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Mobile Recruiting Best Practices | PDF
Slides: b4j.co/mobile-recruiting-bp
HRCI & SHRM
APPROVED WEBINAR
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Program numbers sent to you via email upon program completion. !
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Jessica Miller-Merrell
@jmillermerrell!
OUR SPEAKER
4#BLOGGING4JOBS
WHERE TO BEGIN
#BLOGGING4JOBS
Smart mobile starts with
understanding your target candidate.
JOB SEEKER’S MARKET
#BLOGGING4JOBS
2015 WAS AMERICA’S
BEST YEAR FOR JOB
GROWTH SINCE 1999
•  71% of adults in the U.S. now have a web-enabled
smartphone. !
•  45% of 13-24 year olds are spending 4+ hours on
their smartphone device.!
•  90% of job seekers use their mobile device to
search for jobs. !
MOBILE FACTS
#BLOGGING4JOBS
•  Access !
•  Flexibility !
•  Experience !
•  Now !
THE CASE FOR MOBILE
#BLOGGING4JOBS
TODAY’S AGENDA
#BLOGGING4JOBS
HR ADOPTION CURVE
#BLOGGING4JOBS
MOBILE RECRUITING
TYPES
#BLOGGING4JOBS
SOCIAL
#BLOGGING4JOBS
#BLOGGING4JOBS
TYPES OF SOCIAL MEDIA
SOCIAL
#BLOGGING4JOBS
SOCIAL
#BLOGGING4JOBS
#BLOGGING4JOBS
SOCIAL
Periscope Campaign!
•  #followthesun!
•  230 new followers!
•  5,078 views!
•  164 minutes!
•  Tweets, video,
case study & blogs !
SOCIAL
#BLOGGING4JOBS
POLL QUESTION #1
ARE YOU CURRENTLY USING
MOBILE SOURCING
EFFORTS?
•  YES
•  NO
•  PLANNING TO IN 2016
#BLOGGING4JOBS
SOURCING
#BLOGGING4JOBS
•  To be continued…!
MOBILE - SITE
#BLOGGING4JOBS
• Career Site!
• App !
• Mobile Apply !
• Mobile !
MOBILE - SITE
#BLOGGING4JOBS
POLL QUESTION #2
MY COMPANY’S APPLICATION
PROCESS TAKES HOW
LONG?
•  LESS THAN 15 MIN.
•  15-30 MIN.
•  30-45 MIN.
#BLOGGING4JOBS
•  45 MIN+
•  I HAVE NO IDEA
MOBILE – APPLY
#BLOGGING4JOBS Source: Appcast.io Mobile Report May 2015 !
DECREASING APPLY TIME
#BLOGGING4JOBS Source: Appcast.io Mobile Report May 2015 !
•  Move testing to later in hiring process!
•  Use social profile integrations !
•  Cookie and data capture !
•  Test 1st with limited personal information !
•  Use a talent network!
MOBILE – APPS
#BLOGGING4JOBS
#BLOGGING4JOBS
SUPPORTING MOBILE
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•  Mobile media !
•  SMS !
•  Message campaigns !
•  Push notifications !
•  Mobile ads/targeting !
SUPPORTING
#BLOGGING4JOBS
#BLOGGING4JOBS
FINAL THOUGHTS
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•  Ask your recent hires!
•  Prioritize your strategy !
•  “Pilot” a program !
???
QUESTIONS
29
Jessica Miller-Merrell
@jmillermerrell!
SOURCES
Mobile Myths & Statistics!
b4j.co/mobile-myths!
Mobile Recruiting Podcast !
b4j.co/mobile-recruiting!
!
SPEAKER
LinkedIn: b4j.co/jmillermerrell!
Mobile Click Through
Apply Rate Report
b4j.co/mobile-click-through!
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Mobile Presentation Slides !
b4j.co/mobile-recruiting-bp!
!
HRCI & SHRM
APPROVED WEBINAR
!
!
!
!
!
!
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Certificates sent to you via email upon program completion. !
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Mobile Recruiting Best Practices