Data Analytics
From Scratch to Proficient Level
Introduction to Data Analytics
• Data Analytics is the process of collecting,
organizing, analyzing, and interpreting data to
uncover useful insights and support decision-
making.
Types of Data Analytics
• • Descriptive: What happened?
• • Diagnostic: Why did it happen?
• • Predictive: What will happen?
• • Prescriptive: What should be done?
Core Concepts
• • Data: Raw facts
• • Data Types: Qualitative & Quantitative
• • Lifecycle: Collection, Cleaning, Analysis,
Interpretation, Visualization, Reporting
Data Collection
• Sources: Surveys, APIs, sensors, databases,
Excel, CSV files
Data Cleaning
• • Remove duplicates
• • Handle missing values
• • Correct errors
• • Standardize formats
Exploratory Data Analysis (EDA)
• • Mean, Median, Mode
• • Standard Deviation, Correlation
• • Visuals: Histograms, Box Plots
Data Visualization
• Charts: Bar, Line, Pie, Heatmap
• Tools: Tableau, Power BI, Excel, Python
Tools & Technologies
• • Programming: Python, R
• • Databases: SQL, NoSQL
• • BI Tools: Tableau, Power BI
• • ML Libraries: Scikit-learn, TensorFlow
Statistical Foundations
• • Descriptive Stats
• • Probability
• • Hypothesis Testing
• • Regression Techniques
Machine Learning in Analytics
• • Classification, Regression
• • Clustering, Association Rules
• • Libraries: Scikit-learn, TensorFlow
Projects & Case Studies
• • Customer Segmentation
• • Sales Forecasting
• • Sentiment Analysis
• • Fraud Detection
Resume-Level Proficiency
• • SQL, Dashboards
• • Python Analysis
• • Predictive Models
• • Insight Communication
Career Paths
• • Data Analyst
• • Business Analyst
• • Data Scientist
• • Data Engineer
Learning Resources
• • Coursera, edX, YouTube
• • Books, Kaggle, DataCamp
Final Tips
• • Practice with real datasets
• • Build a portfolio
• • Explain clearly
• • Stay updated