The keynote address at Macquarie University's Expanding Horizons 2012 discussed the increasing importance of learning analytics in education, highlighting a shift towards data-driven approaches that may redefine assessment and feedback mechanisms. The speaker emphasized the necessity for quality dialogues among analytics stakeholders to foster innovation and address educational challenges. Significant concerns regarding data interpretation, bias, and the sufficiency of existing metrics to capture the complexities of learning were raised, urging a critical evaluation of how learning analytics are utilized.