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9 Ways to Optimize LinkedIn for Your SMB
The document outlines 9 ways to optimize LinkedIn for business. It discusses customizing profiles, publishing content on LinkedIn as an author to establish expertise, sharing updates personally and for the business, listening to content relevant to your industry, creating LinkedIn groups, connecting with influencers, using LinkedIn for recruiting, advertising to targeted professionals, and integrating with tools like Twitter and Slideshare. The webinar encourages businesses to utilize LinkedIn's capabilities to boost their brand and engage with customers and prospects.
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9 Ways to Optimize LinkedIn for Your SMB
- 1. #LikeableWebinar 9 Ways toOptimize LinkedIn for Business Dave Kerpen CEO, Likeable Local @DaveKerpen
- 2. #LikeableWebinar Your Host! 30% ofSMBs use LinkedIn regularly— making it the most frequented platform. Sources: Inc, LinkedIn, Marketing Land
- 3. #LikeableWebinar The Basics… LinkedIn isa business-oriented social network that launched on May 5th, 2003. LinkedIn now has more than 433 million users and 3+ million company pages. 30% of SMBs use LinkedIn regularly— making it the most frequented platform. Sources: Inc, LinkedIn, Marketing Land
- 4. #LikeableWebinar 9 Ways toOptimize LinkedIn For Your Business 1. Customize Your Profile to Boost Your Business 2. Publish On LinkedIn 3. Share Updates Personally & As A Business 4. Leverage LinkedIn Listening 5. Create LinkedIn Groups 6. Discover & Connect with Influencers 7. Recruit Amazing Talent 8. Advertise To Strategic People 9. Integrate with Twitter & Slideshare
- 5. #LikeableWebinar 1. Customize YourProfile to Boost Your Business • Make a custom URL • Add a professional profile picture to your profile • Add a background photo • Hyperlink to your company • Search engine optimize your profile • Show work examples
- 6. #LikeableWebinar Customizing Your Profile CustomURL Profile Picture
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- 8. #LikeableWebinar Hyperlink to YourCompany’s Site Hyperlink your company website to your profile under Contacts
- 9. #LikeableWebinar Search Engine Optimization Whencreating your profile, include keywords that prospects or clients would enter into LinkedIn or any other search engine
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- 11. #LikeableWebinar 2. Publish OnLinkedIn • Becoming an author on LinkedIn helps establish you as an expert • Post links to blogs, news articles, & more! • Helps with lead gen, customer retention, and awareness! pay attention to folks who are engaging with your posts!
- 12. #LikeableWebinar Publishing Blog Posts 1.Think of a great headline 2. Find/take a compelling photo 3. Write a concise post 4. Include strong calls to action at the bottom of your post 5. Share across different social media channels! • Become a thought leader in your industry • Follow these steps to most effectively blog:
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- 14. #LikeableWebinar 3. Listen toShared Content That's Relevant To You • Update your status 5-8 times a day! • The best times to post are 7am-8am and 5pm-6pm. • The best days to post are weekdays. • 93% of B2B marketers rate LinkedIn as the top B2B social media lead generation source. Source: Marketing Ninjas Search your company name or interesting keywords
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- 17. #LikeableWebinar Tools To HelpWith Posting
- 18. #LikeableWebinar 4. Leverage LinkedInListening • Listening is the most important skill on social media • Listen to what your customers/prospects are saying about your brand or product • Search keywords about your company and look at posts that mentioned the phrases
- 19. #LikeableWebinar Check Out HowYour Audience Is Engaging With your Posts Head to Profile at the top of your screen and click Updates
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- 22. #LikeableWebinar 5. Create LinkedInGroups • Showcase your thought leadership! • Post relevant content like blogs, articles, quotes, and curated content. • Promote the group and grow your LinkedIn community!
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- 25. #LikeableWebinar 6. Discover &Connect with Influencers • LinkedIn Influencers= thought leaders • Listen, interact, and connect with them! • Follow influencers of your choice • Comment on their posts • Share their published content • Message them & ask for a connection!
- 26. #LikeableWebinar Follow the influencerto receive updates from them When you feel close enough to your influencer, connect with them!
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- 28. #LikeableWebinar 7. Recruit AmazingTalent • Are you in need of a new team member? • Use the advanced search features to find great potential employees! 93% of businesses use LinkedIn to recruit -Job Cast
- 29. #LikeableWebinar • Search by •Connections, location, industry, past companies, and more! • Recruit effectively with LinkedIn Premium
- 30. #LikeableWebinar 8. Advertise ToStrategic People • LinkedIn’s targeting properties include: • industry, • job title, • seniority, • age, • gender, • location, • skills, and • group affiliation • LinkedIn’s targeting properties include: • industry, • job title, • seniority, • age, • gender, • location, • skills, and • group affiliation LinkedIn’s Ads are a great resource to gain exposure, especially for B2B companies
- 31. #LikeableWebinar • LinkedIn’s targetingproperties include: • industry, • job title, • seniority, • age, • gender, • location, • skills, and • group affiliation • LinkedIn’s targeting properties include: • industry, • job title, • seniority, • age, • gender, • location, • skills, and • group affiliation
- 32. #LikeableWebinar Targeting • LinkedIn’s targeting propertiesinclude: • Industry, • Job title, • Seniority, • Age, • Gender, • Location, • Skills, and • Group affiliation.
- 33. #LikeableWebinar 9. Integrate withTwitter & Slideshare If you’ve created a presentation, share it directly to LinkedIn from Slideshare! Increase your reach with integration!
- 34. #LikeableWebinar Steps to AddTwitter to LinkedIn: 1. Click “edit profile” 2. “Add Twitter account” next to the Twitter field 3. This will integrate your Twitter into your LinkedIn account!
- 35. #LikeableWebinar Let’s Review! 1. CustomizeYour Profile to Boost Your Business 2. Publish On LinkedIn 3. Share Updates Personally & As A Business 4. Leverage LinkedIn Listening 5. Create LinkedIn Groups 6. Discover & Connect with Influencers 7. Recruit Amazing Talent 8. Advertise To Strategic People 9. Integrate with Twitter & Slideshare Learn how Likeable can help you at LikealeDemo.com
- 36. #LikeableWebinar Thank You/ Grand Prize! Signup for Likeable Local through the end of July and mention this webinar to win an autographed book! LikealeDemo.com Questions?
Editor's Notes
- #10 http://blog.snobmonkey.com/2015/05/26/linkedin-company-page-vs-personal-profile/
- #12 https://blog.dashburst.com/linkedin-publishing-open-all-members/
- #15 ***Dave- say you recommend updating your status 5-8x a day
- #17 http://leonidesignoryblog.com/tag/linkedin-insights/
- #19 Who is liking what, groups, etc
- #20 Who is liking what, groups, etc
- #29 http://www.socialtalent.co/blog/why-recruiters-are-going-to-hate-linkedins-latest-changes
- #30 http://btrandolph.com/2013/linkedin-premium-account-features-for-less/
- #31 http://www.netsourceinc.com/blog/tutorial-creating-linkedin-ads
- #32 http://www.netsourceinc.com/blog/tutorial-creating-linkedin-ads