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![Usage (or lack of it) Audience penetration (Active reach among total UK Internet users %) Loyalty (Visits per person per month ) = Audience size ( ‘000 unique visitors per month) Commercial Public sector Individual Government sites Source: NNR, UK windowsupdate.microsoft.com 5,378 google.com 6,281 microsoft.com 6,477 bbc.co.uk 4,994 ask.co.uk 3,997 amazon.co.uk 4,281[hidden] loginnet.passport.com 4,972 google.co.uk 4,060 msn.co.uk 3,674 freeserve.com 3,613 dfes.gov.uk 566 0 1 2 3 4 5 6 7 8 9 0 5 10 15 20 25 30 35 All govt. 5,565 Central govt. 4,325 Local govt. 2,427](https://image.slidesharecdn.com/authenticationslides-04-07-2003-100614170201-phpapp01/85/Authentication-slides-04-07-2003-21-320.jpg)
![Usage (or lack of it) Audience penetration (Active reach among total UK Internet users %) Loyalty (Visits per person per month ) = Audience size ( ‘000 unique visitors per month) Commercial Public sector Individual Government sites Source: NNR, UK windowsupdate.microsoft.com 5,378 google.com 6,281 microsoft.com 6,477 bbc.co.uk 4,994 ask.co.uk 3,997 amazon.co.uk 4,281[hidden] loginnet.passport.com 4,972 google.co.uk 4,060 msn.co.uk 3,674 freeserve.com 3,613 dfes.gov.uk 566 0 1 2 3 4 5 6 7 8 9 0 5 10 15 20 25 30 35 All govt. 5,565 Central govt. 4,325 Local govt. 2,427](https://image.slidesharecdn.com/authenticationslides-04-07-2003-100614170201-phpapp01/75/Authentication-slides-04-07-2003-21-2048.jpg)
Uploaded byAlan Mather
Authentication slides 04.07.2003
The document discusses authentication for online government services in the UK. It notes that while internet usage in the UK grew significantly between 1995 and 2003, online usage of government services remained low at around 11%. The document examines different methods of authentication used by the private and public sectors and issues with the current predominant username and password system. It explores options for the future such as entitlement cards, biometrics, and developing a network of cross-trust between organizations to improve online identity verification.
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Authentication slides 04.07.2003
- 1.
- 2. Are you whoyou say you are? 2005 100% online Authentication 2002 e-government usage at 11% of online users 1995: UK has 2% using Internet 2003 Still at 11% 2003: UK has 62% using Internet (51% regularly) 2004 Something has to change … 2003: 16% of UK What’s the Internet?
- 3. Mechanics of Authentication(registration and enrolment) Need to establish who someone is What they want to do Whether they have the right to do it Goes from simple to hard One time tax return … Application for benefit (long term payments out) Nurse in hospital accessing patient records
- 4. Do you needauthentication? Send a tax return Probably doesn’t need authentication But what if there’s a question And you want to ask it by email? Who do you ask? What if there’s a dispute, or an outright fraud? What about next year when we want to send the form online to the citizen pre-populated? Very hard to see many transactional scenarios where we’d not use at least some level of authentication Booking a squash court, renewing a library book, paying a bill?
- 5. Private Sector ProofVerifiable Passport Driving Licence Utility bill Tax demand Address / Prior addresses Challenge Mother’s maiden name Favourite colour Favourite place Date of birth Usually verified by Experian Equifax Dun and Bradstreet etc. And. for challenges, the initial registration profile
- 6. Public Sector ProofVerifiable UTR (?!) NINO (?!) PAYE reference VAT number Etc. Challenge Digital certificate Usually verified by Checking the back end system Or, for a certificate, the certificate provider’s revocation list
- 7. Public Sector ComplexityMe My Employer My Colleagues Does my self assessment Do her self assessment Do his VAT and PAYE Stand in for me when I’m away Does Payroll My Accountant My Mother Citizen’s Advice Bureau? Local Authority? Post Office? Payroll Provider Their mothers Their accountants
- 8. What’s a Gateway?Rules Web services Portals Gateway Traditional Backend Systems Who? Where? How? What? When? What?
- 9. Where do westand today? 99% of transactions via userid and password Simple, government focused, verifiable information Vast range of potential identifiers, but much overlap Userid is specified, password is chosen Some component (userid) sent via post No cross trust Each separate transaction must be separately verified No joined up services
- 10. Network of CrossTrust Bank Insurance company Accountant Other intermediary Citizen’s Advice Bureau Central government Passport office DVLA Inland Revenue Local government NHS Trust is all one way today
- 11. Network of CrossTrust Egg trusts me (they let me spend money) DWP trusts Egg (up to a point?) DWP trusts Egg to trust me (for benefit payments) IR trusts DWP (for tax credits) IR trusts DWP to trust Egg to trust me (and pays me) Southwark trusts IR … The green shield stamps version of authentication?
- 12. What issues dowe have? Userid/password has real limits Simple to use, but no legal validity Works fine for banks so far Banks have back end controls (funds transfer limits, monthly statements etc) Government userid standards horrible But what are the alternatives? Email address (not stable, easy to guess and many people don’t like government to have it)? Strangely, when people fail to login, 50% get password wrong
- 13. More issues Noonline assurance that someone really is who they say they are Tied into the postal loop 20% of addresses are out of date No “instant on” for first time users Cannot setup to e.g. send VAT returns online Puts pressure on citizen when deadlines loom E.g. must register for self assessment 5-7 days before 31 st January
- 14. More issues Digitalcertificates on life support Technology solution hunting a problem For some departments even these aren’t enough Smart cards proliferating But not being tied into government services Limited readers, no national standards Probably the only truly portable solution though Mobile phone as a portable solution? 70% of phones are pre-pay … no owner information
- 15. The future? Entitlementcards Biometrics? Common Information Database One citizen identifier? The NHS spine Health record aggregation as the common link? BT URU Part of the network of trust All of them probably 3-5 years away?
- 16. What Should WeDo? Address the real issues Too easy to look to blame someone else Authentication process is simple … Government forms are far, far harder to complete! Focus on identifiers Which ones for which services … national standard Construct a “one time” registration process? All key identifiers supplied, even if services are not yet online Help construct the network of trust
- 17. And just abit about content
- 18. Six things tothink about There is no blueprint for joining up government Replicating what we already have is not e-government There is no silo in “citizen focus” Technology is not a differentiator No-one wins when others lose Having a policy is not the same as delivering it
- 19. e-Government evolution? We’rein the trough for sure Government websites % Transactions Online 95%+ Stage 1 Stage 2 Stage 3 Maturity 2,800 websites …. £270-583 million AM rough figure Supplier Gain, .gov Pain Citizen Value 5-7%, less than 3 million per year
- 20. What’s wrong withour websites? More than 2,800 sites More than 5 million pages Up to 70,000 pages Nine levels deep More than 200 URLs More than 300 authors Some parts of the site not linked to others ‘ orphan content’ 100s of broken links Download time more than one minute Poor uptime Five different look and feels More than three navigation designs The product of unplanned growth
- 21. Usage (or lackof it) Audience penetration (Active reach among total UK Internet users %) Loyalty (Visits per person per month ) = Audience size ( ‘000 unique visitors per month) Commercial Public sector Individual Government sites Source: NNR, UK windowsupdate.microsoft.com 5,378 google.com 6,281 microsoft.com 6,477 bbc.co.uk 4,994 ask.co.uk 3,997 amazon.co.uk 4,281[hidden] loginnet.passport.com 4,972 google.co.uk 4,060 msn.co.uk 3,674 freeserve.com 3,613 dfes.gov.uk 566 0 1 2 3 4 5 6 7 8 9 0 5 10 15 20 25 30 35 All govt. 5,565 Central govt. 4,325 Local govt. 2,427
- 22. Do we haveenough yet? 5 million pages of content 5.5 million visitors per month Low repeat visits per visitor £5-£10 per visitor, per year 0 20000 40000 60000 80000 100000 120000 1 21 41 61 81 101 121 141 161 181 201 221 241 261 281 301 321 341 361 381 401 421 441 461 481 501 521 541 561 581 601 621 641 661 681 701 721 741 761 781 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 90.0% 100.0% % of all government content Pages per site Hants Medical Devices Scotland HMSO DH IR Dorset CC Castle Morpeth London Online
- 23. Countering the “rules” Customer-centric content aggregation Life events life styles “franchises” Consistent look and feel Across all government websites Economies of scale Do it once, do it right, do it all over Take spend away from technology Focus it on information and services (use the source, Luke) Central infrastructure – local, regional and national Drive customer take-up Partnerships with intermediaries
- 24. Things to ThinkAbout It’s not technology for technology’s sake Opportunity to fail 54% projects suffer (HMT Green Book, 2002) 15% cancelled (Chaos Chronicles, 2002) Over-specification 45% of product features never used, 19% rarely used The more you build, the less they use No benefit likely Your return on investment begins the day you switch it on Start small, add rapidly, make it great a bit at a time High yield, low risk. Source: Jim Johnson, The Standish Group
- 25. And finally It’snot just about websites Kiosks, DTV, offline/online consistency, intermediaries etc. Cross-channel capability Cohesive brand … focused marketing £ Integrated content and transactions The more people can do, the more they’ll want to do Today’s one time “tax”, “benefit” transactions not enough The UK is far behind its peers in online government usage Yet we bank and buy books online more than anyone Fragmentation, competition, squabbling make us suffer Too expensive to go solo (silo)