Uploaded byBen Cook
Creating Immortal Content
The document provides various strategies for creating and sharing effective content tailored to an audience, stressing the importance of repurposing content, engaging through different mediums, and making content shareable. It highlights techniques such as leveraging social media, engaging influencers, and timing campaigns for maximum impact. The emphasis is on continuous improvement and adapting strategies based on audience feedback and previous attempts.
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Creating Immortal Content
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- 3. Create with anAudience in Mind Don’t try to “go viral” Twitter: @skitzzo #BWCBend
- 4. Create with anAudience in Mind Don’t try to “go viral” Target your customers Twitter: @skitzzo #BWCBend
- 5. Create with anAudience in Mind Don’t try to “go viral” Target your customers Showcase your skill Twitter: @skitzzo #BWCBend
- 6. Never Waste Content Create with an eye on Repurposing Twitter: @skitzzo #BWCBend
- 7. Never Waste Content Create with an eye on Repurposing Use graphics from video for an infographic Twitter: @skitzzo #BWCBend
- 8. Never Waste Content Create with an eye on Repurposing Use graphics from video for an infographic Top 10 List > 10 Post Series > 10 Videos Twitter: @skitzzo #BWCBend
- 9. Crafting the Content Twitter:@skitzzo #BWCBend
- 10. Pull the Triggers Useful Twitter: @skitzzo #BWCBend
- 11. Pull the Triggers Useful Remarkable Twitter: @skitzzo #BWCBend
- 12. Pull the Triggers Useful Remarkable Funny This Twitter: @skitzzo is hard! #BWCBend
- 13. Pull the Triggers Useful Remarkable Funny Social Currency Twitter: @skitzzo #BWCBend
- 14. Pull the Triggers Useful Remarkable Funny Social Currency Reciprocity Twitter: @skitzzo #BWCBend
- 15. Pull the Triggers Useful Remarkable Funny Social Currency Reciprocity These are oHen subjecJve – narrowing focus on target audience makes it easier Read: – Influence, The Psychology of Persuasion – Predictably Irra8onal – Contagious: Why things Catch On Twitter: @skitzzo #BWCBend
- 16. Choose a Medium Infographics Twitter: @skitzzo #BWCBend
- 17. Choose a Medium Infographics News-‐jacking Avoid Tragedy Twitter: @skitzzo #BWCBend
- 18. Choose a Medium Infographics News-‐jacking LEGO Twitter: @skitzzo #BWCBend
- 19. Choose a Medium Infographics News-‐jacking LEGO Controversial Interviews Twitter: @skitzzo #BWCBend
- 20. Choose a Medium Infographics News-‐jacking LEGO Controversial Interviews World Records Twitter: @skitzzo #BWCBend
- 21. Choose a Medium Infographics News-‐jacking LEGO Controversial Interviews World Records Rube Goldberg Machines Twitter: @skitzzo #BWCBend
- 22. Choose a Medium Infographics News-‐jacking LEGO Controversial Interviews World Records Rube Goldberg Machines Contests Twitter: @skitzzo #BWCBend
- 23. Choose a Medium Infographics News-‐jacking LEGO Controversial Interviews World Records Rube Goldberg Machines Contests Keep Brand Image in Mind! Twitter: @skitzzo #BWCBend
- 24. Make it Shareable Ask e! eas Pl Twitter: @skitzzo #BWCBend
- 25. Make it Shareable Ask Make sharing the call to acJon Twitter: @skitzzo #BWCBend
- 26. Make it Shareable Ask Make sharing the call to acJon Provide quotes to Tweet Twitter: @skitzzo #BWCBend
- 27. Make it Shareable Ask Make sharing the call to acJon Provide quotes to Tweet Provide thumbnails for Facebook <meta property="og:image" ! content="http://seocoaches.com/facebook.png"/>! Twitter: @skitzzo #BWCBend
- 28. Make it Shareable Ask Make sharing the call to acJon Provide quotes to Tweet Provide thumbnails for Facebook Provide embed codes for Images <a href="http://www.mydomain.com"><img ! src="http://www.mydomain.com/infographic.png" ! alt=“Great Infographic” /></a>! Twitter: @skitzzo #BWCBend
- 29. Make it Shareable Ask Make sharing the call to acJon Provide quotes to Tweet Provide thumbnails for Facebook Provide embed codes for Images Only include buVons your audience will use Twitter: @skitzzo #BWCBend
- 30. Launching the Content Twitter:@skitzzo #BWCBend
- 31. Infect Lots ofPatient Zeros You’re not building the Field of Dreams Twitter: @skitzzo #BWCBend
- 32. Infect Lots ofPatient Zeros You’re not building the Field of Dreams Facebook BoosJng Twitter: @skitzzo #BWCBend
- 33. Infect Lots ofPatient Zeros You’re not building the Field of Dreams Facebook BoosJng TwiVer Sponsoring Twitter: @skitzzo #BWCBend
- 34. Infect Lots ofPatient Zeros You’re not building the Field of Dreams Facebook BoosJng TwiVer Sponsoring Promoted Pins Twitter: @skitzzo #BWCBend
- 35. Infect Lots ofPatient Zeros You’re not building the Field of Dreams Facebook BoosJng TwiVer Sponsoring Promoted Pins Stumble Upon Paid Discovery Twitter: @skitzzo #BWCBend
- 36. Infect Lots ofPatient Zeros You’re not building the Field of Dreams Facebook BoosJng TwiVer Sponsoring Promoted Pins Stumble Upon Paid Discovery Reach out to influencers Twitter: @skitzzo #BWCBend
- 37. Infect Lots ofPatient Zeros You’re not building the Field of Dreams Facebook BoosJng TwiVer Sponsoring Promoted Pins Stumble Upon Paid Discovery Reach out to influencers Provide incenJves for sharing Twitter: @skitzzo #BWCBend
- 38. Infect Lots ofPatient Zeros You’re not building the Field of Dreams Facebook BoosJng TwiVer Sponsoring Promoted Pins Stumble Upon Paid Discovery Reach out to influencers Provide incenJves for sharing Consider Hiring a PR Pro Courtesy of AMC Twitter: @skitzzo #BWCBend
- 39. Coordinate Your Attack Create a Launch Sequence 10, 9, 8, 7, Twitter: @skitzzo 6, 5, 4, 3, 2 , 1… #BWCBend
- 40. Coordinate Your Attack Create a Launch Sequence Simultaneously AVack MulJple Fronts Twitter: @skitzzo #BWCBend
- 41. Coordinate Your Attack Create a Launch Sequence Simultaneously AVack MulJple Fronts … Time the Campaign Set y, ead R Twitter: @skitzzo #BWCBend
- 42. Coordinate Your Attack Create a Launch Sequence Simultaneously AVack MulJple Fronts Time the Campaign Have Resources Available Twitter: @skitzzo #BWCBend
- 43. Coordinate Your Attack Create a Launch Sequence Simultaneously AVack MulJple Fronts Time the Campaign Have Resources Available Prepare for Press Twitter: @skitzzo #BWCBend
- 44. Coordinate Your Attack Create a Launch Sequence Simultaneously AVack MulJple Fronts Time the Campaign Have Resources Available Prepare for Press Keep Notes for Next Time Twitter: @skitzzo #BWCBend
- 45. When You Fail Twitter:@skitzzo #BWCBend
- 46. Try Again Try a Different Medium Twitter: @skitzzo #BWCBend
- 47. Try Again Try a Different Medium Try a Different LocaJon – Different Blog – Different Social Network Twitter: @skitzzo #BWCBend
- 48. Try Again Try a Different Medium Try a Different LocaJon – Different Blog – Different Social Network Add Value – Make it InteracJve – Provide More InformaJon – Go “Bigger” Twitter: @skitzzo #BWCBend
- 49. Try Again Try a Different Medium Try a Different LocaJon – Different Blog – Different Social Network Add Value – Make it InteracJve – Provide More InformaJon – Go “Bigger” Alert Fans from Previous AVempts Twitter: @skitzzo They’re Back… #BWCBend
- 50. Try Again Try a Different Medium Try a Different LocaJon – Different Blog – Different Social Network Add Value – Make it InteracJve – Provide More InformaJon – Go “Bigger” Alert Fans from Previous AVempts Try a Different Idea Twitter: @skitzzo #BWCBend
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