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![YOU ARE THE EXPERT!
*(Not Your PowerPoint Slides)*
1: GOAL
CHEAT SHEET FOR POWERFUL SLIDE DECK STRUCTURE
2: STRUCTURE
3: DESIGN 4: PREP
Determine Purpose of your
Presentation:
• Inform ?
• Persuade ?
• Demonstrate ?
Utilize “Purpose Statement” for Clarity
of Buildout:
Primary Purpose / Primary Outcome
Determine Structure by Understanding:
Goal + Audience + Time & Templates
Choose Content Flow to Build Story:
• GOAL > STRATEGY > TACTICS
• ISSUE > OBJECTIVES > SOLUTIONS
• ISSUE > SOLUTIONS > REASONING
4 or fewer top-line messages per
presentation
WHAT 10% DO YOU WANT THEM
TO REMEMBER?
Remember the Audience Detail Scale:
BOD vs. Partners vs. Leadership vs. Colleagues
“1:1:1 RULE”
1 slide, 1 concept, per 1 – 2 min of time
(Leave Q&A time)
HIGH LEVEL COMPLEX
Simplicity
• Top Line Presentation Messages (≤4)
• 1 Message per slide
• Minimize Text / Redundancy
Aesthetics
• Complimentary Brand Colors
• Font Sizing = 18+ (24 optimal)
• Font Style = [PLACE YOUR FONT HERE]
• Paragraph Spacing = 12 single spaced
Basic Visuals
• Use when you can!
(Minimizes cognitive overload)
Practice, Practice, Practice!
Understand/Study Audience History;
Anticipate Questions
Pre-reads (if possible send 2 – 4 days
in advance)
Check Room & Equipment
Bring Back-up Printouts JUST IN CASE
By: Lynn Walder (Free for Public Use)
[PLACE YOUR COLORS HERE]](https://image.slidesharecdn.com/4717e5e1-3f7a-4f48-8468-f255b95618e9-150928153747-lva1-app6891/75/PPT_CheatSheet_PUBLIC-1-2048.jpg)
This document provides a cheat sheet for creating a powerful slide deck structure. It recommends determining the presentation goal and purpose upfront, whether to inform, persuade, or demonstrate. The structure should follow the goal, audience, and time available. Content should flow in a logical order like goal to strategy to tactics. Slides should have 4 or fewer top-line messages and focus on the 10% most important for the audience to remember. Simplicity is key, with 1 concept per slide using minimal text in a readable font size and style. Visuals should complement when they add value without overloading cognitively. Thorough preparation is emphasized through practicing, understanding the audience, providing pre-reads, and checking equipment.