Data Centric Development: Supercharge your web & mobile application development

Data Centric Development: Supercharge your web & mobile application development

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  DATA CENTRIC DEVELOPMENT
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  NAVIGATE CONTENTS Executive Summary Time isMoney 003 005 Analytics Data Centric Development 007 009 Five Questions to Ask a Development Agency 012 How Can We Help 014 page: 001
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  5 KEY DATA QUESTIONSTO ASK AGENCIES TO SUPERCHARGE YOUR WEB & MOBILE APPLICATION DEVELOPMENT page: 002
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  page: 003 EXECUTIVE SUMMARY Data Centric Developmentis a new methodology for developing websites and mobile applications, dramatically improving business performance, whilst saving clients time and up to 25% of costs compared to traditional methodologies. It is characterised by two main benefits; using data at the start of the development process to better understand user interaction is significantly more efficient than conventional UX research, allowing coding and testing to begin much earlier. Secondly, building analytics into the web or mobile platform empowers staff to constantly improve operational excellence based on solid data evidence over guesswork.
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  page: 004 DATA CENTRIC DEVELOPMENT SAVES TIMEAND MONEY WHILST ALLOWING DRAMATIC IMPROVEMENTS TO BUSINESS PERFORMANCE
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  page: 005 TIME IS MONEY It isnow widely accepted that UX research needs to be incorporated into any web or mobile build; however, conventional UX can add substantial time and expense to the project. “To a stakeholder, time is money,” Bo Amidor notes in his article on UX research. “Therefore, when user experience research must be conducted, slowing the process to launch or the process already existing, they see this as an added expense.” With Data Centric Development, existing data is utilised at the beginning of the UX phase, providing deeper insight than user research alone and shortening the length of this phase. The result is that the overall project time is reduced, making it more efficient and therefore less costly.
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  UTILISING EXISTING DATAAT THE START OF THE UX PHASE PROVIDES GREATER INSIGHT THAN TRADITIONAL RESEARCH ALONE AND IMPROVES OVERALL PROJECT EFFICIENCY page: 006
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  page: 007 ANALYTICS
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  page: 008 ON THE RARE OCCASIONSINSIGHT IS SURFACED FROM THIRD PARTY TOOLS, THEY ARE DIFFICULT TO TRANSLATE INTO PERFORMANCE DRIVING ACTION Typically, analytics are an afterthought in the development process. Third party tools, usually retrofitted after development, are used largely to monitor site traffic, which harnesses only a fraction of a product’s data capability. The main issue is that of usability. Third-party tools are generally excellent at capturing data but their standardised reporting functionality makes it difficult for most users to extract meaningful and relevant insight from their data. This means that important, business-critical changes aren’t implemented with the kind of immediacy that drives continuous performance, instead being held back for the typical three-year build cycle. It is almost impossible for these kinds of off-the-peg tools to enable users to adapt to the complex issues, rapidly changing circumstances and business strategies.
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  page: 009 DATA CENTRIC DEVELOPMENT
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  page: 010 DATA CENTRIC DESIGN SHORTENSDEVELOPMENT TIME AND ENABLES AND ENCOURAGES CONSISTENT IMPROVEMENT
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  page: 011 The data revolutionhas begun. It’s predicted that data production will be 44 times greater in 2020 than it was in 2009. The companies that adapt quickest to the opportunities data offers will thrive and outperform their competitors. The first step on a company’s data journey is to rethink traditional ways of working. In the new world of lean enterprise development, innovative and disruptive companies are constantly improving the user experience across their digital channels, following up on an initial build with small, data-driven iterations. That’s where Data Centric Development (DCD) comes in. This new methodology accelerates the UX process. Rather than relying solely on user research, journey mapping, wireframing and prototyping, DCD also utilises data captured from existing sites, tools and research to test and prove hypotheses about a new platform’s requirements. This is more accurate than conventional research techniques alone and saves time and money, enabling coding and testing to begin sooner in the development cycle. Secondly, Data Centric Development uses client KPIs to define what analytics are required and incorporates them into the site or mobile application seamlessly. Bespoke dashboards surface the business-relevant insight the decision makers need quicker, in an engaging way and enabling better decision-making based on genuine insight. This in turn informs constant iterations to improve overall performance.
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  page: 012 FIVE QUESTIONS TO ASKA DEVELOPMENT AGENCY
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  page: 013 How will youleverage my existing data to improve and shorten the development cycle? ONE How will you use my existing data to build a better product? TWO How will the new platform help me to capture data and use this to drive continuous improvement? THREE How will you enable me to carry out testing within the platform using my data to improve the product? FOUR What pre-built modules and tools do you deploy that will help shorten the development cycle? FIVE This enhanced way of working means you should be asking more of your agencies. Here’s our recommendation on the top five additional questions to ask any prospective supplier:
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  page: 014 HOW WE CAN HELP BrightNorth is unique. We’re the only business of our kind to be made up of data scientists, engineers, designers and user experience consultants, we can help you harness the power of Data Centric Development to improve your performance and lower your costs. Sites and mobile apps that are designed using Data Centric Development are quicker to market and more responsive than those created using conventional techniques. We can build a platform tailored to your specific requirements and we’ll save you money whilst we’re at it. Utilising a bank of assets, including our pattern library and Polar dash- board platform, we can dramatically reduce development time on any site or mobile build. Additionally, building bespoke analytics into the process provides greater insight and return in the long-run. That’s why like for like we typically cost 25% less than other suppliers and build solutions with significantly longer lifetimes that have delivered increases in revenue of over 100%. To find out how we can help you thrive in the new data-driven world, contact us now on: 020 3598 2217 datacentric@brightnorth.co.uk or visit our website: www.brightnorth.co.uk
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  DRIVING THE DATAREVOLUTION The data revolution has begun. It's transforming the way companies do business. Don't get left behind. ADVANCED ANALYTICS DATA CENTRIC WEB AND MOBILE DEVELOPMENT DATA VISUALISATION