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![Delivery
Great presenters
ENGAGE *
the audience.
*
En•gage [enˈgāj]:
1. occupy, attract, or involve
2. enter into conflict or combat](https://image.slidesharecdn.com/book1-1copy-110914160215-phpapp01/85/Presentation-Secrets-33-320.jpg)
![Delivery
Great presenters
ENGAGE *
the audience.
*
En•gage [enˈgāj]:
1. occupy, attract, or involve
2. enter into conflict or combat](https://image.slidesharecdn.com/book1-1copy-110914160215-phpapp01/75/Presentation-Secrets-33-2048.jpg)
Uploaded byAlexei Kapterev
Presentation Secrets
1) The document introduces Alexei Kapterev, who published a popular presentation on presentation skills 4 years ago and has since become an expert in the field. 2) While most presentations still suffer from issues like poor structure, bad slides, and boring delivery, Kapterev believes everyone can learn to present well by focusing on a few key principles rather than rules. 3) The principles of focus, contrast, and unity are described as more effective than rules, and examples are given of how to apply these principles to structure, slides, and delivery.
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Presentation Secrets
- 1. Presentation SECRETS abook by Alexei Kapterev
- 2. Hi. I’m Alexei. SOMEOTHER GUY ALEXEI KAPTEREV
- 3. I live inMoscow and I teach at the Moscow University’s business school
- 4. 4 years ago I pub lished a pr esen tation Slideshare on
- 5. As se TV! en on W hich became one the world’s most popular presentation about presentations (funny, yes)
- 6. B ut let memake a small confession...
- 7. Back then I wasn’treally much of a guru myself
- 8. I was just makingmy first steps
- 9. But when “Death by Powerpoint” went viral, lots of people came to me asking for helP!
- 10. I had no choicebut to become an expert
- 11. Q: So, 4 years later, do we still suffer from Death by Powerpoint? YES. A:
- 12. Most presentations still have: Incomprehensible Lousy Sleep-inducing structure slides delivery
- 13. Typical structure You cannot summarizethe argument No answer to the question “why bother?” No story arc — just tons of facts
- 14. Typical slides (it did get a bit better, but still…) Too much text and data Aesthetics? What’s “aesthetics”? Pictures for the sake of pictures
- 15. Typical delivery Talking to the mic, not to the audience Mo-no-to-ny-mo-no-to-ny-mo-no-to-ny Scripted, canned… inauthentic
- 16. What is stillwrong?
- 17. Bad presenters shareeither of the 2 extreme beliefs: or It’s voodoo magic, You can do it you have to be by following born with it “3 simple rules”
- 18. are OK, presentations difficult (This istrue and I’m not gonna lie to you on this)
- 19. It m ightSEEM like you have to become: Scriptwriter YOU Designer Actor
- 20. But after doing itmyself I’m convinced: EVERYONE CAN DO IT
- 21. 4 RULE It’s justNEVER PRESE a matter of 1. Don’t e “simple rules”. 2. Use san 3. Avoid u For example… 4. Always
- 22. The rule “Use pictures not words” often leads to irrelevant, cheesy slides
- 23. So I suggestadopting 3 PRINCIPLES (not rules): Focus Contrast Unity
- 24. Focus Contrast Unity Our attention is limited, so we should FOCUS only on few things and leave out the rest.
- 25. Focus Contrast Unity We can truly understand facts only in CONTRAST to other facts.
- 26. Focus Contrast Unity By working from a SINGLE UNIFIED METAPHOR you achieve internal consistency.
- 27. Theory pracTice Now, principles are easy. Applying them is hard. Let me give you some examples.
- 28. Structure 1st point 2 nd point GOAL 3 rd point 4 th point Ideally, a presentation should have ONE GOAL supported by 3-5 KEY POINTS.
- 29. Slides LARGE BIG STATEMENT PICTURE • Much • Smaller • Supporting KEY INDICATOR • Points A slide should have a CLEAR FOCAL POINT, something it is “about”.
- 30. Delivery A presenter has to GUIDE the audience’s attention, making sure they can FOLLOW.
- 31. Structure Thestory must describe both solutions and PROBLEMS — otherwise it’s POINTLESS.
- 32. Slides Best illustrations COMPARE or show things CHANGING.
- 33. Delivery Great presenters ENGAGE * the audience. * En•gage [enˈgāj]: 1. occupy, attract, or involve 2. enter into conflict or combat
- 34. Structure Solution + Intro Call for action Problem — The S-curve is a CLASSIC PATTERN of CHANGE. What’s the overall pattern of your story?
- 35. Slides This font works with this object This font works with this object What’s your OVERALL DESIGN METAPHOR? For this presentation it’s a whiteboard.
- 36. Delivery Improvise Rehearse Both improvisation and rehearsal are INDISPENSABLE if you want to look authentic.
- 37. OK, principles are important,but this book is NOT about the principles. It is mostly about ILLUSTRATIONS, EXAMPLES, CASES.
- 38. I believe thatby studying examples you learn to APPLY those principles CREATIVELY — and this is the secret of GREAT presentations. Get your copy of Presentation Secrets ALEXEI KAPTEREV on WILEY.com. www.kapterev.com