Increasing audience user group presentation

Increasing audience user group presentation

• 1.
  Increasing Webcast Viewership Daniel Herrera Training Manager 23 November 2012
• 2.
  What can bedone pre, during and post any webcast meeting to encourage increased viewership and interaction?
• 3.
  Building your audience Andextending your reach  Work with your networks  Build your audience with every meeting – create a persistent relationship  Present content in the way that your audience understand it  How many viewers do you want?  What kind of interaction would you value?
• 4.
  Meeting Promotion Pre-meeting  Agenda analysis: ascertain what content could be of interest to what groups  Invite those relevant groups as soon as you have the agenda  Use your existing internal networks  Members  Officers  Existing promotional assets:  Planning application notices  Gov delivery
• 5.
  Meeting Promotion Pre-meeting  Social Media Audit of your community  Social media training of officers & members  Automatic Tweet out of webcast start. See CMS, Site Menu, Miscellaneous settings Example  Discussion Forum on player before webcast. March 2012 User Group Event Example  Any development propositions to increase viewership:  Automated alerts of webcasts by user interest (Gov Delivery)
• 6.
  Meeting Promotion During meeting  Twitter hashtag: use a unique hashtag and include it in the player Cornwall hashtag #Ccwebcast  Live Chat alongside player: Cornwall Example (11,250 Viewers – 4489 Live)  Promote Webcast or use Embed Player on Council Home Page Edinburgh Council Example (1907 Viewers – 623 Live)  Embed Player & Live Chat on Press Sites Bristol Council Example
• 7.
  Meeting Promotion Post-meeting  How are you going to retain your audience? How will you communicate between events?  Twitter List of all relevant hashtag users  Capture the content: Storify.com of key content, perhaps a blog post? Edinburgh example storify of tweets on weblaunch  Analysis of logged in users – do you know who participated?
• 8.
  Thank you foryour time Daniel Herrera daniel.herrera@public-i.info