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Information Management on Web3
Web3 refers to a new era of the internet that uses blockchain and decentralization to allow users to own their data. It will impact what kinds of content is created and how it is managed. NFTs are unique digital assets that prove ownership and are commonly used for digital art, collectibles, and gaming. They allow content creators new ways to monetize their work through features like royalties. As content is increasingly addressed by content hashes rather than URLs, it enables more transparent and permanent referencing as well as new forms of remixing and rearranging content.
Information Management on Web3
- 1. Information Management onWeb3 Josh Anderson April 18, 2023
- 2. 2 Who I am •Not a shill; unaffiliated with any NFT or crypto projects • Involved with crypto since 2014 • Information Architect at Precision Content • Co-Organized World Information Architecture Day 2023 Toronto • Master of Information from the University of Toronto
- 3. 3 Presentation agenda • Whatis Web3? • What are NFTs? • What are DAOs? • Web3 content • The next era of the web Agenda
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- 5. 5 What is Web3? •Web3 refers to a new era of the World Wide Web • The idea is to use decentralization and blockchain technologies to allow users to own their data • "Web3" is not a precise term • Some people consider AI, IoT, and the metaverse to be part of Web3 • Web3 will have implications for what kind of content will be created and how it will be managed
- 6. 6 Web3 or Web3.0? Web3 Web 3.0 Mostly relates to... Blockchain Semantic Web Goal Decentralized internet Web of machine-readable data Originator Ethereum co-founder Gavin Wood WWW inventor Tim Berners-Lee Year 2014 1999 "Gavin Wood in 2017" by Noam Galai Stringer is licensed under CC BY 2.0. "Tim Berners-Lee" by John S. and James L. Knight Foundation is licensed under CC BY-SA 2.0.
- 7. 7 Web 1.0 • Staticweb pages Web 3.0 • Decentralization • Smart contracts • Digital wallets Web 2.0 • Web applications • User-generated content • Social networking Web3 2004 1989 2014 Sources: https://tinyurl.com/3ckb84vz, https://tinyurl.com/2p9c7kks Era Characteristics Representative Companies Year Introduced Web 1.0 → Web 2.0 → Web3
- 8. 8 Should say "Web3" Source: https://tinyurl.com/3r3ysmf6 Web1.0 → Web 2.0 → Web3
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- 10. 10 What is anNFT? • Acronym for “non-fungible token” • A unique and immutable token on a blockchain that references some data • Proves ownership of a digital asset • Common NFT asset classes include: • Digital art/collectibles • Name services • Gaming
- 11. 11 Sources: https://tinyurl.com/t7mkdwna, https://tinyurl.com/zck9ztsn,https://tinyurl.com/2p8nyzh2, https://tinyurl.com/3dbrc8jb Digital art/collectibles
- 12. 12 Sources: https://tinyurl.com/6ad8rm96, https://tinyurl.com/58ascbp9,https://tinyurl.com/2p8aupdr, https://tinyurl.com/2p8bv7y3 Name services
- 13. 13 Sources: https://tinyurl.com/2a27cj7x, https://tinyurl.com/2tbvv4au,https://tinyurl.com/d37yja5f, https://tinyurl.com/4d4k7bm4 Gaming
- 14. 14 The unbundling ofmedia • Smaller, nimbler IP enables creative reintegration - “Legos” of composable media. Bored Ape #1798 “Jenkins the Valet” Sources: https://tinyurl.com/3wmuf8jn, https://tinyurl.com/yc7uv83f, https://tinyurl.com/mr4bmupn, https://tinyurl.com/3kmmcyme
- 15. 15 The unbundling ofmedia • Smaller, nimbler IP enables creative reintegration - “Legos” of composable media. CryptoKitties ` Sources: https://tinyurl.com/4d2mpebu, https://tinyurl.com/2p98379p, https://tinyurl.com/2tdnrkuy, https://tinyurl.com/y84n3rx4
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- 17. 17 Decentralized Autonomous Organizations (DAOs) •DAOs are organizations governed by smart contracts • Code is law • Users vote with tokens on how resources should be spent → code automatically performs voting outcome • All transactions completely transparent and public • Ownership of platforms through tokens instead of ownership of companies through shares Source: https://tinyurl.com/2p9c7kks
- 18. 18 CityDAO • CityDAO LLCis an organization that bought 40 acres of land in Wyoming • Wyoming legally recognizes DAO governance of LLCs • Voting rights and physical parcels of land are given to citizens Sources: https://tinyurl.com/yb5ayeum, https://tinyurl.com/6u2y9ta5
- 19. 19 • CityDAO citizenshipis sold as NFTs • Citizen • Costs about $193 USD • Voting power • First Citizen • Costs about $18,590 USD • Voting power + access to land auctions • Founding Citizen • Costs about $16,747,010 USD • Voting power + access to land auctions + land naming rights CityDAO Source: https://tinyurl.com/ark6emp3
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- 23. 23 • The Chaintale •Buying the latest NFT in the series gives you the right to author the next installment • CPT-415 • Novel where each individual page is sold as an NFT • The next page of the novel becomes available when the previous page is sold • DECADE • Avant-garde novel presented as a GIF of every page in order • Sold for 5 ETH ($7,569.50 USD at the time) Creative NFT projects by writers Sources: https://tinyurl.com/3jy47t77, https://tinyurl.com/43ay9zcd, https://tinyurl.com/3h9zv8u5
- 24. 24 • Sell workdirectly as NFT(s) • Encode royalties into NFT • Allow audience to invest in creators. Investors get dividends on published work. • Sell subscription access keys as NFTs Ways content authors can make money with NFTs Source: https://tinyurl.com/29p5wer9
- 25. 25 Not all NFTsgrant copyright Source: https://tinyurl.com/mr29e7px • NFT ownership does not necessarily indicate copyright ownership • It’s up to creators to clearly state their terms • There’s no guarantee they’ll follow through on their promise
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- 27. 27 Right-clickers miss thepoint Sources: https://tinyurl.com/3e44ej2x, https://tinyurl.com/2tvwfyw4, https://tinyurl.com/ycxr5ahr, https://tinyurl.com/rrvjrt8j “The more a file is shared and seen online, the more cultural value it accrues. Consider the mass production of posters and t-shirts of Warhol imagery. With increase in notoriety, the concept of owning the canonical work becomes more thrilling, and more a marker of social status.” Jesse Walden, “NFTs Make the Internet Ownable”
- 28. 28 NFTs = legitimacy Sources:Image from Wikipedia entry for Vitalik Buterin. (CC BY 2.0), https://tinyurl.com/bddfr2uc “Why is it that Elon Musk can sell an NFT of Elon Musk's tweet, but Jeff Bezos would have a much harder time doing the same? “Elon and Jeff have the same level of ability to screenshot Elon's tweet and stick it into an NFT dapp, so what's the difference? “To anyone who has even a basic intuitive understanding of human social psychology (or the fake art scene), the answer is obvious: Elon selling Elon's tweet is the real thing, and Jeff doing the same is not. “Once again, millions of dollars of value are being controlled and allocated, not by individuals or cryptographic keys, but by social conceptions of legitimacy.” Vitalik Buterin, “The Most Important Scarce Resource is Legitimacy”
- 29. 29 What is anNFT… really? Source: https://tinyurl.com/yc7wuszf
- 30. 30 NFTs expose aproblem with HTTP { “name": “Herbie Starbelly", “description": “A friendly OpenSea creature ready to adventure", "image": "https://storage.googleapis.com/opensea-prod.appspot.com/puffs/3.png" } { “name": “Herbie Starbelly", “description": “A friendly OpenSea creature ready to adventure", "image": "ipfs://QmTy8w65yBXgyfG2ZBg5TrfB2hPjrDQH3RCQFJGkARStJb" } An HTTP URL, pointing to a location where the content is stored. An IPFS URI, referencing a hash of the content. ` Source: https://tinyurl.com/yc7wuszf
- 31. 31 HTTP vs. IPFS HTTPIPFS Full name Hypertext Transfer Protocol InterPlanetary File System Approach Client-server Peer-to-peer Links are… liable to break. permanent. Changing the content… has no effect on the URL. completely changes the hash. Data fetched from… the host server. the nearest peer that has a copy. Addressing Location-based Content-based Sample address https://storage.googleapis.com/ope nsea-prod.appspot.com/puffs/3.png ipfs://QmTy8w65yBXgyfG2ZBg5TrfB2hPjrD QH3RCQFJGkARStJb
- 32. 32 Ted Nelson • Informationtechnology pioneer • Founded the first hypertext project, Project Xanadu®, in 1960 • Envisioned a “Docuverse” of interconnected electronic documents • One of the inspirations for Tim Berners-Lee’s World Wide Web Image from Wikipedia entry for Ted Nelson. (CC BY-SA 3.0)
- 33. 33 Project Xanadu andthe Docuverse • Described by designer Maggie Appleton as a “universe of multi-linked, version-controlled nodes of remixable micro-content” • Unique permanent addresses for immutable content • Transclusion rather than linking • Rightsholders of content attributed and paid via “transcopyright” Sources: https://tinyurl.com/mu22ymfc, https://tinyurl.com/mk8d89sw
- 34. 34 Old paradigms forhypertext content are new again Docuverse ` Interplanetary File System Ever-growing global pool of immutable, addressable content Idea Pre-Web Web3 ` ` ` Content is referenced, not linked Rightsholders paid whenever their content is reused “Atoms” of content remixed and rearranged into documents Transclusion Transcopyright Compound documents NFT embeds of IPFS- hosted content NFT-encoded royalties and cryptocurrency micropayments Microcontent
- 35. 35 Is content thatis • about one primary idea, fact, or concept • easily scannable • labelled for clear identification and meaning, and • appropriately written and formatted for use anywhere and any time it is needed Microcontent It’s not microcontent just because it’s small.
- 36. 36 1. Focus Limit microcontentto a single subject. 2. Function Classify microcontent to identify intended user response. 3. Structure Use predictable patterns and language. 4. Context Make microcontent easily relatable to other content. Four principles of intelligent microcontent
- 37. 37 • Content willbe more transparent than ever • Previous versions of a piece of content will likely continue to exist in others’ IPFS nodes. • Content-based addressing means changes won’t go unnoticed. • Transclusion means the original context will always be readily accessible. • The unbundling of media means your content will be remixed in ways you can’t anticipate • But it’s possible to collect micropayment royalties • New business models emerge • More than anything, NFTs = legitimacy • Users may come to expect content to be cryptographically verified by its creator(s) • NFTs might be an antidote to deepfakes NFT, IPFS, and Web3 implications for content
- 38. 38 • How willblockchain UX be improved? • Currently they're slow and incredibly expensive • Sidechains or non-ETH coins may be superior • To what extent will users come to expect NFT-enabled verification of content? • How much will users care that something digital is “legit”? • How will we live up to the promise of decentralization? • OpenSea, Rarible, and other major NFT platforms are still centralized • Web3 platforms can eventually become DAOs • What business models will be enabled by frictionless, peer-to-peer micropayments? • Will advertisement-based revenue models for written content become obsolete? • Royalties are not actually part of the ERC-721 specification • How can we prevent blockchains from consuming absurd amounts of energy? • Proof-of-stake > proof-of-work Open questions
- 39. The next eraof the web
- 40. 40 The next eraof the web • "Web3" broadly defined as the "next era of the web" includes • The metaverse • Internet of Things (IoT) • Large Language Models (LLMs) and Artificial Intelligence (AI)
- 41. 41 The metaverse • "Phygital"content blends physical and digital • Dolce & Gabbana's The Glass Suit sold for $1M in 2021 Source: https://tinyurl.com/4fkssa8j
- 42. 42 Internet of things •Content marketing can be personalized with • Environmental data (e.g., weather, temperature) • Location data • Contextual targeting Source: https://tinyurl.com/2p8hycfb
- 43. 43 LLMs and AI •Writing for the language model • Semantically rich microcontent • Writing for the prompt • Prompt engineering • Fine-tuning Source: https://tinyurl.com/ycyv5ras
- 44. 44 Prompt engineering –text • Model • Choose from Ada, Babbage, Curie, or Davinci • Temperature and Top P • Control randomness of response • Frequency and Presence Penalties • Control likelihood of repeating same response • Stop sequence • Specify how response ends https://platform.openai.com/playground
- 45. 45 Prompt engineering –images How do you prompt Midjourney to get images like these? "Extreme close up of an eye that is the mirror of the nostalgic moments, nostalgia expression, sad emotion, tears, made with imagination, detailed, photography, 8k, printed on Moab Entrada Bright White Rag 300gsm, Leica M6 TTL, Leica 75mm 2.0 Summicron-M ASPH, Cinestill 800T" "Australian Terrier" "Beautiful Impressionist painting of a dark dramatic character, Fusion between Jeremy Mann and Marta Dahlig and Daniel F Gerhartz, Annie Leibovitz, Long shot –v 4" Source: https://tinyurl.com/yc6bp374
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- 49. 49 Generative content • Nothing,Forever is a procedurally generated sitcom based on Seinfeld that airs 24/7 on Twitch • Dialogue → GPT-4 • Visuals → Stable Diffusion and DALL-E • Voices → Azure Cognitive Services • Funded through Patreon • Viewers can pay to have a character based on themselves appear in the show • There's no reason this couldn't have been a DAO instead • Told a joke that got it suspended from Twitch Sources: https://tinyurl.com/2p9crje7, https://tinyurl.com/y7vrjkxk
- 50. 50 • Embrace remixculture • Accept that your content will be fed to AI • Use microcontent architectures and writing standards so that your text-based content stays modular • Cultivate your community • Community management roles may become more important than sales and marketing roles • Web3 communities can eventually decentralize by becoming self-sustaining DAOs • Don’t rush. Continue learning. • NFTs are in their infancy • Many companies’ forays into NFTs have been poorly received • Don’t sell JPEGs; lay the foundations for community-driven platforms What should you do about all this? Source: https://tinyurl.com/3thp9459
- 51. 51 Web 2.5 • "Web2.5" refers to companies in the process of • adapting their business models to Web3 • moving toward paying content creators directly (e.g., Patreon, Substack) • DAOs don't have to be all-or-nothing • Traditional companies can codify some decisions as smart contracts • For example, let users vote on which features to include in next iteration of product Sources: https://tinyurl.com/6u2y9ta5, https://tinyurl.com/ye28bky3
- 52. 52 • NFTs, workingin conjunction with IPFS and microcontent, may finally enable long-forgotten visions for how content can operate and be monetized on the internet • This vision revolves around unbundled pieces of content that can be easily reused, remixed, and reintegrated • This technology is still in its infancy and liable to evolve dramatically • For now, keep your content modular and think of ways to develop your user base into a community In conclusion…
- 53. Thank You! Are youready to upgrade, transform, and future-enable your content? Contact us and we’ll show you what’s possible. precisioncontent.com | more-info@precisioncontent.com | 1 (647) 265-8500
Editor's Notes
- #12 Bored Ape #8443 https://opensea.io/assets/0xbc4ca0eda7647a8ab7c2061c2e118a18a936f13d/8443 CryptoPunk #9867 https://opensea.io/assets/0xb47e3cd837ddf8e4c57f05d70ab865de6e193bbb/9867 WonderPal #4208 https://opensea.io/assets/0x3acce66cd37518a6d77d9ea3039e00b3a2955460/4208 Invisible Friends #1499 https://opensea.io/assets/0x59468516a8259058bad1ca5f8f4bff190d30e066/1499
- #13 Jobs.eth from Ethereum Name Service https://opensea.io/assets/0x57f1887a8bf19b14fc0df6fd9b2acc9af147ea85/7820495553692554840184536920906188537755811266147531823224273683287766426135 Josh.eth from Ethereum Name Service https://opensea.io/assets/0x57f1887a8bf19b14fc0df6fd9b2acc9af147ea85/91353174465144575290815202438362207586851043313544020588224469732546213135582 Ukmotors.crypto from Unstoppable Domains https://opensea.io/assets/0xd1e5b0ff1287aa9f9a268759062e4ab08b9dacbe/18470783574887289498497817491605446750947822902285015130894700596138736054597 Moonbucks.wallet from Unstoppable Domains https://opensea.io/assets/0x049aba7510f45ba5b64ea9e658e342f904db358d/1275172770426724420434944852225178064114634595019521436580748821250502864534
- #14 The Data Key from Frontier Game https://opensea.io/assets/0x236672ed575e1e479b8e101aeeb920f32361f6f9/36 Wave 2 / Summer Jam Sale - 24x24 Estate XL [12,156] from The Sandbox https://opensea.io/assets/0xf17131a4c85e8a75ba52b3f91ce8c32f6f163924/68 Oindrasdain axe from Enjin. Used in the game Forgotten Artifacts. Can be used across multiple games https://opensea.io/assets/0xfaafdc07907ff5120a76b34b731b278c38d6043c/36411184310952944508859562575390614563768575651911745716961922930335654352507 Iron Armor from Enjin https://opensea.io/assets/0xfaafdc07907ff5120a76b34b731b278c38d6043c/28948022309329057235823562993390796684096376148644806506508914361464357126144
- #15 This point inspired from https://darkstar.mirror.xyz/seA6j67Jc0mm8vqGe1zTuXC7O0h95XlmazSQXDlrd24 Bored Ape #1798 https://opensea.io/assets/0xbc4ca0eda7647a8ab7c2061c2e118a18a936f13d/1798 3D Jenkins image from https://medium.com/nf3media/boring-interviews-with-apes-jenkins-the-valet-4712bd6f1070 Jenkins Yacht Valet screens from https://www.jenkinsthevalet.com/how-it-works
- #16 Cryptokitties OpenSea page screenshotted by me: https://opensea.io/collection/cryptokitties KittyRace screenshot from https://qz.com/1239486/cryptokitties-are-racing-for-prize-money-on-the-ethereum-blockchain/ KittyVerse logo from https://www.cryptokitties.co/blog/post/enter-the-kittyverse-and-explore-a-world-of-possibilities/ KotoWars screenshotted by me: https://www.youtube.com/watch?v=OZNdORaNnR4
- #24 DECADE on OpenSea: https://opensea.io/assets/0x495f947276749ce646f68ac8c248420045cb7b5e/85550253275422708405945872623689840406822818158143705746931125479247804628993 CPT-415 on OpenSea: https://opensea.io/collection/cpt-415 The Chaintale on OpenSea: https://opensea.io/collection/the-chaintale
- #25 Source: https://timdenning.com/heres-how-to-write-on-a-web-3-0-platform/
- #26 https://blockprotocol.org/
- #27 https://blockprotocol.org/
- #28 https://blockprotocol.org/
- #29 https://blockprotocol.org/
- #30 Image from OpenSea documentation: https://docs.opensea.io/docs/metadata-standards
- #31 Sourced from OpenSea documentation: https://docs.opensea.io/docs/metadata-standards
- #33 Ted Nelson photo from Wikipedia: https://en.wikipedia.org/wiki/Ted_Nelson
- #34 Maggie Appleton quote from https://maggieappleton.com/bidirectionals Xanadu Document Model image from https://xanadu.com/xuTheModel/index.html
- #49 You can spin up your own versions of movies. Like mods on a video game, but more effortless thanks to AI. People might trade or monetize their own variations on things. They might sell the prompts they used to generate their own custom versions of films or tv series. "Game of Thrones, but with a new ending"