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Ever wonder how modern advertising industry tracks your habits, knows things about your personality or your favorite sports team? Or how CERN's LHC experiment, managed to real-time process petabytes of data, in mankind's quest for Higgs boson ? It's all an interesting story of distributed systems, real time analytics and look-alike clustering, implemented on the cloud. John was there to witness all these revolutions in computer science during his professional and academic life. In doing so, he founded and grew three companies and had one exit. Managed teams, build products, while starting in Europe, scaled the business to Middle East, South and North America.