2025-2026, PGPWE VI, TIS
Project
1) Each group is required to submit a project report and make three presentations. Two ppts (max 20 mins), to assess the
progress, will be in my office/ outside the class timings over Google Meet/ Zoom. Third one (30 mins) will be in the class
at the end of the term. Project report and all ppts will carry some marks.
2) For this case study/ report task you have to choose a platform company subject to the instructor’s approval.
3) Your project report and presentation should cover the TIS related aspects mentioned below:
TIS-Tentative Project Structure (of the presentation and writeup)
Answering the following questions to demonstrate the practical applications of what we know from SM-I (less
weightage, more like hygiene factor) and TIS (major component):
1. Name the industry (identify product+ geography):
a. PESTLE and Structural attractiveness
b. Key success factors**
2. Name the networked market
a. Network market characteristics (mono-homing/ multi/ mixed/ WTA)
b. Identify Networks (Platforms): Identify the types of these platforms based on structural and functional
typologies
3. Company/ Platform (Choose a company and at least one major competitor. Of course, your company analysis would be much
more comprehensive and in depth as compared to the competitor’s)
a. Company specific value net
b. Brief profile: top management/ ownership/….
c. Strengths-weaknesses/ competencies (most important assets especially technological)
i. Most important technologies employed; Key ecosystem stakeholders of some of the most
important technologies
ii. Change of features v/s role of technology v/s evolution of value proposition
iii. Different technological evolutions (how will you identify) and their impact of customer, competitor,
value-chain…:
1. Inc, rad, modular, architectural (think fan example discussed in the class)
2. Sustaining, disruptive (How will you whether a particular innovation is disruptive)
d. Platforms Sponsor(s) and provider(s)
e. User Group(s) (do the following for all the user groups)
i. User Group 1: to study products (features) v/s need v/s value proposition v/s technology v/s
gap v/s adoption barriers (risks felt by the side)
ii. User Group 2: the same as above for group 2 as well
f. Network effect:
i. Same v/s cross sides
ii. Positive v/s negative
2025-2026, PGPWE VI, TIS
iii. Strength
4. Risks/ Challenges of Network Mobilization being faced
5. Current Business model of the company and other comparable players/competition
6. Strategies for Network Mobilization (currently employed with their critical assessment, and recommendations with
priority and feasibility analysis)
7. Business Model recommendations
8. Actions plans with respect to customer, competitor, value-chain, and value-net Stakeholders.
**Reading: “Mobilizing B2B Electronic Marketplace: An Exploratory Study of Critical Success Factors among Indian
Start-ups”: https://doi.org/10.1177/09721509211005675
How to proceed
You will send a single page proposal in pdf format via email to me describing:
1) the idea- description of project, choice of firm/ technology (if any), approach to be adopted to complete the project;
2) identification of data sources/ variables/ other relevant information (very important); and
3) the group’s strength (very important) as to why you think you can/ should do it!
This needs to be done by Sept 05. First round of presentations will take place latest by Sept 12-13.
First round of presentations will see groups explaining/ demonstrating:
1) clear articulation of problem; 2) identification of deliverables; 3) customer of the report/ output; 4) identification of key
stakeholders or variables (independent, dependent, contingency, and others) or as the case may be; 5) identification of
method, data, and analysis technique to achieve the deliverables; and 6) progress made so far, and a time bound plan to
complete the project.
Report guidelines
1) The report/ case study will be no more than 10 pages, 12pt, 1.5 spaced, Times New Roman Font, excluding references
and excluding ppts/ tables/ figures/ excel files/ appendices.
2) Use a standard referencing approach, for e.g., APA.
3) Please do NOT include a table of contents, executive summary, or introduction.
4) Make reference to figures/ tables in the text but place them in an appendix.
5) In addition to the material from the lectures, it is expected that you will use relevant books and journals’
articles to substantiate your project. Additional literature that is effectively applied to the project will be suitably
rewarded.
