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Intro to user experience UX
This document provides an overview of a user experience interest group meeting. The agenda includes an introductory session on user experience and a follow up session with participants splitting into two groups - one watching a webinar and the other doing user testing. The introductory part defines user experience, explains why it matters, and how it can be communicated and measured. It emphasizes the importance of understanding the user perspective and using different methods like analytics, research and usability testing to evaluate experience.
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Intro to user experience UX
- 1. Welcome! User Experience (UX) Interest Group 25 July 2012
- 2. Agenda • Session 1 – An intro to User Experience (25 minutes) • Session 2 (90 minutes) – Group A: Webinar followed by discussion – Group B: User testing • Post session: Innis & Gunn Bar (Potterrow)
- 3. What is UX& why does it matter? An introduction to user experience management & monitoring Neil Allison University Website Programme 25 July 2012
- 4. Overview • What isUX? • Why does UX matter? • How can I communicate UX? • How can I measure UX?
- 5. What is UX? •UX = User eXperience • It’s the sum of all experiences a customer has with a business • “A star to sail your ship by” – Jesse James Garrett http://bit.ly/LwyoL8 • “A flag in the sand on the horizon” – Jared Spool
- 6. Advertising and UX “Advertisingis about getting the customer to love the company. UX is about getting the company to love the customer.” Whitney Hess http://bit.ly/Qkzxeu
- 7. Usability and UX– a scenario “The customer, looking for a new digital camera, goes to the large electronic retailer’s website. She quickly finds the camera she wants, puts it in the cart, and without incident, pays for it using the option to pick it up at the store that same day. Quick, easy — she is pleased and excited to receive her camera. Website usability When she arrives at the store, she initially doesn’t know where to go, as no visual clues present themselves. After a ten-minute wait at the customer service desk, she’s told she’s in the wrong place and needs to find another desk, this one labelled “Online Receiving”. Once she finds that desk, the clerk, who obviously can’t wait for his shift to end, sighs and says the camera she’s purchased is out of stock. She can buy a different camera at this point, but to receive a credit for her original online purchase, she needs to call an 0800 number. She ends up leaving the store without a camera and a charge on her credit card she needs to resolve.” User experience Jared Spool http://bit.ly/QkzSxJ
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- 9. • What isUX? • Why does UX matter? • How can I communicate UX? • How can I measure UX?
- 10. Marketing has changed Inthe golden age of mass communication Image = Reality In the new fragmented, aggregated age: Reality = Reality Foolproof.co.uk http://bit.ly/QkAx2h
- 11. Econsultancy.com http://bit.ly/QkApQm • But what does this mean in the Higher Education environment? • Applications? Conversions? Repeat study? Brand perception?
- 12. Why should UXmatter to you? • It lays the groundwork for subsequent development decisions • Your UX vision provides a way of gaining collective agreement about strategic direction • It provides an agreed baseline against which you can appraise current performance
- 13. • What isUX? • Why does UX matter? • How can I communicate UX? • How can I measure UX?
- 14. 3 steps toan effective UX vision • Step 1: Focus on Research – Must be grounded in reality • Step 2: Focus on Experience – Express for the user, not the product • Step 3: Share the Vision – Everyone needs to share and buy into it Jared Spool http://bit.ly/QkzJKL
- 15. How to sharea UX vision • Tell a story • Draw a picture • Create a video
- 16. Tell a story •Easiest to do • Easy to collaborate on • Storytelling is an ancient and universal activity PG experience enhancement project: http://bit.ly/oXX0FD
- 17. Cartoons move storytelling on •This example expresses the UX vision for a new product David Travis Userfocus.co.uk http://bit.ly/QkzNKt
- 18. Posters • Some stakeholders will need regular reminders of the UX vision they’ve signed up to Foodspotting.com http://bit.ly/OoxYHd
- 19. Mood-time graphs • Because everything doesn’t happen at once • We can lose and gain uxmatters.com user goodwill • We should look to prioritise the biggest pain points http://bit.ly/QkA7J6 cxpartners.com http://bit.ly/QkzW0m
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- 22. • What isUX? • Why does UX matter? • How can I communicate UX? • How can I measure UX?
- 23. How can Imeasure UX? • It depends on what you’re looking to find • There is no silver bullet – No single tool or approach can do everything • Analytics + enquiry monitoring + market research + user research = Greater than the sum of their parts
- 24. How many blindmen are there round your elephant?
- 25. Regular reporting iskey Lou Rosenfeld: http://bit.ly/qHOTad
- 26. Thank you Questions? Neil.Allison@ed.ac.uk University Website Programme @usabilityed
- 27. Session 2 • GroupA – Steve Krug webinar – “The least you can do about usability” – http://bit.ly/QkAfII • Group B – User testing session – Grab a name label, pair up – Quick overview of the logistics & timing