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How LinkedIn Can Save Your Life
The document discusses how small businesses can leverage LinkedIn to enhance their online presence and streamline growth. It outlines ten actionable steps, including creating a company page, participating in groups, blogging, and utilizing employee endorsements to engage with customers effectively. Overall, the presentation emphasizes the importance of regular activity and networking on the platform.
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How LinkedIn Can Save Your Life
- 1. #LikeableWebinar How LinkedIn Can SaveYour Life @DaveKerpen, CEO, @LikeableLocal January 2015, dave@likeable.com
- 2. #LikeableWebinar Well, maybe... What LinkedIncan do for you is strengthen the online presence for your business!
- 3. #LikeableWebinar The Basics LinkedIn isa business-oriented social network that launched on May 5th, 2003 LinkedIn now has more than 300 million users and 3 million company pages. Many small businesses haven't taken advantage of utilizing LinkedIn to grow their business.
- 4. #LikeableWebinar The 10 StepsTo Use LinkedIn For Your Small Business 1. Create a LinkedIn Company Page. 3. Begin to blog on LinkedIn. 6. Connect your online properties. 7. Showcase your work in video, slides, interviews, etc. 8. Send 5 - 8 daily status updates. 2. Participate in LinkedIn Groups with local ties. 4. Leverage each employee in your small business. 5. Secure LinkedIn Endorsements. 9. Create a vanity URL for your LinkedIn Page. 10. Make your profile stand out from the competition.
- 5. #LikeableWebinar 1. CREATE a LinkedInCompany Page “If you build it, he will come.” -The Voice, Field of Dreams
- 6. #LikeableWebinar You need toplay to win on LinkedIn.
- 7. #LikeableWebinar Requirements for AddingCompany Pages 1. You must have a personal LinkedIn profile set up with your true first and last name. 2. Your profile strength must be listed as Intermediate or All Star. 4. You must have several connections on your profile. 3. You’re a current company employee & your position is listed in the Experience section of your profile. 5. You have a company email address added and confirmed on your LinkedIn account. 6. Your company’s email domain is unique to the company.
- 8. #LikeableWebinar 2. PARTICIPATE in LinkedIngroups with local ties. “The secret of getting ahead is getting started.” ― Mark Twain
- 9. #LikeableWebinar Over 70% ofcustomers use groups to research buying decisions. SOLUTION: Be accessible.
- 10. #LikeableWebinar Find groups talkingabout your brand or industry
- 11. #LikeableWebinar Regularly participate ina non-promotional way Visit 3 to 5 groups weekly to network with other business owners, vendors, and media.
- 12. #LikeableWebinar 3. BLOG on LinkedIn. “Ablog is only as interesting as the interest shown in others.” – Lee Odden
- 13. #LikeableWebinar 31% of customersare influenced by blog posts
- 14. #LikeableWebinar Share your blogacross all your networks!
- 15. #LikeableWebinar Create and ShareAuthentic Content.
- 16. #LikeableWebinar 4. LEVERAGE each employeein your small business. “Your workforce is your most valuable asset. The knowledge and skills they have represent the fuel that drives the engine of business - and you can leverage that knowledge.” - Harvey Mackay
- 17. #LikeableWebinar Train and leverageyour small business employees as brand ambassadors
- 18. #LikeableWebinar Encourage them to add theircurrent position at your company to their profile.
- 19. #LikeableWebinar Create compelling contentfor your team to share through their LinkedIn profile
- 20. #LikeableWebinar 5. SECURE LinkedIn Endorsementsand Recommendations. “Sometimes it takes a while to recognize that someone has a special ability to get us to believe in ourselves, to tie that belief to our highest ideals, and to imagine that together we can do great things.” - Caroline Kennedy
- 21. #LikeableWebinar Positive endorsements influence purchasedecisions! 88% of consumers trust reviews, recommendations, and endorsements
- 22. #LikeableWebinar @dens Let your networkspeak for you
- 23. #LikeableWebinar 6.CONNECT your online properties. “Eventuallyeverything connects - people, ideas, objects. The quality of the connections is the key to quality per se.” - Charles Eames
- 24. #LikeableWebinar Give your brand more opportunities tobe found by the right people
- 25. #LikeableWebinar 7. SHOWCASE your workin video, slides, interviews, etc. "Find the good. It’s all around you. Find it, showcase it and you’ll start believing in it." - Jesse Owens
- 26. #LikeableWebinar What is aShowcase Page?
- 27. #LikeableWebinar LinkedIn has theability to share work examples
- 28. #LikeableWebinar Showcase pages appearin searches!
- 29. #LikeableWebinar How you cancreate a showcase of your own:
- 30. #LikeableWebinar 8. UPDATE your status5 - 8 times daily. "To improve is to change; to be perfect is to change often." - Winston Churchill
- 31. #LikeableWebinar LinkedIn is notthe place to be posting coupons for your small business
- 32. #LikeableWebinar Send at least 5daily messages â—Ź The best times to post are 7am- 8am and 5pm-6pm. â—Ź The best days to post are weekdays. â—Ź 93% of B2B marketers rate LinkedIn as the top B2B social media lead generation source
- 33. #LikeableWebinar 9. CREATE a vanityURL for your LinkedIn Page. "Nothing succeeds like the appearance of success." - Christopher Lasch
- 34. #LikeableWebinar Let people findyour company easier!
- 35. #LikeableWebinar Create a vanityURL for your profile too!
- 36. #LikeableWebinar 10. MAKE your pagestand out from the competition. "It is nice to have valid competition; it pushes you to do better." - Gianni Versace
- 37. #LikeableWebinar 49.5% of LinkedInprofiles aren’t complete You can’t sell your small business’ credibility unless you work on its social media appeal
- 38. #LikeableWebinar Improve your “firstglance” aesthetic Make sure to include the following on your page: A company logo A background image Your company name Company description Background information and keywords
- 39. #LikeableWebinar CREATE a LinkedInCompany Page BLOG on LinkedIn SECURE LinkedIn Endorsements & Recommendations CONNECT your online properties SHOWCASE your work in video, slides, interviews, etc PARTICIPATE in Linkedin groups LEVERAGE each employee in your small business LET’S REGROUP UPDATE your status 5 to 8 times daily CREATE a vanity URL for your LinkedIn Page MAKE your page stand out from the competition
- 40. #LikeableWebinar THANK YOU /QUESTIONS @DaveKerpen dave@likeable.com DaveLinkedin.com “How dare you settle for less when the world has made it so easy for you to be remarkable?” - Seth Godin @LikeableCST customersuccess@likeablelocal.com http://vimeo.com/likeablecst For current customers, reach out to our Customer Success Team! Email contact@likeablelocal.com & use #LikeableWebinar to schedule your FREE social media consultation today!