Bots are computer programs that can converse like humans. The document discusses how companies are using bots for tasks such as customer service, booking travel arrangements, and providing mental health support. It also outlines some alternatives to bots and important requisites for developing effective bots such as focusing content on customer needs, close supervision during piloting, and repurposing already generated content.
2. How companies
areusing Bots?
• KLM
• BB – BlueBot: Crossplatform service bot
Self learning AI
• Help with booking through
Messenger or Google Assistant
• Answer inquiries
8.
2. How companies
areusing Bots?
• Expedia
• Uses Skype to connect with travelers
e.g.: Problem with booking (cancelling,
updating, …)
9.
2. How companies
areusing Bots?
• Mastercard
• Merchant
• Bank partners
• True dialogue with customers
• KAI Mastercard
• Mastercard bot for merchants
10.
2. How companies
areusing Bots?
• Burberry
• Facebook Messenger
• London Fashion week
• Clothing pieces shown during show
• Live chat
11.
2. How companies
areusing Bots?
Woebot
• Chatbot for young adults in
college to reduce anxiety and
depression
3. Alternatives tousing Bots
• There are some alternatives available (e.g.: People, hologram, etc.)
BUT
• Haven’t yet found one that is as good as Bots
• Bots advantages:
• 24/7
• No language barriers
• Less labor concerns
• More cost effective
14.
4. Important Requisitesfor good bots
• Content
• Chatbots rely on content, not just technology
• Repurpose
• Required content is already being generated, it just needs to be repurposed
• Analyze needs of customers
• Use analysis of why customers are contacting you to focus content curation and creation
• Develop served digital channels
• Develop served digital channels to support content creation and migration
• Close supervision
• Reduce risks by piloting with close supervision of experienced agents
15.
Sources
• Daly, C.(2018, February 22). KLM: Chatbots Are The Future Of Customer Support. Retrieved from AI Business :
https://aibusiness.com/chatbots-klm-interview/
Delivering Cognitive Behavior Therapy to Young Adults With Symptoms of Depression and Anxiety Using a Fully Automated
Conversational Agent (Woebot): A Randomized Controlled Trial. (2017, June 6). Retrieved from JMIR Publications:
https://mental.jmir.org/2017/2/e19/
Marriott International’s AI-powered Chatbots on Facebook Messenger and Slack, and Aloft’s ChatBotlr, Simplify Travel for Guests
Throughout Their Journey. (2017, September 28). Retrieved from Marriott International:
http://news.marriott.com/2017/09/marriott-internationals-ai-powered-chatbots-facebook-messenger-slack-alofts-chatbotlr-
simplify-travel-guests-throughout-journey/
Mastercard Makes Commerce More Conversational With Launch of Chatbots for Banks and Merchants. (n.d.). Retrieved from
Mastercard : https://newsroom.mastercard.com/press-releases/mastercard-makes-commerce-more-conversational-with-launch-
of-chatbots-for-banks-and-merchants/
Meet BB. (n.d.). Retrieved from KLM: https://bb.klm.com/en
Mitroff, S. (2016, May 5). What is a bot? Here's everything you need to know. Retrieved from CNet : https://www.cnet.com/how-
to/what-is-a-bot/
Shewan, D. (2018, April 26). 10 of the Most Innovative Chatbots on the Web. Retrieved from WordStream:
https://www.wordstream.com/blog/ws/2017/10/04/chatbots
Springman, J. (2017, February 15). The six hidden requirements for chatbot success. Retrieved from My customer:
https://www.mycustomer.com/service/channels/the-six-hidden-requirements-for-chatbot-success
Street, T. (2016, December 19). Experiencing a whole new way to manage complex travel plans. Retrieved from Expedia:
https://viewfinder.expedia.com/features/introducing-expedia-bot-skype/
Woebot Secures $8 Million in Funding to Increase Access to Mental Health Care Worldwide. (2018, March 1). Retrieved from
Globe Newswire: https://globenewswire.com/news-release/2018/03/01/1402071/0/en/Woebot-Secures-8-Million-in-Funding-to-
Increase-Access-to-Mental-Health-Care-Worldwide.html