DIGITAL MARKETING
History of digital marketing.
What is digital marketing?
Types of digital marketing.
Uses and importance of digital marketing.
HISTORY OF DIGITAL MARKETING
A better starting point for the history of digital marketing is 1990.Because that’s when
the search engine was born. It was called Archie and it was an index for FTP sites.
In 1994, a search engine called Yahoo! was born. That’s when people started searching
the web for information.
In 1998, another Internet company was born that you might have heard about: Google.
It went on to become the most popular search engine in the world.
In 2000, the Dot-Com bubble-burst occurred and many Internet startups failed. Many
of those companies are case studies in how not to start a business to this day.
By 2004, Internet advertising and marketing brought in almost $3 billion.
In 2005, another important milestone in digital marketing was
reached: YouTube launched. Digital marketers would soon discover that YouTube
offered them great opportunities to promote their brand.
HISTORY OF DIGITAL MARKETING
In 2005, another important milestone in digital marketing was
reached: YouTube launched. Digital marketers would soon discover that YouTube
offered them great opportunities to promote their brand.
In 2006, Amazon’s sales reached the $10 billion mark. Also, Twitter launched and
would soon become another important social media channel.
In 2011, another social media channel appeared on the scene: Google+. Although
it never took off like Facebook or Twitter, it was destined to play an important role
in the history of digital marketing.
In 2014, mobile usage exceeded desktop usage for the very first time. As of this writing,
that trend shows no sign of reversing . Fast forward to today, and the latest hot
technology is accelerated mobile pages (AMP). That’s a way to load pages in lightning-fast
time on a mobile browser . All of the technologies and practices described here worked
together to give us the state of digital marketing as we know it today.
WHAT IS DIGITAL MARKETING?
Digital marketing is the marketing of products or services using digital technologies,
mainly on the Internet, but also including mobile phones, display advertising, and any
other digital medium.
The role of digital marketing–and of content marketing, specifically–is a huge help to
leverage you some free advertising and help your business grow. And finally, digital
marketing makes it simple to target your exact audience. ... Focusing on your specific
target audience increases both customer satisfaction and revenue.
One of the key principles of digital marketing is creating an easy, seamless, and
convenient user experience for target audiences. Moreover, eliminating the amount of
consumer effort needed to act on digital content helps establish an ongoing, automated
relationship between brands and their audience.
Digital marketing can educate customers. One of the best features of digital
marketing is its ability to help brands educate their customers and share information that
makes their lives better. One of the greatest reasons to use digital marketing is the
potential that it has to improve others' lives
TYPES OF DIGITAL MARKETING.
At a high level, digital marketing refers to advertising delivered through digital channels
such as search engines, websites, social media, email, and mobile apps. While this term
covers a wide range of marketing activities, all of which are not universally agreed upon,
we’ll focus on the most common types below.
PAID SEARCH
SEARCH ENGINE OPTIMIZATION (SEO)
CONTENT MARKETING.
SOCIAL MEDIA MARKETING.(SMO)
E-MAIL MARKETING.
MOBILE MARKETING
MARKETING OPTIMIZATION.
PAID RESEARCH.
Paid search, or pay-per-click (PPC) advertising, typically refers to the
“sponsored result” on the top or side of a search engine results page
(SERP). You only pay when your ad is clicked. You can tailor your
PPC ads to appear when specific search terms are entered, creating
ads that are targeted to a particular audience.
PPC ads are flexible, visible, and most importantly, effective for
many different types of organizations. They are also contextual
advertisements—ads that appear when a person is searching for a
particular keyword or term.
SEARCH ENGINE OPTIMIZATION.(SEO)
Simply put, search engine optimization (SEO) is the process of optimizing the content,
technical set-up, and reach of your website so that your pages appear at the top of a search
engine result for a specific set of keyword terms. Ultimately, the goal is to attract visitors to
your website when they search for products, services, or information related to your
business.
SEO can almost be viewed as a set of best practices for good digital marketing. It enforces
the need for a well-constructed and easy-to-use website, valuable and engaging content, and
the credibility for other websites and individuals to recommend you by linking to your site
or mentioning it in social media posts.
67% of all the clicks are from the first 5 listings on a search results page.
71% of searches resulted in a page one Google organic click.
CONTENT MARKETING
• It is a key pillar of modern SEO
• It helps you get noticed on social media
• It gives you something of value to offer customers in emails and
paid search ads
Creating clever content that is not promotional in nature, but instead
educates and inspires, is tough but well worth the effort. Offering
content that is relevant to your audience helps them see you as a
valuable source of information. On top of that, resourceful content
makes it less likely that they will tune you out.
SOCIAL MEDIA MARKETING
People aren’t just watching cat videos and posting selfies on social media these days. Many
rely on social networks to discover, research, and educate themselves about a brand before
engaging with that organization. For marketers, it’s not enough to just post on your
Facebook and Twitter accounts. You must also weave social elements into every aspect of
your marketing and create more peer-to-peer sharing opportunities. The more your audience
wants to engage with your content, the more likely it is that they will want to share it. This
ultimately leads to them becoming a customer. And as an added bonus, they will hopefully
influence their friends to become customers, too.
47% of all Internet users are on Facebook.
88% of product purchases are Pinterest pinned.
E-MAIL MARKETING
Email has been around for more than two decades, and it’s not going anywhere anytime
soon. It’s still the quickest and most direct way to reach customers with critical information.
The reason is simple: Consumers are very attached to their emails. Just ask yourself how
many times you have checked your email in the past hour...See what we mean?
But great marketers know that not just any email will do. Successful email campaigns must be
engaging, relevant, informative, and entertaining. To succeed, your marketing emails should
satisfy these five core attributes:
-Trustworthy
-Relevant
-Conversational
-Be coordinated across channels
-Strategic
MOBILE MARKETING
As mobile devices become an increasingly integral part of our lives, it’s vital that
marketers understand how to effectively communicate on this unique and
extremely personal channel. Mobile devices are kept in our pockets, sit next to
our beds, and are checked constantly throughout the day. This makes marketing
on mobile incredibly important but also very nuanced.
From SMS and MMS to in-app marketing, there are many ways to market on
mobile devices, so finding the right method for your particular business is key.
Beyond the mechanisms to deliver your message, you also need to think about
coordination of your marketing across digital channels and make sure mobile is
a part of that mix.
MARKETING OPTIMIZATION
Marketing automation is an integral platform that ties all of your digital
marketing together. Without it, your campaigns will look like an unfinished
puzzle with a crucial missing piece. Marketing automation software
streamlines and automates marketing tasks and workflows. Most importantly,
it measures the results and ROI of your digital campaigns, helping you to
grow revenue faster.
When used effectively, marketing automation will help you gain much-
needed insight into which programs are working and which aren’t. It will give
you the metrics needed to speak confidently about digital marketing’s impact
on the bottom line.
BENEFITS OF DIGITAL MARKETING
(1) Strategize with The Valuable Data and Analytics
(2) Content Performance and Lead Generation
(3) Improved Conversion Rates
(4) More Cost Effective Than Traditional Marketing
(5) Higher Revenues
(6) Higher ROI from Your Campaigns
(7) Compete with Large Corporations
(8) Get Prepared for the “Internet of Things”
(9) Earn People’s Trust and Build Brand Reputation
(10) Ensure Online Business Survival
(11) Know All About Your Competitors
(12) Real Time Results
(13) Improve Your Outreach
-THANK YOU
