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Building A Site For Your Dev Community For Public
The document outlines key considerations for building an effective developer community website, emphasizing the importance of clarity in goals, understanding the target audience, and creating high-quality content. It discusses segmentation of audiences, content strategies, community engagement, and methods for connecting with users to enhance interaction and feedback. Additionally, it highlights the significance of SEO and organic search strategies to drive traffic and promote community involvement.
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Building A Site For Your Dev Community For Public
- 1. Building a Sitefor your Developer CommunityLauren CooneyGPM, Web Platform & StandardsMicrosoftlcooney@microsoft.comwww.twitter.com/lcooney
- 2. Who Am I?Not Evil Microsoft (Web Platform & Standards, Developer Division)- IBM (Apache Geronimo; Info Management CTO Office) BEA Systems (dev2dev)
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- 6. Advisory Board, Web2ExpoSFPorter’s 5 Forces?
- 7. Cooney’s 5 Forcesof Site Community
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- 9. Why am Ibuilding this website? What are my Top Level Goals?Questions to ask:What need am I addressing?Does my company already have a site that addresses these needs?What results do I want to see?How am I going to achieve these goals?What does success look like?
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- 11. Who is myTarget Audience?Address: Who is the target audience? Is there another community out there that fits these needs (competitor/partner?)Do I partner or do I create my own community? What is my differentiator & how do I create that (is there one of value)?
- 12. Who is YourCustomer? Customers are different than “target audience.”
- 13. Figuring outyour site customer involves segmenting the target audience
- 14. Both ofthese audiences require different types of content and different types of websites and communication mechanismsHow do I Segment my Audience?Less is More:Tips and Tactics (on the cheap)Look at competitor sites.
- 15. Data is availableon lots of different websites for free or a fraction of the cost of analyst reports/DevTrackers
- 16. Scouring public blogs,wikis, research sites
- 17. Sometimes analysts offerup free reports
- 18. Talking to peoplein the industry#3: Content
- 19. Content: At theCore of WebsitesWhy Content is so Important:Content is KING
- 20. Good content isabsolutely critical; poor content means you’ll lose customers (no repeat visitors)
- 21. Helps new usersor current customers learn about news, new products & information critical
- 22. Important in helpingcustomers build out their skill set
- 23. Core way toget developers plugged in/bought in. What Content is Good? What is Good Content?Less is More (Good Content v Bad Content)
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- 25. Interactive content isgood (but keep it short & to the point)
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- 29. Step by steparticles/how to
- 30. Interviews with theexperts
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- 32. SyndicationHow to GetGood Content Tips & Tricks (on the cheap):Have a volunteer Editor
- 33. Ensure you havecompany buy-in; ask engineers/product managers to contribute
- 34. Ask the communityto contribute
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- 36. Search for goodbloggersHow do I ensure it’s good?Commenting
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- 38. Provide editor’s emailaddress (be accessible) Once You Get the ContentInformation Architecture is Critical
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- 40. Characteristics of GreatCommunity Sites Great mechanisms for conversation
- 41. Allow for feedback& bi-directional conversations
- 42. Employees listen &react
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- 46. Useful information &code samplesXOOBEOBE
- 47. Trying to OnRamp To Our Stuff – Where Do You Start?How do I onboard the community?
- 48. How do IStart to get Noticed?Real World Example (www.microsoft.com/web)
- 49. SEO SEOSEOMicrosoft SEOToolkit
- 51. Bootstrapping Organic SearchSearchkeywords such as “Install PHP Windows”, “Install Wordpress”, “Search Optimization Tools”, etc. Drive search traffic by leveraging top apps (Wordpress 40% PHP app market share), products and workload keywordsStart building Organic (Discovery) by raising awareness initially with Advertising (Direct) traffic.Build Top Product/App Pages enable ad traffic that also lend themselves towards organic search for /WebCompliment with site-wide optimization of content/link structures for search
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- 53. ListenListenCritical to havean outlet for community and customers to provide feedback & ask questions Newsgroups
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- 57. A realPersonRespondPeople & communities want answers to their questions & comments.Provide access to real peopleIncreases customer relationship & stickiness to communityRespond in public if possible; likely other community members have the same questions
- 58. Audience Connection MethodsPickyour methods of communicationEnsure it scalesMake it easy to remember/access/push method: user names, links, RSS, ATOMCommitment Be Patient
- 59. Provide PersonalitiesProvide InterestingFacts/Tidbits/ InformationWhat are you doing? Be polite and respectfulTake time to respondBe relevant; be credibleHAVE PASSION!
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- 62. Lauren Cooney WebPlatform & Standards, MicrosoftFollow me on Twitter: @lcooneyEmail me: lcooney@microsoft.comThank You!
Editor's Notes
- #3 Let’s give a few ground rules here and set things straight.…. – not evil How I’ve build community websites in the past & some relevant experienceBEA dev2devIBM developerworks & alphaworksEclipse BIRTApache Geronimo, XML Beans, BeehiveCodePlex Foundation