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Google Insights and public data
The document discusses Google's tools for insights and data including: - Insights for Search which provides data on trending searches - Flu Trends which tracks influenza-like illness activity using search data - Google Public Data which organizes public data and makes it accessible through tools like one box summaries, knowledge panels, and visualizations. It provides examples of international and US data available. - Dataset Publishing Language (DSPL) which combines data tables and metadata for interactive exploration and visualization of categorical and time series data.
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Google Insights and public data
- 1. Insights and DataTools Nicola Arnold Industry Analyst – Education, Non-Profits and Government Google Confidential and Proprietary
- 2. Organize the world's informationand make it universally accessible and useful.
- 3. Insights for Search www.google.com/insights/search Google Confidential and Proprietary
- 4. Google Confidential andProprietary
- 5. Qui z! What was the fastest rising search in the UK, in the last 7 days? Google Confidential and Proprietary
- 6. Qui z! Which city has shown the most interest in floods in the last 90 days? Google Confidential and Proprietary
- 10. Flu Trends Google Confidential and Proprietary
- 11. Google Confidential andProprietary
- 12. Google Confidential andProprietary
- 13. Google Public Data Google Confidential and Proprietary
- 14. Organize the world'spublic data and make it universally accessible and useful.
- 15. Users interest inpublic data (Demand) 1 education statistics by school 12 oil price 2 unemployment 13 last names 3 population 14 poverty statistics population, cities 15 mortality population, density mortality, swine flu population, growth mortality, infant 4 sales tax mortality, teen suicides 5 salaries 16 election results 6 exchange rates 17 consumer price index/inflation 7 crime statistics 18 cost of living crime statistics, human trafficking 19 accident statistics crime statistics, homicides accident statistics, car/traffic crime statistics, hate crime accident statistics, drunk driving 8 prevalence accident statistics, distracted driving aids 20 gas price alcohol abuse 21 prison statistics drug abuse 22 earthquake statistics 9 GDP 23 obesity statistics GDP, nominal 24 solar energy GDP, real solar energy, production 10 minimum wage solar energy, costs 11 disaster statistics 25 baby names disaster statistics, hurricanes disaster statistics, floods Statistical topics of interest, based on Google.com queries disaster statistics, storms
- 16. One box Google Confidential and Proprietary
- 17. Knowledge Panel Google Confidential and Proprietary
- 18. Easy-to-Explore International database -Fertility rate Map visualization Embedding (chart), Embedding (application), Sharing
- 19. Some examples • International: o Aids (PDE) o Life expectancy (1box) o Military expenditures (1box) o Gender equality - representatives in parliament (PDE) o Fastest internet (PDE) • USA: o Federal Government Spending § Outlays for statistical offices o Energy mix (production) o Sexually transmitted diseases o Average house prices
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- 21. And lots more! Google Confidential and Proprietary
- 27. Appendix Google Confidential and Proprietary
- 28. Organize (1) Dataset Publishing Language Metadata contents (DSPL) 1. Dataset info (name, description, URL, • Designed for interactive exploration etc.) and visualization 2. Provider info (name, description, URL, • Released under BSD, open source etc.) license 3. Concepts • Combines data tables (CSV) with o Dimensions (e.g., "time", "country", "gender", "state") --> canonical metadata (XML) concepts • Works best with categorical, time o Metrics (e.g., "population", series data ... ... but can represent "unemployment") generic collections of tables too 4. Slices 5. Tables 6. Topics Google Confidential and Proprietary
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- 30. Organize (3) • Bundle (zip) xml + csv files • Upload on http://www.google.com/publicdata/admin • --> Instant visualization! See http://code.google.com/apis/publicdata for more details Typically data transformation steps are in between published content and DSPL .csv slices.