Digital analytics: Tableau (Lecture 6)

Digital analytics: Tableau (Lecture 6)

• 1.
  Information Technology Program AaltoUniversity, 2015 Dr. Joni Salminen joolsa@utu.fi, tel. +358 44 06 36 468 DIGITAL ANALYTICS 1
• 2.
  TABLEAU ♥ 1
• 3.
  TABLEAU ♥ 2
• 4.
  Let’s watch avideo http://www.tableau.com/learn/tutorials/on- demand/tableau-interface 3
• 5.
  Now, let’s seehow it works… 1. Open Tableau 2. Open exercise 1. 3. Follow the instructions! 4
• 6.
  Versatility of Tableau •Facebook + Tableau • GA + Tableau • MySQL + Tableau • Any data goes in! 5
• 7.
  There are twotypes of graphs a. static = user cannot manipulate parameters to change how and what data is shown b. interactive = user can do that • which one is better? • The interactive is always better when possible. Use e.g. Shiny or Tableau to build one. • here’s an example: https://www.youtube.com/watch?v=8Z4xTfgkkF4 6
• 8.
  Other tools • plot.ly •shiny (yes, I absolutely love the idea behind it) • infogr.am 7