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DFA brainstorming lecture | PDF
Design Thinking: 
Brainstorming 
Hello 
DFA - UCLA 
Wed 11:30 - 12:30 
interaction education art/design systems 
Chris R. Becker 
UX Design @cbecker
Who is this guy? 
Hi, I am Chris Becker 
@cbecker 
I 
I am a 
User Experience (UX) / Interaction Designer / Design Researcher / Educator 
I have a background in 
Graphic Design - BFA : Colorado State University 
MFA - Art Center College of Design : Media Design Program 
I have done projects for 
Apple, Beats by Dre, Nissan, LAUSD, Art Center, Jet Propulsion Laboratory (NASA), VW, 
CB2, Adobe, Toyota, EA, Mattel, Kraft Foods, Hyundai, Starwood Hotels, Fresh and Easy, 
HTC, OKGO and more. 
I have worked for 
Red Design Consultants, JPL, Art Center, Schematic, Syynlabs, Saatchi & Saatchi, 
Phenomenon, Innocean, Blitz, DeutschLA, the Ayzenberg Group, Handmade 
Mobile, Boombang, TBWA/Chait Day, Two Bit Circus, Tool of North America, Yoi / 
Ferrazzi Greenlight, R/GA and more. 
<2> 
who dabbles in physical computing experiences 
I teach at 
Loyola Marymount University 
UCLA - extension 
General Assembly
Some of my projects 
Apple Mac 30 - Interactive Documentary CB2 - Physical Interactive Campaign 
Nissan - Passion Genome OK GO music video - Interaction Builder 
<3>
Introduction 
Design Thinking is: 
The essential ability to combine 
• Empathy 
• Creativity 
• & Rationality 
to meet user needs 
and drive business success 
Design Thinking has a human centered goal 
that leads to Innovation 
<6>
Introduction 
Design thinking = Methodology = System 
<6>
Brainstorming & Ideation 
<6> 
11:30 - 11:45 
Short Brainstorming Lecture 
11:45 - 12:05 - Brainstorming Session I : Initial idea session 
12:05 - 12:35 - Brainstorm Session 2 : I like, I wish, what if -
Brainstorming & Ideation 
<6> 
Problem Solving
Brainstorming & Ideation 
Ideation Session #1 
1 - Gather in groups of 4 
2 - Grab sticky notes & pen 
<6> 
Problem : 
Over use of Cellular Phone in Classrooms 
take 20 min - write on the sticky notes as many 
ideas about how to solve the cell phone in a 
class problem.
Brainstorming & Ideation 
Ideas are a product of thinking about a problem 
<6>
Brainstorming & Ideation 
Ideation Session #2 
1 - Gather in groups of 4 
2 - Grab sticky notes & pen 
3 - Do a second round 
• I like 
• I wish 
• What if? 
<6>
Brainstorming & Ideation 
<6> 
I like 
I wish 
What If?
Brainstorming & Ideation 
Idea Direction 
Ideas > More ideas > Prototypes 
<6>
Brainstorming & Ideation 
Idea - Prototyping 
<6>
Thank you 
UX Design @cbecker

DFA brainstorming lecture

  • 1.
    Design Thinking: Brainstorming Hello DFA - UCLA Wed 11:30 - 12:30 interaction education art/design systems Chris R. Becker UX Design @cbecker
  • 2.
    Who is thisguy? Hi, I am Chris Becker @cbecker I I am a User Experience (UX) / Interaction Designer / Design Researcher / Educator I have a background in Graphic Design - BFA : Colorado State University MFA - Art Center College of Design : Media Design Program I have done projects for Apple, Beats by Dre, Nissan, LAUSD, Art Center, Jet Propulsion Laboratory (NASA), VW, CB2, Adobe, Toyota, EA, Mattel, Kraft Foods, Hyundai, Starwood Hotels, Fresh and Easy, HTC, OKGO and more. I have worked for Red Design Consultants, JPL, Art Center, Schematic, Syynlabs, Saatchi & Saatchi, Phenomenon, Innocean, Blitz, DeutschLA, the Ayzenberg Group, Handmade Mobile, Boombang, TBWA/Chait Day, Two Bit Circus, Tool of North America, Yoi / Ferrazzi Greenlight, R/GA and more. <2> who dabbles in physical computing experiences I teach at Loyola Marymount University UCLA - extension General Assembly
  • 3.
    Some of myprojects Apple Mac 30 - Interactive Documentary CB2 - Physical Interactive Campaign Nissan - Passion Genome OK GO music video - Interaction Builder <3>
  • 4.
    Introduction Design Thinkingis: The essential ability to combine • Empathy • Creativity • & Rationality to meet user needs and drive business success Design Thinking has a human centered goal that leads to Innovation <6>
  • 5.
    Introduction Design thinking= Methodology = System <6>
  • 6.
    Brainstorming & Ideation <6> 11:30 - 11:45 Short Brainstorming Lecture 11:45 - 12:05 - Brainstorming Session I : Initial idea session 12:05 - 12:35 - Brainstorm Session 2 : I like, I wish, what if -
  • 7.
    Brainstorming & Ideation <6> Problem Solving
  • 8.
    Brainstorming & Ideation Ideation Session #1 1 - Gather in groups of 4 2 - Grab sticky notes & pen <6> Problem : Over use of Cellular Phone in Classrooms take 20 min - write on the sticky notes as many ideas about how to solve the cell phone in a class problem.
  • 9.
    Brainstorming & Ideation Ideas are a product of thinking about a problem <6>
  • 10.
    Brainstorming & Ideation Ideation Session #2 1 - Gather in groups of 4 2 - Grab sticky notes & pen 3 - Do a second round • I like • I wish • What if? <6>
  • 11.
    Brainstorming & Ideation <6> I like I wish What If?
  • 12.
    Brainstorming & Ideation Idea Direction Ideas > More ideas > Prototypes <6>
  • 13.
    Brainstorming & Ideation Idea - Prototyping <6>
  • 14.
    Thank you UXDesign @cbecker