Monetize Data with Embedded Analytics

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Powered by GoodData:
Monetize Data with
Embedded Analytics

Welcome to the Techsplosion
SaaS solutions are literally multiplying before our
eyes in response to booming business demand.
Forrester reports that 47% of North American and
European enterprise software decision-makers are
expecting to increase their investment in SaaS this
year, with customer-centric applications (marketing,
sales force automation, commerce, service,
support) showing the highest adoption.1
Chiefmartech.com recently inventoried over 1,800
SaaS vendors, in 43 different categories to form their
Marketing Technology Landscape Supergraphic,
double the number of the previous year…and that’s
just martech. It doesn’t even touch ERP, finance,
human resources, supply chain, asset management,
industry software, mobile apps, and other business
technology applications.
Can you spot your logo below? Can your prospects?
MONETIZE YOUR DATA WITH EMBEDDED ANALYTICS 1

BUSINESS APPLICATIONS INNOVATION
1 2 3 4 5
CLOUD/SAAS USER
EXPERIENCE
FLEXIBILITY
FOR CHANGE
EMBEDDED
ANALYTICS
INTEGRATION
As the SaaS landscape proliferates,
differentiation is becoming
increasingly important for software
vendors looking to land and
retain business in a crowded
marketplace. Virtualization has
not only reduced barriers to entry,
it’s accelerated development—
ramping the number of new
entrants in the market, while
placing added pressure on current
players to continuously evolve
their products.
Embedded analytics can help
you differentiate.
Why? Because your customers
want them. In a recent survey,
Forrester found that a full
64% of enterprise software
decision-makers list increasing the
use of analytics within business
applications as a high (38%) or
critical (26%) priority. In fact,
Forrester identifies the cloud/
SaaS and embedded analytics as
two of the five technology pillars
that will shape the future of
business applications innovation.2

Meet the
New Agile
Differentiation gives you a competitive
advantage. An advantage that can be
exploited over and over again to land net
new business; strengthen relationships;
increase retention; and create new lines
of revenue, offering upgrades or even
launching new data products. That’s right,
software isn’t the only thing you can
develop in sprints.
Embedded analytics create new
pathways to what we like to call
Agile Revenue Development.
It’s the process of monetizing an asset
you already have—data—to boost your
bottom line. Gartner estimates that,
by 2016, 30% of businesses will have
begun directly or indirectly monetizing
their information assets via bartering or
selling them outright.3
And IDC predicts
big data-driven products and services
will grow at a staggering 26.4% CAGR,
eventually reaching $41.5 billion. Six times
the growth rate of the overall tech sector.4
IDC predicts big data-driven products and services
will grow at a staggering
26.4% CAGR
eventually reaching
$41.5billion
6Xthe growth rate
of the overall tech
sector

Now is the time to be a first mover.
When you get agile about your
approach to monetizing data—
you can enjoy returns of more than
$13 for every dollar spent. In fact,
GoodData customer Demandbase
achieved a 615% ROI with embedded
analytics. Zendesk touts a profit ratio
of 18:1. We believe our customers’
success is one of the many reasons.
Gartner* recognized us for OEM
analytics in their October 2015 Magic
Quadrant for Business Intelligence
and Analytics Platforms.5
INCREASE
RETENTION
DEVELOP
NEW LOBS
ACHIEVE
RAPID ROI
EMBEDDED ANALYTICS HELP YOU:
BUILD
DIFFERENTIATION
Create a competitive
advantage in a
crowded marketplace.
Close deals on value,
not price, offering
unique features
customers crave.
Encourage upgrades
with tiered analytics
subscription models.
Prove your worth
at renewal time,
delivering valuable
business insights.
Go agile, monetizing
existing assets to
create new products
& revenue streams.
Get back $13 for every
dollar invested in your
analytics solution.
LAND
NEW BUSINESS
DRIVE
UPSELLS

Feel the Power
of GoodData
The Powered by GoodData
Program gives you access to
an industry-leading analytics
distribution platform, with a
hyper-intuitive user interface
that can be customized to
your brand, or your customers’.
With easy integration and
cloud-based deployment—
it’s a powerful tool to accelerate
your path to productizing and
monetizing analytics.

Plug it In :: Deep Product Integration
Incorporating GoodData into your product is easier than
you might think. We use open, RESTful APIs to give you
access to our open platform’s full capability. More than
that, we offer robust automation capabilities. In other
words, you can embed GoodData straight into your product
workflows to create seamless, bidirectional functionality.
Need help? No worries. GoodData’s professional
services team is here to help you—from integration
to launch. Your success is our success. Point blank.
It’s one of the reasons we won the 2015 Gold Stevie
Award for exceptional customer service. Whether it’s
implementation help you need, or assistance with your
GTM, we’re in your corner all along the way.
“Embedding GoodData within our product
gave us the critical capabilities we needed
to successfully move up-market, more than
doubling our revenue.”
—Randhir Vieira, Vice President of Product
WHEN YOU EMBED
GOODDATA IN YOUR
PRODUCT, YOU CAN:
Leverage RESTful APIs & SDKs
Create seamless, bidirectional analytics experiences
within your application.
Configure Analytical Models
Tap into data integration and synchronization across
the data pipeline.
Import/Export in Real Time
Automate import/export functionality with desktop
tools & applications.
Automate Key Functions
Provision users, schedule reports &
distribute dashboards.
Manage Users
Set up user authentication and single sign-on.
Push Regular Updates
Deliver mass or rolling updates to tiers of customers.

Turn it On :: Instant Infrastructure
GoodData’s multi-tenant platform supports and
automates the entire data pipeline and analytic
experience—meaning you don’t have to worry
about sourcing or managing multiple vendors.
It’s a comprehensive-solution that gives you access
to the whole stack of best in breed technologies,
all over the cloud.
Our managed platform is API-driven, offering extensive
automation and customization capabilities to ensure
seamless integration within your existing offering.
It’s a fully-baked product that you don’t have to build,
manage, or update—but that can be easily designed to
your specifications and launched in record time.
Even more importantly—GoodData’s average
implementation time is less than 90 days,
with Powered by customer Autopilot launching
their embedded analytics solutions in just 2 weeks.
GOODDATA’S PLATFORM IS DESIGNED TO HELP YOU:
Deploy Rapidly
Plug in and turn on instant end-to-end
infrastructure, with an average deployment
time <90 days.
Reduce Risks & Costs
Avoid R&D, added headcount and build costs
with a fully-managed solution.
Customize Your Solution
Use open APIs to design a seamless,
branded product experience.
Connect All Workflows
Leverage advanced integration tools to connect
workflows & actions between GoodData and your
core product.
Spin Up New Customers
Immediately provision new customers with the same
permissions and security details as your core product.
Innovate in Real-Time
Benefit from ongoing GoodData product innovations
and updates, as soon as they are released.
“Time to value hits home for us.
We managed to deliver beautiful,
advanced analytics to our end users
in a very short period of time.”
—Peter Sharkey, Co-Founder & Product Manager

GOODDATA GIVES YOU THE
FLEXIBILITY YOU NEED TO:
Make it Yours…& Theirs
Customize the data, dashboards, visualizations, branding or even the domain
to your needs, and your customers’.
Guide Discovery
Teach users how to become better analysts with interactive,
guided recommendations and email collaboration tools.
Get Responsive
Deliver rich HTML5 experiences to customers’ desktops, mobile devices
or tablets and personalized mobile alerts.
Drive User Adoption
Enjoy an Average Daily User rate of 30% or more, with no per seat
or per user costs.
Build Customer Loyalty
Give users a reason to renew each year with access to rich business insight.
Increase Lifetime Value
Benefit from pre-packaged upsell paths like dashboards to data discovery.
Turn it Up :: Customizable & Engaging
User Experiences
If something is embedded in your product, it should
look and feel like your product, right? At GoodData,
we recognize the importance of creating a seamless
customer experience—so we’ve made our rich
front-end completely customizable. Whether it’s
designing dashboards to meet your unique needs,
or shifting the entire color palette to better align
with your brand, we’ve got you covered.

It’s one of the reasons our customers enjoy adoption
rates on par with some of the most popular
consumer apps on the market. Over 30% of
GoodData users are active in the platform every
single day. That’s almost an unheard-of rate.
We’ve designed our interface with the user in
mind—building in interactive recommendations
that guide users to fast discovery, regardless
of their technical skill level. This differentiated
capability is one of the many benefits offered
by GoodData’s multi-tenant cloud architecture,
which leverages best practices culled from
the interactions of more than 140,000 users to
recommend better ways for customers to explore
their own data.
“Advanced Analytics is the #1 reason
our customers upgrade.”
—Sam Boonin, VP of Products

Blast It Out :: Scalable,
Secure Distribution
Back to GoodData’s multi-tenant
cloud architecture.
Did you know that all of our
client instances live on the same
computing fabric? What does that
mean to you? It means that you can
scale quickly and easily, distributing
pre-packaged analytics to customers
with thousands of users per
workspace in a fraction of the time.
At GoodData, we deliver everything
at scale, so you can too: computing
and management resources;
a centralized platform that manages
the full lifecycle; data storage (ADS/
DWHS); and customer workspaces.
It also means that you can look for
best practices and benchmarks
across all your customers’ projects—
just as we have in developing our
guided recommendations.
How would you like to become
a leader in delivering market
macro-indicators?
Finally, it means that you can trust in
the safety of your customers’ data—
knowing that it resides entirely in
GoodData’s HIPAA and SOC Type II
compliant cloud architecture within
a single code base, built from the
bare metal up with security in mind.
GoodData’s secure one-to-many
distribution model enables customers
like ServiceChannel to deploy
analytics to more than 100,000
locations in more than 63 countries.
WITH GOODDATA’S
SECURE,
MULTI-TENANT
ARCHITECTURE,
YOU CAN:
Secure Customer Data
Keep data safe in GoodData’s HIPAA compliant,
multi-tenant cloud environment.
Provision New Users
Quickly add users to one or more
products automatically.
Create Special Offers
Send out seasonal content and special offers on
a schedule.
Push Updates
Deliver updates in real-time with
automated workflows.
Do BI on your BI
Monitor usage, performance and engagement across
all your customers’ instances using GoodSuccess.
“GoodData has it all:
an end-to-end platform,
a hyper-intuitive interface,
rapid deployability,
and it’s secure.“
—Ian Maurer, Director of IT and
Business Intelligence

Amp Your Ramp :: GoodData GTM
Expertise & Support
There’s a reason we called it our “Powered by” partner
program. When you work with GoodData, we act as
an extension of your team, amplifying your efforts
and results. Since 2007, we’ve been helping software
vendors integrate, productize, launch and ramp
market-leading embedded analytics SaaS solutions—
providing deep GTM expertise and support.
GoodData embedded analytics partners have full access
to a team of GoodData experts. Our go-to-market
workshops are conducted by our very own Business
Architects, providing you with the blueprint you need to
align your product vision with real business outcomes.
As a GoodData customer, you’ll also benefit from the
guidance of our Services and Account Management
teams, as you develop your ongoing strategy to deliver
a best-in-class analytics experience.
Want more info on how to GTM with embedded
analytics? Check out our eBook, then talk to our experts.
“Partnering with GoodData gave us the
whole package—advanced capabilities,
competitive advantage, and a clear
value driver. Our customers have never
been happier.”
—Stephen Pitcher, Director of BI
GOODDATA’S TEAM OF EXPERTS IS HERE TO HELP YOU:
Set Goals & Parameters
Figure out what table-stakes and delighters
are for launch.
Define Users & Personas
Identify your users (existing and new) and their
most critical needs.
Map Requirements
Link persona workflows to analytical requirements.
Determine Structure & Pricing
Plot out tiers and pricing for your new
analytical capabilities.
Develop Your Support Ecosystem
Ready your legal, finance, marketing and sales
troops for launch.
Prepare for Launch
Create KPIs for your beta and phased general rollout.

Monetizing Analytics
in a New Era of
Customer Service
One of GoodData’s first Powered by partners,
Zendesk—a leading customer service software
provider—recognized early on the benefits of
delivering advanced insights to customers with
embedded analytics. In fact, the first mover’s
advantage Zendesk gained with GoodData is
one of the many factors that has fueled their
70+% YoY growth, from a Copenhagen loft to
a $127M company, serving more than 52,000
businesses worldwide.
OPERATIONS

Zendesk knew that detailed reporting on
customer service trends was critical to customer
success, and retention. They also understood it
would be a powerful upsell driver. They partnered
with GoodData to create Zendesk Insights,
with tiered product packaging—now one of their
most popular offerings.
RESULTS:
•• #1 reason trials convert
•• #1 reason customers upgrade
•• Substantial new line of revenue
“Prospects that trial
Advanced Analytics are
2x more likely to
become customers.”
—Sam Boonin, VP of Products

Revolutionizing
Account-Based
Marketing with
Real-Time Insights
The industry’s foremost provider of account-
based marketing software, Demandbase
has never been afraid to take a trailblazer
position. That’s why, in 2014, they partnered
with GoodData to give businesses the
insights they need to attract, engage,
and convert their most sought-after
accounts—forever disrupting the traditional
“spray and pray” B2B model.
MARTECH

Using GoodData’s embedded analytics,
Demandbase was able to unite CRM, CMS,
and marketing automation systems—for the first
time inextricably linking customers’ advertising and
website activity with sales and, ultimately, revenue.
Demandbase reports that their new Performance
Manager offering has helped customers improve
conversion by more than 200%, demonstrating the
true meaning of “Powered by GoodData.”
RESULTS:
•• Gained a 615% ROI with embedded analytics
•• 200% improvement in customers’ conversions
•• Up-leveled sales conversations to the C-Suite
“Analytics are table stakes
in our business. We needed
GoodData to be able to deliver
the ongoing custom features
our B2B clients expect.”
—Avanish Sahai, Chief Product Officer

Flying High with
Travel Analytics
for Enterprise
Customers
You don’t get to be one of the top 5
travel management companies in the
world without investing in innovation.
After 20 years of leading the industry,
FCm recognized the need to evolve
their solution to keep pace with the
increasing volume of customer data—
delivering enhanced value with
advanced, personalized analytics.
TRAVEL

As a Powered by GoodData
partner, FCm was not only
able to improve their existing
solution, but was also able
to launch a completely new
product, with a ground-breaking
new duty of care solution
within FCm Secure.
RESULTS:
•• Launched a completely new
data product
•• Embedded analytics within
existing solutions in weeks
“It’s our secret weapon
when we go into sales
pitches. Partnering with
GoodData is one of the
best choices I’ve made as
a BI leader.”
—Stephen Pitcher, Director of BI

Delivering Big
Gains to Medical
Providers with
Analytics
A full-service revenue cycle management
(RCM) provider for medical practices
and providers—MediGain knows the
importance of having accurate data.
With their customers demanding faster,
deeper access to financial reports,
they saw the opportunity to monetize
the existing data within over 300
systems to create increased satisfaction
and revenue.
HEALTH

Partnering with GoodData, within less
than 30 days, they onboarded their first
customer into MediGain Insights.
RESULTS:
•• Launched new products with predictive
cash flow analytics
•• Developed new tiered pricing for their
advanced analytics package
•• Repositioned as a strategic source of
financial macro-indicators in RCM
“Implementing GoodData has
moved us into a new category.
It’s a key differentiator for us in
the market, and a major part
of building our reputation as
an innovator.”
—Ian Maurer, Director of IT and Business Intelligence

Choose a Qualified Partner
GoodData, recognized for OEM Analytics in Gartner’s October 2015 Magic Quadrant for
Business Intelligence and Analytics Platforms5
, and as a leader in The Forrester Wave™
:
Agile Business Intelligence Platforms, Q3 2015,6
offers an industry-leading business
intelligence platform and deep
Go-To-Market expertise. The Powered by
GoodData partner program helps ISVs
quickly create new revenue streams and
increase customer retention—embedding
advanced, self-service analytics directly
into existing SaaS solutions.
GoodData delivers the market’s most
complete, multi-tenant analytics
distribution platform, coupled with
a hyper-intuitive user interface your
customers will love. With fully-responsive,
embedded analytics customized to meet
your (and your customers’) brand and
business needs—GoodData guides users
to fast discovery and adoption using
interactive recommendations.

RELATED ASSETS
•• Explain it to Me like I’m a CEO: What’s So Great
About Embedded Analytics?
•• Explain it to Me like I’m a CFO: What’s the ROI of
Embedded Analytics?
•• Explain it to Me like I’m a VP of Product: How to
GTM with Embedded Analytics
•• Explain it to Me like I’m a Product Manager: How to
Successfully Launch an Embedded Analytics Product
SUGGESTED RESOURCES
•• Powered By GoodData On Demand Demo
•• Growing a Cash Crop: How to Turn Data Into Dollars
•• CITO Research: A Guide to Data Monetization
•• Blue Hill Research Report: GoodData’s Role in the Next
Era of Analytics: Data Monetization
CUSTOMER SUCCESS
STORIES
•• Travel: FCm Travel Solutions
•• Health: MediGain Billing and Reimbursement
•• MarTech: Autopilot, Demandbase, Influitive
•• Operations: Zendesk, Bolder Thinking
Discover why SaaS leaders like
Zendesk, ServiceChannel, and
Demandbase are choosing GoodData
as their analytics partner.
Contact GoodData today to learn more.

1
“Application Adoptions Trends 2015: The SaaS Boom Continues As Businesses Demand Agility”, Forrester
Research, Inc., April 24, 2014
2
“Digital Innovation Reshapes The Future Of Business Applications”, Forrester Research, Inc., July 17, 2015
3
Gartner “Why and How to Measure the Value of Your Information Assets”, Douglas Laney, 4 August 2015
4
“Worldwide Big Data Technology and Services Forecast, 2015–2019”, IDC, October 2015
5
Gartner “Magic Quadrant for Business Intelligence and Analytics Platforms”, Rita L. Sallam, Bill Hostmann,
Kurt Schlegel, Joao Tapadinhas, Josh Parenteau, Thomas W. Oestreich, 23 February 2015
6
“The Forrester Wave™: Agile Business Intelligence Platforms, Q3 2015”, Forrester Research, Inc., September
25, 2015
*Gartner does not endorse any vendor, product or service depicted in its research publications, and does not
advise technology users to select only those vendors with the highest ratings or other designation. Gartner
research publications consist of the opinions of Gartner’s research organization and should not be construed
as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research,
including any warranties of merchantability or fitness for a particular purpose.

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