Module 1:
Media and Information
Technology
Communication
- It is broadly defined as the
imparting and exchanging of
information.
Different Mediums of
Communication
Conversation
Person to person interaction using
one’s voice as the tool to deliver the
message.
Public Speaking
One to many interaction using
one’s voice as the tool to deliver the
message to a large number of
people, at any given time.
Document, Letters, Mails
Written messages in whatever form
usually on paper and print.
Visual Art
Messages rendered in the form of
paintings, drawings, photography,
videos, images, and the like, that
conveys specific emotion, idea or
thought.
Physical Medium
Physical things such as tarpaulin,
billboard posters, in-packaged
information contained in product
packaging, and the like.
Digital/Interactive
Digital and electronic means to
convey messages such as website or
computer application, primarily by
the use of internet.
Literacy
Literacy
It is the ability to identify,
understand, interpret, create,
communicate and compute, using
printed and written materials
associated with varying contexts.
Literacy
Literacy involves a continuum of
learning, wherein individuals are able
to achieve their goals, develop their
knowledge and potential, and
participate fully in their community
and wider society.
Media
This are the physical objects use to
communicate with or the mass
communication through physical objects
such as radio, television, computers,
film, etc. It also refers to any physical
object use to communicate messages.
Information
A broad term that covers processed
data, knowledge derived from study,
experience, instruction, signals or
symbols.
Types of Literacy
Media Literacy
It is the ability to access, analyze, evaluate
and create media in a variety of forms. It
aims to empower citizens by providing
them the competencies (knowledge and
skills) necessary to engage with traditional
media and new technologies.
Information Literacy
The ability to recognize when
information is needed and to locate,
evaluate and effectively communicate
information in various format.
Technology (Digital) Literacy
The ability of an individual either
working independently or with others, to
responsibly, appropriately and effectively
use of technological tools. Using these
tool as an individual can access manage,
integrate, evaluate, create andn
Media and Information Literacy
The skills and competencies that allow
individuals to engage with media and
other information providers effectively
as well as develop critical thinking and
life-long learning skills to socialize and
become active citizens.
Stages/Element of Information
Literacy
Stage 1: Identifying/Recognizing
Information needs.
Stage 2: Determining Sources of
Information
Stage 3: Citing or Searching for
Information
Stages/Element of Information
Literacy
Stage 4: Analyzing and Evaluating
the Quality of Information
Stage 5: Organizing, Storing and
Archiving Information
Stages/Element of Information
Literacy
Stage 6: Using Information in an
Ethical, Efficient and Effective Way
Stage 7: Creating and Communicating
New Knowledge