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Chabot is a not a product, it's a feature | PDF
Chatbot is not a product,
it’s a feature
December 2016
Michael Vakulenko 1
H1 2016: Chatbots are the new apps?
Michael Vakulenko 2
Lots of excitement in the Valley…
Michael Vakulenko
Source: Botness,
https://medium.com/botness/learnings-from-the-first-botness-survey-dbeba3f89fbc
3
but, also lots of false starts...
Michael Vakulenko 4
some chatbots were not exactly clever…
Michael Vakulenko 5
… and some ideas are not exactly useful
Michael Vakulenko 6
Not everybody is convinced
Michael Vakulenko 7
So, why chatbots?
Michael Vakulenko 8
Opportunities in mobile apps dry up,
companies look for new ways to
reach and engage mobile users
Michael Vakulenko 9
Mobile-first UI replaces complex forms
on small smartphone screens
Michael Vakulenko 10
Familiar thread-centric UI paradigm
allows to simplify complex flows
Michael Vakulenko
Source: https://blog.intercom.com/killer-feature-messaging-no-ones-talking/
11
No front-end software* resulting in
cost-effective cross-platform development
Michael Vakulenko
* for those who decide to develop for messaging platforms
12
Chatbot UI is deceptively simple,
but UX is surprisingly hard
Michael Vakulenko
More on chatbot UX from Marry Mariansky
https://medium.com/@mmatty
13
Chatbots are past the hype phase
Michael Vakulenko
Source: Sam Lessin,
https://www.theinformation.com/bots-in-2016-mid-year-check-in
14
Tens of thousands developers
work on various use cases
using different design approaches
Assistants
E-commerce
Customer support
Data analysis
Utilities
Customer interaction
Business workflow
Data collection
Content delivery
Entertainment
Games
Michael Vakulenko 15
Dedicated app or messaging platform?
Things to consider: User ownership vs. user reach; privacy; UI limitations
Michael Vakulenko
Skyscanner on
Facebook Messenger Lemonade App
16
Which messaging platform?
Michael Vakulenko
US or maximum
global reach
Market
?
Geo
?
Regional
reach
Consumer Enterprise
17
Fully automated or hybrid?
Things to consider: AI is not ready yet for complex general-purpose bots
Michael Vakulenko
Fully Automated
Meekan scheduling assistant
Hybrid
Lola travel app
18
Do-it-yourself AI or 3rd party engine?
Michael Vakulenko
Things to consider: API constraints; data ownership; performance;
roadmap dependencies, see https://www.developereconomics.com/nlp-wit-luis-api-ai
wit.ai Bot Framework Watson Lexi
+ numerous startups….
api.ai
19
Michael Vakulenko
New user behaviors take time to develop and
sometimes require a breakthrough app to get
things started. That’s where we are with chatbots.
The hype phase is over and we are now into the
figuring it out phase. That’s usually when
interesting stuff starts to happen.
“ Fred Wilson, USV
http://avc.com/2016/08/checking-in-on-chat-bots/
20
Let’s talk!
@mvakulenko
Michael Vakulenko 21

Chabot is a not a product, it's a feature

  • 1.
    Chatbot is nota product, it’s a feature December 2016 Michael Vakulenko 1
  • 2.
    H1 2016: Chatbotsare the new apps? Michael Vakulenko 2
  • 3.
    Lots of excitementin the Valley… Michael Vakulenko Source: Botness, https://medium.com/botness/learnings-from-the-first-botness-survey-dbeba3f89fbc 3
  • 4.
    but, also lotsof false starts... Michael Vakulenko 4
  • 5.
    some chatbots werenot exactly clever… Michael Vakulenko 5
  • 6.
    … and someideas are not exactly useful Michael Vakulenko 6
  • 7.
    Not everybody isconvinced Michael Vakulenko 7
  • 8.
  • 9.
    Opportunities in mobileapps dry up, companies look for new ways to reach and engage mobile users Michael Vakulenko 9
  • 10.
    Mobile-first UI replacescomplex forms on small smartphone screens Michael Vakulenko 10
  • 11.
    Familiar thread-centric UIparadigm allows to simplify complex flows Michael Vakulenko Source: https://blog.intercom.com/killer-feature-messaging-no-ones-talking/ 11
  • 12.
    No front-end software*resulting in cost-effective cross-platform development Michael Vakulenko * for those who decide to develop for messaging platforms 12
  • 13.
    Chatbot UI isdeceptively simple, but UX is surprisingly hard Michael Vakulenko More on chatbot UX from Marry Mariansky https://medium.com/@mmatty 13
  • 14.
    Chatbots are pastthe hype phase Michael Vakulenko Source: Sam Lessin, https://www.theinformation.com/bots-in-2016-mid-year-check-in 14
  • 15.
    Tens of thousandsdevelopers work on various use cases using different design approaches Assistants E-commerce Customer support Data analysis Utilities Customer interaction Business workflow Data collection Content delivery Entertainment Games Michael Vakulenko 15
  • 16.
    Dedicated app ormessaging platform? Things to consider: User ownership vs. user reach; privacy; UI limitations Michael Vakulenko Skyscanner on Facebook Messenger Lemonade App 16
  • 17.
    Which messaging platform? MichaelVakulenko US or maximum global reach Market ? Geo ? Regional reach Consumer Enterprise 17
  • 18.
    Fully automated orhybrid? Things to consider: AI is not ready yet for complex general-purpose bots Michael Vakulenko Fully Automated Meekan scheduling assistant Hybrid Lola travel app 18
  • 19.
    Do-it-yourself AI or3rd party engine? Michael Vakulenko Things to consider: API constraints; data ownership; performance; roadmap dependencies, see https://www.developereconomics.com/nlp-wit-luis-api-ai wit.ai Bot Framework Watson Lexi + numerous startups…. api.ai 19
  • 20.
    Michael Vakulenko New userbehaviors take time to develop and sometimes require a breakthrough app to get things started. That’s where we are with chatbots. The hype phase is over and we are now into the figuring it out phase. That’s usually when interesting stuff starts to happen. “ Fred Wilson, USV http://avc.com/2016/08/checking-in-on-chat-bots/ 20
  • 21.