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Creating buzz in a digital world
This document discusses strategies for brands to succeed in the digital world. It notes that the digital world is full of users, platforms, choices, and noise, with millions of new photos, videos, and tweets every minute. To stand out, brands must listen to users and create powerful, useful messages. The key aspects discussed are strategy, insights, trends, activations, and media. It emphasizes focusing on the audience, finding the right platforms and paths, using insights and trends to drive innovation, creating engaging content and activations, and moving from interruptive ads to unique branded content worth sharing.
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Creating buzz in a digital world
- 2. WHO I AM!TASOSVELIADIS
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- 9. A world fullof contentFrom everyone
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- 11. Facebook 41 THOUSAND POSTSEVERY SECOND
- 12. Youtube 100 hours ofvideo every minute
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- 14. Twitter 278 thousand tweetsevery minute
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- 17. Who wantS tolisten?
- 18. Brands have tolisten
- 19. brands have tobe more useful for the users
- 20. brands have tocreate more powerful messages
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- 22. LET’S START FROMTHE BEGINNING
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- 27. Find the rightplatforms
- 28. Find the rightpaths
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- 33. iNSIGHT= THE CAPACITYTO GAIN AND ACCURATE DEEP UNDERSTANDING OF SOMEONE OR SOMETHING
- 34. wHY IS AGOOD INSIGHT LIKE A REFRIGERATOR? BECAUSE THE MOMENT YOU LOOK INTO IT, A LIGHT COMES ON JEREMY BULLMORE - EXECUTIVE DIRECTOR WPP LONDON
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- 36. Trends ARE yourfriend
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- 38. Trends = RESEARCHAND INNOVATION
- 39. 5 TRENDS FOR2016
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- 46. Create stories stories basedon local heroes – stories with great messages
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- 48. Turn your cUstOmersinto fans
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- 50. Be useful foryour fans
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- 52. Social media =media
- 53. 60% production 40%media
- 54. 1 - 9- 90
- 55. Earned media AREyour friendS
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- 57. M the right platforMs facebook– google – youtube – instagram – outdoor etc
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