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Buying The Cloud
The document discusses the challenges faced by ideaLaunch, a content marketing agency, in scaling their operations and maintaining flexibility given their large portfolio of websites and client base. The key challenges were scalability, speed, and workflow flexibility. To address these, ideaLaunch adopted cloud hosting solutions from Hosting.com which provided the flexibility and scalability needed to easily manage traffic spikes, rapidly process large amounts of data, quickly launch testing campaigns and new websites. This cloud solution allowed ideaLaunch to extend their contract with Hosting.com into the future.
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Buying The Cloud
- 1. Buying the CloudCustomer Panel September 1, 2009 VMworld San Francisco Byron White Founder ideaLaunch.com LifeTips.com WordVision.com WriterAccess.com SplitTestLab.com PageStrengthTool.com SEOContentGrader CamelReunion.com
- 2. Company Overview ideaLaunch-- Content Marketing Agency Services-- Content Creation, Optimization, Testing Portfolio-- Own and Operate 20+ Websites Clients-- 500+: Buy.com, P&G, Idearc, Walmart
- 3. Top 3 ChallengesScalability-- LifeTips 1 Million Monthly Visitors Speed-- WordVision 1 Million Keywords crunched Workflow-- Publishing Assets for 500+ Clients Flexibility-- Changing demands of search engines
- 4. Solution to ChallengesHosting.com-- 8 Year History of Solutions Flexibility-- Peaks--> Valleys--> Commitment Partnerships-- Cross Pollination with Partners Cloud-- Brought the cloud to us as THE solution
- 5. Results To DateHosting.com-- Extended Contract into the Future Traffic-- LifeTips Spikes Easily Managed Data Crunching-- WordVision Mining Supercharged Testing-- Test Campaigns On-The-Fly Super Simple Porftolio-- New Ideas and Sites Easily Launched Image to come