Elements of Design

Elements of Design

• 1.
  The Elements ofDesign  Line  Color  Shape  Size  Value  Texture  Space Design elements are the basic units of a painting, drawing, design or other visual pieces.
• 2.
  Elements of Design Elementsof design are things that are used to make a design. The major difference between principles and elements is that principles are rules you have to follow and elements are the things that will help you complete those rules for the best outcome.
• 3.
  1 - Line A continuous mark made on a surface by a moving point; it may be flat (pencil line) or three-dimensional (a rod, groove, ridge, etc.)  The edge created when two shapes/textures meet. Types of line can include actual, implied, vertical, horizontal, diagonal and contour lines.
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  2 - Color http://thevirtualinstructor.com/Color.html
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  2 - Color Color has three characteristics: hue, value, and schemes  Color refers to reflected light. Light from the color spectrum comes down and reflects off of objects.  Color creates a mood within the piece and tells a story about the brand.
• 7.
   Hue – Thename of the color (red, green, etc.) • Primary colors are red, yellow, and blue. They are called primary because they are not mixtures of other colors. • Mixing any two primary colors results in a secondary color. • Colors formed by mixing a primary and a secondary color are called Tertiary Colors. For example: Yellow-orange, red-orange, red-purple, blue- purple, blue-green & yellow-green. The color wheel is created when hues are placed in a circle.
• 8.
  – The lightnessor darkness of a color. How much white or black shows through or is mixed in.Value  Tint- A hue with white added to it.  Shade- A hue with black added to it.  Tone- A hue with gray added to it. – The purity (brightness or dullness) of the color. Intensity
• 9.
  Monochrome – Usingonly one color. Analogous – Using colors next to each other on the color wheel. Color Schemes Complementary – Using colors opposite each other on the color wheel.
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   Colors directly acrossfrom each other on the color wheel are called complementary colors. •Orange and blue are complementary colors •Yellow and violet are complementary colors •Red and green are complementary colors Complementary colors used together provide extreme contrast.
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  • Another wayto organize color is by color "temperature." • Colors are either "warm","cool," or “neutral. Color Schemes
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  Color Schemes Red, orange,and yellow are considered warm colors. Blue, green, and violet are considered cool colors. Neutral colors. Blacks, grays, browns, tans, beiges, and whites.
• 13.
  Shape A shape isa self contained defined area of geometric or organic form.  Shapes can be geometric (square circle etc.) or organic (banana amoeba etc.)  Everything is ultimately a shape, so you must always think in terms of how the various elements of your design are creating shapes, and how those shapes are interacting.
• 14.
  Size  Size ishow small or large something is.  Refers to variations in the proportions of objects, lines or shapes.  There is a variation of sizes in objects either real or imagined.  You use size to define importance, create visual interest in design, and attract attention. Size is simply the relationship of the area occupied by one shape to that of another.
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  Value  Is thedegree of light and dark in a design.  It is the contrast between black and white and all the tones in between.  Use value to create depth and light, create a pattern, lead the eye, or to emphasize.
• 16.
  Texture  Is aboutsurface quality either tactile or visual.  Texture can be real or implied by different uses of media.  It is the degree of roughness or smoothness in objects.  Textures can create a more three- dimensional appearance on this two-dimensional surface.
• 18.
  Space  White spaceis the absence of text and graphics.  White space provides visual breathing room for the eye.  White space is more than just large empty places on the page, it's also the overall airiness or density of the page including space between lines of type (leading), text offset around graphics, size of margins, and heaviness or lightness of the fonts.