Netcore Smartech

Netcore is a Marketing Technology company helping brands

create connected experiences with customers

Close to 20 years 6 Billion

of experience Customer connects

7 Regions 35 Countries
Pan India through partners

3000 450+
Happy customers Employees
Known as the industry leader in innovation, Netcore launched its
Cross-channel Marketing Automation platform in 2015

$
$ $

Smartech
 Increased
Customer
ROI Lifetime
value

Highly
Personalized
Campaigns
Co-ordinated
Multi-channel
campaigns

Know your
benefits of Marketing Saves time, Customer
Insightful &
Automation improves (Unified view)
actionable
Dashboard efficiency
 Why choose Smartech over others?

1 2 3
FLEXIBILITY AGILITY PERFORMANCE
 Control and choose the level  No complex integrations -  Lead nurturing and scoring
of automation start using today!  Customer maximization
 Flexible pricing plans  No coding required (cross-sell, upsell)
 Expert advice and  Tracking and analytics
consultation
Getting to know Smartech
 Smartech = Unified view

email name city mobile

MASTER
LIST Primary
key

Upload single list Define Primary Key to Get customer behavior and
each unique customer and activity across multiple touch
capture all data points
 Smartech = Cross-channel messaging

Email SMS Missed call Email not opened Trigger an SMS

open/ click/ bounce open/ click/ NDNC key press/ duration

Define events basis customer Plan seamless cross-channel

response on channels communication
 Smartech = Data driven personalization

Customer is a DND registered user

Offer highly relevant personalized
communication without any manual
intervention Send Push notification

Push notification opened

Send In App notification

 Smartech = Data driven personalization

Right Content Right Person Right Time Right Channel

 Smartech = Personalized customer journeys

Build customer profiles Create workflows Connect One-to-One

Top 7 features of Smartech
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Dashboard
Gives single view of your total marketing efforts across channels

2 Modules – Broadcast &

Automation

Know which channel is

performing the best
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Broadcast
Send out all your promotional, information, triggered and transactional messages via Email

Even a simple Email

Broadcast gives you
limitless email marketing
opportunities
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Broadcast
Send out all your promotional, information, triggered and transactional messages via SMS

Choose the list you

want to SMS and even
tag the braodcast for
future tracking
1 2 3 4 5 6 7
Broadcast
Send out all your promotional, information, triggered and transactional messages via Push Notification

Define on what device to

send the notification
(Android/ iOS/ both?),
choose template, make it
actionable with call-to-action
1 2 3 4 5 6 7
Push Notification – What can it do for you?
How can brands effectively use Push Notification Services and personalize their conversations

1. Channel Activity based Push Notification: Based on activity of the user on other channels you can send
out relevant push notifications.
Example:
• A user who has not opened the email & falls under “Do Not Disturb” on Mobile as a Channel – We
send a Push Notification.
• Use who has clicked on Email but not transacted can be re-targeted via Push Notification.

2. Web Activity based Push Notification: You can send out personalized notifications based on website
activity of the user.
Example
• User has added a product to the cart or wish list we can immediately send out a notification to the
user.
• Page View or Key word search based relevant notification out to the users

3. Personalized & Image based Push Notifications: You can personalize any level of details in the push
notification and can also send out relevant images in the notification.
1 2 3 4 5 6 7
Automation
Build complex workflows effortlessly, without any need for writing the code

Define on what action trigger

(email click, voice call key
press, SMS open, ect), what
communication must be sent
at what interval
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Advanced Segmentation
Hyper target unique customer groups based on combinational logic across all channels

Segment on
- Attribute (demographics like (age, location)
- User activity (SMS open, email click, etc)
- Contact list (user added on date)
- Device type (iOS, Android, desktop)

Use combinational
logic of AND/ OR to
define powerful
segments
1 2 3 4 5 6 7
Content Management Tools
Get free responsive templates from Template Gallery

Browse for default free

responsive templates
across various categories
1 2 3 4 5 6 7
Content Management Tools
Create your own using Drag and Drop Editor
1 2 3 4 5 6 7
Content Management Tools
Create your own using Drag and Drop Editor

Choose the template

layout and start designing
your customized email
template
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Content Management Tools
Create your own using Drag and Drop Editor

Insert content objects

(logo, text, images) and
spacebar to complete your
email design
1 2 3 4 5 6 7
Web Activity
Monitor user’s activity on your website and plan highly targeted and personalized marketing programs

- Set rules for every user activity on

website (sign up, purchase, search, etc)
- Define personalized workflows
(welcome emails, abandon cart, etc)
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Web Activity – What can it do for you?
Monitor user’s activity on your website and plan highly targeted and personalized marketing programs

1. Welcome Series: Communication across Channels to every new user registration on Website/CRM.

2. Cart/Browser Abandonment : Follow up communications using the right Channel (Email, SMS, Push or Voice) on
products added to the cart or viewed on browser but not purchased.

3. Discounts on Cart Value: In the Cart Abandonment series of emails you can define discounts to be provided if
the Cart Value is above ₹ “X”.

4. Time Spent on a Product Page: Triggers based on Time Spent by the user on the product page, we can define
the time based on which you want the email to be triggered.

5. Expiry Reminder Communications: You can send Replenishment campaigns based on transaction/registration
date or policy expiry dates or any other event.

6. Loyalty Programs: Triggers based on total purchase value & number of purchases of a customer. You can run
programs like – Silver, Gold & Platinum.
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Web Activity – Track the Anonymous User
Attribution : Campaigns run from Smartech we can now track Web Behavior of the Anonymous user as well
Web Activity Data Tracking

Email Campaign

Smartech

Website - Integrated with Smartech

Tracking all the Web Activity of the Anonymous user

1. Page Views
2. Time Spent on a specific page
Web Data 3. Product & Category Viewed
4. Any specific Keyword searched

Non Logged in Users

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Reports & Analytics
Gives a holistic view of your campaign performance and helps with actionable insights

A single page view of your total

marketing efforts. Get to know:
- What time is best for sending emails
- On what device are your users reading
emails
- Geographic distribution of users
1 2 3 4 5 6 7
Reports & Analytics
Gives a holistic view of your campaign performance and helps with actionable insights

Get report at each node of

the automation workflow
(open, click, unsubscribe,
bounce, etc)
 Life with Smartech

Consistent innovation Know what the customer Create seamless cross-channel

With this tool, ideas can be tested, wants before he does experiences that sell
improved and discarded Smart tool + data mining = Intuitive Email + SMS + Push Notifications
marketing (faster conversions) + Web activity
Customer Success Stories
Multi-channel digital
engagement
- 34% lift in Conversions
- Personalized digital engagement leads
Cross selling and Lead
to word-of-mouth marketing Scoring
Global Pharma giant - More than 70% high quality, sales
ready leads
- 49% increase in email open rates
- Lead conversion rate of 0.4% Increase ROI
Leading Insurance player in India
- Decreased acquisition cost by 93.7%
- Improved engagement by 157%

Fastest growing chain of Hotels

Delivering experiences that drive business
Netcore Smartech