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About

Left brain, right brain. East meets West. Strategist and CEO. With a diverse client portfolio across multiple Asian markets and an intercultural background (half Korean, half Austrian), I excel in providing an Asian perspective for global brands and an international outlook for Asian brands venturing into the West. Throughout my career, my work has consistently received recognition at local, regional, and international award shows, including Cannes Lions, Effies, and the WARC Awards. I was named Campaign Asia's Planner of the Year for North Asia in 2013 and for Greater China in 2017. In 2019, I was featured in Campaign Asia's 40 under 40.