Downloaded 1,263 times
Uploaded byErick Schonfeld
LinkedIn Demographic Data Jun08
The document summarizes demographic data about LinkedIn users from 2008. It finds that the average LinkedIn user was 41 years old, had a household income of $109,703, and 80% had a college degree or higher. It also describes that LinkedIn users were likely to be business decision makers, executives, frequent travelers, and heavy spenders on technology, books, and other business-related purchases.
More Related Content
Similar to LinkedIn Demographic Data Jun08
LinkedIn Demographic Data Jun08
- 1. The LinkedIn ProfessionalAt A Glance Source: @plan Summer 2008 Average Age 41 Household Income $109,703 Male 64% Comp Index Rank HHI $100K+ 53.5% 210 1 Own Smartphone/PDA 34% 430 1 College Grad/Post Grad 80.1% 156 2 Business Decision Maker 49% 185 13 EVP/SVP/VP 6.5% 317 4
- 2. The LinkedIn Audience:The New In fluencers A Younger , More Affluent , More Influential And Harder-To-Find Audience Than The Leading Business Sites Source: @plan Summer 2008 Property Average Age Average HHI %Comp Co Size <100 % Comp Business Decision Makers % Comp That Read Business Magazine Last 30 Days LinkedIn 41 $109,703 26% 49% 29% WSJ.com 48 $101,701 18% 40% 45% Forbes.com 47 $93,896 18% 38% 47% BusinessWeek.com 48 $95,668 18% 42% 51%
- 3. LinkedIn Members: Educated& Affluent 95% Are College Educated 37% Are Post-Grads LinkedIn Is Ranked #1 For Comp of A25-54 HHI $150K+ (Index 338) Average HHI is $110K 24% Have A Portfolio Value of $250K+ Source: @plan Summer 2008
- 4. Financial Profile AverageHHI $109,780 24% Have A Portfolio Value of $250K+ 56% Have An Account With An Online Brokerage 60% Have An Account With An Offline Brokerage 85% Viewed/Paid Bills Online in Last 30 Days 53% Monitored/Viewed Stocks Online in Last 30 Days Types of Securities Owned: Money Market Funds: 35% Shares of Stock: 30% Self-directed IRA: 26% Mutual Fund (Stock) 20% Mutual Fund (Index) 15% Credit Card Ownership American Express: 38% Visa: 67% MasterCard: 53% Discover: 20% Source: @plan Summer 2008
- 5. Business Decision MakersJob Titles: C-Level Executives 7.8% EVP/SVP 6.5% Senior Management: 16% Middle Management: 18% 50% Are Business Decision Makers In Their Companies Computer Software DM/Influencer: 32% Computer Hardware DM/Influencer: 22% Business Consulting Services: 18% IT Consulting DM/Influencer: 17% Office Supplies DM/Influencer: 17% Business Equipment DM/Influencer: 20% Printing DM/Influencer: 12% Travel Services DM/Influencer: 12% Purchased in The Last Year For Their Business: Computer Hardware 30% Software 22% Source: @plan Summer 2008
- 6. LinkedIn Delivers SmallBusiness Source: @plan Summer 2008
- 7. LinkedIn Delivers BusinessDecision Makers Source: @plan Summer 2008
- 8. LinkedIn Delivers SoftwareDecision Makers Source: @plan Summer 2008
- 9. LinkedIn Delivers HardwareDecision Makers Source: @plan Summer 2008
- 10. LinkedIn Delivers BusinessConsulting Decision Makers Source: @plan Summer 2008
- 11. LinkedIn Delivers ITConsulting Decision Makers Source: @plan Summer 2008
- 12. LinkedIn Delivers MarketingServices Decision Makers Source: @plan Summer 2008
- 13. LinkedIn Delivers TravelServices Decision Makers Source: @plan Summer 2008
- 14. LinkedIn Delivers iTunesFans Over 3,000,000 LinkedIn Members Used iTunes in the Last 30 Days Source: @plan Summer 2008
- 15. LinkedIn Delivers PCBuyers Over 2,300,000 LinkedIn Members Have More Than 3 PCs In Their Home Source: @plan Summer 2008
- 16. LinkedIn Delivers MobileProfessionals Over 1,800,000 LinkedIn Members Own A PDA/Smartphone (Blackberry, Treo, etc) LinkedIn is the #1 site for composition of PDA/Smartphone Owners (Index 430) Source: @plan Summer 2008
- 17. LinkedIn Members AreIn The Groundswell Over 2,500,000 LinkedIn Members Researched/Reviewed Products Online Last Month Source: @plan Summer 2008
- 18. LinkedIn Members AreIn The Groundswell Over 1,900,000 LinkedIn Members Looked For or Gave Advice Online Last Month Source: @plan Summer 2008
- 19. LinkedIn Delivers C-LevelsAt Small Businesses LinkedIn Ranks #14 and Indexes 215 for Comp of C-Level Executives At Businesses With <10 Employees Source: @plan Summer 2008
- 20. LinkedIn Delivers MoreCorporate C-Level Executives LinkedIn Ranks #8 and Indexes 483 for Comp of Corporate C-Level Executives Source: @plan Summer 2008
- 21. LinkedIn Delivers MoreC-Level Executives Source: @plan Summer 2008
- 22. LinkedIn Delivers MoreVPs LinkedIn Ranks #4 And Indexes 317 In Reaching VPs Source: @plan Summer 2008
- 23. LinkedIn Delivers BusinessTravelers LinkedIn Ranks #2 and Indexes 224 against “Traveled for Business in Last 3 Months” Source: @plan Summer 2008
- 24. LinkedIn Delivers HeavyTech Spenders LinkedIn Ranks #1 In The Competitive Set and Indexes 534 against “Computer Hardware – Heavy Spending (Last 6 mos)” Source: @plan Summer 2008
- 25. LinkedIn Members AreWell-Read Over 1,360,000 LinkedIn Members Report “Heavy Spending” For Books in the Past 6 Months LinkedIn Ranks #1 In The Competitive Set and Indexes 240 against “Books – Heavy Spending (Last 6 mos)” Source: @plan Summer 2008
- 26. LinkedIn Delivers FemaleProfessionals LinkedIn Ranks #1 In The Competitive Set against “Employed Women” Source: @plan Summer 2008
- 27. LinkedIn Delivers CarRenters LinkedIn Ranks #1 In The Competitive Set and #15 overall against “1+ Car Rentals for Business” Last 30 Days Source: @plan Summer 2008
- 28. LinkedIn Delivers TheNext Generation of Luxury Car Buyers LinkedIn Ranks #1 In The Competitive Set and #5 overall against “Car/Truck Segment: Entry Luxury” Source: @plan Summer 2008
- 29. LinkedIn Delivers AffluentIndividuals LinkedIn Ranks #1 Overall And Indexes 210 in “Household Income $100K+” LinkedIn Delivers More than 2,850,000 Individuals With HHI $100K+ Source: @plan Summer 2008
- 30. LinkedIn Delivers AffluentIndividuals LinkedIn Ranks #2 Overall and Indexes 258 in “Household Income $150K+” LinkedIn Delivers More than 1,350,000 Individuals With HHI $150K+ Source: @plan Summer 2008
- 31. LinkedIn Delivers FrequentBusiness Fliers LinkedIn Ranks #1 and Indexes 285 against “Traveled for Business in Last 3 Months – Any Airline” LinkedIn Ranks #1 and Indexes 256 against “1+ Round Trip Flight For Business in Last 30 Days” LinkedIn Ranks #1 in Competitive Set and Indexes 345 for “3+ Flights For Business in Last 30 Days” Source: @plan Summer 2008