John Breslin - Introduction / overview

John Breslin - Introduction / overview

• 1.
  WebCamp: Social NetworksIntroduction / Overview
• 2.
  Welcome to WebCampWebCamp is a free Web interest event (à la BarCamp) The first one is today  The idea is that there will be a number of these events themed by topic (since there are many Web interests) Today’s event is about social networks !
• 3.
  What is DERI?Digital Enterprise Research Institute Established at NUI Galway in June 2003 One of the largest “Semantic Web” research institutes About €25 million in funding from EU FP6, SFI, EI Now has 85 members (staff and students) Three main research clusters: Semantic Web Semantic Web Services E-Learning with Semantics About 100 project partners
• 4.
  Internet access viawireless Open-access using the SSID “DERI-Open-Wireless” ( ( ( ) ) )
• 5.
  Food (not freeI’m afraid) The DERI Café Downstairs Breakfast until 11 / 11:30 Coffee Sandwiches and hot food During lunch hours Westwood Hotel Just across the road In case downstairs is full!
• 6.
  We all livein a social network… … of friends, family, workmates, fellow students, acquaintances, etc. Friend of a friend, or “dúirt bean liom go ndúirt bean leí” Theory that anybody is connected to everybody else (on average) by no more than six degrees of separation
• 7.
  What are socialnetwork services? Idea behind social networking services (SNS) is to make these real-world relationships explicitly defined online Wikipedia: “ A social network service is social software focused on the building and verifying of online social networks for whatever purpose.” Surf from your list of friends to find friends-of-friends, or friends-of-friends-of-friends for various purposes Most allow content generation and sharing Features: Network of friends (inner circle); person surfing; private messaging; discussion forums; events management; blogging and commenting; media uploading
• 8.
  Trying to makefriends without a SNS Valdis Marc Met Marc and I already had friends in common! I later found out my cousin Ailish also knows Andrew. The “small world” phenomenon… Latvia Uldis DERI John Dublin Clare Bros John C Andrew
• 9.
  History of socialnetworking services Up to 2002: OneList, ICQ, Evite 2002 to 2003: Friendster, LinkedIn, MySpace 2004 to 2005: orkut, Facebook, Bebo 2006 to 2007: YASNS, BYOSN Ning Konsort AroundMe
• 10.
  Big social networkservices MySpace 130,000,000 Hi5 50,000,000 Xanga 40,000,000 Classmates.com 40,000,000 orkut 36,532,811 Windows Live Spaces 30,000,000 Friendster 29,100,000 Reunion.com 25,000,000 Bebo 22,000,000 BlackPlanet.com 18,000,000 Cyworld 15,000,000 Facebook 12,000,000 LiveJournal 10,921,263 http://en.wikipedia.org/wiki/List_of_social_networking_websites
• 11.
  VC and salesof SNS sites Friendster – $13M VC Tribe – $6.3M VC LinkedIn – $4.7M VC Bebo – $15M VC (target audience is 10-20 years) MySpace – Sold to News Corporation for $580M (target audience is 20-30 years) Friends Reunited – Sold to ITV for £120M Facebook – Purported $1B offer by Yahoo!, $1.6B actually available for deal, $2B wanted by founder
• 12.
  Distributed social networkwith FOAF Can use FOAF to describe social networks across a number of services, and OpenID to provide single signon Picture shows aggregated data of both my work colleagues and my online friends
• 13.
  General interest /technical talks in the AM Gabriela Avram UL Mark Tarbatt Generator Andrew Page Bigulo Jill Freyne UCD Conor Hayes DERI, NUI Galway Valdis Krebs OrgNet
• 14.
  Breakout sessions onsocial networks in the PM The future of social network services (improving interfaces to simulate real-world interaction; distributed social networks and reusable profiles; object-centered sociality; etc.) Moderated by Ina O’Murchu Trust, privacy and reputation (identifying reputable, reliable sources of information / services in social networks; privacy issues; profiling customer behaviour) Moderated by Conor Hayes Evaluation strategies for social networks and for systems that build upon social networks Moderated by Knud Möller
• 15.
  Principles of thebirds of a feather discussions Whoever comes are the right people Whatever happens is the only right thing that could have happened Whenever it starts is the right time When it is over, it is over
• 16.
  The law ofthe two feet If you find yourself in a place where you are neither learning nor contributing, it is your responsibility to leave and go to wherever there is greater potential for learning and contributing
• 17.
  Breakout session topicsproposed so far The future of social network services DERI Seminar Room Trust, privacy and reputation DERI Meeting Room A Evaluation strategies for social networks DERI Meeting Room B