Group 7
Anna Koshy, Sara Philo Shaji , Nihal Bin Ali , Sooryadev R, Devik
INTRODUCTION
• Netflix’s journey: From DVD
rentals to a global streaming
giant.
• Technology as the backbone of
innovation.
3
CONTENT CREATION
& GLOBAL APPEAL
• Shift from purchasing content to creating
original programming.
• Data analytics for understanding global
viewer preferences.
• Multilingual subtitles, dubbing, and
culturally relevant content.
• Example: Stranger Things, The Crown,
Sacred Games.
4
PERSONALIZATION
THROUGH AI
•Netfl ix’s recommendation
engine: analyzing user behavior
(genres, pacing, style).
•AI-generated thumbnails
tailored for engagement.
•Impact: Increased satisfaction,
engagement, and subscription
5
renewals.
CLOUD COMPUTING
FOR SCALABILITY
• Pa r t n e r s h i p w i t h AW S f o r g l o b a l
infrastructure.
• B e n e fi t s : R e l i a b i l i t y, s c a l a b i l i t y, a n d
e ffi c i e n t c o n t e n t d e l i v e r y.
• Adaptive streaming: Video quality
adjusts to internet speed.
6
AI-DRIVEN
STREAMING
• AI systems ensure smooth streaming during peak
OPTIMIZATION
hours.
• Adaptive bitrate streaming for uninterrupted
playback.
• Predicting demand to optimize servers and
bandwidth
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LOCALIZED
CONTENT
FOR
GLOBAL REACH
• Tailoring content for regional tastes through
machine learning.
• Subtitles and dubbing for inclusivity.
• Cross-cultural hits like La Casa de Papel
8
DATA
PRIVAC • Robust data encryption and two-factor
Y AND authentication.
SECURI • Ensuring personalized experiences without
compromising security
TY 9
CUSTOMER
SUPPORT WITH AI
• AI chatbots for account and
troubleshooting inquiries.
• Data-driven insights for resolving recurring
issues.
10
STAYING
COMPETITIVE
• Adapting to trends like binge-watching.
• Continuous investment in diverse original programming.
• Market differentiation through technology and innovation.
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