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“ Brain Rules is one of the
most informative, engaging,
and useful books of our
time. Required reading for
every educator and every
business person. My
”
favorite book of 2008!
— Garr Reynolds
Presentation Zen
y enormous
ns: (1) Let m
Why me? Three reaso t
n is the mos
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eyes remind
yo u humans.
dominan t sense for
9.
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you that you hu
wired to notice mans are
differences an
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10.
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Right, on with the
preso...
“ If you are in education,
you are in the business
of brain development.
If you are leading a
modern corporation...
you need to know how
”
brains work.
— Dr. John Medina
But exercise isnot just good
for general health, it actually
improves cognition.
63.
But exercise isnot just good
for general health, it actually
improves cognition.
Two reason
s for this...
64.
1
“
Exercise increases
oxygen flowinto the
brain, which reduces
brain-bound free radicals
...an increase in oxygen
is always accompanied
by an uptick in mental
”
sharpness.
— Dr. John Medina
65.
2
“
Exercise acts directly
onthe molecular
machinery of the
brain itself. It increases
neurons’ creation,
survival, and resistance
”
to damage and stress.
— Dr. John Medina
66.
ore b rainb enefits:
M
EF ITS
BEN
ion
Reduce s depress
a
dementi
Treats
reasoning
Improves
m
Improve s long-ter
memory
d
Imp roves flui
in telligence
lzheimer’s
Reduces A % 0
risk by 5
lems
solve prob
Helps you .
A nd more..
“ If you want to get the particulars
correct, donʼt start with the details.
Start with the key ideas and, in
hierarchical fashion, form the details
”
around these larger notions.
— Dr. John Medina
Good advi
ce, but ho
pay attent w long can
ion to you people
r talk?
Dr. Medina suggests
changinggears every
10 minutes in your
presentation (lecture,
etc.). Tell a relevant
story, show a relevant
video, do a relevant
activity, etc.
“
The brain pays
attentionto patterns.
Remembering some-
thing we’ve seen
before (like quick-
sand) is a useful
”
evolutionary trait.
— Dr. John Medina
103.
What’s the mostcommon
communication mistake?
to Dr. Medina
ac cording
104.
“ Relating too much information,
with not enough time devoted to
connecting the dots. Lots of force
”
feeding, very little digestion.
— Dr. John Medina
105.
“
The brain doesn’tpay attention to
boring things, and I am as sick of
”
boring presentations as you are.
— Dr. John Medina
Rule of thumb
Oral 10%
3x 6x
Visual 35%
Oral &
Visual 65%
Source: Najjar, LJ (1998) Principles of educational multimedia user interface design (via Brain Rules by John Medina, 2008)
113.
“ Why is vision such a big
deal to us? Perhaps
because it’s how we’ve
always apprehended major
threats, food supplies and
”
reproductive opportunity.
— Dr. John Medina
114.
“ Why is vision such a big
deal to us? Perhaps
because it’s how we’ve
always apprehended major
threats, food supplies and
”
reproductive opportunity.
— Dr. John Medina
Can I eat it? Will it eat
me? Can I mate with it?
Will it mate with me? H
ave I seen it before?
Recognition soars withpictures
“ Various studies show that recognition
doubles for a picture compared with text.
— Dr. John Medina
”
pictures only
text only
0% 50% 100%
source: www.brainrules.net/vision
117.
“ Pictures beat text...because
reading is so inefficient for us. We
have to identify certain features in
the letters to be able to read them.
”
That takes time.
— Dr. John Medina
Rule #1
Exercise boosts brain power.
eview✓ Our brains were built for walking/moving!
R
✓ To improve your thinking skills, move!
✓ Exercise gets blood to the brain, bringing
it glucose and oxygen.
✓ Aerobic exercise 2x/week halves the risk
of general dementia, reduces risk of
Alzheimer’s by 60%.
✓ Exercise is just about the best thing you
can do for yourself says Dr. Medina.
123.
Rule #4
We don’t pay attention to boring things.
iew✓ No multitasking. When it comes to
ev attention, it’s only one thing at a time.
R
✓ We are better at seeing patterns,
abstracting meaning than recording details.
✓ Tapping people’s emotions helps them learn.
✓ People start to fade after 10 minutes. Get
them back by telling stories, examples, and
targeting their emotions.
124.
Rule #10
Vision trumps all other senses.
iew
ev ✓ Vision is our dominant sense, using half of
R the brain’s resources.
✓We learn/remember best through pictures
compared to text or spoken words.
✓Try to communicate more with pictures.
✓Toss your current PowerPoint slides.
125.
Question: or the
3 rules mean f
What do these ? And f or the
of presentation neral?
world and sch ool in ge
world o f work
All 12 rules at a glance
126.
John Medina’s 12Brain rules
>>
PDF
ist in
this l
nload site:
a n dow e s web
You c in Rul -rules
th e Bra t/the
from es.ne
br ainrul
www.
Includes a
great DVD
too!
Want to learn more?
Then get this book...
And go to this website:
www.brainrules.net
129.
out these slides
Ab w w.istockp hoto.com,
All imag es from w ina which
of Dr. Med
xcept f or images es media
e e Brain Rul
e available in th mediakit
ar rules.net/
kit here: www.brain
130.
These slides wereproduced y GGarr eynolds
by r RReynolds
odu ced b ar
es were pr Japan. Software used
Tinehis slid in Osaka Japan. Software used
h se home
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131.
These slides wereproduced by Garr Reynolds
in his home in Osaka Japan. Software used
was Apple’s Keynote (but PowerPoint would’ve
done the trick as well) and a bit of Photoshop.
Domo Arigatou
Checkout
the
PZ website
!
GARR
REYN
ww.present ationzen.com
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