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70+ Digital Transformation Statistics
The document provides over 70 statistics related to digital transformation, highlighting its critical importance for businesses, with 27% of senior executives viewing it as a survival necessity. Many companies struggle with digital skills, aligning their strategies with digital needs, and the rapid pace of technological change, while a notable portion of executives acknowledge the need for immediate action. With over 90% of companies identifying digital transformation as a competitive opportunity, it emphasizes the urgent need for effective digital strategies and technologies.
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The slide presents over 70 statistics related to digital transformation.
27% of executives view digital transformation as critical for survival (MIT Sloan, Capgemini).
19% of companies plan to hire a Chief Digital Officer in the next year (Gartner).
Over 90% of companies admit a lack of suitable digital skills (Capgemini Consulting).
21% of global CEOs anticipate increased technology investments (PwC Survey).
Data storage is doubling every 18 months (IDC, Aberdeen).
Internet content tripled from 2010 to 2013 (GoGlobe/Qmee).
66% of marketers believe companies must adopt digital marketing strategies to succeed (Adobe).
Wearable device usage doubled month over month since 2012 (Mary Meeker).
80% of mobile data is transmitted over WiFi (OECD, 2013).
77% of CIOs recognize the need for alignment with CMOs (Accenture).
Projected revenue from home automation platforms to reach $11 billion by 2017 (GIGAcom).
50% of marketing hires will have technical backgrounds (IDC).
Only 46% of organizations invest in developing digital skills (Capgemini).
66% of CMOs find IT development slow and misaligned with digital marketing speed (Accenture).
Only 43% of midmarket leaders have an integrated digital and physical strategy (IBM).
24% of the global population is expected to own smartphones in 2014 (Advertising Age).
Only one-third of marketers rate their digital marketing capabilities as high (Adobe).
90% of ecommerce transactions are B2B (OECD).
87% of executives see digital transformation as a competitive opportunity (Capgemini).
By 2015, 90% of jobs are expected to require ICT skills (IDC).
Only 20% of companies connect data collection to business objectives (Econsultancy).
90% of professionals believe technology impacts jobs, but only 20% have adequate skills.
Improving productivity and compliance is a priority for CMOs and CIOs (Accenture).
71% of firms feel business cases are needed for digital initiatives (Capgemini).
Midmarket leaders plan a 45% increase in digital engagement channels (IBM).
60% of mobile users expect websites to load in under three seconds (Gomez).
93% of marketers now use social media for business (Business Insider).
Mobile internet users will outnumber PC users by 2015 (Mary Meeker).
60% of marketers expect increased investment in digital marketing technology (Adobe).
93% of companies prioritize customer insight in future decisions (ClickZ).
90% of CMOs cite social data's influence on decisions (BazaarVoice).
Network speeds have increased 18 million times over 15 years (Cisco).
22% of companies currently have no digital strategy (Grayling).
Executives estimate being 25% towards achieving digital transformation goals (McKinsey).
65% of midmarket companies cite a lack of a cohesive social plan as a barrier (IBM).
62% of consumers prefer brands integrating social media in owned properties (Mass Relevance).
33% of organizations view digital transformation as a significant challenge (Econsultancy).
82% of companies saved costs by moving to the cloud (CSC).
Data and analytics are key areas for HR tech investment (KPMG).
Over 60% of CMOs find consumer experience expectations relevant to marketing strategy (Accenture).
77% of companies see a lack of digital skills as a key hurdle (Capgemini).
64% of CMOs believe marketing IT is deprioritized by CIOs (Accenture).
Two-thirds of employees want 24/7 access to information on devices (Cisco).
53% of executives cite competing priorities as a major barrier (eMarketer).
Over 50% of IT budgets will be spent on cloud computing in two years (IDG).
68% of companies lack a defined BI or analytics strategy (Mary Meeker).
82% of mobile time is spent in apps (Nielsen).
Only 15% of executives are mature adopters of digital technology (Capgemini).
By 2015, automation will reduce IT labor hours by 25% (Cisco).
74% of consumers rely on social media for purchase guidance (Gartner).
Consumers spending on various channels spend 18-36% more (BazaarVoice).
By 2015, companies expect 50% of web sales through social/mobile (Cisco).
82% of digital marketers learn on the job, lacking formal training (Adobe).
61% of businesses report measurable value from social technologies (Mzinga).
53% of Twitter users recommend companies/products in tweets (BazaarVoice).
65% of CMOs recognize the necessity of focusing on digital technologies (Accenture).
Two-thirds of CMOs see the need for a digital focus, but results are lacking (Accenture).
69% using automation report an increase in marketing revenue (Lenskold).
39% of marketers plan to increase digital spend by reallocating budgets (Nielsen).
51% of executives find immediate implementation of digital transformation critical (Capgemini).
63% of executives feel the pace of digital transformation is insufficient (Capgemini).
67% of B2C and 42% of B2B companies acquired customers through Facebook (Hubspot).
52% of executives see unfamiliarity with technology as a barrier (eMarketer).
89% of marketers believe social media has raised importance of reputation management (Korn Ferry).
65% of staff rate senior management's digital knowledge as average or less (Econsultancy).
76% of marketers believe marketing has changed more in two years than in the last 50 (Adobe).
Mobile users check their phones about 150 times daily (Mary Meeker).
65% of companies use social networks for employee recruitment (KPMG).
63% of companies feel the speed of technological change is inadequate (Capgemini).
67% of companies plan to enhance their technology-focused talent strategies (Deloitte).
56% of SMEs are currently utilizing cloud services (AGDC).
Santoku, a digital transformation specialist, emphasizes a three virtues approach: Develop, Optimize, Educate.
Santoku provides digital capability and competency through strategy, technology alignment, and skills development.
Contact details for Santoku located in Sydney, Australia.
Credits for image sources used in the presentation.
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70+ Digital Transformation Statistics
- 1. 70+ Digital TransformationStatistics
- 2. Process 27% of seniorexecutives rate digital transformation as now being “a matter of survival” MIT Sloan Management / Capgmini 1 Find out how we can help you with digital transformation
- 3. People Within the nexttwelve months, 19% of companies say that they expect to appoint a Chief Digital Officer Gartner 2 Find out how we can help you with digital transformation
- 4. People Over 90% ofcompanies lack suitable digital skills Capgemini Consulting Digital Talent Gap Report 3 Find out how we can help you with digital transformation
- 5. Technology Nearly a quarter(21%) of global CEOs anticipate an increase in technology investment during 2014 PwC 16th Annual Global CEO Survey 4 Find out how we can help you with digital transformation
- 6. Technology The amount ofdata stored is doubling every 18 months IDC, Aberdeen 5 Find out how we can help you with digital transformation
- 7. Technology Content on theinternet tripled between 2010 and 2013 GoGlobe / Qmee 6 Find out how we can help you with digital transformation
- 8. Process 66% of allmarketers think companies won’t succeed unless they have a digital marketing approach Adobe Digital Distress Survey 2013 7 Find out how we can help you with digital transformation
- 9. Technology Wearable devices havegrown by 2x, month over month, since October 2012 Mary Meeker's Internet Trends, 2013 8 Find out how we can help you with digital transformation
- 10. Technology 80% of dataused on mobile devices is received via wifi connections to fixed networks OECD Communications Outlook, 2013 9 Find out how we can help you with digital transformation
- 11. Process Globally, 77% ofCIOs agree they need to be aligned with CMOs Accenture Interactive CMO-CIO Insights survey 10 Find out how we can help you with digital transformation
- 12. Technology By 2017, therewill be some $11 billion in revenue from 35 million global homes using home automation platforms GIGAcom, 2013 11 Find out how we can help you with digital transformation
- 13. People 50% of newmarketing hires in 2013 will have technical backgrounds IDC 12 Find out how we can help you with digital transformation
- 14. People Only 46% oforganisations are currently investing in the development of digital skills Capgemini Consulting Digital Talent Gap Report 13 Find out how we can help you with digital transformation
- 15. Process 66% of CMOssomewhat agree that the IT development process is slow and not aligned to the speed of digital marketing Accenture Interactive CMO-CIO Insights survey 14 Find out how we can help you with digital transformation
- 16. Process Only 43% ofmidmarket leaders report having a fully integrated digital and physical strategy in place IBM Institute for Business Value: The Customer-activated Enterprise 15 Find out how we can help you with digital transformation
- 17. Technology The projected shareof world population with smartphones in 2014 is 24% Advertising Age Mobile Fact Pack, 2013 16 Find out how we can help you with digital transformation
- 18. Process Just one inthree marketers think their companies are highly proficient in digital marketing Adobe Digital Distress Survey 2013 17 Find out how we can help you with digital transformation
- 19. Technology Approximately 90% ofecommerce transactions are B2B OECD "Electronic and Mobile Commerce", 2013 18 Find out how we can help you with digital transformation
- 20. Process 87% of companiesfeel that digital transformation is a competitive opportunity Capgemini Consulting Digital Talent Gap Report 19 Find out how we can help you with digital transformation
- 21. People By 2015, it'sexpected that 90% of all jobs will require Information and Communication Technology (ICT) skills. IDC 20 Find out how we can help you with digital transformation
- 22. Process Only 20% ofcompanies have a strategy that ties data collection and analysis to business objectives Econsultancy 21 Find out how we can help you with digital transformation
- 23. People 90% of businessprofessionals say technology impacts their job, but only 20% have the right skills Research for Digital Domination Summit 22 Find out how we can help you with digital transformation
- 24. Process Improving marketing groupproductivity, performance and compliance is currently a key priority for both CMOs and CIOs Accenture Interactive CMO-CIO Insights survey 23 Find out how we can help you with digital transformation
- 25. Process 71% of companiesfeel that business cases are required for digital initiatives Capgemini Consulting Digital Transformation Benchmark Report 24 Find out how we can help you with digital transformation
- 26. Process Midmarket leaders planto increase use of digital channels by 45% to engage with customers IBM Institute for Business Value: The Customer-activated Enterprise 25 Find out how we can help you with digital transformation
- 27. Technology 60% of mobileusers expect a website to load in less than three seconds Gomez 26 Find out how we can help you with digital transformation
- 28. Process 93% of marketersare now using social media for business Business Insider 27 Find out how we can help you with digital transformation
- 29. Technology People who usephones and tablets to access the internet will outnumber those who use a PC by 2015 Mary Meeker's Internet Trends, 2013 28 Find out how we can help you with digital transformation
- 30. Technology 60% of marketersexpect their companies will invest more in digital marketing technology this year Adobe Digital Distress Survey 2013 29 Find out how we can help you with digital transformation
- 31. Process 93% of companiescite that customer insight development is an important tool to prioritise in future decision making processes ClickZ 30 Find out how we can help you with digital transformation
- 32. Process 9 out 10CMOs say social data has influenced decisions BazaarVoice 31 Find out how we can help you with digital transformation
- 33. Technology Over the last15 years, network speeds have increased 18 million times Cisco 32 Find out how we can help you with digital transformation
- 34. Process 22% of globalcompanies have no current digital strategy Grayling Pulse 33 Find out how we can help you with digital transformation
- 35. Process Executives estimate thatat best, their companies are 25% of the way toward realizing the end-state vision for their digital programs McKinsey 34 Find out how we can help you with digital transformation
- 36. Process 65% of midmarketleaders report that the lack of a cohesive social media plan is the biggest barrier to doing more in the digital space IBM Institute for Business Value: The Customer-activated Enterprise 35 Find out how we can help you with digital transformation
- 37. Process 62% of peopleare more likely to engage with brands that integrate social media content into their owned properties Mass Relevance 36 Find out how we can help you with digital transformation
- 38. Process 33% of organisationssee digital transformation as a huge challenge Econsultancy 37 Find out how we can help you with digital transformation
- 39. Technology 82% of companiessaved money when they moved to the cloud CSC 38 Find out how we can help you with digital transformation
- 40. Technology Data and analyticsis the most commonly-cited area for planned HR technology investment during the next three years KPMG, Rethinking Human Resources 39 Find out how we can help you with digital transformation
- 41. Process Over 60% ofCMOs feel that the experience expectations of consumers has high relevance and impacts marketing strategy Accenture Interactive CMO Insights Survey 40 Find out how we can help you with digital transformation
- 42. People 77% of companiesconsider missing digital skills as the key hurdle to their digital transformation Capgemini Consulting Digital Talent Gap Report 41 Find out how we can help you with digital transformation
- 43. Process 64% of CMOsthink marketing IT is placed at the bottom of the CIO’s priority list Accenture Interactive CMO-CIO Insights survey 42 Find out how we can help you with digital transformation
- 44. Process Two out ofthree employees believe they should be able to access information 24/7, using company-issued devices Cisco 43 Find out how we can help you with digital transformation
- 45. Process 53% of seniorexecutives say that the top cultural barrier to digital transformation is competing priorities eMarketer 44 Find out how we can help you with digital transformation
- 46. Technology Within the nexttwo years, over half of the capital allocated to IT budgets will be spent on cloud computing IDG 45 Find out how we can help you with digital transformation
- 47. Process 68% of companiesdo not have a stated business intelligence or analytics strategy Mary Meeker's Internet Trends, 2013 46 Find out how we can help you with digital transformation
- 48. Technology 82% of mobilemedia consumption time is within apps and 18% is from mobile browsers Nielsen 47 Find out how we can help you with digital transformation
- 49. Technology Only 15% ofsenior executives can be considered “mature” adopters of digital technology Capgemini Consulting Digital Talent Gap Report 48 Find out how we can help you with digital transformation
- 50. Technology By 2015, toolsand automation will eliminate 25% of IT labour hours Cisco 49 Find out how we can help you with digital transformation
- 51. Process Research suggests thatas much as three-quarters (74%) of consumers rely on social networks to guide purchase decisions Gartner 50 Find out how we can help you with digital transformation
- 52. Process Consumers who researchacross online, offline, and mobile channels spend 18-36% more than those who don’t BazaarVoice 51 Find out how we can help you with digital transformation
- 53. Process By 2015, companiesare expected to generate 50% of web sales via their social and mobile presence Cisco 52 Find out how we can help you with digital transformation
- 54. People Most digital marketersdon’t have formal training: 82% learn on the job Adobe Digital Distress Survey 2013 53 Find out how we can help you with digital transformation
- 55. Technology 61% of businessessay they have attained measurable business value through the use of social technology Mzinga / Teradata Aster 54 Find out how we can help you with digital transformation
- 56. Process 53% of peopleon Twitter recommend companies and/or products in their Tweets BazaarVoice 55 Find out how we can help you with digital transformation
- 57. Technology 65% of CMOsacknowledge the importance for companies to focus on digital technologies. Accenture Interactive CMO Insights Survey 56 Find out how we can help you with digital transformation
- 58. Process Two-thirds of CMOsrecognise the need to infuse a digital focus across the organisation, but only 7% say efforts are working Accenture Interactive CMO Insights Survey 57 Find out how we can help you with digital transformation
- 59. Process Of companies usingmarketing automation and ROI metrics, 69% reported an increase in total marketing revenue contribution The Lenskold Group 58 Find out how we can help you with digital transformation
- 60. Process 39% of marketersplan to increase their digital budgets without increasing overall marketing spend, effectively reallocating existing budgets into digital channels Nielsen Online 59 Find out how we can help you with digital transformation
- 61. Process 51% of seniorexecutives believe that it is critical to implement digital transformation in the next twelve months Capgemini 60 Find out how we can help you with digital transformation
- 62. Process For 63% ofsenior executives, the pace of digital transformation isn’t happening quickly enough Capgemini 61 Find out how we can help you with digital transformation
- 63. Process 67% B2C companiesand 42% of B2B companies have acquired a customer through Facebook Hubspot 62 Find out how we can help you with digital transformation
- 64. Technology 52% of seniorexecutives cite a lack of familiarity with technology to be a barrier to digital transformation eMarketer 63 Find out how we can help you with digital transformation
- 65. Process 89% of seniormarketers believe that increased social media usage has raised the importance of reputational management Korn Ferry 64 Find out how we can help you with digital transformation
- 66. People Nearly two-thirds (65%)of staff believe senior management’s digital knowledge is average or less Econsultancy 65 Find out how we can help you with digital transformation
- 67. Process 76% of marketersthink marketing has changed more in the past two years, than in the last 50 Adobe Digital Distress Survey 2013 66 Find out how we can help you with digital transformation
- 68. Technology Typical mobile phoneusers check their handset 150 times per day Mary Meeker's Internet Trends, 2013 67 Find out how we can help you with digital transformation
- 69. People 65% of companiesare using social networks to recruit employees KPMG, Rethinking Human Resources 68 Find out how we can help you with digital transformation
- 70. Technology 63% of companiesbelieve that the velocity of technology change in their organisations is not moving fast enough Capgemini Consulting Digital Talent Gap Report 69 Find out how we can help you with digital transformation
- 71. People 67% of companiessay they plan to increase or significantly increase their talent strategy focus on technology Deloitte, Talent Edge 2020 70 Find out how we can help you with digital transformation
- 72. Technology 56% of SMEsare now using cloud services AGDC 71 Find out how we can help you with digital transformation
- 73. Who we are Santokuis a digital transformation specialist. Santoku bōchō – or three virtues – originated in Japan as a specialist knife, being honed over centuries to become the perfect blade, working in harmony with the individual who wielded it. It’s our company philosophy that digital business should be modelled on this concept and as a result, we’ve developed a three virtues approach to our services, which empowers our clients: Develop. Optimise. Educate.
- 74. We deliver digitalcapability and competency. Strategy and change management | Process and channel capability | Technology alignment | Skills development
- 75. Contact us 503/60 YorkSt Sydney NSW 2000 Australia contact@santokupartners.com +61 (0)2 9007 2348 www.santokupartners.com
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