: Introduction to Procurement management

Function of procurement, purchasing cycle, roles in the purchasing organization for a
large project, contribution of shipping and freight forwarding agents in procurement
management, preparation of purchase specifications, nature and relevance of purchase
requisition, importance of procurement management.

Unit-II: Supplier Selection

Supplier identification, Key issues in Supplier selection, Supplier selection Methods,

Contract with the supplier, bidding process, Bargaining and Negotiation.

Unit-III: Sourcing
Global sourcing and international procurement, problems associated with international
sourcing and recommend solutions, nature of arbitration in international sourcing,
implications of customs and countertrade in global sourcing.

Unit-IV: Outsourcing

Nature of outsourcing, Meaning by outsourcing, Methodologies of outsourcing,

Drawbacks of outsourcing and ways of avoiding or managing such drawbacks.

74
Unit-V: E-Procurement Systems

Meaning by an e-procurement system, Benefits of e-procurement, barriers to e-

procurement, key indicators for measuring the benefits of e-procurement.

Recommended Book

• Peter Bailey et 2008; Procurement, Principles and Management. Prentice Hall

Reference Books

• Kenneth Lysons et al 2008; Excellence in Procurement: How to optimise costs

and add value.
• Purchasing and Materials Management - K S Menon.

75
 MBA: Semester-III

5.19. Paper MGTM-303P: MATERIAL MANAGEMENT

Duration: 3Hrs. Marks: 100 Credits: 4

Objective
The course intends to equip students with updated knowledge of modern materials
management concepts and aims to develop their functional expertise in the store and
purchase management discipline. To increase the profitability of industry, the course
intends to prepare the fleet of students equipped with latest tools and techniques of
materials management so that they can face the challenges arising out of present
scenario of competitiveness due to globalization of economy

CO1 : Acquire a foundation in materials management, logistics, and supply chain

management

CO2 : Gain a comprehensive understanding of the advantages of Material Requirements

Planning (MRP) systems over conventional planning methods

CO3: understand the fundamental of inventory, and various technique for management
CO4 : Gain a thorough understanding of inventory turn ratios and effective
inventorymanagement and continuous improvement in organizational operations.

CO5: Understand of purchasing management. Gain proficiency in materials handling

techniquesenhance overall supply chain performance.

Curriculum

Unit-I: Introduction to Material management

Introduction: Materials Management - Evolution, Importance, Scope and Objectives -

Interface with other functions. Concept of Logistics and Supply Chain Management and
evolution to 4PL, Trade off Customer Service & Cost.

Unit-II: Material Requirement Planning

Advantages over conventional planning (Order Point Method) – Input and output of
MRP system - Forecasting – Overview of quantitative and qualitative methods of
forecasting - Master Production Schedule - Bill of Materials – BOM Explosion - Material
flow in MRP. MRP II. Concept of ERP.

(Numericals expected on BOM Explosion, estimating Net requirements)

Unit-III: Inventory Management: Need of Inventory, Costs associated with Inventory,
Types of Inventory , Basic EOQ Model, EOQ with discounts, Classification of material,
ABC Analysis, VED, HML, FSN, GOLF, SOS (Numericals expected on Basic EOQ, EOQ with
discounts & ABC)

Unit-IV: Inventory control & Cost Reduction techniques

76
Inventory turns ratios, Standardization, need and importance, Codification, concept,
benefits. Value Engineering and Value Analysis, concept and process.

Unit-V: Purchasing Management and Materials Handling

Responsibilities of Purchase Department, Purchase Cycle, Negotiation & Bargaining,

Vendor relations, Purchasing Methods, Global sourcing.

Principles of Materials Handling system - Materials Handling Equipments – Safety

issues.

Recommended Book

• An integrated approach to Materials Management – Gopalkrishnan & Sundersan

• Materials Management - Dutta
Reference Books

• Materials Management – Mr. K. K. Ahuja

• Purchasing and Materials Management - K S Menon
• Handbook of Materials Management - Gopalkrishnan
• Materials & Logistics Management - L.C.Jhamb

77
6. SYLLABUS FOR THE MBA IV SEMESTER COURSES

MBA: Semester-IV
6.1. Paper MGTM-401: PROJECT MANAGEMENT

Duration: 3Hrs. Marks: 100 Credits: 4

Objective
This course examines business planning and project management in theory and
practice. It offers a practical approach to managing projects, focusing on organizing,
planning, and controlling the efforts of the project.

Course Learning Outcomes

Upon successful completion of the course a student will be able to:

CO1: Understand the concepts of project management.

CO2: Understand project planning tools & techniques and the control process.
CO3: Analyse risk associated with the projects.
CO4: Identify the most suitable project out of multiple projects and constraints.
CO5: Apply network techniques for project management.
Course Contents

Unit I: Introduction to Business Planning and Project management

Business Planning: Importance of Planning; the planning process-objectives vis-a vis
a plan; the benefits of planning; types of plans used by the managers-short-range and
long-range plans, strategic and operational plans; policies and procedures; budgets
and projects.
Overview of the Project Management: Capital investment - Investment and
Difficulties, Types of capital Investment, Phase of Capital Budgeting, Levels of
Decision Making.

Unit-II: Planning Tools & Techniques and the Control Process

Forecasting; contingency planning; Benchmarking; Best Practices; use of staff
planners; participatory planning; Importance of controlling; steps in the control
process; types of controls; internal and external controls; organizational control;
information and financial controls; operations management and controls.

Unit III:Project Risk Analysis:

Sources, Measures, and perspectives on Risk, Sensitivity Analysis, Scenario Analysis,
Break even Analysis, Simulation Analysis, Decision tree Analysis Project selection
under P

Unit IV:Multiple projects and Constraints:

Constraints, Method of Ranking, Mathematical programmingApproach,Linear
ProgrammingApproach, Integer Linear Programing model, Goal Programing Model.

Unit V:Network Techniques for Project Management:

Development of Project network, Time Estimation, Determinations of Critical Path,
PERT Model, CPM Model, Network Cost system.

Recommended Book

78
• Projects: Prasanna Chandra: Tata McGraw- HILL.
• Project Management :Panneerselvam:PHI

Reference Books
Project Management: Choudhary: TMH.
• Project Management For Business and Technology: Nicholas,:Pearson

Note: Latest edition of readings may be used

Teaching Learning Process

Interactive class room sessions with the help of power point presentations, case
discussions and group discussions to ensure active participation and continuous
learning.
Assessment Methods

Class tests/Assignments, Class participation, Presentations, End-semester examination

Keywords

Project Management, Business Planning, Risk Analysis, Linear Programming Approach,

Project network.

79
 MBA: Semester-IV
6.2. Paper MGTM-402: ENTREPRENEURSHIP

Duration: 3Hrs. Marks: 100 Credits: 4

Objective

The course aims to acquaint the students with challenges of starting new ventures and
enable then to investigate, understand and internalize the process of setting up a
business.

Course Learning Outcomes

Upon successful completion of the course a student will be able to:

CO1: Understand the concepts of entrepreneurship and entrepreneurial process.

CO2: Discuss the entrepreneurial plan.
CO3: Identify the international entrepreneurship opportunities.
CO4: Understand the family and non-family entrepreneur.
CO5: Explain the concept of venture capital.
Course Contents

Unit I: Introduction to Entrepreneurship

Definition of Entrepreneur, Internal and External Factors, Functions of an
Entrepreneur, Entrepreneurial motivation and Barriers, Classification of
Entrepreneurship, Theory of Entrepreneurship, Concept of Entrepreneurship,
Development of entrepreneurship; Culture, stages in entrepreneurial process.

Unit II: Creativity and Entrepreneurial Plan

Creativity and Entrepreneurial Plan: Idea Generation, Screening and Project
Identification, Creative Performance, Feasibility Analysis: Economic, Marketing,
Financial and Technical; Project Planning: Evaluation, Monitoring and Control
segmentation. Creative Problem Solving: Heuristics, Brainstorming, Synectics, Value
Analysis, Innovation.

Unit III:International Entrepreneurship Opportunities

International Entrepreneurship Opportunities: The nature of international
entrepreneurship, Importance of international business to the firm, International
versus domestics’ entrepreneurship, Stages of economic development.
Institutional support for new ventures: Supporting Organizations; Incentives and
facilities; Financial Institutions and Small-scale Industries, Govt. Policies for SSIs.

Unit IV: Family and Non-Family Entrepreneur

Family and Non-Family Entrepreneur: Role of Professionals, Professionalism vs
family entrepreneurs, Role of Woman entrepreneur.

Unit V: Venture Capital

Venture Capital: Venture capital, Nature and Overview, Venture capital process,
locating venture capitalists.

80
Recommended Book:
• Hisrich, Robert D., Michael Peters and Dean Shepherded, Entrepreneurship, Tata
McGraw Hill, ND

Reference Books:
• Barringer, Brace R., and R., Duane Ireland, Entrepreneurship, Pearson Prentice
Hall, New Jersy (USA).
• Lall, Madhurima, and Shikha Sahai, Entrepreneurship, Excel Book, New Delhi.
• Charantimath, Poornima, Entrepreneurship Development and Small Business
Enterprises, Pearson Education, New Delhi.

Note: Latest edition of readings may be used

Teaching Learning Process

Interactive class room sessions with the help of power point presentations, case
discussions and group discussions to ensure active participation and continuous
learning.
Assessment Methods
Class tests/Assignments, Class participation, Presentations, End-semester examination

Keywords

Entrepreneurship, Creative Performance, Govt. Policies, Family Entrepreneur, Non-

Family Entrepreneur, Venture Capital

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 MBA: Semester-IV
6.3. Paper MGTM-403:BUSINESS ETHICS

Duration: 3Hrs. Marks: 100 Credits: 4

Objective
The main objective of teaching Business Ethics and Corporate Governance to students of
Management is to provide detailed knowledge to the students about the significant
contribution of ethics and corporate Governance in the welfare of the society at large.
Ethics constitutes the value and social system for individuals and organizations. It
promotes an orderly corporate life and a disciplined society. Ethics and values are deep
rooted in our traditional heritage of culture and beliefs. In fact, it has been realized that
a successful business is one that is ethical and upholds its contribution to the society at
large. Similarly, corporate governance is the acceptance by the management of the
inalienable rights of the shareholders as the true owners of the corporation and of their
role as trustees on behalf of the shareholders.

To improve the learning and knowledge of the students about the concepts of values
and ethics, display of values, role of ethics and values in building an organization,
aligning individual and organizational values for optimal gains and also to improve the
knowledge and learning of the students about the best corporate governance practices.

Course Learning Outcomes

Upon successful completion of the course a student will be able to:

CO1: Understand the management models in the socio-political environment.

CO2: Explain the normative ethics in management.
CO3: Analyse the factors associated with ethics compliance management.
CO4: Know about the SEBI committees on corporate governance
CO5: Know the corporate frauds and regulatory responses and multiple control
mechanisms.
Course Contents

Unit I: Management Models in the Socio-Political Environment

Business and the new world, management challenges for the 21st Century, models of
management in the current environment, management process and ethics, ethical
issues, work ethics, promoting ethical climate in the business, relationship between
values and behavior, similarities between attitudes and values, value system for
managers

Unit II: Normative Ethics in Management

Theories of ethics, ethical reasoning, ethical relativism, ethical conflict and ethical
congruence, normative ethics in management, categories of ethical theories, virtue
ethics in business, strengths and weaknesses of virtue ethics
Unit III: Managing Ethics
Ethical activities, code of ethics, ethics training programs, ethics committees, law
enforcing ethical conduct, company codes, key organizational and program design
factors associated with ethics compliance management, recipients of intended ethical

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 action, the rational organization, Employees obligations to the firm, firm’s duties
towards employees.

Unit IV: SEBI Committee on Corporate Governance

The key mandatory recommendations focusing on strengthening the responsibilities
of audit committees, improving the quality of financial disclosures including the
proceeds from initial public offerings, corporate executive boards to assess and
disclose business risks in the annual reports of companies, position of nominee
directors, stock holder approvals and disclosures relating to compensation to non-
executive directors

Unit V: Corporate Governance and Performance

Government failure: Corporate frauds and regulatory responses; an overview of
corporate governance; internal control mechanisms; ownership concentration;
contractual theory of the firm; executive compensation; outside control mechanisms;
multiple control mechanisms; alternate governance systems.

Recommended Book:
• Business Ethics: Text and Cases by C.V.S Murthy published by Himalaya Publishing
House, New Delhi

Reference Books:
• Ethics in Management and Indian Ethos by Biswanath Ghosh published by Vikas
Publishing House
• Report of the SEBI Committee on Corporate Governance
• Takeover, Restructuring and Corporate Governance by Weston, Mitchell and
Mulherin published by Pearson Education

Note: Latest edition of readings may be used

Teaching Learning Process

Interactive class room sessions with the help of power point presentations, case
discussions and group discussions to ensure active participation and continuous
learning.
Assessment Methods
Class tests/Assignments, Class participation, Presentations, End-semester examination

Keywords
Socio-Political Environment, Normative Ethics, Ethical code, SEBI, Corporate
governance.

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 MBA: Semester-IV
6.4. Paper MGTM-404I: GLOBAL BRAND STRATEGY

Duration: 3Hrs. Marks: 100 Credits: 4

Objective:

To develop the ability to Understand the methods of managing brands and strategies for
brand management. Learn nature, scope and structure of International Business.
Understand the influence of global environmental factors on international business
operations.

Course Learning Outcomes:

On the completion of this course the student will be able to:

CO1: Establish and sustain brands and lead to extensions a new global brand.

CO2: Understand the geopolitical and roll and function of trade bodies

CO3: Understand theoretical concepts of international brand environment.

CO4: Learn the Service branding, familiarize with Product branding,understand brand
portfolio.

CO5: Analysis the brand management, market sizing, competitor analysis

Curriculum
Unit-I: Evolution of Global Branding:
Colonialism- a major force of globalization and created a multitude of cross-border
trade links.The Second World War- new consumer brands came to Europe and Asia. Big
push for branding - erosion and subsequent demise of communism.The fall of the Berlin
Wall-opened up previously inaccessible markets to foreign brands in Eastern and
Central European markets, other markets such as Chile and South Africa.Opening up of
China- a massive market and a massive production location for U.S, Japanese and
European Brands.

Unit-II: Defining a Global Brand:

A brand-a construct and not a living and breathing organism. Brands- created,
stimulated and applied by people working in organizations seeking to create
worthwhile experiences for their customers that will induce behaviour beneficial to the
organization. Global brands- as brands that are available across multiple geographies,
without specifying any lower limit or any continental requirements.

Unit-III: The Brand Environment:

The brand environment- brand’s own expression, perception and recognition-
surrounded by internal and external factors that have an influence on the brand.
Operation of a brand in an environment-the elements of the strategic planning cycle
and, on the other hand, organizational conventions, competitive forces, market
structures, cultural factors, consumer motivation and media attention; the lenses and
filters through which consumers perceive and experience the brand.

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Unit-IV: The Management of Global Brands:
Local brands versus a global brand-multiple markets; a conflict between finding an
optimum fit of the brand with local circumstances, and the desire to obtain brand
consistency across markets; global and local brand management-a common basis for
their brand strategy and planning.Common basis-a shared language, definitions,
interpretations, assessments and most importantly a clear understanding of the
relationships between the factors that shaped a brand in its global and local context;
success and failure of global brands; the global brand proposition model-the internal
and external analysis; emerging market firms and branding.

Unit-V: Applied Analytics In Brand Management:

Environmental Analysis,Competitor Analysis,Market Sizing, TAM, SAM, Target Market,

R&D, Interviews, Surveys.

Recommended Book

• Global Marketing with a special Indian focus by Svend Hollensen and Madhumita
Banerjee, 4th edition, published by Pearson
• Global Marketing by Johny K Johansson, 4th edition published by Tata McGraw Hill
Publishing Limited, New Delhi

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 MBA: Semester-IV
6.5. Paper MGTM-405I: INTERNATIONAL BUSINESS OPERATIONS & LOGISTICS

Duration: 3Hrs. Marks: 100 Credits: 4

Objective

Business today is set in a global environment. The global environment is forcing

companies, regardless of their location or primary market base, to consider the rest of
the world in their competitive strategy analysis. Firms cannot isolate themselves or
ignore external factors such as economic trends, competitive situations, or technology
innovation in other countries if some of their competitors are competing or are located
in those countries. Now a days it not uncommon for a company to develop a new
product in the United States, manufacture it in Asia, and sell it in Europe.

International markets are predominated by Multinational Corporations who have

perfected the principles, procedures, and practices of operations management. Most of
the International business originates from developed countries who have a long history
of industrial growth and this has kept the MNC’s in good stead. MNC’s have deep
pockets, spend vast sums on R&D, carve core competencies for themselves, come out
with innovative products, maintain quality, and fix low prices for their products.

Course learning Outcomes:

CO1: Develop basic understanding of operations and logistics, types of shipping,

international laws related to logistics and transportation of goods, strategy process.

CO2: Learn discussion of terms of global market, current global marking approach
CO3: Discuss current practices, issues, and concerns in the field of international logistic
operations.

CO4: Understand the reason of existence of International Trade.

CO5: Apply logistics principles in international business decisions.

Curriculum

Unit I: Global Operations & Logistics: Evolution and Design

Forces of Globalization; operations and logistics: application and objectives; Strategic

role of operations and logistics; the strategic framework; flow management; global
operations and logistics: an integrated approach; the concept of an operations and
logistics strategy; the strategic process.

Unit II : The globalization of Operations and Marketing Strategies

The four driving forces of globalization process; global market, technological , cost,
political and macroeconomic forces; changing consumer behaviour; global versus local
marketing; functional integration of logistics and operations; the global product;

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sectorial integration: Manufacturer/distributor; efficient consumer response (ECR); The
need for a global marketing approach; current and future challenges.

Unit III: Global Operations and Logistic Planning

The evolving concept of outsourcing; the importance of channels of distribution in
physical distribution; the architecture of a physical distribution network in a globalised
operations approach; logistic service firms and Third Party Logistics; demand, volatility,
information distortion and the Bullwhip Effect in supply chains; from domestic to
global supply chains: added complexities and uncertainties; vertical integration issues
in global supply chains.

Unit IV : Risk Management in Global Operations

Operating exposure to exchange rate; risk and its management; the concept of operating
exposure; managing operating exposure; pricing strategies for exporting firms; use of
operational flexibility to minimize operating exposure; global sourcing strategies under
exchange rate uncertainty; impact of exchange rates and classification of hedging
strategies in global sourcing; basic function of foreign exchange markets; micro and
macro level strategies for managing exchange rate risk.

Unit V: Effective Management of Global Operations and Logistics

The global LIS/LITS (Logistics Information system/Global Logistics and

Telecommunications System); characteristics of LITS; Logistics organization and its
relationship with LITS; Functional and geographic dimensions of LITS; Operations and
logistics control: key activities need performance information; measuring performance
in functional integration; new organizations related to manufacturing and logistics
operations; the organizational implications of sect oral logistics co-operation; the
international factor in global organizations.

Recommended Book

• Global Operations and Logistics: Text and Cases by Dornier, Ernst, Fender and
Kouvelis published by John Wiley and Sons

Reference Books

• International Business, 2nd Edition by Roger Bennett published by Pearson

Education.
• International Business, 3rd Edition by K Aswathappa published by Tata McGraw Hill
Publishing Company Limited, New Delhi
• International Business by Hill and Jain, Sixth Edition published by Tata McGraw Hill
Publishing Company Limited, New Delhi
• International Business: Environment and operations, 11th Edition by Daniel,
radebaugh and Sullivan published by Pearson Education.

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 MBA: Semester-IV
6.6. Paper MGTM-406I: EXPORT IMPORT PROCEDURES & DOCUMENTATION

Duration: 3Hrs. Marks: 100 Credits: 4

Objective: To get students aware of the procedures of export and imports. MBA
students will be able to compile the documents required for the purpose of the foreign
trade. The roles of different regulatory and controlling bodies will be well known to the
students.

Course learning outcomes:

CO1: understand Import/export trade organizations, the procedure of licensing,
documents required at the time of export and import.
CO2: understand the nature of trading houses.
CO3: understand export sales contract and its processing.
CO4: understand export payment methods and Export-Import trade regulatory
framework in India.
CO5: understand institutional set up for export promotion and export assistance in
India.

Curriculum

Unit-I
Significance of procedures and documentation in international trade; procedures and
documentation astrade barriers; WTO provisions; Aligned Documentation System
(ADS); official machinery for trade procedures and documentation;

Unit-II
ITC(HS) classification System ;Role of ICC; INCOTERMS; nature of export/trading
houses.

Unit-II
Export order processing; export contract; export price quotations; shipping and custom
clearance of export and import cargo; central excise clearance; main export and import
documents; Role of forwarding agents; cargo insurance and claim procedure.

Unit-III
Methods of payment in international trade; documentary collection of export bills;
UCPDC guidelines;realization of export proceeds – provisions of RBI’s Exchange Control
Manual;

Unit-IV
Pre-shipment and post-shipment finance; role of EXIM bank and ECGC in India.

Unit-V
Major export promotion schemes in India – EPCGS, duty exemption scheme; DEPB
scheme; SIL; facilityfor deemed exports; Export promoting institution’s – role of export
promotion councils, commodity boards and ITPO.

Recommended Book

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 • M.D. Jitendra, Export Procedures and Documentation, Rajat Publications, Delhi.

Reference Books
• Pervin Wadia, Export Markets And Foreign Trade Management, Kanishka
Publications, New Delhi.
• Nabhi’s Exporters Manual and Documentation.
• Nabhi’s New Import-Export Policy Procedures.

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